The document discusses the conventions used in creating a music video and related media for an indie band. For the music video, common conventions like narrative scenes, band performance scenes, and close-ups of band members and instruments were used. Locations were outdoor for the narrative and indoor for the performance. Costumes were casual, urban clothes to match typical indie styles. For the digipak, conventions like photos of band members and nature, contrasting colors, and font choices were followed. The poster design focused on tight framing, clear layout, prominent display of the band name in readable but not plain font, and an indie-style color scheme to attract attention.

1. In what ways does your media product use, develop or
challenge form and convention of real media products?
For the music video:
We used the following conventions: narrative scene, band scene, close up on band
members and on the instruments, locations which are urban and outdoor, and costumes
which are simple casual clothes.
Through our research we found out that indie band videos frequently have narratives and
having a band scenes. The narratives are often based on some personal issues between a boy
and a girl, therefore in our video is about the relationship of a girl and boy.
he costume’s the band is wearing are simple, casual clothes as from our music video analysis
we found out that a lot of indie bands i.e the Kooks, wear urban clothes. Plus through our
questionnaire we learned that majority of indie fans wear clothes which are urban and casual
clothes nothing high branded.
Use of close up: We used close ups of instruments and of band members as it creates band Locations: We used an outside location for our narrative part as in
identity and audience can recognise them, they are used to sell the band. most of indie videos the narratives a outside, however the
performance was indoor because while looking at different music
videos some of them had indoor performance especially on a white
background.Therefore we chose to do it indoor.
Costume: The costume’s the band is wearing are simple, casual
clothes as from our music video analysis we found out that a lot of
indie bands i.e the Kooks, wear urban clothes. This may be for the
reason that through our questionnaire we learned that majority of
indie fans wear clothes which are urban and casual clothes nothing
high branded, meaning that it is a way to sell the band.

2. Digipak
We chose a Digipak with eight panels. The conventions we followed are:
Colour contrasting,photos of band members and nature, use of font.
Colour Contrasting: The colour theme we used is blue, as Indie genre
uses colours which connotes nature and goodness.
While looking at other Digipak images they also have similar colour themes.
Photos of band Members and nature:
While looking at different Digipak we noticed that they contain images For the Digipak we used one with eight
Of Band Members, therefore we decided to include individual photos of
each band member, the colour scheme for those images is not blue but panels since it would have plenty of space for
instead in more brighter colours. This is so it creates a brighter effect and
allows recognition of band members which can help sell the band. photos of the band members and to have
For the Digipakimages relating to the indie
We also used images of nature,such as the wolf and the sunset,as indie
some other we used one with eight
genre. Such as shots of nature scenery etc. As
panels since it would havethe front cover of the digipak
genre refers to nature and, additionally a special effect we used was is dot
to dot style of band photo. The stars effect make it Furthermore, for plenty of space for
photos of the banddown to to andtherefore for
Indie bands are members decide have
we had two ideas, earth to the final version we
some other images relatingato the with a dark they like
the front cover we used our class which one
asked people from wolf, indie
genre. Such as shots thethe back of the Digipak outlining
blue background. At nature scenery etc. As
the best. In of end the image with the
Indie bands we decided to use therefore for it of it is
however are down to therefore we chose as
was most liked, earth a simple image
the frontmost appealing.a wolf, with a dark
nature, which is used to creates pleasant
cover we meant
blue background. is not distracting as we had
effect but also At the back of the Digipak
however wetitles of the albumsimple image of
the song decided to use a at the back of it.
nature, which is meant to creates a pleasant
effect but also is not distracting as we had
the song titles of the album at the back of it.

3. Poster
While designing the poster there were a few
points to consider, that it had to be tightly
framed, and the layout had to be in an order
which would make the poster stand out. For
the reason that if a Fan, or an audience
member looks at the poster, he or she
focuses on the Band and the information on
it, there shouldn’t be anything distracting.
Therefore I looked at different posters for
sample, to decide what to needs to be on the
Poster, and made rough sketches of different By looking at the different posters I found out
possible styles. that the name of the band had to be in large
writing to make it more prominent. The Font
is not very fancy but not to plain either which
is useful to represent the simple but
appealing effect of indie genre.
The colour scheme of the writing is white,
since indie genre uses light colours. Plus
having white writing on the black box, creates
a great highlighted effect.