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Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
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![[object Object],[object Object],With a lot of literary references in the lyrics, the songs are often about fictional people who become the basis for a story, turning the songs themselves into stories](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Final evaluation music video
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
Media Evaluation
The document describes a music video created by the student to promote their band "Kinky Crystals". The video challenges some conventions of pop music videos by using surreal costumes, props, and disjunctive editing rather than a narrative. However, it keeps elements common to the genre like dance performances, close-ups, and thought beats matching the music. The accompanying digipak and poster complement the video's themes through similar color schemes, imagery, and references to lyrics/scenes to create a cohesive brand identity.
Evalutation media
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
Evaluation ppt
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Evaluation 1
Our A2 Media evaluation question 1 for A2 Media Studies Coursework. In what way does our media product use, develop and challenge forms and conventions or real media products. This was created with Harriett Thomas
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Music Video Evaluation (Demanding Eyes- Lips Like Braille)
The student created a music video for the song "Demanding Eyes - Lips Like Braille" and several ancillary texts to accompany it. The music video follows conventions for successful music videos outlined by Andrew Goodwin, such as focusing on close-ups of the artist, linking the visuals to the lyrics, and maintaining a style fitting for the alternative rock genre. Feedback was collected through an online survey and focus group, finding that the blindfold motif was impactful but the narrative could be clearer. Viewers responded positively to the intertextual references and cohesive design across the music video and ancillary texts.
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Final evaluation music video
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1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
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3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
Media Evaluation
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Evalutation media
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
Evaluation ppt
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Evaluation 1
Our A2 Media evaluation question 1 for A2 Media Studies Coursework. In what way does our media product use, develop and challenge forms and conventions or real media products. This was created with Harriett Thomas
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Music Video Evaluation (Demanding Eyes- Lips Like Braille)
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Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Media 1
The music video follows conventions of the pop genre through short, energetic dance sequences and close-ups of the artists. However, it also challenges conventions by having no narrative and using surreal costumes, props, and disjunctive editing rather than a repeated dance routine. This creates a quirky, fun style that keeps the audience engaged. While the video matches conventions like thought beats and selling the artist, it challenges typical pop videos through its unusual presentation and lack of connection between music and visuals.
Evaluation Q1
Our music video production used, developed, and challenged conventions of the indie genre in several ways:
1) The costumes and props were generally conventional for the genre to communicate the romance subplot, while the main characters' clothing challenged norms.
2) The camerawork during memories was stable to contrast with handheld shots during the emotional breakdown, conforming to genre conventions.
3) Editing followed beats but also used color grading and pacing to highlight the indie aesthetic and narrative.
4) The main challenge was portraying the main characters as a homosexual couple to increase LGBTQ representation, challenging typical music industry representations.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Evaluation
- The document discusses a music video created by the author for the indie band Modern Mafia to promote their song "Rain Dance".
- Research was conducted on conventions of indie music videos including camera angles, locations, lighting, costumes, and editing techniques.
- Feedback was received on the music video which noted some dark lighting that made the band's performance unclear at times and slightly repetitive scenes. Positive feedback praised the variety of shots and how elements linked to the song lyrics.
- Ancillary texts including a magazine ad and DVD case were also created using consistent branding and design informed by research. Feedback found these promotional materials professionally linked the products.
Evaluation
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- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made performances unclear and scenes seemed repetitive at times.
- Ancillary texts like the magazine ad and DVD digipak used consistent branding and were well received, though the DVD cover was noted to have too much empty space.
- New media technologies like cameras, editing software, and design programs were used effectively during the project's production and evaluation.
Evaulaion presentation
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Evaluation A2
The document discusses creating a music video for the song "We No Speak Americano" along with additional promotional materials. It describes choosing the song because it was popular at the time and they enjoyed it. The video aims to represent characteristics of pop music videos through its relationship between the music and visuals while maintaining a concept-based, loosely narrative style focused on two teenage boys visiting landmarks in Windsor. Additional materials like a CD cover and magazine ad were created to promote the project using motifs of happiness, holidays, and Britain represented through images of the boys and Windsor Castle.
Question 2
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
Evaluation Task 1:
The document discusses how a music video project used and developed forms and conventions of real media products to appeal to its target audience of males aged 16-25. Specifically, it used common music video elements like a 3-minute length, a balance of narrative and performance, and artistic camerawork. It also developed conventions like breaking continuity editing to link the narrative and performance elements. The goal was to craft an authentic star image for the band that portrayed them as young, rebellious indie rock musicians. Similarly, the band's website and merchandise employed symbolic imagery, galleries, and color schemes to promote this star image across different media.
Final a2 evaluation
The document discusses how a student evaluated their music video project by addressing how it used conventions of real music videos, how effective the combination of the music video and supplementary materials like a digipak and poster were, and what was learned from audience feedback during two screenings of the video. The student aimed to include typical elements of dance music videos in their work and received feedback on parts that needed further development after the first screening.
Media evaluation a2
The group created a promotional package for the band Arctic Monkeys that included a magazine advertisement, music video, and digipack. The music video focuses more on the girl in the song "Arabella" than the lead singer, challenging conventions. Shots of the band are in black and white to match the original video. Lighting, costumes, and camerawork were chosen to fit indie music video conventions. The advertisement and digipack use dark colors and simple designs that represent the indie rock genre. Some inconsistencies exist, like high key lighting in the digipack, but overall the package uses synergy across products to represent the band and genre.
Evaluation Question 1
In this document, the author discusses how their music video uses and challenges conventions of real media products. They summarize:
They used common music video conventions like focusing on relationships and incorporating themes of self-acceptance, mental health, and LGBT+ issues. However, they challenged conventions by not including lip syncing to focus on the narrative. They used symbolic mise-en-scene with lighting, clothing, and locations to represent the protagonist's journey. A variety of editing techniques like jump cuts, cross fades, slow motion were used to demonstrate changes in mood, with influences from other music videos. Overall, the video took inspiration from real music videos while also aiming to challenge some conventions.
Evaluation One
The document provides details about the production of a music video, including inspiration and conventions used. It summarizes how the music video location and use of dancers was influenced by other artists' music videos. Colored lights and transitions between clips aimed to convey an indie style. Outfits for the singer and dancers also drew from other music videos. Camera shots incorporated movement to engage the audience. The digipak and magazine advert maintained consistency with the music video through use of a stained glass motif, predominant colors, and featuring the same artist. Research of other artists' works helped apply conventions to create cohesive and effective media products.
Ev 1
The music video challenges some conventions of music videos but also uses several conventions:
- It tells a narrative story rather than showing a performance, though it uses point-of-view shots like music videos.
- The visuals have a loose relationship to the lyrics, showing some literal interpretations but focusing more on reflecting the song's tone.
- It includes intertextual references to Shrek to enhance the humor.
- It employs techniques like match cuts, split screens, and rhythmic editing associated with music videos.
The digipak challenges some conventions like numbering tracks but maintains others like listing the artist and title on the cover and including interior artwork and images. Overall, it aims to maintain
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Evaluation question 1
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
Evaluation for my music video
The document summarizes the student's use of forms and conventions in their media products for an evaluation assignment. The student created an album cover and poster with no images that were both conventional and unconventional. Their music video challenged conventions by telling the story of a relationship over five years in an animated format. Feedback informed changes to make the products more appealing to the target audience. A variety of media technologies were used at different stages, including Fireworks for design, iMovie to create the animated music video, and Blogger for research, planning and evaluation.
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Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Media 1
The music video follows conventions of the pop genre through short, energetic dance sequences and close-ups of the artists. However, it also challenges conventions by having no narrative and using surreal costumes, props, and disjunctive editing rather than a repeated dance routine. This creates a quirky, fun style that keeps the audience engaged. While the video matches conventions like thought beats and selling the artist, it challenges typical pop videos through its unusual presentation and lack of connection between music and visuals.
Evaluation Q1
Our music video production used, developed, and challenged conventions of the indie genre in several ways:
1) The costumes and props were generally conventional for the genre to communicate the romance subplot, while the main characters' clothing challenged norms.
2) The camerawork during memories was stable to contrast with handheld shots during the emotional breakdown, conforming to genre conventions.
3) Editing followed beats but also used color grading and pacing to highlight the indie aesthetic and narrative.
4) The main challenge was portraying the main characters as a homosexual couple to increase LGBTQ representation, challenging typical music industry representations.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Evaluation
- The document discusses a music video created by the author for the indie band Modern Mafia to promote their song "Rain Dance".
- Research was conducted on conventions of indie music videos including camera angles, locations, lighting, costumes, and editing techniques.
- Feedback was received on the music video which noted some dark lighting that made the band's performance unclear at times and slightly repetitive scenes. Positive feedback praised the variety of shots and how elements linked to the song lyrics.
- Ancillary texts including a magazine ad and DVD case were also created using consistent branding and design informed by research. Feedback found these promotional materials professionally linked the products.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made performances unclear and scenes seemed repetitive at times.
- Ancillary texts like the magazine ad and DVD digipak used consistent branding and were well received, though the DVD cover was noted to have too much empty space.
- New media technologies like cameras, editing software, and design programs were used effectively during the project's production and evaluation.
Evaulaion presentation
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Evaluation A2
The document discusses creating a music video for the song "We No Speak Americano" along with additional promotional materials. It describes choosing the song because it was popular at the time and they enjoyed it. The video aims to represent characteristics of pop music videos through its relationship between the music and visuals while maintaining a concept-based, loosely narrative style focused on two teenage boys visiting landmarks in Windsor. Additional materials like a CD cover and magazine ad were created to promote the project using motifs of happiness, holidays, and Britain represented through images of the boys and Windsor Castle.
Question 2
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
Evaluation Task 1:
The document discusses how a music video project used and developed forms and conventions of real media products to appeal to its target audience of males aged 16-25. Specifically, it used common music video elements like a 3-minute length, a balance of narrative and performance, and artistic camerawork. It also developed conventions like breaking continuity editing to link the narrative and performance elements. The goal was to craft an authentic star image for the band that portrayed them as young, rebellious indie rock musicians. Similarly, the band's website and merchandise employed symbolic imagery, galleries, and color schemes to promote this star image across different media.
Final a2 evaluation
The document discusses how a student evaluated their music video project by addressing how it used conventions of real music videos, how effective the combination of the music video and supplementary materials like a digipak and poster were, and what was learned from audience feedback during two screenings of the video. The student aimed to include typical elements of dance music videos in their work and received feedback on parts that needed further development after the first screening.
Media evaluation a2
The group created a promotional package for the band Arctic Monkeys that included a magazine advertisement, music video, and digipack. The music video focuses more on the girl in the song "Arabella" than the lead singer, challenging conventions. Shots of the band are in black and white to match the original video. Lighting, costumes, and camerawork were chosen to fit indie music video conventions. The advertisement and digipack use dark colors and simple designs that represent the indie rock genre. Some inconsistencies exist, like high key lighting in the digipack, but overall the package uses synergy across products to represent the band and genre.
Evaluation Question 1
In this document, the author discusses how their music video uses and challenges conventions of real media products. They summarize:
They used common music video conventions like focusing on relationships and incorporating themes of self-acceptance, mental health, and LGBT+ issues. However, they challenged conventions by not including lip syncing to focus on the narrative. They used symbolic mise-en-scene with lighting, clothing, and locations to represent the protagonist's journey. A variety of editing techniques like jump cuts, cross fades, slow motion were used to demonstrate changes in mood, with influences from other music videos. Overall, the video took inspiration from real music videos while also aiming to challenge some conventions.
Evaluation One
The document provides details about the production of a music video, including inspiration and conventions used. It summarizes how the music video location and use of dancers was influenced by other artists' music videos. Colored lights and transitions between clips aimed to convey an indie style. Outfits for the singer and dancers also drew from other music videos. Camera shots incorporated movement to engage the audience. The digipak and magazine advert maintained consistency with the music video through use of a stained glass motif, predominant colors, and featuring the same artist. Research of other artists' works helped apply conventions to create cohesive and effective media products.
Ev 1
The music video challenges some conventions of music videos but also uses several conventions:
- It tells a narrative story rather than showing a performance, though it uses point-of-view shots like music videos.
- The visuals have a loose relationship to the lyrics, showing some literal interpretations but focusing more on reflecting the song's tone.
- It includes intertextual references to Shrek to enhance the humor.
- It employs techniques like match cuts, split screens, and rhythmic editing associated with music videos.
The digipak challenges some conventions like numbering tracks but maintains others like listing the artist and title on the cover and including interior artwork and images. Overall, it aims to maintain
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Similar to Media presentation
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Evaluation question 1
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
Evaluation for my music video
The document summarizes the student's use of forms and conventions in their media products for an evaluation assignment. The student created an album cover and poster with no images that were both conventional and unconventional. Their music video challenged conventions by telling the story of a relationship over five years in an animated format. Feedback informed changes to make the products more appealing to the target audience. A variety of media technologies were used at different stages, including Fireworks for design, iMovie to create the animated music video, and Blogger for research, planning and evaluation.
Evaluation question 1 - KEN NGUYEN
The document discusses how the student's music video project uses and develops conventions of real music videos. It provides details on the research conducted into music video conventions and genres. It then analyzes the different elements of the student's music video, including themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and more. The student believes their music video both follows conventions through these elements but also challenges conventions in original ways. The document aims to show how the student's music video applies their understanding of real music video conventions in a creative project.
Written evaluation
The document provides an evaluation of a music video created for a class assignment. It discusses how the video uses, develops, and challenges conventions of the R&B/Funky House music video genre. It examines elements like narrative, mise-en-scene, costume, editing, sound, camera work, and how effectively the video and accompanying promotional materials were combined. Feedback from audiences was also positive overall, though some noted the artist could improve eye contact. New media technologies like digital cameras, video cameras, and computers were used extensively in planning, research, and production.
Eval
1) The document discusses how the media product draws from and challenges conventions of real music videos and digipaks. It analyzed existing examples to understand conventions and drew inspiration from TV show Skins and music video by Alessia Cara.
2) Elements like linking visuals to lyrics, voyeurism, and notions of looking were included based on Goodwin's theory of successful music videos. Costumes portrayed a rebellious female character to appeal to different audiences.
3) Inspiration was also drawn from analyzing existing digipaks to create a cohesive product with the music video through shared fonts, colors, and frames while adding creative flair. Conventions of linking related products were followed.
Evaluation Question 2
The combination of the main music video and ancillary texts is effective. The music video tells the narrative of the song through a actress lip syncing and flashbacks in a black and white, video tape style. This conveys the supernatural theme of the song "Poltergeist." This theme is continued in the ancillary texts, like the black and white digipak with smoke edits. Representation of gender, sexuality and ethnicity were considered. While some elements like overlays did not work, the video tape overlay was kept to be effective. The ancillary texts maintain the black and white, indie aesthetic. Overall the synergy between the products improves the artist's popularity.
Personal Evaluation - The Assist - Hannah Owen
The document discusses how the creator used various media technologies during the production of a music video for a band called The Assist. These included using editing software like Final Cut Pro X, cameras, tripods, green screens, and feedback from focus groups to plan, film, edit, and refine the music video and other promotional materials. The creator aimed to tie together themes, colors, and imagery between the music video and additional products like a website and album packaging.
Final evaluation
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She evaluated the effectiveness of combining the main products and how they used conventions of the genre. Audience feedback showed the video could have included more boys and less clothing on the girls to better match genre conventions. The summary also highlighted how Jessica learned from the feedback on how to improve if doing the project again.
Media evaluation
The document summarizes a student's media evaluation of a group project creating a music video for the song "Right Dey" by KES the Band. The group challenged conventions of typical soca music videos by shooting in winter in London rather than hot climates, having dancers of various ages and sizes lip sync the lyrics rather than focusing on the band itself or scantily clad women. Audience feedback from questionnaires informed changes like adding more effects. The group ensured the digipack complemented the video's themes by also excluding stereotypical portrayals of women and representing the fan-focused, band-absent video.
Media Eval
1) The document discusses how the media product draws from and challenges conventions of real music videos and albums. It analyzes current music videos and digipaks to understand successful elements.
2) The created music video follows theories by Goodwin on what makes a successful video, such as linking visuals to lyrics. Inspiration also came from the TV show "Skins" and music video by Alessia Cara.
3) Elements like voyeurism, intertextuality, and notions of looking were included to engage audiences and reference other works, following conventions of the genre. Costumes and aesthetics aimed to appeal to both male and female viewers.
Final evaluation
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She was the director of the music video project. The summary evaluates how her media products used or challenged conventions of the music genre (FunkyHouse) and how effective the combination of the main video and ancillary materials was. Feedback from audiences helped identify areas for improvement, such as including more revealing costumes and more male characters.
Evaluation
The document discusses the evaluation of a music video created for an R&B/Funky House genre. It examines how the video uses, develops, and challenges conventions of the genre. It discusses the narrative, use of lighting, costumes, editing techniques, sound, camera angles and how they adhere to or develop typical conventions. Feedback is also discussed, noting the video was generally well-received by the target audience but could improve on eye contact from the artist. New media technologies like digital cameras, video cameras and computers were used in planning, research, and production.
Evaluation
The document discusses how the creator's music video for an R&B/Funky House song effectively uses, develops, and challenges conventions of the genre. It sticks closely to conventions like using a simple breakup narrative that audiences can relate to, but also challenges expectations in some ways, like showing the female's emotions more than the male's. Elements like lighting, costumes, editing techniques, and camera angles were chosen specifically to fit genre conventions while advancing the story. The combination of the music video and its promotional poster/DVD cover is also deemed effective because they share matching themes, locations, and symbolic elements to clearly link the pieces together for audiences.
Evaluation
The document discusses the use of new media technologies in the planning, research, and evaluation stages of creating a media product. During planning, the group used a digital camera to take photos of potential filming locations and test camera angles. They also used a video camera to practice filming and different camera shots. A computer was used for online research on possible genres, artists, and to design the DVD cover and promotional poster. Excel was used to analyze questionnaire results. YouTube, SlideShare, and Prezi were used to publish research findings. During production, a MacBook Pro was used to edit video footage and create the DVD cover and poster designs.
Media evaluation
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a music video for the song "Walking on the Sun" by Smash Mouth. The video incorporates several typical conventions for music videos, including demonstrating genre characteristics through a narrative storyline and unusual camera shots. It challenges conventions by omitting a live music performance and focusing solely on the narrative. Audience research, including surveys and interviews, informed the video's production to match viewers' preferences. Post-production feedback confirmed the video successfully incorporated intended conventions while maintaining a humorous tone.
Andrew Goodwins Theory
The document discusses the key elements and conventions of a pop music video based on Andrew Goodwin's analysis framework. It outlines how the video aims to relate the visuals to the lyrics through surrealism and representative connections while keeping an upbeat pace through fast cuts and choreography. Individual close-ups and group shots are used to sell the artist and show their personalities and connection. Bright colors, fast camerawork and transitions are intended to make the video enjoyable and appeal to their target teenage/young adult audience.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
Similar to Media presentation (20)
Media presentation
- 1. Media Presentation The Crookes- Chorus of Fools .
- 10. Range of images used from 50’s- love, relationships, childhood.
- 11. Our music video Idea in relation to Andrew Goodwin. ‘They tear apart their ragged hearts.’ ‘You said we would keep our heads today.’ In relation to Goodwins theory, we kept the conventional aspect in regard to the relationship with lyrics, here are a few examples. In order to gain these links we analysed the lyrics… Visual link. Narrative of the music video is an interpretation of the lyrics in general.
- 21. What have you learned from your audience feedback? From my audience feedback I have gathered a range of information, of which has been very beneficial for the production of my music video. From the initial questionnaire that I published on Suveymonkey, we looked at our possible target audience and their consumption habits within the music industry- Important for pre production ideas. It helped us understand our target audience. -Music video hosting. –Sales/downloads. –Gigs/festivals. The feedback from my post production questionnaire has been very positive and it seems that we have managed to communicate an effective media product that the audience can relate to, understand, follow the narrative and one of which is appealing to our target audience.
- 22. Questionnaire Feedback . This feedback has mostly been very positive, in relation to our views about the video, it has been an effective product. The feedback has shown us that we have managed to show a strong sense of style and created an effective music video, showing that we have catered towards our target audience, of which is so important in our video.
- 23. Band Feedback . “We really felt that you managed to capture the essence of our band and what we want to portray in regards to the artistic value. The animation effects really help to reflect the song and we think that the narrative that you have communicated is very effective and fits in with the lyrics. We really like what you have done with the video and it fits in very well with our sound; the narrative really helps to show off our lyrics and especially towards the ending, it adds impact to the music. The only criticism would relate to the femininity of the video, but this aspect is what fits with the narrative. Overall we loved the video, good job!” I am pleased with the feedback from the band, I think that this constructive criticism has been very helpful, and I definitely understand how there is quite a feminine vibe throughout the video, however this fits in with the romanticism we wanted to portray.
- 27. Moodboards
- 28. Hardware. Computer Scanner- Research & organising ideas. (pre-production work) images for video. Stills camera- images for video, tests. Digital Camcorder- test footage.