The target audience for the band The Knife would be older electronic music fans who want an upbeat, danceable tempo that is also thought-provoking. The lyrics imply the singer has fallen in love with someone's brother and wants that person to tell him. Various camera techniques like close-ups, over-the-shoulder shots, and medium/long shots are used to show the singer and audience's reactions. The editing uses quick cuts between shots at a fast pace to match the slowed movement in the video. Low saturation and faded colors give the video a dull, low key look through digital effects.

1. Music VideoAnalysis Sadie Bailey –The knife- Passthison https://www.youtube.com/watch?v=gKhjaGRhIYU
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
The audience forthisband, wouldbe olderpeople wholistenorlike,electronicmusicwhichwouldbe playedindance clubs,the
audience wouldexpect acatchy,up beattempothat theycoulddance too alsotheywouldwantsomethingthoughtprovoking.
Lyrics (Meaning
Implied?)
The lyricsof the songare mainlythe leadsinger confessingthatshe thinksshe isinlove withsomeone’sbrotherandthatshe
wants thatpersonto tell him,that’swhy she’saskingthatpersontopass iton, because she isafraidof what he mightsay to her
confessingthatshe hasfeelingsforhim, atfirstit doesn’treallymake anyconnectiontothe beginningof the videobecause it
starts off with a man dressedasa womanjust singingtoan audience thatdoesn’tseeminterestedinwhathe isdoing, butthen
whenhe singsthe lyric“imin love withyourbrother”the camera showsanothermanwhichstartsto dance withher,makingit
seemthatthiscouldbe the man the songis about.
Tempo The tempsof thissongis a slowbeatwhichgetsquickerat some pointsinthe song,especiallywhenthe audience inthe videostart
dancingat the tableswere theyare sat and alsowhenthe boystarts dancinginfront of the man singingthe ,thenwhenmembers
of the audience inthe videostartdancingafterhe hasgot up.
Genre The genre of musicof thisband isan electronic,dance music,the tempoof thismusicisquite calmandthe videoisa performance
videobutalsohas aspectsof a narrative videobecausethe storyisthatthe lead singerisinlove withone of the meninthe
audience.
CameraTechnique A varietyof cameratechniquesare usedinthisvideoone of thembeingclose upsof the leadsingerandpeople fromthe audi ence.

2. Music VideoAnalysis Sadie Bailey –The knife- Passthison https://www.youtube.com/watch?v=gKhjaGRhIYU
Alsosome overshouldershotusedwhenthe singerfirstcomesontothe stage andwe get to see the audiencesreactionstothe
man performing.
Mediumshotsare usedwhenthe camerais goingthroughthe audience gettingshotsof the
differentpeople’sreactionstothe singer,andwe see the differentaudience membersdancing.
Long shotsare alsousedinthe videotoshowthe audience whentheyare standingupfromtheirseatsanddancingandalsoa
varietyof longshotsto showthe entire bodyof the singerwhenhe startsperforming.

3. Music VideoAnalysis Sadie Bailey –The knife- Passthison https://www.youtube.com/watch?v=gKhjaGRhIYU
Editing The editingtechniquesusedinthismusicvideoismostlycutswhichare usedwhenthe shotsgofrom the singerandthento the
audience,andbackwardsandforwards,the videocutseveryfewsecondsandhasa fastpace betweeneachshot,andthe
movementof the people whendancinglookslike theyare movinginslowmotion.
Use of Digital Effects The digital effectsusedinthisvideoare lowsaturationwhichisdone bychangingthe colourcorrection whichhaschanged the
coloursto almostlookfadedgivingthe videoadull look.

4. Music VideoAnalysis Sadie Bailey –The knife- Passthison https://www.youtube.com/watch?v=gKhjaGRhIYU