This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and developing their artist and product profile. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing objectives are to build a fan base of 2,000 sales in two months and 100,000 sales in the second year. The marketing strategy involves developing their image, attracting audiences at live performances, placing advertisements in public houses and billboards, and gaining media coverage through radio stations, magazines, and interviews to meet sales targets and make the project successful.
Glendale is a new folk rock band comprised of members in their early 30s. Their debut album "Illusion is the first of all pleasures" aims to target an audience aged 23-30. The marketing objectives are to develop the band's image and fan base through artist development, product development, and increasing album sales over the first two years. The key message is that Glendale produces meaningful music as former farmers who have found success later in life. Events and media promotion will include radio play, print interviews, live performances at festivals and stores to spread awareness of the band's sound and appeal to literature-loving fans of folk-influenced music.
The band Glendale is launching their debut folk rock album "Illusion is the First of All Pleasures" and aims to sell 5,000 copies in the first 2 months by targeting an audience aged 23-30. Their marketing plan involves developing the band's image, building a fan base through performances and social media, and promoting the album through radio play, print interviews, and merchandise. Potential promotional materials include an album packaging design, tour poster, and social media mockups to engage the target audience.
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
This marketing and PR presentation summarizes a plan to promote the new album "Keep Afloat" by the indie rock band Last California. The objectives are to promote the band to a young audience aged 18-25 and sell around 3,000 albums. Social media like Twitter, YouTube and influencer endorsements will be used to build awareness and followers. Merchandise like t-shirts, hoodies and posters will help promote the band's image and drive sales. The key messages are that Last California offers a fresh new sound and their album provides a relaxing yet powerful listening experience. Hyperbolic language will be used to attract audiences and portray the band and album in a compelling light.
This marketing and PR presentation outlines objectives for promoting a new album by the punk rock band Bloody River. The objectives are to raise awareness and recognition among existing fans while also attracting new younger fans aged 20-30. The target is to sell 200,000 albums in the UK within a year. The presentation discusses the band's profile, defines SMART objectives, identifies the target audience, and proposes strategies for using various media channels, merchandise, events, and social media to promote the album and band.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and developing their artist and product profile. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing objectives are to build a fan base of 2,000 sales in two months and 100,000 sales in the second year. The marketing strategy involves developing their image, attracting audiences at live performances, placing advertisements in public houses and billboards, and gaining media coverage through radio stations, magazines, and interviews to meet sales targets and make the project successful.
Glendale is a new folk rock band comprised of members in their early 30s. Their debut album "Illusion is the first of all pleasures" aims to target an audience aged 23-30. The marketing objectives are to develop the band's image and fan base through artist development, product development, and increasing album sales over the first two years. The key message is that Glendale produces meaningful music as former farmers who have found success later in life. Events and media promotion will include radio play, print interviews, live performances at festivals and stores to spread awareness of the band's sound and appeal to literature-loving fans of folk-influenced music.
The band Glendale is launching their debut folk rock album "Illusion is the First of All Pleasures" and aims to sell 5,000 copies in the first 2 months by targeting an audience aged 23-30. Their marketing plan involves developing the band's image, building a fan base through performances and social media, and promoting the album through radio play, print interviews, and merchandise. Potential promotional materials include an album packaging design, tour poster, and social media mockups to engage the target audience.
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
This marketing and PR presentation summarizes a plan to promote the new album "Keep Afloat" by the indie rock band Last California. The objectives are to promote the band to a young audience aged 18-25 and sell around 3,000 albums. Social media like Twitter, YouTube and influencer endorsements will be used to build awareness and followers. Merchandise like t-shirts, hoodies and posters will help promote the band's image and drive sales. The key messages are that Last California offers a fresh new sound and their album provides a relaxing yet powerful listening experience. Hyperbolic language will be used to attract audiences and portray the band and album in a compelling light.
This marketing and PR presentation outlines objectives for promoting a new album by the punk rock band Bloody River. The objectives are to raise awareness and recognition among existing fans while also attracting new younger fans aged 20-30. The target is to sell 200,000 albums in the UK within a year. The presentation discusses the band's profile, defines SMART objectives, identifies the target audience, and proposes strategies for using various media channels, merchandise, events, and social media to promote the album and band.
The document discusses different types of leaflets and instruction manuals. It provides examples and analyses of a health information leaflet, a conservation group leaflet, and an instruction manual for assembling a product. The analyses examine typography, formatting, use of images and other design elements. The document emphasizes that instruction manuals and leaflets must be clear, concise, accurate and easy to understand in order to effectively communicate information to target audiences.
The document provides guidelines for writers on their social and cultural responsibilities when reporting stories. It discusses the importance of being fair, unbiased, and respecting differences. It also outlines 12 rules from the National Union of Journalists' code of conduct that writers should follow, such as obtaining accurate information and avoiding intrusion into people's private lives. The rules aim to guide writers to consider topics like terrorism, race, and disability sensitively and avoid producing material that could incite discrimination or hatred.
The document discusses the design elements of tabloid newspapers and magazines. It provides examples and screenshots of tabloid front pages from newspapers like The Sun and Daily Mail. It analyzes the use of fonts, images, headlines, layout and other stylistic choices. The document then explores creating a mock front page for a tabloid newspaper covering the topic of Piers Morgan being fired. It shares the planning and experimentation process, including possible headlines, images and font selections. Finally, it discusses how to adapt the design to a magazine format using examples from Time Magazine.
This document provides initial ideas, mind maps, and design development for the packaging of an energy drink. Five initial drink name ideas are presented: qWake Up, Improvise, Limitless, Limbo, and Life Line. qWake Up is selected for further development. Mind maps explore the target demographic of young males interested in extreme sports and the theme of natural disasters. Slogans, scripts, and branding elements like fonts, colors, and imagery are developed with the goal of appealing to this target group through ideas of danger and energy boosts needed for sports. Multiple packaging design concepts are presented incorporating the drink name, fonts, and images meant to imply risk and reward through the product.
Piers Morgan was fired as editor of the Daily Mirror after refusing to apologize for publishing fake photos that purported to show British soldiers abusing Iraqi prisoners. The photos caused distress and put British troops in danger by being published. An investigation proved the photos were staged. As a result, the Mirror believed it was inappropriate for Morgan to continue as editor given the sensitive situation.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Piers Morgan was fired as editor of the Daily Mirror after publishing photos of alleged British soldier abuse of Iraqi prisoners. An investigation found the photos were staged and put British troops in danger. Morgan refused to apologize and was let go from his position. His deputy Roger Goodman will replace him as editor in the short term.
This document provides details of logo and merchandise designs created for an organization called Surfers Against Sewage.
The logo was transformed from an initial idea of an eye and wave to represent looking after the oceans. There were multiple iterations before arriving at the final design. Merchandise ideas included stickers, badges, t-shirts, and hats featuring the logo to appeal to younger audiences. Mood boards and experiments with initial designs were presented to explore ideas for the different products before final production. The goal was to create low-cost, eye-catching merchandise that would promote the organization's message and goals.
The document discusses whether factual writing should contain bias. It argues that factual writing is meant to inform readers without opinion so they can form their own views based on facts. Bias undermines this goal by selectively presenting information that supports one side over others. Examples are given of media outlets like the BBC and The Independent omitting important details or angles in their coverage of events like the Scottish independence referendum and a terrorist attack in Jerusalem in ways that appeared to show bias. The document concludes that factual writing should not contain bias as the media's role is to fully and fairly inform the public without manipulation.
This document summarizes the logo design and merchandise planning process for Surfers Against Sewage. It describes:
1) The finalized logo design which was created through an iterative process of trials and feedback. The logo depicts an eye representing watching over the oceans.
2) Plans for merchandise including t-shirts, stickers, badges, and hats aimed at a young audience. Simplistic, colorful designs are proposed that prominently feature the logo.
3) Experiments with designing the merchandise through mood boards, exploring existing brands, and mockups on Redbubble. Variations of colors, styles and products are tested to engage different demographics.
This document provides details of logo and merchandise designs created for Surfers Against Sewage, an organization aimed at protecting oceans. The logo was transformed from an initial eye and wave idea to represent watching over oceans. Multiple logo designs were created and colors from the planning stage were kept. Merchandise ideas include stickers, badges, t-shirts, and hats incorporating the logo to appeal to younger audiences. Mood boards were created to explore themes and products. Experiments were done designing logos for hats and t-shirts as well as sticker and badge concepts. Further t-shirt designs were explored using hands to represent waves and incorporating the hashtag.
This document provides initial ideas and development work for the design of an advertising campaign for an energy drink. It includes 5 potential product name ideas and discusses themes, target demographics, and design concepts. Concept development work includes mind maps, copywriting, potential slogans, and storyboard ideas. One idea—"qWake Up"—is developed in more depth, with concepts for the can design explored through multiple iterations refining colors, fonts, and imagery. A flat plan outlines how information would be arranged on the can. The goal is to appeal to a young male demographic interested in extreme sports through provocative advertising implying negative consequences for not using the product.
Surfers Against Sewage is an environmental charity based in the UK that campaigns to protect oceans, beaches and freshwater waves from plastic pollution and other environmental issues. They organize beach cleans, protests, educational events and political lobbying to raise awareness of the problems caused by waste in the natural environment and push for changes to protect natural spaces for future generations to enjoy. Their goal is a clean, healthy and plastic-free ocean for marine life and coastal communities.
This document discusses an experimental photography project exploring the themes of nature and fear. The student began by creating multiple exposure images merging faces into tree bark. They then experimented with 3D effects in Photoshop, creating images that incorporate human body parts like hands into natural landscapes in surreal ways. The student feels they have found clear themes and ideas to develop, and will now focus on taking more relevant photos and improving technical quality as they work to produce a set of high-quality art pieces meeting the project requirements.
The document discusses the design elements of tabloid newspapers and magazines. It provides examples and screenshots of tabloid front pages from newspapers like The Sun and Daily Mail. It analyzes the use of fonts, images, headlines, layout and other stylistic choices. The document then explores creating a mock front page for a tabloid newspaper covering the topic of Piers Morgan being fired. It shares the planning and experimentation process, including possible headlines, images and font selections. Finally, it discusses how to adapt the design to a magazine format using examples from Time Magazine.
The document discusses numerous controversies and allegations of unethical behavior surrounding Piers Morgan. It alleges that Morgan has often escaped serious punishment for improper actions like using his media influence for financial gain in stock tips and phone hacking. The author is angered by Morgan repeatedly avoiding responsibility and questions why companies continue to employ someone with such a controversial history of running false stories and breaching codes of conduct. Specific cases discussed include a phone hacking incident, inappropriate headlines, profiting off stock tips, and Morgan's long-running feud with Jeremy Clarkson.
The document discusses whether factual writing should contain bias. It argues that factual writing is meant to inform readers without opinion so they can form their own views based on facts. Bias undermines this goal by selectively presenting information that supports one side over others. Examples are given of media outlets like the BBC and The Independent omitting important details or angles in their coverage of events like the Scottish independence referendum and a terrorist attack in Jerusalem in ways that appeared to show bias. The document concludes that factual writing should not contain bias as the media's role is to fully and fairly inform the public without manipulation.
Glendale is a new folk rock band in their early 30s releasing their debut album "Illusion is the first of all pleasures." Their objectives are to develop their image and fan base to sell 2000 albums in the first 2 months and 100,000 albums within a year. Their target audience is 23-30 year olds who appreciate folk and rock music. They will promote through radio, print posters, and social media like Facebook and Twitter to interact and build connections with fans. Merchandise like t-shirts will help promote the band's name. Their message is that the band produces meaningful music as former farmers who never realized their talent until pursuing music professionally.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and developing their artist and product profile. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing objectives are to build a fan base of 2,000 sales in two months and 100,000 sales in the second year. Print media like posters and magazines targeting the folk audience will be used to promote the band and build awareness of their album release and live performances. Developing their social media presence and merchandise will also help communicate their message and brand to the target demographic.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and has objectives to develop both the band and their product. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing campaign will use radio, print media like posters, and magazines to promote the band. Events like performances at festivals and signing sessions will help build their fanbase and promote sales of the album and merchandise like t-shirts.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through a UK and European tour. Their target audience is people aged 14-26 who are likely to attend shows and purchase merchandise. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and at shows. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandise.
The document discusses different types of leaflets and instruction manuals. It provides examples and analyses of a health information leaflet, a conservation group leaflet, and an instruction manual for assembling a product. The analyses examine typography, formatting, use of images and other design elements. The document emphasizes that instruction manuals and leaflets must be clear, concise, accurate and easy to understand in order to effectively communicate information to target audiences.
The document provides guidelines for writers on their social and cultural responsibilities when reporting stories. It discusses the importance of being fair, unbiased, and respecting differences. It also outlines 12 rules from the National Union of Journalists' code of conduct that writers should follow, such as obtaining accurate information and avoiding intrusion into people's private lives. The rules aim to guide writers to consider topics like terrorism, race, and disability sensitively and avoid producing material that could incite discrimination or hatred.
The document discusses the design elements of tabloid newspapers and magazines. It provides examples and screenshots of tabloid front pages from newspapers like The Sun and Daily Mail. It analyzes the use of fonts, images, headlines, layout and other stylistic choices. The document then explores creating a mock front page for a tabloid newspaper covering the topic of Piers Morgan being fired. It shares the planning and experimentation process, including possible headlines, images and font selections. Finally, it discusses how to adapt the design to a magazine format using examples from Time Magazine.
This document provides initial ideas, mind maps, and design development for the packaging of an energy drink. Five initial drink name ideas are presented: qWake Up, Improvise, Limitless, Limbo, and Life Line. qWake Up is selected for further development. Mind maps explore the target demographic of young males interested in extreme sports and the theme of natural disasters. Slogans, scripts, and branding elements like fonts, colors, and imagery are developed with the goal of appealing to this target group through ideas of danger and energy boosts needed for sports. Multiple packaging design concepts are presented incorporating the drink name, fonts, and images meant to imply risk and reward through the product.
Piers Morgan was fired as editor of the Daily Mirror after refusing to apologize for publishing fake photos that purported to show British soldiers abusing Iraqi prisoners. The photos caused distress and put British troops in danger by being published. An investigation proved the photos were staged. As a result, the Mirror believed it was inappropriate for Morgan to continue as editor given the sensitive situation.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Piers Morgan was fired as editor of the Daily Mirror after publishing photos of alleged British soldier abuse of Iraqi prisoners. An investigation found the photos were staged and put British troops in danger. Morgan refused to apologize and was let go from his position. His deputy Roger Goodman will replace him as editor in the short term.
This document provides details of logo and merchandise designs created for an organization called Surfers Against Sewage.
The logo was transformed from an initial idea of an eye and wave to represent looking after the oceans. There were multiple iterations before arriving at the final design. Merchandise ideas included stickers, badges, t-shirts, and hats featuring the logo to appeal to younger audiences. Mood boards and experiments with initial designs were presented to explore ideas for the different products before final production. The goal was to create low-cost, eye-catching merchandise that would promote the organization's message and goals.
The document discusses whether factual writing should contain bias. It argues that factual writing is meant to inform readers without opinion so they can form their own views based on facts. Bias undermines this goal by selectively presenting information that supports one side over others. Examples are given of media outlets like the BBC and The Independent omitting important details or angles in their coverage of events like the Scottish independence referendum and a terrorist attack in Jerusalem in ways that appeared to show bias. The document concludes that factual writing should not contain bias as the media's role is to fully and fairly inform the public without manipulation.
This document summarizes the logo design and merchandise planning process for Surfers Against Sewage. It describes:
1) The finalized logo design which was created through an iterative process of trials and feedback. The logo depicts an eye representing watching over the oceans.
2) Plans for merchandise including t-shirts, stickers, badges, and hats aimed at a young audience. Simplistic, colorful designs are proposed that prominently feature the logo.
3) Experiments with designing the merchandise through mood boards, exploring existing brands, and mockups on Redbubble. Variations of colors, styles and products are tested to engage different demographics.
This document provides details of logo and merchandise designs created for Surfers Against Sewage, an organization aimed at protecting oceans. The logo was transformed from an initial eye and wave idea to represent watching over oceans. Multiple logo designs were created and colors from the planning stage were kept. Merchandise ideas include stickers, badges, t-shirts, and hats incorporating the logo to appeal to younger audiences. Mood boards were created to explore themes and products. Experiments were done designing logos for hats and t-shirts as well as sticker and badge concepts. Further t-shirt designs were explored using hands to represent waves and incorporating the hashtag.
This document provides initial ideas and development work for the design of an advertising campaign for an energy drink. It includes 5 potential product name ideas and discusses themes, target demographics, and design concepts. Concept development work includes mind maps, copywriting, potential slogans, and storyboard ideas. One idea—"qWake Up"—is developed in more depth, with concepts for the can design explored through multiple iterations refining colors, fonts, and imagery. A flat plan outlines how information would be arranged on the can. The goal is to appeal to a young male demographic interested in extreme sports through provocative advertising implying negative consequences for not using the product.
Surfers Against Sewage is an environmental charity based in the UK that campaigns to protect oceans, beaches and freshwater waves from plastic pollution and other environmental issues. They organize beach cleans, protests, educational events and political lobbying to raise awareness of the problems caused by waste in the natural environment and push for changes to protect natural spaces for future generations to enjoy. Their goal is a clean, healthy and plastic-free ocean for marine life and coastal communities.
This document discusses an experimental photography project exploring the themes of nature and fear. The student began by creating multiple exposure images merging faces into tree bark. They then experimented with 3D effects in Photoshop, creating images that incorporate human body parts like hands into natural landscapes in surreal ways. The student feels they have found clear themes and ideas to develop, and will now focus on taking more relevant photos and improving technical quality as they work to produce a set of high-quality art pieces meeting the project requirements.
The document discusses the design elements of tabloid newspapers and magazines. It provides examples and screenshots of tabloid front pages from newspapers like The Sun and Daily Mail. It analyzes the use of fonts, images, headlines, layout and other stylistic choices. The document then explores creating a mock front page for a tabloid newspaper covering the topic of Piers Morgan being fired. It shares the planning and experimentation process, including possible headlines, images and font selections. Finally, it discusses how to adapt the design to a magazine format using examples from Time Magazine.
The document discusses numerous controversies and allegations of unethical behavior surrounding Piers Morgan. It alleges that Morgan has often escaped serious punishment for improper actions like using his media influence for financial gain in stock tips and phone hacking. The author is angered by Morgan repeatedly avoiding responsibility and questions why companies continue to employ someone with such a controversial history of running false stories and breaching codes of conduct. Specific cases discussed include a phone hacking incident, inappropriate headlines, profiting off stock tips, and Morgan's long-running feud with Jeremy Clarkson.
The document discusses whether factual writing should contain bias. It argues that factual writing is meant to inform readers without opinion so they can form their own views based on facts. Bias undermines this goal by selectively presenting information that supports one side over others. Examples are given of media outlets like the BBC and The Independent omitting important details or angles in their coverage of events like the Scottish independence referendum and a terrorist attack in Jerusalem in ways that appeared to show bias. The document concludes that factual writing should not contain bias as the media's role is to fully and fairly inform the public without manipulation.
Glendale is a new folk rock band in their early 30s releasing their debut album "Illusion is the first of all pleasures." Their objectives are to develop their image and fan base to sell 2000 albums in the first 2 months and 100,000 albums within a year. Their target audience is 23-30 year olds who appreciate folk and rock music. They will promote through radio, print posters, and social media like Facebook and Twitter to interact and build connections with fans. Merchandise like t-shirts will help promote the band's name. Their message is that the band produces meaningful music as former farmers who never realized their talent until pursuing music professionally.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and developing their artist and product profile. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing objectives are to build a fan base of 2,000 sales in two months and 100,000 sales in the second year. Print media like posters and magazines targeting the folk audience will be used to promote the band and build awareness of their album release and live performances. Developing their social media presence and merchandise will also help communicate their message and brand to the target demographic.
The band Glendale is launching their first album "Illusion is the first of all pleasures" and has objectives to develop both the band and their product. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing campaign will use radio, print media like posters, and magazines to promote the band. Events like performances at festivals and signing sessions will help build their fanbase and promote sales of the album and merchandise like t-shirts.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through a UK and European tour. Their target audience is people aged 14-26 who are likely to attend shows and purchase merchandise. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and at shows. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandise.
This marketing and PR presentation outlines a plan to promote the new album of an indie rock band called Last California. The band is made up of members in their early 20s who will be targeting 18-25 year olds. The objectives are to successfully promote the new album and drive sales of around 3,000 records. A variety of media like magazines, radio, YouTube and social media will be used to target this young audience. Merchandise like t-shirts, hoodies and posters along with small venue shows and signings will help spread the band's message and sell their fresh new sound to a limited but dedicated fan base.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
This marketing and PR presentation outlines a campaign to promote a new classical music band called Medici Codex and their debut album. The objectives are to target classical music fans as well as broader audiences to increase interest in classical music. Key elements of the campaign include using social media, magazines, radio, and live events to communicate the band's modern take on classical music and make it more appealing and accessible. The goals are to sell records, gain recognition, and challenge stereotypes about classical music audiences.
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
The marketing and PR presentation outlines objectives to promote a punk rock band called "Class of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and sell merchandise to gain more awareness for their music. The target audience is late teens and college/university students. Plans include creating posters, a Facebook page, and gaining publicity through magazines, radio, and social media to promote the album release.
The marketing and PR presentation outlines objectives for promoting a punk rock band called "Class Of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and promote the band to gain more awareness. The target audience is late teens and college/university students. Various promotion strategies are proposed, including posters, social media, merchandise, and small club shows. The motivation is to continue making music and growing their fan base. Media outlets like magazines and radio stations would be interested to get content and promote the band.
The marketing plan aims to promote a new indie band called Hakjala targeting young adults and teenagers. The objectives are to sell 2 million albums for a new band, using social media and gaining exposure through TV, radio, and magazines to reach the target audience. Small secret gigs and TV appearances are proposed to build awareness while larger tours and signings would come later if the band gains success. The message is that the band creates relatable and exciting new music challenging genre rules. Hyperbole and emotive words will be used to promote the band and album across social media, events, and the media.
The marketing plan aims to promote a new indie band called Hakjala targeting young adults and teenagers interested in meaningful lyrics. The objectives are to sell 2 million albums for a new band and make the project a success. The band members are aged 20-24 and in the indie genre. The plan outlines using social media like Twitter, Facebook, and YouTube heavily to engage fans as well as magazines, TV channels, radio stations, and interviews to increase awareness. Merchandise like bracelets, tops, and hats will initially be sold based on social media feedback. Small secret gigs and TV appearances are suggested to build a fanbase before larger tours. The motivation is to make the band well known and successfully launch their music career
The document provides details about marketing and promoting a new punk band called "The Umbrella Academy". Key points include:
- The target audience is fans of punk, pop punk and post-hardcore aged 17-25.
- Objectives are to promote the band through merchandising, social media, and selling 200,000-500,000 albums.
- The band's genre is pop punk/post-hardcore and their style is influenced by bands like My Chemical Romance and Pierce the Veil.
- Promotional strategies would include TV/website ads, magazine features, concerts and secret shows, merchandise, and raising the band's profile through various media appearances and events.
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.
The marketing and PR presentation discusses objectives for promoting a new album launch for a classical band called Medici Codex. The objectives are to create a campaign to get the band recognized by classical music fans and promote the album release. It also aims to make classical music more mainstream and appeal to younger audiences not typically interested in classical. The presentation discusses targeting all audiences, developing merchandise, managing the message to communicate that classical can be enjoyed by all, and using various media platforms like social media, magazines, newspapers, radio and more to promote the band.
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft scripts are presented with different dialogue options incorporating more modern language. The proposal outlines plans to create a 4-page graphic novel using photographs edited to look like comic book panels telling the story with humor, such as the giant having an afro. The target audience is identified as 10-15 year olds to make the classic tale appealing again through a twist while keeping the overall story. Schools are identified as a way to market the product to this age group.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft script sections modernize the dialogue. The proposal outlines creating a 4-page graphic novel using photographs edited to look like comics. It will target an older audience of 10-15 year olds with humor like the giant having an afro and a guitar being stolen. The goal is to make the classic tale appealing again through a comedic twist.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan was aware of, and in some cases directly involved in, phone hacking practices during his time as editor. However, Morgan continues to deny any involvement and knowledge of phone hacking at the newspapers he edited, despite significant evidence to the contrary. The allegations against Morgan span decades and involve the hacking of numerous celebrities and victims of crime.
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
Surfers Against Sewage is an environmental charity based in the United Kingdom that aims to protect oceans, waves, beaches and wildlife. The organization campaigns on issues like water quality, plastic pollution and the impacts of climate change. Surfers Against Sewage also works to bring environmental issues to public attention through education and engaging communities.
The document provides initial ideas and concepts for the design of an energy drink advertising campaign. The first idea, called qWake, uses an earthquake theme to convey that not purchasing the drink will result in a natural disaster. A mock-up design is created featuring a bike jumping over cracks in the ground. Additional ideas target health-conscious consumers with a drink called Improvise or athletes with Limitless. Mood boards and mind maps are used to explore themes, target audiences, and branding elements. Potential slogans, scripts, and product variations are proposed. Font and color scheme options are tested to match different ideas. The final design features layered earthquake imagery and the Richter scale to reinforce the theme while making the drink name stand out
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of an earthquake, featuring an image of a bike jumping over cracks in the ground. The target demographic is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative, targeting health-conscious consumers. The design would use green colors and natural symbols.
Idea 3 is called "Limitless" and targets top athletes, conveying unlimited energy. The design would use bright colors and feature images of athletes using the drink.
Idea 4 is called "Limbo" and targets dark music
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
This document contains a SWOT analysis for a new MP3 player with Spotify integration. The strengths include having a unique product and knowledge of competitors. Weaknesses are a lack of funding and brand power compared to Apple. Opportunities include a growing market and room for expansion. Threats include strong competitors like Apple releasing new products and lack of resources to compete. The analysis examines internal factors like resources and external factors beyond their control like market trends.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of natural disasters like earthquakes. The target audience is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative energy drink targeting health-conscious consumers, especially young females.
Idea 3 is called "Limitless" and is designed for top athletes seeking endless energy. Its target audience includes both male and female youth sports players.
Idea 4 is called "Limbo" and targets dark music fans seen as aggressive and passionate. Its target audience includes males aged 18-30.
The document evaluates whether the final pieces created are fit for their intended purpose of promoting awareness of environmental issues for Surfers Against Sewage. It summarizes the design process for logos, merchandise like t-shirts and phone cases, and posters. Various designs were explored and refined before final versions were selected that were simple, visually appealing, and professionally represented the client's needs and target youth audience. Comparisons are made to existing client materials to ensure the new designs meet the required standard.
The document evaluates whether the final design pieces created to promote the environmental organization Surfers Against Sewage are fit for their intended purpose. It determines that the purpose of raising awareness of the organization's issues was achieved through the production of a range of fresh, eye-catching designs aimed at a young audience. An initial logo design with an eye in a jar was deemed too complex and not professional enough, so a simplified design with the eye and waves was created instead. Research into the client's existing products helped ensure the new designs would be suitable and approved.
2. Band Profile
Name: Glendale
Age: Early 30’s
Album: Illusion is the first of all pleasures.
Previous releases: N/A (First Album)
Genre: Folk Rock band
Style: Fusion of Folk and Rock Music
Contemporaries: Mumford and Sons, The Lumineers, Of Monsters and Men.
3. Objectives
What are the objectives for this project?
(First year objectives) To develop both the Artist and Product side to the band
Artist Development- Create an image that makes the band stand out from the huge competition. (E.G Mumford and Sons)
Prepare career by identifying specific audience and targeting towards them.
Attract and maintain a good fan base.
Product Development- To put all efforts in ‘Illusion is the first of all pleasures’ album. Focus on the location of the advertisements. Have
posters located in public houses and local billboards.
(Second year objectives) Once a good enough reputation is built, look to joining a well known record label to go to the next level-
Important to start from the bottom, identifying the audience first)
Who do you want to target?
An older audience. Ages from 23 to 30, those that appreciate the folk and rock fusion. To be gender neutral in order to target the mass
market later.
How many records do you want to sell?
2000 in first 2 months. 40,000 in the first year and 100,000 the following year.
What would make this a successful exercise?
By organising to play at an event that the audience is interested in would be a good way of promoting the new album.
For an unveiling of the new album, a possible give away at a shopping centre. Playing some of the most popular songs from the album
could be a way of attracting more people. By getting news coverage could be a way to get the name known nationally.
This is one of the main ways in meeting the targets set, especially the sales.
4. Audience
Who is the audience for this band?
The audience for the band is people aged 23-30. Both genders and those who want to explore more into
the folk style of music. Targeting a more older audience is somewhat difficult with the influence young
people have on the industry, however the more mature demographic have the finances and abilities to
purchase albums and visit gigs more frequently.
Plus, targeting them will make the band more unique and provide a selling point to people within that
audience. With the fusion of both rock and folk, this can explore both genre’s and give the possibility for
more sales.
What do they look like?
The audience will be those of a middle class background and appreciate the older music and its culture
rather than the modern mainstream pop. They will be those who have open minds and are willing to listen
to new bands trying to make it big. Other interests they have will be of attending many music festivals,
enjoying the countryside, literature and films.
In terms of features and audience profile, the people will not be overly fussed about appearance and wear
casual clothes. The variety in instruments used such as the Banjo, upright bass and piano will appeal to
their taste.
The quote‘Illusion is the first of all pleasures’ comes from Oscar Wilde. Many aspects of his life have
inspired the lyrics for the songs created in the album.
5. Media
What media will you use and why?
The media used will be that of Radio and Print in the form of posters. The audience will listen to the radio,
typically BBC Radio 2 or Folk Alley, whereas a younger audience would listen to the mainstream music on
BBC Radio 1.
By having announcements or new songs from the album played on stations where the audience listen to
can be a great way in promoting the band. Having posters is a much more older way of thinking when
looking at social media sites now. Posters of the UK tour can be a good way to gather more of the
audience together (slide 14)
As the audience will be more focused on literature and the finer things in life, they will not have as much
time for social media. They will be enjoying music.
Possible Magazines the audience could read are that of fRoots and The Living Tradition. These are
popular within the age range and audience. They contain reviews on the latest bands. By having a short
review from someone well known and respected could be a way of getting the name out to the audience.
Possible interviews the band would allow exclusive reach on would be those of a folk or rock magazine
that want to explore more about the life of the individuals. By sharing personal information and beliefs
could enhance the audience’s likes towards the band or grab more people’s attention to the band.
fRoots could have a double page spread about the new album and small pull quotes on the influences
behind the lyrics. Questions asked could be of artists they are trying to emulate or strive to be better than,
how big they want to get, their personal life and how they started off.
6. Media
Which forms of social media would you use and how would you use social media?
By creating a page on both Facebook and Twitter it would allow you to get the message out to the specific fan base. Once people start
following or ‘like’ the page it is from there when you can look into the audience and see their other tastes. For example if they like
extreme sports, you could organise and event where Glendale plays before the activity starts.
It is important to interact with the audience, through the use of twitter, you can release songs and see what people think, first hand.
Even just replying to many of the audience’s questions could prove to be positive publicity.
A Question and Answer session with the audience is important to show that they are thankful for the support. Having competitions is a
great way to grab the attention of both the audience and others using social media.
Competitions where the prices are to come and see the band. Competitors Mumford and Sons used the same idea when working
Universal Music Irl. The competitions can be set out by having to answer a question about them and the first to reply will win, however
they must use the hashtag created by the band. Having a hashtag can allow the band to instantly read everything that is said about
them. Something such as #GlendalesGifts. Something that can be seen by the audience and make them want to take part.
Another way of promoting the social media pages can be that of a Follow back competition. Something that does not cost the band
anything and that of a non monetary benefit for the fans. By having something such as ‘First 100 people to follow within the next 15
minuets get a follow back’. is a very easy way of gaining people that will see the band. It is from this where everyone will rush to follow
the band.
It is important to not only connect with the audience on social media, but fellow artists and bands that can cross promote each other.
This can be a great way in exploring a large audience. This can be done through a well known band just tweeting ‘Listen to Glendale’s
new Song, I love it’ a small sentence can have large effects on the success of the band.
It is important that all platforms can be seen. For example, once a website is created, include social connect buttons in order for the
audience to look into the band further. Such as ‘Follow Glendale on Twitter, click here’ Making sure all aspects of media are covered is
important, including a YouTube channel link can also provide the viewer with more information on the music.
This should be the same on Twitter and Facebook, have links where it can take the audience to the website. As the audience is one
who enjoys more literature, social media will not be as heavily influential as it can be for a pop group targeting a young age range that
spends over 6 hours a day on the internet.
7. Merchandise
What merchandise would you use to promote this band?
When looking at the audience and how old they are, it is important to not produce products such as toys, as this will be a
waste of time. The merchandise that could be used is that of T-shirts and other items of clothing that the older audience
between 23-30 will buy and wear, so people can see the name when bumping into the person on the street.
Social media can have a huge impact on sales of merchandise. Here is Mumford and Sons using the page to promote their
own products. On the image on the right you can see that T-Shirts are one of the best ways of merchandise. Having new
products advertised on the right can also be a good way in promotion. The ‘Shield Beer Holder’ makes it clear that the target
is of an older demographic.
Glendale can start to get the name out there once the audience is seen wearing the merchandise. Can be a great way to
boost sales as well as promoting the name. This is a constant benefit as they will always sell.
By creating T-shirts with Hashtags printed on them could be a good way to combine both Mechanising and social media
promotion.
8. Manage the message
What is the message you want to communicate about this band?
The message about the band: 4 hardworking individuals that when together produce music that has meaning. A down to
earth band that is still in touch with its fan base and not taken over by the show biz world.
The main selling point of the band: A group of former farmers who never realised how good they were and have now finally
got their break to make it big time. The album ‘Illusion is the first of all pleasures’ has all their thoughts on life up to this point.
Many of the lyrics use phrases and lines from all parts of literature. This appeals to the audience.
The idea behind the music is to offer the audience an alternative to the constant modern pop that is aimed towards young
adults. The reasoning is that when these 4 members were listening to the radio, there was nothing they enjoyed. So they
started singing themselves and were very good.
Using a variety of instruments such as the Banjo and upright bass helps create new, exciting music that gets the listener of
their seat instead of something they expect. The message is that they know targeting an older audience can be harder,
however it is something they want to do. Without Risk it is pointless.
Having all 4 members fairly old when compared to other bands and artists in the industry makes it that much more
interesting to see how they get on.
The challenge of taking on the music industry with relatively no experience is what makes it that much more fun for the
audience. They don’t know what is around the corner, so neither do the listeners.
Critics believe the same: Simon Cowell expressed his thoughts. “I always like to see fresh faces and new artists in the
industry. It is important that we have a wide variety of bands and singers to equate to everyone’s tastes”
9. Hyperbole
Every marketing and PR campaign uses hyperbole. Its role is to make things seem better than they really are by using exaggeration
and emotive words or imagery.
Words used in the promotion of this band have to be that which attract attention to the relatively new alterative of music that has arrived.
The words cannot just be the same cliché’s seen on all albums, they must entice the older listener. Something original that reflects the
band.
Words that will help make sales will be the ones that are appropriate to the audience. Being a more middle class demographic, the
words need to be of length and intellectual, rather than some basic phrases.
Examples of words that could be used are:
“I could listen to that song on repeat for forever”- Something that exaggerates but makes the song look very good.
“Nothing can stop these guys”- Having a critic or someone well known say a quote such as this could help hugely. Again Hyperbole
used as obviously there are many hurdles to jump over to make it within the industry, however it complements their work ethic and drive
to do as well as they can.
Perhaps as the audience is of an intellectual one, and seen as the band’s album is named after an Oscar Wilde quote it could be fitting
to use another poem with hyperbole in it.
This way the marketing campaign can appeal specifically to that audience targeted.
"By the rude bridge that arched the flood, Their flag to April's breeze unfurled, Here once the embattled farmers stood And
fired the shot heard round the world.”
By Ralph Waldo Emerson from "The Concord Hymn”
This would be very personal to the band as they were all farmers. By using poems from their past jobs could make them work harder to
remember what an opportunity this is. The idea behind the quote in relation to this band is that, the shot fired and hear around the world
is their music. Being globally known is something of a long term goal and reachable.
10. Events
What events would you put on as part of the promotion of this band and album?
The promotion of this band is related to the ambition and goals of the band overall. To start small and work up may be seen
as a safe approach, however it is to get the foot in the door. By gathering a small selection of fans they have already
gathered plus their guests can be a way to experiment with new songs and try something new. By attempting to get local
media coverage would expand the audience straight away.
Once they have started to gather a large fan base, only then should they look at taking part in festivals and gigs. By playing
at Glastonbury this would provide media coverage already due to the big bands and artists already attracting it. Being
televised would be a great way for the country to see them.
From this it can only get bigger in terms of promotion, they can speak to radio stations and their reporters, answering
questions on where they see themselves in the future. The promotion can take off through festivals and gigs, as soon as the
audience hear the music and are allowed to see what the band I capable of, then you can target them.
By studying what the audience's interests are can allow the band to know where to feature. As the target audience does not
watch as much television, taking part in a late night chat show is seen as a waste of time as the audience will not see it.
By having a signing session at a music store where they also perform could be a good way to attract publicity as well as
appear to give something back to the fans. Outside HMV in a busy shopping market could be a great way to entice the
public. Also, be giving out free albums in a PR stunt can be a great way to advertise and promote the band. They may be
losing money short term, however the name will be out there and more people will start to listen and therefore buy in the
future.
As the audience is of a smaller section to the many pop bands out there in the industry, it is important to travel the country.
Having a tour where it takes you all the way around the country visiting many areas can be the best way to promote the
band. Coming to an area close to the audience shows that they band is willing to go to the listener rather than the other way
around. Making it more convenient for the audience gives the band a better chance of making sales.
11. Internal motivation
What is the motivation behind this project?
The motivation behind the band is that of wanting to achieve something they never thought they would. It was only a year
ago, all 4 members were working on a farm in Glendale, Northumberland singing to each other. Now they find themselves as
part of a band representing the area.
This is seen as the last and only chance the band has as making it big and they are not going to give up on that opportunity.
The band does not need monetary benefits in terms of motivation. The motivation they need comes from within themselves.
Questions over their experience and talent in the industry, as well as targeting an unusual audience is used a fuel for them to
go further.
They take all comments on board and it does not affect them, they believe they can make it therefore money is not needed
to wave in front of their faces. They want to perform to their audience as the band themselves never got to hear as much
varieties of music.
It is an important project for Glendale as for years they thought they would be stuck on a farm singing to songs as they
worked. Now they have the backing of their area and all the bands who have been in the same situation.
The motivation for the Marketing and PR representatives would be the money generated. The more they push to get the
bands name out there, the more they will get out of it. By promoting poorly, they will not be recognised and get paid less,
whereas if the campaign is a success there are many possibilities from where you can take it next.
If the campaign is a success and the album makes many sales because of it, other up and coming artists/bands will see it
and want to work with the same people. Short term money can be a positive motivation, however the idea of future clients
will also be a good factor.
12. Motivation of media
Why would the media be interested in this project?
The media would be particularly interested in this project as they always like to see new bands coming to take on the
industry with an open mind and the willingness to work and achieve what they set out to. The specific areas would be the
print side of the media. fRoots magazine. Originally called Folk Roots, the magazine is interested in all areas to do with folk
music.
They achieved a circulation of 12,000 magazines in 2006. They are well known within the music industry. They are involved
in live music production, as well as the BBC Radio 3 Awards for World Music, and the Europe in Union concert series.
The band may be targeting an older audience by working with this part of the media, however they have good connections to
all that is music in the country. By taking part in a small interview for the magazine would allow their name to be seen by the
specific audience.
The media and fRoots would be interested in Glendale as they are always looking to put new music on their website.
Here is a small image taken from the website. The sentence at the bottom of
‘Maybe your first sighting of the excellent leveret’ is something Glendale can
replicate.
fRoots can insert many new videos and pieces about the up and coming bands
for all the viewers to see.
Other areas within the media industry that would be interested in Glendale are
that of the radio. BBC Radio 2 and Folk Alley are stations where the latest songs
off the album could be played. The media would be interested as it attracts more
listeners by having much more different music played.
13. Promotional Materials
Here I have created an album cover for Glendale. The
idea behind it is to make it look stylish, slick and
professional- To reflect the audience it is aimed
towards.
The Background imagery is to create that Illusion that
the album is called.
I have chosen the gold colour to entice the more older
audience as it is seen as a popular ‘Greatest Hits’
shade. The name, Glendale has been manipulated in
order to make it stand out from the other text.
This will now be its house style and will feature on all
merchandise.
Here is have created a simplistic yet appropriate design for Glendale. The
use of the banjo shows what kind of music the band is. The ‘#’ used allows
the audience to advertise to their fellow demographic. It is a clever way to
get the band seen more.
Using a hashtag brings more interaction from the audience as it a very
modern technique that will only be recognised by social media users.
Being in black and white keeps to the older target audience. Young
children will not buy something such as this as it is not loud enough,
however those that appreciate music can see its retro value.
14. With the help of postermywall.com is was able to create the tour poster for Glendale. It has all the required information of where
they will be visiting and at what dates. The use of the brown was to keep in the house style colours. The album cover was in a
similar shade.
The Northumberland based band will start in Newcastle and finish in Cardiff, covering 5 major Arenas around the UK. This allows
great interaction from fans all around the country and starts to make the band that much more well known.
The use of the lines in the background help illustrate the albums name of ‘Illusion is the first of all pleasures’. As the band will be
playing the songs from their first piece of work it is right that the poster reflects this.
Using different text helps make it that much more readable for the audience and the use of people in the poster makes it instantly
recognisable as as concert poster. Having ‘UK Arena Tour 2015’ in a different colour makes it stand out as the most important,
with the content in a smaller, darker text below.
The use of the mud surrounding
the name Glendale which seen
in the centre helps reflect the
bands image.
Former farmers who are now
making it big time.
The marketing strategy wants to
focus on them being down to
earth and not taken over by the
power of the industry.
The tour is to help interact with
their fan base, just like the T-
shirts made but better.
By going to all areas around the
UK rather than just one shows
the willingness to go the
audience which they appreciate.