Music video analysis work sheet the notorious b.i.g.
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The music video for The Notorious B.I.G.'s "Juicy" targets a young adult rap audience by telling Biggie Smalls' story of overcoming struggles to achieve success in the music industry. The relaxed, calm tempo and minimal editing style create a straightforward narrative matched to the lyrics describing Biggie's past hardships and dreams that motivated him to perseverance. Through still shots and tracking shots without digital effects, the video conveys Biggie's rise from the streets to fame.
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What have you learned from your audience feedback
Our target audience for the video was males and females aged 13 to 22 who listen to hip hop and rap. Feedback from the audience indicated they wanted something engaging they could relate to rather than unrealistic portrayals. They also wanted less focus on materialism and more on performance. The video incorporated a stronger performance from the rapper and narrative focusing on the rapper's dream to become a boxer. 70% of the audience enjoyed the final video and engaged with the alternative narrative technique using Muhammad Ali pictures. The editing, angles, and narrative made the video engaging and rewatchable for the audience.
What have you learned from your audience feedback
The document summarizes audience feedback from a music video. It found that the target audience was males and females aged 13-22 who listen to hip hop and rap. The audience wanted something engaging they could relate to rather than unrealistic portrayals. They also wanted less focus on materialism and more on performance. The video incorporated these elements and 70% of viewers enjoyed it. The narrative of the main artist wanting to become a boxer was successful at making the audience sympathize with him. Most feedback praised the professional editing, angles, and rewatchability. The packaging and artist images achieved the intended brand image and feelings of strength and confidence.
Question three
The document discusses how the creator of a music video and accompanying materials continually gathered and applied audience feedback throughout the production process. Feedback revealed that the target audience preferred no nudity and clearer flashbacks in the video. It also showed that not all viewers understood the romance genre. The creator addressed this by adding effects to bookend the video. Further surveys found the video fit both the R&B and indie genres, so more R&B conventions were included. Feedback also noted the magazine draft did not strongly emphasize the R&B genre, so the creator made changes to better reflect this.
In what ways does your media product use develop or challenge forms and conve...
The document discusses how the music video challenges conventions of real media products. It compares the music video to others to analyze how it follows and challenges forms and conventions. Some conventions it follows include including the artist and song name at the beginning, having shots of the artist overlooking edges, and using dissolve effects. Some conventions it challenges include putting the artist and song name on one shot, having credits at both the beginning and end, having the artist face the camera in an establishing shot, not including models, and interpreting famous landmark shots with the artist in front of London landmarks.
Music video pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the main roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative lyrics. Promotion on YouTube, Instagram and Facebook aims to build the artist's unique image and fanbase.
Music Video Pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the lead roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative music video to lyrics to draw the audience in. Promotion of the artists will be done through social media, a website, and YouTube to spread their unique style.
Question 1
The document discusses how a student's media project utilizes, develops, and challenges conventions of real music videos. Specifically:
- It uses conventions like references to alcohol/drugs, the artist rapping into the camera, and the artist's costume.
- It challenges conventions by having the artist wear mismatched, plain clothes rather than expensive tracksuits, and including few references to women.
- It develops conventions by choosing to focus only on alcohol's negative effects rather than drugs, and filming rap sections in various locations.
The project draws on stereotypes as described by theorist Richard Dyer and challenges the male gaze theory of Laura Mulvey by minimizing the role of women. Overall it combines elements of
Proposal
The document discusses plans for a music video to promote the song "Christ Conscious" by Joey Bada$$. It will feature a performance-based video filmed mainly outdoors at a skate park using a Canon HD camera. Special effects will emphasize lyrics and the artist will perform daily activities. A small crew is needed to film, provide lighting/sound, edit, and assist. The target audience is ages 15-27 and the video will feature 17-year-old Joseph who listens to hip hop and dresses in an urban style appropriate for conscious rap.
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What have you learned from your audience feedback
Our target audience for the video was males and females aged 13 to 22 who listen to hip hop and rap. Feedback from the audience indicated they wanted something engaging they could relate to rather than unrealistic portrayals. They also wanted less focus on materialism and more on performance. The video incorporated a stronger performance from the rapper and narrative focusing on the rapper's dream to become a boxer. 70% of the audience enjoyed the final video and engaged with the alternative narrative technique using Muhammad Ali pictures. The editing, angles, and narrative made the video engaging and rewatchable for the audience.
What have you learned from your audience feedback
The document summarizes audience feedback from a music video. It found that the target audience was males and females aged 13-22 who listen to hip hop and rap. The audience wanted something engaging they could relate to rather than unrealistic portrayals. They also wanted less focus on materialism and more on performance. The video incorporated these elements and 70% of viewers enjoyed it. The narrative of the main artist wanting to become a boxer was successful at making the audience sympathize with him. Most feedback praised the professional editing, angles, and rewatchability. The packaging and artist images achieved the intended brand image and feelings of strength and confidence.
Question three
The document discusses how the creator of a music video and accompanying materials continually gathered and applied audience feedback throughout the production process. Feedback revealed that the target audience preferred no nudity and clearer flashbacks in the video. It also showed that not all viewers understood the romance genre. The creator addressed this by adding effects to bookend the video. Further surveys found the video fit both the R&B and indie genres, so more R&B conventions were included. Feedback also noted the magazine draft did not strongly emphasize the R&B genre, so the creator made changes to better reflect this.
In what ways does your media product use develop or challenge forms and conve...
The document discusses how the music video challenges conventions of real media products. It compares the music video to others to analyze how it follows and challenges forms and conventions. Some conventions it follows include including the artist and song name at the beginning, having shots of the artist overlooking edges, and using dissolve effects. Some conventions it challenges include putting the artist and song name on one shot, having credits at both the beginning and end, having the artist face the camera in an establishing shot, not including models, and interpreting famous landmark shots with the artist in front of London landmarks.
Music video pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the main roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative lyrics. Promotion on YouTube, Instagram and Facebook aims to build the artist's unique image and fanbase.
Music Video Pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the lead roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative music video to lyrics to draw the audience in. Promotion of the artists will be done through social media, a website, and YouTube to spread their unique style.
Question 1
The document discusses how a student's media project utilizes, develops, and challenges conventions of real music videos. Specifically:
- It uses conventions like references to alcohol/drugs, the artist rapping into the camera, and the artist's costume.
- It challenges conventions by having the artist wear mismatched, plain clothes rather than expensive tracksuits, and including few references to women.
- It develops conventions by choosing to focus only on alcohol's negative effects rather than drugs, and filming rap sections in various locations.
The project draws on stereotypes as described by theorist Richard Dyer and challenges the male gaze theory of Laura Mulvey by minimizing the role of women. Overall it combines elements of
Proposal
The document discusses plans for a music video to promote the song "Christ Conscious" by Joey Bada$$. It will feature a performance-based video filmed mainly outdoors at a skate park using a Canon HD camera. Special effects will emphasize lyrics and the artist will perform daily activities. A small crew is needed to film, provide lighting/sound, edit, and assist. The target audience is ages 15-27 and the video will feature 17-year-old Joseph who listens to hip hop and dresses in an urban style appropriate for conscious rap.
Review
Our first radio show aired from 5-6pm on a Friday and featured music genres popular during the evening commute home from work or for going out. The show flowed well with no dead air between songs or in volumes. We engaged the audience through social media and topical conversations. However, some off-topic discussions by one host may not have been appropriate.
Our second show aired from 1-2pm on Saturdays in Disney stores, targeting shoppers after lunch. It featured Disney-themed songs from movies of toys sold in the store. The show flowed well and engaged younger audiences through conversations about Disney and an activity where they guessed upcoming songs. The in-store radio show was successful but could have been
Presentation becca evaluation (2)
This document summarizes the creative choices made in producing a music video for the artist Jay-Z. Key points included choosing basketball as a theme due to its frequent use in rap/hip hop videos and Jay-Z's interest in the sport. Shots of an enthusiastic crowd were included to create an authentic concert feel and portray the artist as down to earth. Lyrics were displayed over some shots after finding success with this technique in other artists' videos. Research of Jay-Z's style informed design choices for the album cover, including a serious expression and the injection of some color into an otherwise black and white theme.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
What have you learned from your audience feedback
The document discusses research conducted to inform the creation of an R&B music video. Initial research through questionnaires found that Usher was the most associated artist with R&B and that black and gold colors should be used. A focus group of 13-17 year olds provided feedback that the video should have a clear narrative, limited dancing, and good clothing associated with R&B. Audience feedback questionnaires after the video's release collected reviews from the film class and others to improve future videos.
Website Analysis
The document discusses conventions for artist websites that were observed by the researchers. These include:
1) Using capital letters for the artist's name to make it stand out.
2) Including a biography of the artist to help audiences connect with them.
3) Featuring photos of live performances and the artist to promote them in an interesting way and appeal to audiences.
4) Including tour dates and links to ticket purchases to encourage impulse buys.
5) Listing songs and albums with a way to listen to samples to help sell the artist's music.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
Character Profile and Analysis
The document discusses choosing actors for a music video. It analyzed audience questionnaires that found a correlation between black individuals and the R&B/hip-hop genre. Therefore, the group chose black actors Ashley Joseph and Julia Sequeira as the male and female leads to meet audience expectations. Hollie Smith was also chosen because she had already choreographed a dance routine for the song that will be included in the music video.
Task 2 1
The document discusses the design, color, costume, target audience, and font choices for the artist's digipak, advert, and website. The design and colors are meant to be simple and consistent across materials to clearly identify the artist and their work. Though the colors don't reflect the RnB genre conventionally, they were chosen to represent and appeal to the target teenage girl audience. The costume styles the artist as classy while still indicating the RnB genre. Fonts are also kept consistent to help the audience easily identify the artist across materials.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Media task 7 task 3
The document summarizes two music videos. For the song "King City" by Swim Deep, the band members wear old, baggy vintage clothes, giving off a youthful stereotypical style. The video has a homemade feel from its editing and cinematography. It uses over the shoulder shots and close ups. For the song "What Makes You Beautiful" by One Direction, the boy band wears smart casual clothing at the beach location. There are establishing shots of the full scene, close ups of each band member, over the shoulder shots, and low camera angles, particularly close ups, to endear the band members to the audience.
Evaluation Question One - Pt2
The document discusses ways in which the media product subverts conventions of the jazz genre. It incorporates both performance and narrative elements, rather than solely performance, to keep audiences engaged. It features a younger artist rather than only mature artists typically seen in jazz, to expand the genre's audience. Modern locations and ideas are used to make the music video feel more relatable, such as a diner, mall, motorbike, and multicultural house, rather than stereotypical jazz environments. This subverts conventions but aims to appeal to wider audiences and keep the genre relevant for future generations.
Questionnaire 2 genre
The document summarizes the results of a questionnaire given to a target audience to help determine preferences for an upcoming music video. The highest percentages indicated a preference for rock music, a house location, casual costumes, and a narrative involving a house party. Based on the results, the music video will feature the rock genre, mainly filmed in house and park locations, with casually dressed band members, and a narrative/performance style combining a house party story with band performance.
Evaluation1
The document provides an evaluation of a media project involving the production of a music video. It discusses how the music video used conventions like depicting stereotypical scenes of teenagers in council estates using drugs and committing crimes. It also discusses how the ancillary texts like the digipak and magazine ad helped promote the music video. Feedback on the project noted positives like accurately portraying drug use across ethnicities, but also areas for improvement like making the stabbing scene more realistic. Throughout the project, technologies like YouTube, blogs, and editing software were used to conduct research, plan, construct, and evaluate the media product.
Q1
We researched conventions of female R&B music videos to inform our own video for Cassie's song "Me & U". We focused on a performance-based video rather than narrative. Close-ups, eye contact with the camera, glamorous locations, and emphasis on the artist's appearance and lifestyle were used to attract audiences and sell the artist in line with conventions. Some conventions like including a love interest or happy ending were omitted to focus on Cassie.
other music video
The document discusses plans for a music video for a rock song. It will have both a narrative storyline of a boy discovering his girlfriend cheating, as well as performances by the band. Research was conducted on locations, costumes, themes and conventions common to rock music videos. The narrative will be told through flashbacks and cuts between the story and band's performance to keep the audience engaged. The target audience is 16-21 year old single males who enjoy rock music.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Pop music video – audience research
The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.
Assignment 11 toby
Dizzee Rascal is a British hip hop and grime artist whose music videos from 2003 to 2017 show the evolution of his style from indie grime to mainstream pop. His first music video, "Fix up Look Sharp" from 2003, featured basic greenscreen footage and Dizzee dancing and rapping in tracksuits and hoodies to represent his early "street" themes. Over time his videos incorporated more production elements, backup dancers, and mainstream pop influences as his popularity and budget grew.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Music video analysis work sheet (1)
The target audience for the band in the music video would be older people who enjoy electronic dance music played in clubs. They would expect an upbeat, danceable tempo but also something thought-provoking. The lyrics imply the singer has fallen in love with someone's brother and wants to pass this message on through the brother, as she is afraid of his reaction. The video uses various camera techniques like close-ups, over-the-shoulder shots, and medium/long shots. It cuts quickly between shots of the singer and audience and has a generally fast pace. Digital effects give the video a faded, dull look through low saturation.
Music video analysis work sheet (1)
The target audience for the band The Knife would be older electronic music fans who want an upbeat, danceable tempo that is also thought-provoking. The lyrics imply the singer has fallen in love with someone's brother and wants that person to tell him. Various camera techniques like close-ups, over-the-shoulder shots, and medium/long shots are used to show the singer and audience's reactions. The editing uses quick cuts between shots at a fast pace to match the slowed movement in the video. Low saturation and faded colors give the video a dull, low key look through digital effects.
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Review
Our first radio show aired from 5-6pm on a Friday and featured music genres popular during the evening commute home from work or for going out. The show flowed well with no dead air between songs or in volumes. We engaged the audience through social media and topical conversations. However, some off-topic discussions by one host may not have been appropriate.
Our second show aired from 1-2pm on Saturdays in Disney stores, targeting shoppers after lunch. It featured Disney-themed songs from movies of toys sold in the store. The show flowed well and engaged younger audiences through conversations about Disney and an activity where they guessed upcoming songs. The in-store radio show was successful but could have been
Presentation becca evaluation (2)
This document summarizes the creative choices made in producing a music video for the artist Jay-Z. Key points included choosing basketball as a theme due to its frequent use in rap/hip hop videos and Jay-Z's interest in the sport. Shots of an enthusiastic crowd were included to create an authentic concert feel and portray the artist as down to earth. Lyrics were displayed over some shots after finding success with this technique in other artists' videos. Research of Jay-Z's style informed design choices for the album cover, including a serious expression and the injection of some color into an otherwise black and white theme.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
What have you learned from your audience feedback
The document discusses research conducted to inform the creation of an R&B music video. Initial research through questionnaires found that Usher was the most associated artist with R&B and that black and gold colors should be used. A focus group of 13-17 year olds provided feedback that the video should have a clear narrative, limited dancing, and good clothing associated with R&B. Audience feedback questionnaires after the video's release collected reviews from the film class and others to improve future videos.
Website Analysis
The document discusses conventions for artist websites that were observed by the researchers. These include:
1) Using capital letters for the artist's name to make it stand out.
2) Including a biography of the artist to help audiences connect with them.
3) Featuring photos of live performances and the artist to promote them in an interesting way and appeal to audiences.
4) Including tour dates and links to ticket purchases to encourage impulse buys.
5) Listing songs and albums with a way to listen to samples to help sell the artist's music.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
Character Profile and Analysis
The document discusses choosing actors for a music video. It analyzed audience questionnaires that found a correlation between black individuals and the R&B/hip-hop genre. Therefore, the group chose black actors Ashley Joseph and Julia Sequeira as the male and female leads to meet audience expectations. Hollie Smith was also chosen because she had already choreographed a dance routine for the song that will be included in the music video.
Task 2 1
The document discusses the design, color, costume, target audience, and font choices for the artist's digipak, advert, and website. The design and colors are meant to be simple and consistent across materials to clearly identify the artist and their work. Though the colors don't reflect the RnB genre conventionally, they were chosen to represent and appeal to the target teenage girl audience. The costume styles the artist as classy while still indicating the RnB genre. Fonts are also kept consistent to help the audience easily identify the artist across materials.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Media task 7 task 3
The document summarizes two music videos. For the song "King City" by Swim Deep, the band members wear old, baggy vintage clothes, giving off a youthful stereotypical style. The video has a homemade feel from its editing and cinematography. It uses over the shoulder shots and close ups. For the song "What Makes You Beautiful" by One Direction, the boy band wears smart casual clothing at the beach location. There are establishing shots of the full scene, close ups of each band member, over the shoulder shots, and low camera angles, particularly close ups, to endear the band members to the audience.
Evaluation Question One - Pt2
The document discusses ways in which the media product subverts conventions of the jazz genre. It incorporates both performance and narrative elements, rather than solely performance, to keep audiences engaged. It features a younger artist rather than only mature artists typically seen in jazz, to expand the genre's audience. Modern locations and ideas are used to make the music video feel more relatable, such as a diner, mall, motorbike, and multicultural house, rather than stereotypical jazz environments. This subverts conventions but aims to appeal to wider audiences and keep the genre relevant for future generations.
Questionnaire 2 genre
The document summarizes the results of a questionnaire given to a target audience to help determine preferences for an upcoming music video. The highest percentages indicated a preference for rock music, a house location, casual costumes, and a narrative involving a house party. Based on the results, the music video will feature the rock genre, mainly filmed in house and park locations, with casually dressed band members, and a narrative/performance style combining a house party story with band performance.
Evaluation1
The document provides an evaluation of a media project involving the production of a music video. It discusses how the music video used conventions like depicting stereotypical scenes of teenagers in council estates using drugs and committing crimes. It also discusses how the ancillary texts like the digipak and magazine ad helped promote the music video. Feedback on the project noted positives like accurately portraying drug use across ethnicities, but also areas for improvement like making the stabbing scene more realistic. Throughout the project, technologies like YouTube, blogs, and editing software were used to conduct research, plan, construct, and evaluate the media product.
Q1
We researched conventions of female R&B music videos to inform our own video for Cassie's song "Me & U". We focused on a performance-based video rather than narrative. Close-ups, eye contact with the camera, glamorous locations, and emphasis on the artist's appearance and lifestyle were used to attract audiences and sell the artist in line with conventions. Some conventions like including a love interest or happy ending were omitted to focus on Cassie.
other music video
The document discusses plans for a music video for a rock song. It will have both a narrative storyline of a boy discovering his girlfriend cheating, as well as performances by the band. Research was conducted on locations, costumes, themes and conventions common to rock music videos. The narrative will be told through flashbacks and cuts between the story and band's performance to keep the audience engaged. The target audience is 16-21 year old single males who enjoy rock music.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Pop music video – audience research
The document summarizes the results of a survey about audience preferences for pop music videos. 20 people aged 12-25 were asked questions about what they look for in pop music videos featuring female artists. Key findings include that sexy imagery and dance routines are common expectations, and that performance-style videos without storylines are generally preferred. YouTube is the primary platform for watching music videos. Upbeat, fast songs tend to be favored over slower songs. The survey provides guidance for creating an effective pop music video.
Assignment 11 toby
Dizzee Rascal is a British hip hop and grime artist whose music videos from 2003 to 2017 show the evolution of his style from indie grime to mainstream pop. His first music video, "Fix up Look Sharp" from 2003, featured basic greenscreen footage and Dizzee dancing and rapping in tracksuits and hoodies to represent his early "street" themes. Over time his videos incorporated more production elements, backup dancers, and mainstream pop influences as his popularity and budget grew.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
What's hot (20)
Similar to Music video analysis work sheet the notorious b.i.g.
Music video analysis work sheet (1)
The target audience for the band in the music video would be older people who enjoy electronic dance music played in clubs. They would expect an upbeat, danceable tempo but also something thought-provoking. The lyrics imply the singer has fallen in love with someone's brother and wants to pass this message on through the brother, as she is afraid of his reaction. The video uses various camera techniques like close-ups, over-the-shoulder shots, and medium/long shots. It cuts quickly between shots of the singer and audience and has a generally fast pace. Digital effects give the video a faded, dull look through low saturation.
Music video analysis work sheet (1)
The target audience for the band The Knife would be older electronic music fans who want an upbeat, danceable tempo that is also thought-provoking. The lyrics imply the singer has fallen in love with someone's brother and wants that person to tell him. Various camera techniques like close-ups, over-the-shoulder shots, and medium/long shots are used to show the singer and audience's reactions. The editing uses quick cuts between shots at a fast pace to match the slowed movement in the video. Low saturation and faded colors give the video a dull, low key look through digital effects.
Ideas generation
The document provides ideas for a music video for the song "Messed Up Kids" by Jake Bugg. The genre of the video will be indie/alternative. It will feature a young boy wearing indie-style clothes and playing guitar among other characters like homeless people to emphasize the themes of poverty and its effects on young people. Shots of the Manchester skyline will establish the location at the beginning. Editing will use a mix of slow and fast pacing as well as black and white to help tell a narrative. The setting will be impoverished areas of Manchester to represent the theme of poverty.
Media coursework evaluation
The document discusses how new media technologies were used at various stages of creating a music video project. In the research stage, search engines and social media were used to find information and contact interview subjects. During filming, a camera, microphone, lights, and editing suite were utilized. Editing was done using Final Cut Pro software. A poster was designed using Microsoft Publisher and Photoshop. Technologies like blogs and file sharing sites were employed to deliver the final work. Overall, new media technologies supported and enhanced the project from initial research through final evaluation and presentation.
Music video evaluation media product
The document discusses the production of an R&B music video. Key aspects summarized:
- The music video was based on conventions of the R&B genre like depicting love, alcohol, and drugs. Scenes took place at night to represent depression and heartbreak.
- The main character is a heartbroken teenage girl who turns to drugs and alcohol after her boyfriend cheats on her, to relate to other vulnerable teenagers.
- Post-modern techniques like a hall of mirrors scene were used to represent the main character's distorted mind and confusion over the cheating.
- High-quality cameras, software, and sites like Vimeo were used to achieve professional production quality. Research on YouTube provided inspiration
Media coursework evaluation
The music video challenges conventions by using a nonlinear narrative with short clips cut together. It aims to introduce unfamiliar audiences to dancehall music through a comedic tone. While it uses conventions like various camera shots and pacing tied to the music, it lacks revealing costumes and sexual content common to the genre. Product branding for Red Bull and rum is prominent. Audience feedback showed interest in star appeal, so a cameo of Michael Jackson was included for recognition, though his depiction was exaggerated for comedy. The video, poster, and album packaging aim to broadly appeal while representing the target 16-19 demographic experience of partying with friends.
Music videoanalysisworksheet
The video tells a narrative story about older people pretending to be young by drinking and having fun. Scenes show them meeting up, drinking, and later engaging in more unrestrained behavior. Still shots are used to introduce the characters, and some shaky camerawork is included. Editing uses cuts and a low saturation effect to give the video a pale, wintery look appropriate to the setting. Slow motion is briefly used near the end to show snow being thrown in the air. No digital effects are apparent.
Andrew goodwin and music videos
Andrew Goodwin argues that music videos are primarily a promotional commodity rather than an art form. He analyzed music videos from the 1990s and found they mainly promote the artist and their songs. They also frequently promote other products by featuring them in the videos. However, some opposing theories argue that some music videos can be considered art forms through their creative and unconventional narratives and visuals. But Goodwin's conclusion is that even these videos ultimately serve to promote the artist and create an image for them.
1. Analysis of two music videos- Bartek Wielblad
This document analyzes and compares two grime music videos: "Bugzy Malone - Gone Clear" and "Chip x Stormzy - Hear Dis". It discusses the conventions, camera work, editing, genre, performance, representation, institutions, and values/ideology portrayed in each video. Both videos use conventions common to grime music like close-ups of jewelry and drugs, but "Hear Dis" incorporates more special effects. The editing and camera work create fast-paced styles in both. While "Gone Clear" focuses on Bugzy's life and desire to quit drugs, "Hear Dis" depicts a lyrical battle between artists.
Music video analysis work sheet (2)
The music video for "Am I Wrong" by Nico & Vinz uses several techniques to effectively appeal to its target audience. It has a upbeat pop genre suited for teenagers and young adults. The lyrics discuss the artists venturing off the mainstream path and following their feelings to find their own way. The tempo and editing of the video match the pace of the upbeat song. Camera techniques like tripods and dolly shots make it seem like a documentary, showing the environment the singers are in through various long shots. There are no excessive digital effects, relying on the story and message of the lyrics.
Music Video Analysis - The Knife
The video analyzes the music video for "Pass This On" by the Knife. It discusses the target audience as being a mature audience interested in themes of acceptance and challenging stereotypes. The lyrics are interpreted as being personal and addressing someone in particular, referring to them as "your brother." The tempo is described as slow but upbeat, while the genre is said to blend electronics with reggae influences. Camera techniques include close-ups on the singer's face and body during dancing as well as medium and long shots of other characters. Editing uses frequent cuts between shots and high pitched backing vocals. Digital effects include a neutral color scheme, dark lighting, and color correction.
Media evaluation question 1
The document summarizes the media project of creating a music video for Justin Bieber's song "Sorry", along with accompanying CD cover and webpage.
The music video uses fast cuts and editing to match the upbeat nature of the song. The mise-en-scene features exaggerated costumes to add humor. While most music videos mention the production company, this one does not.
The CD cover differs from typical pop covers by using only one bright color rather than many. The insert includes behind-the-scenes photos, matching conventions. Overall, the project aims to realistically develop forms and conventions while adding some unique elements.
Music video analysis work sheet (4)
The music video for Nirvana's "Heart Shaped Box" uses various camera techniques and editing styles that would appeal to the target teenage and young adult audience who enjoy grunge music. It features controversial religious and fetal imagery as well as fast, aggressive music that matches the angry lyrics. The video uses aerial shots, long shots, and close-ups of the band and scenes that cut between the hospital, crucifixion, and band performance. It employs color corrections and a green screen to create vivid backgrounds and cold or eerie tones that enhance the dark themes.
Music video analysis work sheet (4)
The music video for Nirvana's "Heart Shaped Box" uses various camera techniques and editing styles that would appeal to the target teenage and young adult audience who enjoy grunge music. It starts with aerial shots of a man in a hospital bed and then close-ups of the band members watching him. The video cuts between scenes of the band performing and the man crucified on a cross, using a green screen to change backgrounds. Digital color corrections are also used to enhance vivid reds, oranges, blues and purples against dark, cold colors in some scenes to convey different moods.
Purposes of Music Video
The document discusses several purposes of music videos. It explains that music videos can be used to generate income through increased exposure and promotion of tours, albums, and singles. They can also be used for entertainment purposes by capturing audience attention through elements like controversial content, elaborate sets, and visual experiences that connect the audience to the artist. Additionally, music videos allow artists to showcase their talents and promote sponsors or record labels.
Pitch feedback analysis
The document analyzes feedback from a survey of 15-18 year olds about music video preferences. Respondents liked videos that told a story or linked to lyrics. They wanted to clearly see the artists and a narrative alongside a performance. Most picked Arctic Monkeys as their favorite band and liked videos for their simplicity, mood, or uniqueness. The feedback will help shape the band's music video to match audience expectations.
Our target audience
The document discusses having a target audience for a music video. The target audience for this music video is mainly teenage boys due to the carefree attitude portrayed in the video. Teenagers will be able to relate to the locations shown, such as bedrooms and streets, where they spend their lives. Fast cuts between shots and a variety of locations are used to keep the short attention spans of teenagers engaged. The video aims to be humorous with funny scenes to appeal to both teenagers and adults. Portraying the artists accurately also helps appeal to the target audience. The crude lyrics about everyday teenage experiences can be meaningful to both teenagers and adults.
A2 media portfolio evaluation aaaaa
The document discusses how the student's music video product both uses and challenges conventions of real music video genres. It incorporates common elements of pop music videos like dance routines, close-ups, and fast-paced editing to attract the target audience. However, it also shows the artists in more realistic, everyday settings to develop the genre by providing a more relatable representation and reflecting social changes in audiences preferring authenticity over overly glamorized portrayals. The music video aims to both engage conventions to relate to the genre while updating the format with a storyline and realistic elements to better connect with the target young female viewers.
Evaluation Media A2
Sophia Bennett evaluates her group's music video, CD cover, and magazine poster for their indie band. She analyzes how the products follow conventions of the genre through research on imagery, clothing, and location. Feedback from a focus group of teens and young adults showed they understood the narrative and would watch it again or buy the song. Most felt the products fit the indie genre and preferred specific designs for the CD cover and poster. New media technologies like cameras, editing software, and social media were used at all stages of production and evaluation.
Advanced Portfolio 2
The document summarizes a student project to create a music video for a rock band. It includes details about designing album artwork, targeting an audience of teens and young adults, incorporating common music video conventions like editing and close-ups, and receiving positive feedback on the final video from its audience. The students worked as a team, though faced some challenges with communication, and were happy with the completed project overall.
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Music video analysis work sheet the notorious b.i.g.
- 1. Music VideoAnalysis:The NotoriousB.I.G.- Juicy ConceptBasedMusic Video Commenton the followingaspectsinrelation to your music videochoice. How will these techniquesappeal to the target audienceneeds? Target Audience & Needs The music videoistargetedtowardsayoungaudience of youngadultsbecause the songis quite old.The songalsotargetspeople wholike rapbecause itis a rap song. Lyrics (Meaning Implied?) The song starts withBiggie Smallsdedicatinghisalbumtopeople,sofromthiswe can inferthathe hasbeeninspiredbythese people toproduce music.Inthe firstverse,Biggie expressedthathe usedtodreamand hangpicturesonhis wall of people who inspiredhim,dreamingaboutbeingfamous.Biggie wasnotafraidtoadmitthat he smokedweed,thathe drankprivate stockand that he usedto eat sardinesfordinner,becausebysayingthathe is highlightingthe strugglesof hispastandthat there are many people likehiminthe same or similarsituation.Bysayingthis,he istalkingonbehalf of the lessunfortunate insocietyandthathe isnot ashamedof beingfromthisbackground.The chorusis simple inthatitbasicallysaysthatyou can succeedinwhatyouare doingif youput infull effort,evenif peoplesaythatyou can’t. In the secondverse,Biggie saysthathe usedtobe a thief butthen he changedand endedupmeetingRobinLeech. He alsotalksabouthowhisnewlife asa rapper and hownobodycaredabouthim and that nowhe is beingchasedupbypeople whousedtonot care about him.He also talksabouthowhe wasstereotypedas beingdumbbecause he droppedoutof highschool,buthe thenwenton to become asuccessful rapper. Inthe thirdverse,Biggie talksabouthow he buysa SuperNintendoandaSege Genesis,whichshowsthathe hasa lotof moneyand bybothsystemswhilst mostpeople couldonlyaffordone. He alsomentionsthe relationshipwithhismother,inwhichhe statsthatwasbad before andis nowgood. He sumsup the rap bysayingthat hislife hasgone frombeingnegative tobeingpositive.Iconclusion,the song highlightsthe strugglesthatBiggie hadtogo throughand howhe climbedtothe top of the musicindustry. Tempo The song isveryrelaxedandcalm.Thisis ina Biggie Smallssong. Genre The genre of the musicvideoisrap. CameraTechnique There are a lotof still shotsandtrackingshotsthat are usedinthe musicvideo. Editing There isminimal editinginthe musicvideo,justpiecingthe videostogetherandmakingthemfade inandout.
- 2. Music VideoAnalysis:The NotoriousB.I.G.- Juicy ConceptBasedMusic Video Use of Digital Effects There are nodigital effects usedinthe musicvideo.