The document discusses how the creator of a music video and accompanying materials continually gathered and applied audience feedback throughout the production process. Feedback revealed that the target audience preferred no nudity and clearer flashbacks in the video. It also showed that not all viewers understood the romance genre. The creator addressed this by adding effects to bookend the video. Further surveys found the video fit both the R&B and indie genres, so more R&B conventions were included. Feedback also noted the magazine draft did not strongly emphasize the R&B genre, so the creator made changes to better reflect this.