The combination of the artist's print production work and music video was mostly effective but could have been improved. The print production used consistent colors, fonts, and imagery to be recognizable as a package. However, the lighting and colors were not fully consistent between the polished print materials and homemade-looking video. Improvements could have included more consistent lighting in the video and filming some scenes in a studio to better match the print package.

1. Question 2: How effective is the combination of
your main product and ancillary texts?

2. Introduction
• I am going to discuss and analyse my work and
how coherent my music video and print
production work were. As a combination, it
was important my work was identifiable as a
package.
• As well as an analysis, I will also be discussing
improvements I could have made.

3. House Style Colours: Texts: From
Slightly sepia neutral
colours, black
My Advert “dafont.com” –
Passenger in Bebas
(000000), brown Neue (spacing in-
402e2e) and white between each letter)
(fffefe). And then Red and Staring at the
(c00000) Stars in Clear Line.
Main Images: Only Visual Aspects:
one conveying a star Reviews – With
image effect. Guitar 4/5 star ratings, a
suggesting the feature that
indie/nu-folk sound. appears on many
album adverts in
magazines.
Business Logos: A
common feature Lighting: Artificial
advertised, for lighting to give
example HMV and the advert a
iTunes. glossy, polished
look.

4. House Style Colours:
Lighting: Artificial
Red (c00000), Black
lighting in a studio
and also edited
natural lighting for
My Digipak (000000), White (fffefe)
and an overall sepia
effect.
the back cover.
Costume &
Props: Natural
everyday Text: Font’s
clothing and from
guitar – “dafont.com” –
suggesting the Bebas Neue
sound of the and Clear Line,
music used
(Indie/Nu-Folk) throughout.
Visual Aspects:
The “tree
theme” on the
back and it’s use
of close-up
branches for the
CD design.

5. Is my Print Production work
recognisable as a package?
• I feel the two parts of my print production
work are coherent and they are recognisable
as a whole package. I’ve used the same colour
scheme, the same fonts and the same image
from my digipak as the main image on my
advert.
• This has all been purposefully chosen to make
my print production work recognisable as a
package for my target audience.

6. Lighting:
Naturalistic, fresh,
Music Video: Image 1
bright. House Style
Colour: Is
similar to the
digipak and
advert design.
The red coat is a
Visual Aspects: significant
The main singer, feature which
made apparent stands out and
straight away the natural
and is lip brown and
syncing. His slight sepia
clothing and effect add to
overall ‘look’ is the overall look
the same as the of the video.
digipak and
advert design.
Position of the Camera: The main singer is
placed centre of the camera, making him the
main focus point.

7. Lighting:
Artificial
lighting due to
Music Video: Image 2 Clothing:
Everyday
the ‘pub casual clothing
environment’. worn by 16 –
The slight 25 year old
sepia effect is males. Dark
still apparent clothing that
throughout blends into the
the video. scenery and
surroundings
making it
more relatable
to the
audience.
Props: The up close beer pulls create the feel
of everyday life for a young adult male. They
also tell the audience where the scene is
taking place.

8. Visual Effects:
Close up of band
Music Video: Image 3 Props:
Instrument –
member playing Guitar to
the guitar, shows add the
a performance genre of
element. indie/nu-
folk. The
guitar was
also featured
in the
digipak and
Lighting: advert.
Artificial
lighting used.
Fresh and light
tone used
compared to
the sepia
effect we’ve Colours: In the performance
seen scenes the colours have a slight
throughout. green effect but still maintains the
neutral browns and whites.

9. Is my Music Video consistent within
itself?
• After analysing my music video, I believe it is consistent and
coherent within itself. All the way through there are natural
environments in everyday places with everyday clothing
and a big sense of realism coming through which is what
my target audience will connect with. The theme of
friendship is also shown all the way through.
• However the lighting and colours are not consistent all the
way through especially towards the end of the video but all
the different angle shots are the same colours which shows
the homemade effect of our video, another feature which
creates the sense of realism.
• We added RGB curves and adjusted the brightness and
contrast on some clips in attempt to create consistency.

10. Is my print production work and
music video recognisable as a whole
package?
• The colour scheme of my print production work was very
controlled and airbrushed which allowed my digipak and
advert have a smooth polished look to them as I had control
of the colours (red, brown, black, white). In comparison with
my music video, the video looks homemade due to the
natural colours and the RGB curve filters.

11. Is my print production work and
music video recognisable as a whole
package?
• The lighting on my print production is different compared to
the lighting in my music video. The pictures on my print
production work used artificial light and were
airbrushed/photoshopped to make them look professional.
The lighting in my music video varies as we use natural
lighting outdoor and battery powered LED lights indoors
therefore the lighting in incoherent between my print
production work and my music video.

12. Is my print production work and
music video recognisable as a whole
package?
• The props and costumes are recognisable throughout the
music video as well as the print production work. They’re
everyday clothes that our audience can relate to and as the
scenery in the video is an everyday environment, we wanted
to keep the costume simple. As for props, the guitar featured
in the print production work is also in the music video which
makes it coherent.

13. Improvements I could have made
• Lighting was a big issue within our music video the
indoor scenes all look slightly different. I feel with more
attention to detail, we could have fixed this issue.
• To be more coherent to my print production work, we
could have filmed some scenes in a studio as the
scenery in my advert and digipak was taken in a studio
environment.
• In the beginning stages of planning, we had planned to
film the tree / under the tree in my digipak design. I
feel this should have been a main place to film in order
for my print production work and music video to have
another link.