Ed Sheeran's song "The A Team" and album "+" were commercially successful, going platinum in the UK and winning multiple awards. This success benefited both Sheeran and his record labels Atlantic Records, Asylum Records, and Elektra Records, as they earned more money and greater recognition. Sheeran also benefits through merchandise sales and social media engagement across platforms like Facebook, Twitter, YouTube, and Instagram, which help promote his music and extend his income sources. Working with other popular artists like Taylor Swift is also a form of synergy that boosts the success of all involved parties including their respective record labels.

1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Ed Sheeran – The A Team
Kendell Burgess
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional Ed Sheeranissignedtomultiple companies.
AtlanticRecords,AsylumRecordsandElektra
Records. All three recordcompaniesare big
companiesthatrecordvariousmusicgenres
withnumerousartists.
The album‘+’ containingthe singlesThe A Team
and LegoHouse wentplatinuminthe UK. Ed
has wonmultiple awardsandperformedat
multiple awardshows.The songThe A Team
wonbestsong bothmusicallyandlyrically.
Because of howsuccessful EdSheeranhasbeen
withhisownmusicand alsoappearingonother
majorartists albumsitbenefittedbothhimand
hismusiclabelsbecause theybothgetmore
moneyandhelpgetbetterknown.Because of
thissuccesswiththe songsand albumpeople
were able tonotice himmore as he gradually
got more popular.
Recordlabels
http://en.wikipedia.org/wiki/Asylum_Records
http://en.wikipedia.org/wiki/Atlantic_Records
http://en.wikipedia.org/wiki/Elektra_Records
Ed’s YouTube
https://www.youtube.com/user/EdSheeran

2. Music VideoPurposesAnalysis
Extensionof income Ed Sheeranhasmultiple waysof income other
than hisrecords.He hasa merchandise site that
has all differentkindsof merchonthere for
people tobuy. There are varioussitesyoucan
buyEd’s merchfrom butthisis hisoriginal site
where theysell official clothingthathas
differentdesignson.These typesof sites
benefitthe artistsandrecordcompanyequally.
One way itcouldbenefitthe artistisbecause if
someone sawanotherpersonwearingone of
these piecesof clothingtheymaybe interested
inwho itmightbe sotheycouldlookthemup
on the internetandinstantly canlistentotheir
music,theycouldlike itthenmentionitto
othersor evenbuythe merchandise for
themselves.Andobviouslyif Edgetsmore fans
and viewsonthingsitwould encourage humto
make more musicwhichinturn wouldbenefit
the record label because thentheywouldmake
more moneyof Ed.
http://store.edsheeran.com/en/all-products.html- EdSheeran’s store where
youcan purchase differentmerchandise.

3. Music VideoPurposesAnalysis
Extensionof outlets Ed Sheeranhasmultiple extensionsof outlets.
Most beingsocial mediabecause nowadays
social mediaisa massive thingthata lotof
people use. The typesof social mediathatEd
SheeranusesisFacebook,Twitterand YouTube,
all three of these social mediasare big
especiallytoyoungerpeople/youngadultswho
are into Ed Sheeranstype of music. OnTwitter
Ed has almost14 millionfollowers,onFacebook
he has over12 millionlikes ,onYouTube he has
over6 millionsubscribers andonInstagramEd
has over3 millionfollowerssoall siteshe seems
to use are bigand have a lot of people around
the worldknowingwhohe isand followwhat
he does. I thinkforEd, Twitterishismainsocial
mediapage because lookingthroughhe seems
to update that a lotmore than Facebook. Both
sitesare massive andhave lotsof people using
themso eitherway,alot of people willsee and
followhisposts.Because youcannowconnect
each formof social mediaandpost on themat
the same time withonlyone clickof a buttonit
doesn’treallymatterif more peopleuse
Facebookor twitterbecause eitherwayalotof
people willstillsee what’sbeingpostedfrom
twitterevenif theydon’tuse thatsite. Social
mediabenefitsthe band/artistsalotbecause
theycan get more feedbackoff theirfans
concerninga newalbumorsong and itletsthe
fansfeel closertothe artistwhichfor some fans
appreciate alot because of howdedicatedthey
are to those person/persons.
https://www.facebook.com/EdSheeranMusic- Ed’sFacebookpage.
https://twitter.com/edsheeran - Ed’sTwitterpage.

4. Music VideoPurposesAnalysis
https://www.youtube.com/user/EdSheeran - Ed’sYouTube
https://instagram.com/teddysphotos/ - Ed’sInstagram
Synergy Synergyisbasicallyawayof everyone winning. For example,TaylorSwiftandEdSheeran have workedonmultiplemusictracks

5. Music VideoPurposesAnalysis
It usesmultiple companiestoall helpeach
otheringainingsomethinglikemoneyand
success.Soif a musicartistbecomesbigand
gainslotsof successthenthatmeanseveryone
will be able tobenefitfromthat.
together,notall have beenreleasedbutthe onesthathave are verysuccessful
and theyhave made lotsof moneyof them.Thisis an example of synergy
because bothTaylorSwiftandEd Sheeranare both workingwithcompletely
differentrecordlabelssoforthemtowork togetheronnowpopularsongs
meanseveryone isnowsuccessful fromthemworkingwithone another.
http://en.wikipedia.org/wiki/Big_Machine_Records- TaylorSwiftsrecord
company
Producers strategies The strategiesof producersorrecord labelsare
to try and sell the music/artist.Thereare
multiple waystheydo this;amore common
wayto do thisis to use sexualityamongstother
things.
For example,femalesare usuallynotdressedfullytotryand getthe attention
of manyviewers,whichitusuallydoes.Sometimesif aband isn’tveryattractive
theycouldus animationandCGIfor theirvideos.