1. Kendell Burgess
Music VideoAnalysis
The Knife – Pass This On - https://www.youtube.com/watch?v=qKqzL6tYGjw
Target Audience &
Needs
I thinkthe targetaudience forthe musicvideotoThe Knife’s‘PassThisOn’isforyoung adults,possiblyteenagerswholike
listeningtotechno,electro,ormusicfeaturingarelaxingtype beat.
Lyrics (Meaning
Implied?)
I thinkthe meaningbehindthe lyricsto‘PassThisOn’isabouta woman/transvestite who’stryingtotell herfriendthatshe loves
herbrotherand she wantsto know if she’ll acceptthator if she’ll tell himthatherfriendloveshim.Inthe thirdverse of the song
the lyrics“has he mentionedmyage,love.Orishe intoyounggirlswithdyedblackhair?”can be heardinthe video.Ithinkhere
the ‘woman’(?) isaskingif herfriendsbrotherhasaskedanythingabouther,because she’salsomentioningherage Ithinkthat’s
an indicatorto herage and how she’smostlikelyolderthanhimbutthatdoesn’tstopherfrom lovinghim.Ithinkthe partwhen
she asks if he’s‘intoyounggirlswithdyedblackhair?’ isheraskingif he preferspeoplehisage orif he maybe wouldn’t mind
someone older.“Andwhenyoutwodanced,ohwhata dance,andwhenyoutwo laughed,ohwhata laugh,”I thinkhere the main
womanismaybe tryingto make reference tothe factthat the brotherandsisterhave a close relationshipandobviouslybecause
that’sher friendIthinkthat’swhyshe wantsher acceptance more,because they’re friendsandshe’ssoclose toherbrotherso it
couldmeanmore to her if anythingdideventuallyhappen.
Tempo The tempoof the songis quite relaxing;it’sgota nice drumbeatthat soundslike asteel drum.The slow-ishandsteadytempoof
the musicgoeswiththe lyricsas theyaren’treallyspokenfastoranythinglike that.The tempocouldhave possiblybeen chosen
like thatfor a reason.Because the songisabout a womanwho’stalkingaboutlovinghe friendIthinkthe calmingtone of the song
may possiblybe likethattotry and ease a bitof whatshe’saboutto singto her friend.
Genre I’mnot too sure whatthe genre of thismusicvideo/songbyThe Knife is.
CameraTechnique One of the camera techniquesusedinthe video‘PassThisOn’byThe Knife isamediumshotwhichwe see at the beginningof the
videoasthe womanwho’ssingingdancesalongtothe music.
The nextcamera technique we see usedistrack/zoominclosertothe womanjustbefore she startssinging.
I thinkthe nexttechnique usedis atwoshot.
Anothershotusedisa long shot; the longshotusedhere isto showmost of the people she’sperformingtointhe room.
A close upis usedonthe woman’s face justas she startssingingandanotherclose upon the girlsbrothersface as she starts
singingtohim.Close upsare usuallyusedtoshowthe emotionof someone’sface clearerorto emphasissomething.
