Krithika Subramoniam-Depiction of children in advertisements and their psychological impact
1. The impact of Advertisements on children: An observation on Food choice and behavior
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7. Role of advertising in children’s food choice The excerpt of the interviews make it clear that the food substance shown on the advertisements are colorful, attractive, crunchy and tempting when contrasted with home-made food which may not be visually attractive and interesting.
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13. craze for noodles -umpteen numbers of flavored noodles they see on TV
14. the noodle varieties available can never be a healthy substitute for the routine greens and grains
15. Kids prefer Lays, bingo, kurkure and other advertised products. No kid asks for uncle chips None of the kids really mentioned any product that is not advertised, as their favorite snack
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19. Few such advertisements with condemnable concepts MTR Gulab Jamun, Mentos - could teach the kids that you can even tell a lie or hide a truth and can convince others if told in a funny way
20. Rin – judging people with their dress Clinic Plus –women are developing their professional lives as well on par with men, showing that in a negative light is not good. Complan - short stature as a matter of ridicule Coca-Cola - makes a mother’s food complete – misleading Kids have become/becoming brand sensitive – can lead to an addiction to brands Lava Phones – Condom for change
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