Ed Sheeran's website provides little information about his new album, instead focusing on tour dates to promote the album. The website maintains a consistent font matching the album artwork to create continuity. While full songs are not previewed on the site, it provides links to purchase the album on iTunes and download a free EP, appealing to audiences who want free music or to buy the full album.

1. E D S H E E R A N
S T A R C O N S T R U C T I O N W E B S I T E

2. A L B U M
• On Ed Sheerans website
there isn't a lot of
information about his
album, he includes more
information about his tour
dates for album.

3. G R A P H I C
• On Ed Sheerans website
there isn't many
photographs on the website,
however the font is
consistent as the font on his
album artwork is the same
as the text on the website,
this is good and it appeals to
the audience as it shows a
clear link and has a good
structure of continuity.

4. M U S I C
• In terms of previewing his
music it isn't available
however there are available
links to the album on
iTunes and other sites,
however there are links to a
free EP. This appeals to a
audience as they can
download free music.