The document summarizes audience feedback from a music video. It found that the target audience was males and females aged 13-22 who listen to hip hop and rap. The audience wanted something engaging they could relate to rather than unrealistic portrayals. They also wanted less focus on materialism and more on performance. The video incorporated these elements and 70% of viewers enjoyed it. The narrative of the main artist wanting to become a boxer was successful at making the audience sympathize with him. Most feedback praised the professional editing, angles, and rewatchability. The packaging and artist images achieved the intended brand image and feelings of strength and confidence.

1. What have you learned from your audience feedback?
Our target audience for our video are male
and females from the age of 13 to 22
because that is the audience who regularly
listen to hip hop and rap as we found out in
our research. Before the video we found out
that our audience want something that is
engaging and they can relate too rather
than a portrayal of a life that is unrealistic.
Although they wanted the music video to be
drawn away from the glamorisation of
materialistic things, they still wanted to see
things that appealed and looked nice sp we
shot in the night life of London, and lastly
they wanted more performance to be
incorporated. so we provided for these
needs by adding a stronger more apparent performance rather than having
the rapper stand there static. From our feedback we found that 70% of our
audience enjoyed this. Further more the narrative seemed to be successful.
Although many of our audience said that they would have loved to see a
knock out from Mazeyboi, all of them engaged with the alternative method we
used with pictures of Mohammed Ali – which portray MazeyBoi’s success.
Other music video that our video can be compared to is scorcher “it’s my time”
(http://www.youtube.com/watch?v=lAErYNVfMN4) as it has the same message
and the same sort of narrative. The artist also
appeals to the same audience that we aimed.
Besides Mazeyboi being the rapper, he was the
actor in the narrative. He played the tramp that
wanted to become a boxer and gave his all for that
dream. This makes the audience sympathise with
him this is proven as most of our audience really
liked the narrative of out music video. The helps the
audience see Mazeyboi as a normal person with a
dream rather than the ready made glamorous
rapper portrayed by the American hip hop rap
scene. Most people in our survey said the editing
was professional. The variation of angles made it
more engaging and interesting to watch, it also
added that re-watch-ability so audience will replay
the video to watch
there favourite shots.
The digipack was also seemed affective
according to our research. The audience said
that colours where eye catching. They also
said that the inspiring feeling that was reflected

2. in the music also was reflected in the digipack which is what we wanted to
achieve as brand image. The images of MazeyBoi were also commented on
as strong and confident which is a good reflection of what we intended
Mazeyboi to reflect. The quotes the in the video allows us to go in
merchandise and other gifts such key rings. This music video will be pushed
by major labels because it appeals to wide range of teenagers and it has the
ability be expanded through merchandises and has the potential to go into the
charts due to other success like Tinnie Tempah.