The document discusses the production of a student's psychological thriller film. It summarizes the research conducted on conventions in the genre, including the use of tense music, red fonts, and dark lighting in openings. Though conventions like adult characters were followed, the storyline focuses on a high school student's psychological problems. Digital tools like IMovie, YouTube, PowerPoint and Blogger were used in the research, planning, editing and sharing of the film. Feedback enabled adjustments to further develop the creative work.

1. Creativity
Digital
Technologies
AS
Production
-­‐
Opening
Convey
the
psychological
thriller
genre.
Convention
of
creating
suspense
through
the
use
of
tense
background
music
and
a
deep
red
font
to
connote
fear,
darkness
and
tension
similar
to
that
demonstrated
in
‘Secret
Window’
and
‘Hannibal’.
We
went
against
the
convention
in
terms
of
setting
and
characters;
in
films
such
as
‘Cold
Creek
Manor’
and
‘The
Butterfly
Effect’
storylines
were
adult
driven
and
based
on
families
whereas
the
storyline
for
my
production
is
based
on
the
psychological
problems
of
a
high
school
student.
From
my
research,
I
found
that
audiences
want
to
be
scared
as
many
pay
to
go
and
watch
horror/psychologically
challenging
movies.
However,
instead
of
creating
another
story
about
an
adult’s
battle
with
the
world
they
live
in,
we
decided
to
appeal
to
a
younger
audience
by
focusing
on
a
student
in
a
high
school
with
typical
high
school
features
such
as
the
school,
popular
girl
and
her
association
with
popular
cliquesàdemonstrated
this
through
Horatio
writing
an
article
echoing
Mia’s
popularity
whilst
looking
at
pictures
of
Mia
with
friends.
We
wanted
to
make
a
film
that
IMovie-­‐
Used
IMovie
to
edit
our
film.
Used
various
tools
such
as
the
titling
tool,
audio
tool,
lighting
tool.
Youtube-­‐
Used
to
research
6
of
my
films
and
highlight
codes
and
conventions.
PowerPoint-­‐
display
my
research
on
Slideshare
and
refer
back
to
it
when
developing
my
product.
More
attractive
than
a
simple
blog
post.
Blogger-­‐
create
posts
detailing
the
stages
of
my
production-­‐
research,
planning,
post
production.
Easier
to
cross-­‐reference
my
work
and
go
from
post
to
post
without
any
difficulty.
Embedded
pictures,
videos
and
various
documents
and
this
made
it
easier
for
me
because
I
could
access
all
of
my
work
through
one
location
rather
than
going
through
various
files
on
my
computer
to
find
them
thus
saving
time.
-­‐Web
2.0
technology
(O’Reilly,
2004)
Research
&
Planning
Results
of
research
and
planning.
2/6
films
used
red
titlingà
developed
convention.
6/6
films
use
diegetic
and
non-­‐diegetic
sound
in
the
opening
2
minutes.
6/6
films
featured
mature
characters
and
the
film
was
shown
from
their
point
of
view.
6/6
appeared
to
use
Todorov’s
narrative
theory
of
equilibrium
in
the
first
2
minutes.
3/6
films
used
dark
lighting
from
the
offset
(The
Secret
Window,
Hannibal
and
The
Butterfly
Effect)
Studied
‘Secret
Window’
and
‘Memento’
titles
and
found
that
all
the
titles
were
1
or
2
seconds
apart
however
‘Secret
Window’
was
more
erraticà
titles
were
spaced
2
seconds
apart
in
the
beginning
but
11-­‐
14
seconds
towards
the
end.
Used
Codes
&
Conventions
Post
Production-­‐
red
titlingà
developed
convention.
Use
of
diegetic
sound
and
non-­‐
diegeticà
developed
convention.
Went
against
convention
by
focusing
story
on
a
teenage
character.
We
used
Todorov’s
narrative
theory
of
apparent
equilibrium,
disruption
to
the
equilibrium
however
we
only
used
the
first
2
stages
as
it
was
the
opening
2
minutes
of
the
film.
Also
used
Levi-­‐Strauss’s
‘binary
opposites’
theoryà
dark
(Horatio)
and
light
(Mia).
Debunked
convention
by
using
two
types
of
light.
Used
bright
light
when
Mia
was
on
screen
and
used
dark
lighting
when
Horatio
was
on
screen.
Used
convention
however
spaced
the
title
6
seconds
apart
to
follow
the
music
and
what
was
on
screen.
Edited
using
Imovie
titling
tool.
Also
used
blurring
tool
to
blur
the
title
‘Neurosis’
and
make
it
appear
shaky
to
reflect
the
main
character’s
mind.
Editing
using
Imovie
audio
tool
to
include
non-­‐diegetic
sound.
Used
footage
from
our
camera,
imported
into
IMovie.
Hannah
edited
the
clips
and
put
them
in
order
to
start
off
with
Horatio’s
following
Mia.
Hannah
used
the
lighting
tool
on
IMovie
to
adjust
the
lighting
on
the
footage
to
make
the
beginning
lighter
and
Horatio’s
scene
in
the
computer
room
darker.
Used
the
titling
tool
to
create
the
font
of
the
titles
and
space
them
apart.
Uploaded
edits
of
our
film
on
Facebook
to
get
feedback.
Feedback
enabled
us
to
make
further
adjustments
e.g.
make
lighting
darker
(both
AS
and
A2).

2. left
our
target
audience
in
suspense
and
caused
them
to
question
the
motives
of
the
main
character,
Horatio.
We
were
successful
in
this
as
we
found
during
our
audience
feedback
that
audiences
wanted
to
know
what
happen
next.
A2
Music
Video
Group
and
I
aimed
to
create
an
emotional
narrative
and
a
vibrant
performance
element
in
order
to
appeal
to
our
target
indie
audience
who
like
going
to
gigs
and
emulating
the
style
of
their
favourite
bands.
During
my
research,
I
found
an
indie
music
website
called
‘XFM’
which
has
a
‘find
a
gig’
section
where
indie
audiences
can
search
their
favourite
bands
and
buy
tickets,
this
tells
me
that
audiences
enjoy
live
music
and
having
fun.
Therefore,
in
our
music
video
we
used
the
performance
convention
and
included
a
performance
to
make
it
seem
like
the
audience
are
watching
a
gig
like
in
Kasabian’s
video
for
‘Underdog’
where
we
see
actual
footage
of
audience’s
enjoying
their
gig.
We
made
our
band
wear
simple,
laid-­‐back
clothing
such
Youtube-­‐
allowed
me
to
play,
replay,
pause
and
screen
grab
various
moments
of
music
videos
so
that
I
could
highlight
various
codes
and
conventions
and
analyse
the
affect
of
the
codes
and
conventions,
the
relationship
between
lyrics
and
visuals
etc.
Also
used
youtube
to
upload
our
music
video.
Facebook:
Uploaded
rough
drafts
of
our
music
video
on
facebook
to
gain
feedback.
Helped
during
post
production
stage
as
our
target
audience
helped
us
to
determine
further
change
to
our
music
video
e.g.
stabilise
shots,
adjust
lighting
etc.
Screen
grab
tool:
to
grab
moments
from
screen
to
display
the
relationship
between
lyrics
and
visuals,
music
and
visuals,
5/5
video
included
a
performance
element.
e.g.
Snow
Patrol,
Razorlight,
The
Enemy.
4/5
wearing
laid
back
clothing
(jeans,
v
neck
shirts,
jackets
etc).
Interpol
wore
suits
to
stand
out
more.
0/5
used
a
narrative
element
mainly
performance
driven.
3/5
features
relationship
between
the
lyrics
and
visuals
on
screen.
5/5
featured
strong
relationship
between
music
and
visuals.
Used
convention
in
our
music
video.
Vibrant
performance
element
with
microphones,
drumkit,
guitars
etc.
Used
convention.
Our
band
wore
simple
v
neck
shirts,
jeans,
jackets
etc.
Challenged
convention
by
including
a
performance
element
and
a
narrative
element.
Developed
convention
by
including
an
illustrative
relationship
between
lyrics
and
visuals
on
screen.
Used
convention
however
it
was
not
possible
all
the
time
as
we
had
to
include
a
narrative
Edited
music
video
so
that
there
would
be
an
equal
balance
of
narrative
and
performance.
Edited
so
that
lyrics
would
match
performance
at
times
e.g.
when
lead
singer
sings
“this
is
not
out
of
reach”
he
extends
his
hands
to
the
camera.
Edited
so
that
music
matched
visuals
on
IMovie.

3. as
v
neck
shirts
and
jeans
in
order
to
emphasises
the
‘Do
It
Yourself’
ethos
indie
genres
base
their
music
on
so
it
looks
they
chose
the
clothes
themselves
rather
than
someone
else
chose
for
them
(like
with
mainstream
artists).
We
also
used
tools
such
as
Facebook
and
IMovie
to
creatively
enhance
our
music
video.
For
example
we
used
Facebook
to
gain
feedback
from
our
target
audience
and
used
IMovie
to
apply
their
feedback
onto
music
video
to
make
it
more
aesthetically
pleasing.
close
up
of
band
members.
IMovie:
Used
IMovie
to
essentially
put
the
music
video
together.
Used
tools
such
as
the
‘stabiliser’
tool,
crop
tool
and
colour
wheel
to
adjust
the
music
video.
Also
used
the
time
on
IMovie
to
create
quick
cuts
in
the
music
video.
5/5
used
close
ups
of
band
members
5/5
music
videos
had
quick
cuts
and
used
over
200
in
the
music
video.
1/5
bands
used
notion
of
looking
in
their
music
video.
0/5
made
intertextual
references
to
videos.
element.
However,
when
there
was
a
particular
strong
drum
beat
or
guitar
rhythm
we
included
it
on
screen
along
with
the
lead
singer
singing.
Used
convention
in
order
to
establish
the
band
as
individuals
as
well
as
whole.
Used
convention.
Included
over
200
cuts
in
our
music
video.
Developed
convention
and
included
a
close
up
of
female
looking
at
the
picture
of
the
couple
on
her
phone.
Challenged
convention
by
making
two
references
to
videos
we
watched
which
helped
us
with
our
narrative.
Keira
Knightley
campaign
for
domestic
violence
(she
is
pushed
to
the
floor,
in
our
video
female
is
pushed
to
the
floor
difference
is
that
it
is
implied,
not
shown)
‘Love
The
Way
You
Lie’-­‐
Eminem
and
Rihanna
(Megan
Fox
looks
straight
into
the
camera,
so
does
the
female
in
our
music
video)
Used
IMovie
‘stabiliser’
tool
which
helped
stabilise
shaky
shots.
Used
hand
held
shots
to
make
the
music
video
look
more
‘indie’
which
heightened
the
‘stabiliser’
tools
importance.
Used
Crop
tool
on
IMovie
to
frame
shots
better.
Used
IMovie
to
create
quick
cuts.
Hannah
used
the
‘colour
wheel’
to
lighten
some
shots
and
darken
some
shots
for
example
lighten
for
the
female
character
and
darken
for
the
male
characterà
good/bad
(Propp).

4. Creativity
A2
Digipak
For
our
digipak,
my
group
and
I
wanted
to
create
a
product
that
conveyed
the
image
of
the
band
as
well
as
what
their
interests
are.
I
was
unable
to
find
a
digipak
of
any
indie
band
therefore
I
had
to
make
do
with
album
covers
of
bands
such
as
‘Razorlight’,
‘Franz
Ferdinand’
and
‘Snow
Patrol’.
From
my
research,
I
found
that
the
band
members
were
featured
on
the
front
cover
of
the
album
therefore
we
did
the
same
for
our
digipak-­‐I
took
a
picture
of
the
band
together
to
feature
them
on
the
front
cover.
We
also
included
pictures
of
the
band
having
fun
and
playing
their
instruments
to
emphasise
their
dedication
to
song
writing
and
playing
music
like
in
The
Kooks
album
where
there
are
images
of
the
band
playing
their
instruments.
My
group
and
I
developed
in
creativity
as
we
used
Adobe
Photoshop
for
the
first
time
in
many
years
to
create
a
product
that
we
did
not
create
in
our
Foundation
Portfolio.
Creating
a
digipak
allowed
me
to
develop
my
skills
on
Adobe
and
it
also
allowed
to
me
to
channel
my
creativity
which
Digital
Technologies
Research
&
Planning
Used
Codes
&
Conventions
Post
Production
Developed
creatively
as
I
used
a
professional
camera
for
the
first
time.
Canon
SLR
professional
Camera:
Borrowed
from
media
teacher.
Allowed
me
to
adjust
the
lighting
on
the
camera
to
create
a
visually
pleasing
photo.
Also
used
the
zoom
on
the
camera
to
zoom
in
on
members
and
adjusted
the
lens
for
a
more
professional
outcome
of
the
photo.
Professional
camera
allowed
me
to
produce
clear
pictures
in
contrast
to
a
normal
digital
camera
that
is
only
suitable
for
everyday
activities-­‐
not
photo
shoots.
Dafont:
Used
Dafont
to
find
a
cool,
edgy
font.
Narrowed
font
list
down
to
4
fonts
and
went
with
our
gut
instinct
and
chose
‘planet
estyle’.
Dafont
allowed
us
to
use
more
bolder
fonts
than
the
ones
available
to
us
on
the
MACs
as
they
were
very
simple
and
not
edgy
enough
for
an
indie
band.
IPhoto-­‐
Used
IPhoto
on
MAC
to
upload
the
results
from
the
photoshoot.
New
technology
as
I
didn’t
use
IPhoto
for
our
Foundation
Portfolio
as
we
had
no
need
for
it.
3/3
used
a
contrasting
colour
scheme.
3/3
used
the
same
font
on
the
digipak.
3/3
used
Logos,
barcodes,
band
introduction,
readable
font
and
a
copyright
notice.
Slightly
developed
convention.
Used
black
and
white
against
blue.
E.g.
band
jumping
in
the
air,
band
members
are
in
colour
whereas
the
background
is
in
black
and
white.
Used
conven
tion.
We
used
‘planet
estyle’
on
the
name
of
the
band,
copyright
notice
and
song
name
and
band
introduction
however
we
used
‘hand
of
sean’
font
from
dafont
to
make
it
look
like
the
band’s
signature.
Used
convention.
Included
an
introduction
on
the
inside
left
of
the
digipak,
readable
font,
a
copyright
notice
on
the
band
and
the
record
label’s
logo
on
the
front.
Used
convention.
All
of
our
band
members
are
wearing
blue-­‐
blue
jeans,
blue
hoodies,
and
blue
scarf.
Used
colour
enhancer
tools
on
Adobe
to
create
this
contrast.
Used
the
colour
palette
to
select
colours.
Embedded
font
into
the
computer
then
added
the
font
into
Adobe
fonts
to
use
it.
Used
the
colour
palette
to
give
the
font
a
colour
that
matches
the
colour
scheme
of
the
digipak.
Used
the
‘text’
tool
to
create
short
message
from
the
band.
Also
used
the
colour
palette
to
select
the
colour
blue
to
keep
in
with
our
colour
scheme.
Used
the
copy,
paste
and
positioning
tools
to
position
the
logos,
copyright
notice
etc.
Used
the
‘blur
tool’
on
the
background
of
one
panel
to
make
it
look
more
aesthetically
pleasing.
IPhoto-­‐
Used
the
black
and
white
tool
to
adjust
the
inside
left
of
the
digipak.
Used
the
black
and
white
tool
give
it
an
edgier
effect
and
then
edited
it
further
on
Adobe.
3/3
digipaks
featured
bands
that
are
wearing
the
same
clothes
or
wearing
one
part
of
the
colour
scheme.

5. resulted
in
the
creation
of
vibrant
and
aesthetically
pleasing
digipak.
Adobe
Photoshop:
Allowed
me
to
use
various
tools
such
as
the
‘Blur’
tool,
colour
palette,
text
tool
and
hue/saturation
tools
to
make
our
digipak
aesthetically
pleasing.
Adobe
was
vital
to
our
digipak
as
the
software
allowed
us
to
create
a
digipak
that
was
colour
vibrant,
unique
and
looked
professional.
Adobe
developed
my
creativity
and
allowed
me
to
create
a
product
that
I
could
never
produce
without
the
software.
A2
Music
Advert
Google-­‐
Creatively,
we
wanted
to
Used
Google
to
find
music
construct
a
vibrant
music
adverts
of
the
band.
Google
poster
that
conveyed
the
also
gave
me
links
to
other
band’s
image
and
details
of
sites
where
I
was
able
to
their
album
and
release
dates
download
music
adverts
and
to
their
fans.
During
the
highlight
their
key
research
stage,
I
found
4
music
conventions.
adverts
that
informed
me
of
what
an
advert
should
look
like
and
it
also
allowed
me
to
Dafont:
Allowed
me
to
the
find
highlight
the
key
conventions
of
the
right
font
for
all
of
my
a
magazine
advertisement.
By
products
(same
as
digipak)
researching
into
music
adverts,
Adobe
Photoshop:
I
and
my
group
were
able
to
Adobe
Photoshop
allowed
me
create
a
music
advert
that
to
change
the
size,
colour,
looked
professional
and
was
saturation
and
brightness
of
the
aesthetically
pleasing
with
the
image.
It
also
allowed
me
to
aid
of
Adobe
Photoshop
and
add
texts
such
as
the
copyright
tools
such
as
the
text
tool,
notice
and
introduction
of
the
colour
tool,
stamp
tool
and
a
band
along
with
the
band’s
professional
digital
camera.
signature
using
the
“hand
of
We
utilised
this
convention
and
sean”
font
I
downloaded
from
dafont.com
(same
as
digipak)
included
the
album’s
release
date,
ratings
from
music
magazines,
the
album’s
name
4/4
magazine
adverts
included
the
name
of
the
band.
4/4
included
the
name
of
the
record
label
4/4
included
the
release
date
of
the
album
4/4
included
the
name
of
the
album
4/4
included
key
colour
theme
that
links
to
the
album.
0/4
band
included
the
‘available
on
itunes’
sign
and
star
ratings.
Uploaded
the
digipak
onto
Facebook
and
asked
for
feedback
in
order
to
aid
us
in
post-­‐
production.
We
found
that
our
target
audience
liked
the
overall
appeal
of
the
digipak
nonetheless
we
made
adjustments
to
the
lighting
on
the
digipak
etc
to
make
it
more
aesthetically
pleasing.
Used
convention.
Included
the
name
of
the
band
on
our
magazine
advertisement
in
order
to
drive
publicity
and
make
the
band
known
to
the
public.
Used
convention.
Included
the
logo
of
the
record
label
in
order
to
highlight
the
band’s
management.
Used
convention.
Included
release
date
in
order
to
inform
our
target
audience
of
when
they
can
buy
the
record.
Used
convention.
Included
the
blue
colour
motif
from
our
music
video
and
album
to
link
all
of
our
products
together
and
give
the
band
a
colour
that
is
associated
with
them.
Included
‘available
on
itunes’
to
highlight
new
technology
within
Used
the
‘text’
tool
on
Adobe
to
type
the
name
of
the
band
onto
the
advertisement.
Copied
and
pasted
the
band’s
logo
on
Adobe
and
then
used
the
stamp
tool
to
create
a
stamp
out
of
it.
We
then
stamped
the
logo
onto
the
magazine
advertisement.
Used
‘text’
tool
to
input
the
release
date
of
the
album.
Also
used
the
colour
palette
to
highlight
the
text
in
blue.
Used
the
colour
palette
to
adjust
the
colours
on
the
magazine
advertisement
so
that
it
would
fit
in
our
without
colour
motif.
Used
the
stamp
tool
to
recreate

6. and
the
fact
that
it
is
available
on
‘ITunes’
thus
recognising
new
media
technologies
and
audience
movement
as
audiences
now
buy
their
music
online
rather
than
go
to
CD
stores.
Adobe
Photoshop
allowed
me
to
develop
creatively
as
it
exposed
me
to
new
tools
that
helped
me
in
creating
the
digipak
as
well
as
giving
me
insight
into
how
to
help
Hannah
create
the
music
advert.
the
music
industry
and
in
order
to
access
a
wider
demographic.
the
ITunes
stamp.
Also
used
the
‘symbol’
tool
to
draw
out
starts
to
create
the
star
writing.
Uploaded
magazine
advertisement
onto
Facebook
and
asked
for
feedback
in
order
to
change
elements
in
post-­‐
production.
Main
comments
were
that
the
‘Q’
below
the
5
star
rating
needed
to
be
moved
however
we
picked
up
on
that
before
the
comments
but
moved
it
nonetheless.