HOPEWEAR is a clothing company that uses recycled and upcycled materials to create sustainable apparel promoting positive messages about mental health. Their clothing incorporates designs highlighting mental health awareness and well-being, and 10% of each sale goes towards funding mental health treatment. HOPEWEAR combats issues with fast fashion waste and lack of access to mental healthcare.

1. HOPEWEAR
HOPEWEAR is sustainable, eco-friendly clothing that
promotes mental health care through positive messages
on our clothing.

2. Description of Business Idea
HOPEWEAR is sustainable, eco-friendly clothing that promotes mental health care through positive
messages on our clothing. Daily waste of clothing equates to filling one and a half Empire State
Building, which is why HOPEWEAR upcycles deadstock and recycled textiles for our garments. Mental
health is a core value, highlighting our positive designs; 10% of every purchase pays for mental health
treatment. These actions combat fast fashion and mental health concerns, providing real-time
assistance.

3. Problem
Fast fashion fosters impulsive consumer habits with cheap and mass-produced clothes. A cycle of
frequent buying and rapid disposal leads to over 80% of new clothes being discarded or incinerated.
80% of our thoughts are negative, underscoring that over 50% of the U.S. who struggle with mental
illness aren’t able to access treatment. An unprecedented mental health crisis is taking over.

4. Market
Hopewear’s target customers are young adult shoppers who care about positively impacting the world.

5. Prototype