The document discusses the creative choices made in developing a music video for an alternative rock/indie band. It incorporates both a narrative element to provide context for the song's meaning and performance shots of the band to showcase their style and persona. Shots of the band in dark lighting with black and white clothing were used to make them stand out. A mask was also incorporated into the narrative to add intrigue. Fast editing was employed to keep pace with the rhythm of the song. Both long shots of the full band and close-ups of individual members were included. An urban setting and graffiti were featured to appeal to the target 12-20 year old audience and represent the rock attitude. A contrasting home narrative was also included