Exploring a strategic sponsorship with PUMAfor the upcoming debut U.S. HomeboySandman tour will merit the PUMA brandamongst independent music loyalists ofdiscerning taste similar to consumers ofPUMA’s product breadth. Homeboy Sandmanrepresents the core elements that PUMAstrives for in the PUMA Vision–Fair, Honest,Positive and Creative.
Homeboy Sandman is New York Citys premier talentbased hip hop musician. Mainstream. Underground.Period. His latest release "The Good Sun," reached#1 on CMJs national music chart, and appeared oncountless 2010 year end lists, (including HipHopDXsTop 25, #2 on Real Lates Top 30 on Hot 97.1 FM, and#1 on Billy Jams Top 50 on Amoeba.com).He has a video ("The Carpenter") in rotation on MTV and has beenprominently featured in internationally recognized hip hop publicationssuch as XXL and The Source, as well by non genre-specific pressoutlets such as FADER and The LA Times.On the heels of starring in an episode of MTV MADE (whichdocumented him training a San Diego teen in the art form ofhip hop), he has been handpicked by celebrated UK tastemakerGilles Peterson (of BBC1) to perform at 2011s World Wide Awards,and is indeed on the cusp of going global. Prioritizing qualitycontent, live shows, and fan building ahead of hype, he is theblueprint for the self-sustaining, landscape shifting, indie artist inthe young millennium.
Introducing an organic integrated musicmarketing campaign supporting the 2011debut tour. The Homeboy Sandman tourwith PUMA includes:• Nation Wide Tour Dates (4/25/11 - 5/29/11) Carrboro, Wilmington, Washington DC, Baltimore, Galesburg (IL), Boston, Burlington, Chicago, Madison, Minneapolis, Ft. Collins, Aspen, Denver, Boulder, Salt Lake City, Iowa City, Boise, Seattle, Bellingham, Portland, San Francisco, Santa Cruz, San Diego, Tempe, Los Angeles, Lawrence, St. Louis, Louisville, Albuquerque, Atlanta,• Interesting Merchandising ( 7 inch collectable vinyl )• Press ( Radio, Print, Online)• Retail ( In-store appearances / visits)• Digital Music Marketing Strategy (creative content for online assets)
Sponsorship Details• Brand mentions throughout radio and press campaign• Innovator Seeding• Logo inclusion on all tour marketing collateral materials• Limited Edition HS x PUMA tour Merchandise• Exclusive song for download on PUMA Playlist• Tour recap including press and radio links, photos from tour, behind the scenes footageValue: $5,000