This document outlines different types of media ownership structures and companies, providing definitions and examples. It discusses private ownership, where an individual controls a company. Public service ownership is given where the public pays for media like the BBC. Multinational and independent ownership types are mentioned but not defined. Conglomerate ownership is described as when a company owns other unrelated businesses, though no example is given. Horizontal and vertical integration company types are defined as related to expanding within or across different parts of an industry supply chain, though no companies are used to illustrate these. Cross media divergence and synergy are also defined as using multiple media forms or multiple companies collaborating on a project. The document instructs the reader to research and describe ownership structures in

1. Task 1 Understand the structure and ownership of the
media sector. P1, M1, D1

2. DELETE THIS BIT WHEN YOUR
DONE
Define the following and given an example of a company
that does this e.g. Apple for vertical integration:
(This is part 1 of your “ownership of the media sector”
power point. Add these two power points together then add
it to your blog - after completing this try and add more of
these technical terms and definition to your case study - this
will gain you merits and distinctions)
Also you should realistically be doing a full page of writing
AND DON’T CUT AND PASTE OFF WIKIPEDIA

3. TYPES OF OWNERSHIP: PRIVATE OWNERSHIP
Private ownership is when you can make all the decisions for your company
and what you say goes. For example if you own your own radio show it would
be yours completely. You would be able to decide what sort of music you play
on your show. An advantage of this would be you being able to play the music
you like but the disadvantage to this would be if the music you like is old
music and you’re trying to aim your show at the younger generation you will
probably lose listeners which wouldn’t help you with you business. Another
disadvantage of this would be you don’t really have any other money to back
you up because its your own

4. TYPES OF OWNERSHIP: PUBLIC
SERVICE
Public ownership means it serves the public. An example of this would be the
BBC. The BBC is a type of public service company because we pay the TV
and radio fee so that means we pay to listen to the BBC basically.

5. TYPES OF OWNERSHIP:
MULTINATIONAL
Describe it and give an example
What are the advantages and disadvantages of this type of ownership

6. TYPES OF OWNERSHIP:
INDEPENDENT

7. TYPES OF OWNERSHIP:
CONGLOMERATE
Describe it and give an example
What are the advantages and disadvantages of this type of ownership

8. TYPES OF COMPANIES:
HORIZONTAL INTEGRATION
Describe it and give an example
What are the advantages and disadvantages of this type of Company

9. TYPES OF COMPANIES:
VERTICAL INTEGRATION
Describe it and give an example
What are the advantages and disadvantages of this type of Company

10. CROSS MEDIA DIVERGENCE
Cross media divergence is a product that used different types of media. For
example, the iPhone would be a good example for cross media divergence
because it has multiple media products in it, e.g. a camera, you can access the
internet, you can watch videos on it, you can listen to music, etc.

11. SYNERGY
Synergy is when more than one company works together to make a product, TV
show, a radio show, etc. An example of this would be X Factor.
Advantage: If your show/product makes a lot of money

12. DESCRIBE THE STRUCTURE AND OF
OWNERSHIP OF EITHER THE FILM
INDUSTRY OR MUSIC INDUSTRY
If looking at the film industry compare the American and UK industry. Explain
what types of companies they are (horizontal or vertical) Explain the benefits /
weaknesses of this
If looking at the music industry look at companies from the “big three” to an
independent as well as subsidiaries.
Look at who is involved and how it is structured
This site might help… http://
www.planetoftunes.com/industry/industry_structure.htm
Aim to do 500 words