The target audience for Aphex Twin's "Come To Daddy" music video is teenagers and young adults who enjoy techno and electronic music. The video has a dark, horror-like tone. While there are few lyrics, they repetitively mention taking or eating the viewer's soul, possibly representing a demon coming from hell to the real world or television corrupting viewers' minds. The video has a fast, aggressive tempo to match the chaotic scenes of small men destroying property. It uses techniques like close-ups, jump cuts, and color filters to create an unsettling atmosphere that fits the horror/thriller genre.

1. Kendell Burgess
Music VideoAnalysis
Aphex Twin – Come To Daddy - https://www.youtube.com/watch?v=h-9UvrLyj3k
Target Audience &
Needs
I thinkthe targetaudience forthismusicvideobyApex Twinisaimedatteenagersandyoung adultswholike listeningtotechno,
rave type musicor drumand basssort of music.I thinkthismusicvideoisalsoaimedatpeople wholikewatchingweirdhorror
filmsasthe videoare all dark and scary.
Lyrics (Meaning
Implied?)
In the musicvideothere isn’tmanylyrics,there’sjustaconstantrepetitionof the same lines,“Iwantyoursoul,”“I will eatyour
your soul”and“come to daddy.”The musicvideocouldhave some sortof weirdreligiouselementashe keepsmentioningabout
takingor eatingyoursoul so itcouldrepresentatype of hell onearthas the maincharacter seeninthe videoexceptfromthe men
like childrenisthe demontype thinginthe TV screenwhicheventuallyemergesfromthe TV screen.Thiscouldbe interpreted in
manyways; one waycouldmaybe be a demonsomehowcomingfromhell andintothe real world.Anotherwaycouldbe because
some people see TV/technologyasruiningothersperceptionof things sothe demonsayingthe words“Iwant yoursoul” could
possiblybe arepresentationof howTV is‘ruining’people’sminds.
Tempo The tempoof the musicvideoisquite fastpacedandaggressive,because of thisitgoeswell withthe actionthatseemstobe going
on inthe videowiththe little men-childrensmashingthingsandcausinghavoconpropertyandthe people thatare aroundat the
time.However,despitethe fasttempoof the musicmid-waythroughthe videothe musicchangestoanurseryrhyme thatonly
lastsa short amountof time asthe man-childrenskipalongthe path,thiscouldbe seenascreepyforsome butbecause of the
weirdnature of the videoitgoeswiththe strange theme despite the factthatmostof the songis quicklypaced butforothersit
couldpossiblycreate some sortof calmingeffectdespite what’sgoing oninthe videoandthe musicoverall.
Genre The genre of thismusicvideoishorror/thriller;prettymucheverythinginthe musicvideoindicatesthis.Becauseof thisvideo’s
genre beinghorrorwe wouldexpecttosee dark,coldcoloursbeingusedwheneditingtomake thingscreepier,we’dalsoexpectto
heareitherslow,creepymusictocreate an atmosphere orloud,aggressivemusiclikeinthissongwhere there’samixture of drum
& bass and technobeingused.
CameraTechnique One of the camera techniquesusedinAphex Twin’smusicvideo‘Come To Daddy’isa close up.Thisclose up wasusedwhen
showingthe oldladyandher dog;it isusedto showthe emotiononthe oldladiesface whenshe looksaroundwhenshe thinks
someone isthere.
Anothershotwouldbe the establishingshotof the flatstoshowthe area of where theyare currently.
Jumpshotsare alsousedinthe musicvideobetweenshotsthe showdifferentthingsthatare happeningquickly.
A midshotis alsousedinthisvideowhenthe dogisbarkingat the TV, I thinktheyusedthisshot to showhowhardthe dogwas
tryingto getaway and attack the thinginthe TV whilstthe elderwomanwastryingtostop him.
In the videoalongshot isusedtowardthe beginningof the musicvideotoshowthe dogand elderwomanjustbefore everything
starts happening.

2. Kendell Burgess
Music VideoAnalysis
Justbefore thatshot a pan wasuseddownthe side of the flats.
Editing For editinginthisvideowe cansee thattheyhave cut fromthe childrentothe monsterinthe TV as theywatchhimemerge from

3. Kendell Burgess
Music VideoAnalysis
the screen.
Anothereditingtechniqueusedwouldbe the cuttingfromdifferentcharactersinthe videoastheyall dotheirownthing.
Slowmotionisalsousedinthe musicvideowhenthe dogisbarkingat the TV afterit electrocuteshim.
A dark andsmokyeffectis alsousedinthe videowhenthe monster/demonandthe childrenare all standing together,thisagood
editingpiece because itfitswellwiththe genre of the videoanditgivesitmore of that weird,creepyfeel whenthey’re all standing
there insteadof itjustbeingplain.

4. Kendell Burgess
Music VideoAnalysis
Use of Digital Effects All throughoutthe videocoldcoloursare used,seenasthoughit’sa horror/thrillertype genre withdemonsandlittle men-children
it all goestogethertokeepitscary. Colourcorrectionis obviouslyusedthroughthe videobutitstill hasflashingcoloursafew
timesinthe videowhencuttingfromone thingtothe otheror to add effectasthe demonismovingitsheadaroundinthe TV
screen.Distortionandglitches are usedinthe videoquiteabitwhenthe demonisinthe TV screentalkingaboutwantingyour
soul.Thisgivesitmore of weirdfeel because he’ssmilingsometimesinbetweenglitches.

5. Kendell Burgess
Music VideoAnalysis