The document discusses the production of an R&B music video. Key aspects summarized: - The music video was based on conventions of the R&B genre like depicting love, alcohol, and drugs. Scenes took place at night to represent depression and heartbreak. - The main character is a heartbroken teenage girl who turns to drugs and alcohol after her boyfriend cheats on her, to relate to other vulnerable teenagers. - Post-modern techniques like a hall of mirrors scene were used to represent the main character's distorted mind and confusion over the cheating. - High-quality cameras, software, and sites like Vimeo were used to achieve professional production quality. Research on YouTube provided inspiration

1. In whatwaysdoesyour mediaproductuse,developorchallenge formsandconventionsof real
mediaproducts?
As mymusicvideowasmainlybasedonthe genre of R&B, as a group we have researcheddifferent
R&B musicto see whatstars in an R&B music video.
One if the main aspectsthatwe have pickeduponwhenwe have lookedatmanyR&B musicvideos
was mise enscene which makesthe musicvideoagenre of R&B. For example inanR&Bmusicvideo
youwouldmainlysee drugs,alcohol,andlove.We have pickeduponthisandhave basedall three
characteristicsinan R&B musicvideointooursas thisiswhat R&B fanslike tosee and whatis
expectedinone.We have decidedtobase outmusicvideomainlyatnighttime because atnight
time iswhere youwouldmainlysee youngteenagerspartying,meetingfriendsanddrinking.We
thoughtthat the mise enscene wouldfitmuchbetterif itwasat nightto ourmusicvideo another
reasonwhywe basedit at nightor ina dark,gloomy daywas to representthe musicvideoandthe
maincharacter as beingdepressedandheartbrokensothe mise enscene goeswell withthe theme
of the musicvideo.The locationwhichwasbasedInLondonbridge aswell asthe famousbuildings
aroundthat specificare suchas skygardenreallyhelpedwiththe theme of ourmusicvideoaswe as
teenagersinthe Londonare typicallystereotypedasparty –like people whomgooutto drinkand
smoke.
Anotherwayinwhichour productdevelopsthe mainconventionof the real mediaproductishaving
a character where youngteenage girlsare heartbrokendue totheircheatingboyfriendorabreaking
up that theyare goingthrough.We have relatedthistoyoungteenagersespeciallytoyoung
vulnerable astheymaybe goingthroughhard timesandseeing the maincharacterinthe music
videodepressedunhappywithlife,she turnstodrugsand alcohol whichthenledthe girl tocommit
suicide andtheymayfeel like theyare inthe same situationwhichtheycanrelate to.Asa groupwe
have triedto raise awarenessof anyyounggirl goingthrougha breakupor are heartbrokennotto
turn to drugsor alcohol as the situationwouldn’tgetanybetterandthe statisticsshowsthe number
of suicidesandattemptedsuicidebyyoungteenagersisaneye wateringamount.Asa groupwe
have createdthismusicvideotoall youngpeople toshow thatthey are strongerthan thatand to
inspire youngpeople nottoturn tothat. If theywantto turn to drugsand alcohol thenitwouldlead
to a major consequence whichistotheirdeathbed.
We have addedfeaturesinthe musicvideotowhatyouwouldnormallysee inR&Bmusicvideo
whichiswhenthe boyfriendwaswatchingaviolentfilmsittingona wall wearingahoody.This
stereotypesthe typical badboyinamusic videowhere theyhave somuchaggressionandhate in
themas theyare influence inwhattheywatch whichviolence isandare influencedbythatto carry
on domesticviolence.Howevernotonlyhave we relatedthatscene towhatyouwouldnormallysee

2. ina musicvideo,butwe have metthe criteriaof addingpost-modernismeffectstorecordwhatthe
boyfriendiswatchingonthe phone.
As a group,we have come up to use post-moderntechniques.One of the techniquesinspiredby
Gondry’sworkis the hall of mirror as we were veryinspiredbythe film”inception”thatwe have
decidedtouse that to ourmusicvideo.The purpose of usingthe hall of mirrorsin ourmusicvideois
to make intertextualreferencetopost-modernism.Notonlythatbutto alsoemphasise the ideathat
the maincharacter is on the phone angryby alsoitconfusesthe audience anddistortsthe situation
of herbeingcheatedon,almostanidea of the maincharactersmindbeingdistortedandconfused
abouther boyfriendthe one she thoughtlovedhercheatedonher.Itis alsodifficulttodistinguish
the ideabetweenthe truthandillusionlinkstothe ideathatitisan illusionthathe cheatedbonher
because she wasn’texpectingittohappen.
How didyouuse mediatechnologiesinthe constructionandresearch, planningand evaluation
stages?
Throughoutthe musicvideowe hadfeltthatwe use the correct andhighqualitytechnologyinorder
to create a highqualitypiece of workandwe knew how importantthe productionof the musicvideo
isso we usedall the opportunitiestocreate the bestmusicvideoqualitywiththe technology
provided.
The firstmost importantpiece of equipmentwhichwe feltwasthe mostimportantpartof the
projectwasthe use of a highqualitycamera.We had giventhe optionto use the camerasprovided
to us bythe school,butwe had thoughtcarefullyandwe haddecidedtobuyour ownhighquality
camera to try makingthe musicvideoasprofessional aspossible. The camerainwhichwe have
usedisthe Canon EOS 1200D DSLR camera.The qualityof the camerawas up to a highstandardand
had all the featuresthatwe neededforthe musicvideosuchasZoom in,Flashandan extreme front
camera zoominwhere itcouldzoom inextraclose as thiswasveryuseful throughoutourmusic
videoaswe neededitforthe extreme close-upshotsof the messagesthatthe ex-boyfriendwas
sendingtothe girl beggingforherto get back withhim.We had ensuredthatbefore use we would
charge the camera to itsfull sothat itwouldlastus the day whenwe needtogo toofar placesand
filmsuchas central London.
Whenwe had finishedfilming,we hadtoputall the shots fromthe SanDisk64GB Ultra SdXC SD card
to the computerso that we couldstart editingthe musicvideowe alsoneededtoputthe videostoa
USB so that it wouldopenupandsave our project.Incase we lose the SD card we made sure that
we savedour filmingshotsonmore thanone USB so that we don’tlose anywork thatwe have done.
Wheneditingourmusicvideowe useddifferentsoftwaresuchasadobe premiere pro,adobe flash
professional.The software hashelpedustoeditthe musicvideo hadhelpedustoeditthe things
that we don’tneedinand to addin orderto make the final piece lookasprofessional aspossible.
The last stepafterthe editingwasfinishedwastouploaditontoa site calledvimeoasitconsistsof a
higherqualityof videotouploadandnofeatureswithinthe musicvideowouldbe lost.

3. I have researchedaboutR&B genres.Ihave gone onYouTube to findall the differentkindof music
videosthathadinspiredusto come up withthe final piece of the musicvideo.YouTubehelpedwith
the differentvariationof musicvideosandgave usideasonwhat we couldadd to our ownmusic
video
How effectisthe combinationof yourmainproductandancillarytexts?
My A2 mediastudiescourse workhadrequiredme andmygroupto make a musicvideo togo with
an ancillarytaskof makinga music videomagazine advertandcd coverand the back. I have put
togetherthe codes andconventionsof the musicvideoanditsbestbitsintothe magazine advert
and the Cd coverin orderto interestthe viewersintolisteningtoit. Thiswouldincrease the
effectivenessof the wholepackage.
Afterthe recodingof the musicvideo,Ihave lookedatotherR&B artist whomhasan advert cover
and I have seenwhatwasthe bestbit that theyhave putas the front coverinorder to increase
viewers.MybiggestinspirationwasRhianna,Asafemale characterithad helpedme tosee what
was the shoton herfront coverand I triedto see whatbitI couldput as myfront coverthat will
intrigue the viewersbutnotgive toomuchaway. The purpose of the magazine adverthadbecome
clearto me andthe purpose istoadvertise the musicvideothroughthe boldnessof the title andthe
fontusedwhichwasAdobi gothicstdB fontand bigboldwritingwhichwouldcatchthe reader’s
attentiontothe advert. Making the picture of the main characterthe mainfocuson the magazine
covershowsthe audience that the girl doesn’tlookhappyandtheymay wantto lookat the music
videotofindoutmore and the story behindthe sadness.Likewise withthe CDcoverwhichisof the
Boyfriendtryingtogetthe girlfriendandcomfortherbutshe islookingawaycryingand isn’thaving
any of it. The image lookslike the boyfriendisabusingthe girl,asina typical R&B musicvideois
whatyou wouldfind.Thismisunderstandingof the image mayfascinate the viewersandmay
intrigue themintowantingtoknowthe cause of the domesticviolence.However,the
misunderstandingof the cdalbumcovermay be negative asthe viewersmaythinkthatitis
domesticviolence butwhentheywatchitit’sjustthe male charactercomfortingthe girl,It isa bit
like sellingthe viewersthe viewsadreamalmostsomethingwhichisn’tgoingtoquiethappeninthe
scene of the musicvideoandmay disappointthe viewers.

4. Thispicture leavesthe
audience askingquestions
aboutit and the picture also
linksinwiththe slogan
aboutthe musicvideo.
Howeverthislookslike he is
abusingheras he puts his
handson herlookinglike
domesticviolence,butthis
isn’tthe case.The
misunderstandingcould be
bothpositive andnegative.
The TV channelsthatthe
musicvideowill be shown
on
The ratings of the music
videoshowsitgotfull
stars and makesthe
audience wanttowatch
it as the feedbackis
positive
Thisis the
title of the
musicvideo
and whoit’s
by sothose
that the
audience has
a clear
understand of
whomit’sby.
The big bold
writinggives
attractionto
the poster.
Thisis the website to
see furtherdetails
aboutthe releasingof
the musicvideo
Givingthe
audience a
cleardate on
whenitcomes
out sothat can
go gettheir
copy andwatch
the musicvideo
The dark gloomy
backgroundsymbolises
howthe girl isfeeling

5. Thisis a bigboldwriting
of take care whichisthe
musicname so it gives
the audience an ideaof
whatthe songis called.
The big boldwritingis
the mainselling
technique asitisthe
mainfocusof attraction.
Thisfontalso goeswell
withthe style of music
as it isout there.
Image of the main
character looking
depressedmaking
the audience want
to know the
reasonbehindthis
Thisis a parental
advisorylabel
whichshowsthat
it hasan age
restrictionand
isn’tsuitable for
youngkidsonly
for the age range
of 16+

6. Thisis a bigbold
writingof the
musicname so it
givesthe audience
an ideaof what
the song iscalled
Thisis all the CDs
that the music
may be available
on and tellsthe
customerswatcd
theyshouldbe
lookingoutfor
The songs that will be inthe
albumso that the audience
that buysit knowswhat
consistsinthe albumCd.
Because if thiswasn’tthere
thenthe customerswould
not know what’sinthe
musicalbumand maynot
like the restof the songs
Thistellsthe price
of the CD so when
the shopkeeper
scans itwouldsay
the price
Thismusicmay
not be suitable for
people outsidefor
Polandandis not
to be soldto
anyone outside of
Poland.

7. On the musicvideomagazine advert,we see that the maingirl characteriswearingall black
clothing’s.Thissymbolisesheremotionsandhow she feelsasitisdark andgloomy.itsymbolises
depressionandangertowardsthe boyfriendforcheatingonherandshowshow hurt she is.This
makesthe audience thinkthatthe girl isdepressedanddoingthroughahard time bythe mise en
scene whichisthe colourof clothing’s. Thiscreatessympathyonthe audience tothe character.The
greyshirtthat the boyfriendiswearingrepresentsregretandhe isalsoupsetand gloomyabout
whathe did.The greyshirt couldmake the audience thinkthathe isa villaininthe musicvideofor
cheatinginhisgirlfriendandcreatesasad depressingeffectonthe characteras theyfeel much
sympathyforthe maingirl character
Before creatingourmusicvideo,we hadresearchedotherR&Bmusicgenre andfocusedonbasing
our musicvideosimilarlytowhatotherR&B artisthave created.10 Secondsintoourmusicvideo,we
were inspiredbyR&Bartistsof keyshiaCole.Thisartisthasinspiredustobase our musicvideoto
the theme love andheartbreaks.Inher musicvideoswe alwayssee heartbreaksgoingon.Through
camera movementsandfacial expressions,she isable toconnecttothe audience showingher
emotionstothe audience.Similarlywe have appliedthistoourownmusicvideo.10 secondsinout
musicvideowe have close upshotsof the maincharacter girl sittingonthe busfloorlooking
distressedanduncomfortable.Thisimmediatelyshowsthe audience thatthere isaproblemandit
helpsshowthe audience whatthe characterisfeeling.Thiscreatessympathyforthe characterand
curiosityforwhyshe isfeelingthisway.Thisallowsthe audience tocarryon watchingthe music
videotofindoutwhysshe is lookingdepressed.