1. Kendell Burgess
Music VideoAnalysis
Ed Sheeran – The A Team - https://www.youtube.com/watch?v=UAWcs5H-qgQ
Target Audience &
Needs
I thinkthe musicvideoforEd Sheeran’s‘The A Team’isaimedat teenagers,youngadultsand maybe possiblyadultswhoenjoy
slow-ishsongsthatare relaxing.Ithinkthe musicvideoisn’treallyaimedatanyone specifically.
Lyrics (Meaning
Implied?)
The song ‘The A Team’is a songwrittenabouta true story looselybasedoff agirl whoEd Sheeranmetat a homelessshelter.The
songis abouta homelessprostitutewhoisaddictedtodrugs. Inthe firstverse itmentionsabout“breathinginsnowflakes”this
couldrelate tothe girl beingaddictedandtakingcocaine.“Longnights,strange men”couldrelate tothe fact thatshe has to take
part inprostitutiontotry andget some money.Inthe chorusof the song the words“she’sinthe class A Team” thiscouldbe a
reference tothe factthat cocaine isa classA drug,it alsomentionsinthe chorus howshe’s“stuckin herdaydream”thiscouldbe a
subtle reference tohowshe’shighoff the drugsandshe imaginesthings.“Beenthiswaysince 18” 18 yearsoldbeingthe time she
firsttriedcocaine andstartedgettingaddictedtoit.“Crumblinglike pastries”herlife isfallingapartbecause of howshe’sended
up.Toward the endof the songthe lyrics“Angelstodie”are sung,I thinkthiscouldbe a reference tohow,because of this
addiction,itwill slowlykill youinbothbodyandsoul.
Tempo The tempoof the songisn’treallyupbeatbutitisn’tthe slowestof songs.The tempoiskindof relaxingconsideringthe strange
contrast to the seriousnessanddepthof whatthe lyricstrulymean.The musicvideofor‘The A Team’sort of followsthe tempoof
the song as there isn’treallyanyquickchanges orfastmovementsgoingoninthe video.
Genre The genre of the musicvideoisdefinitelynarrative.Thisiscleartosee as the musicvideofollowsthe storythe lyricsare saying.
Because of this I don’tthinkthat it’shard to tell whatistryingto putacross to the viewers.The whole musicvideoall the way
throughis prettymuchstorytelling,there isn’tapart whichsuggestsotherwise.
CameraTechnique One of the camera techniquesinEd Sheeran’smusicvideoforthe song‘The A Team’is a two shotrightat the verybeginning
where the mainwoman’sfriendfindsherdeadonthe floorafterdyingof a drug overdose,Ithink.
Anothershotwe can easilysee isamediumshotof the girl’sfriendasshe cries.
The nextshowwe see isa close upof the girlsface as she liesonthe floor.
Rightafterthat shot,the nextcameratechnique usedisazoom.Here the directoriszoomingoutof the girlsface.
Anothertechnique usedwouldbe atracking shotas the girl is walkingjustafterwakingupona bench.
A longshotis usedwhenthe girl issittingonthe floorwaitingforsomeone togive hermoney.

2. Kendell Burgess
Music VideoAnalysis
Editing The firstobviouseditingtechniquewe see inthe videoisthe fact thatthe whole videoisblackandwhite incolour. Ithinkthe use

3. Kendell Burgess
Music VideoAnalysis
of continuousblackandwhite coloursthroughoutthe wholevideo couldpossiblybe arepresentationof howthatisherlife.Just
complete darknessbecauseof the situationshe isunfortunatelyin.
Because thisvideowasprettymuchhomemade Idon’tthinkthere isa lotof editingthatwas usedinthisvideobecause itwas
literallymade off £20 soit’snot veryedited.
Use of Digital Effects I don’tthinkthere are any visual effects usedinthisvideoforthe song‘The A Team.’