Informe comision especial de universidades asamblea nacionalRodolfo Muñoz
Informe que da cuenta de la crisis universitaria en venezuela, presentado por la comisión especial para el sector universitario de la asamblea nacional de Venezuela.año 2016
EL TRATAMIENTO AMBULATORIO DE LAS ADICCIONES: La experiencia de la Fundación ...Rodolfo Muñoz
La construcción social del problema de las adicciones ha evolucionado históricamente atendiendo al desarrollo de distintos modelos o paradigmas explicativos. Desde un modelo centrado en la moral religiosa hasta el enfoque psicosocial, pasando por las explicaciones ético-jurídicas y geopolíticas hemos asistido a la existencia, y coexistencia, de múltiples, diferentes y hasta contrapuestas formas de entender, presentar y e intervenir el problema de las adicciones. La preocupación central de este estudio apunta a la necesidad de comprender cómo se encara la intervención ambulatoria de las adicciones desde una experiencia concreta y sui generis que está actualmente en desarrollo en la ciudad de Cumaná, y que lleva por nombre Fundación Espada de David. Para iniciar un proceso descriptivo de acercamiento a lo que allí acontece, hemos decidido aproximarnos al conocimiento de la experiencia usando el método de “sistematización de experiencia”, con el cual buscamos registrar, para rescatar y mostrar las prácticas que hacen de lo cotidiano una experiencia significativa, y por ende de aprendizaje. Como resultado de este estudio hemos podido producir una síntesis de los productos, saberes y experiencias de la FED en sus primeros siete años de exitosa labor en el tratamiento ambulatorio de ciudadanos con problemas de adicciones.
Tratamiento Ambulatorio del Paciente Farmacodependiente: propuesta de interve...Rodolfo Muñoz
La farmacodependencia es una enfermedad crónica, su tratamiento ambulatorio es de gran complejidad en tanto implica para el paciente vencer, a cada instante, los factores de riesgo que le rodean y que, además, son bien difíciles de evadir por ser intrínsecos al mundo psíquico y social del paciente. La presente investigación tuvo como propósito la elaboración de una propuesta para intervención psicosocial al paciente farmacodependiente, como un medio para contribuir con la consolidación de los esfuerzos en pro de la rehabilitación de jóvenes farmacodependientes que realiza la Iglesia Catedral de Cumaná a través de la Fundación Espada de David. Para alcanzar dicho propósito, se realizó una investigación preliminar que, dado lo complejo, intimo y delicado del tema, se orientó hacia el enfoque cualitativo. En una primera fase, el investigador se incorpora al objeto de estudio, consustanciándose con él en un ejercicio etnográfico que duró catorce meses, tiempo en el cual recaba un caudal de información que le posibilita, en una segunda etapa del proceso, realizar un análisis hermenéutico del discurso de dos sujetos elegidos por su peculiar riqueza de experiencias y por ser los de mayor constancia y perseverancia en el grupo ambulatorio en el cual terminó por convertirse La Espada de David. Como consecuencia del análisis hermenéutico se pudo acceder a la construcción de una estructura general explicativa del fenómeno de la farmacodependencia, que dio la posibilidad de establecer como puntos focales de intervención, o del tratamiento, aspectos psicosociales tales como la conducta defensiva, la violencia y abuso intrafamiliar, la codependencia; y aspectos socioculturales tales como la incomunicación familiar, la delincuencia y ambiente social violento, entre otros. Analizados los puntos vertebrales de la problemática, se procedió a elaborar una propuesta de intervención psicosocial que pretende romper la espina dorsal del problema al proveer al apaciente de nuevos significados para su historia vital, así como de las competencias de inteligencia emocional requeridas para ejercer el derecho a estar libre de drogas. La importancia de este trabajo radica en su divorcio del paradigma conductista que domina el escenario de la atención terapéutica. Finaliza este trabajo en una propuesta de intervención.
La réalité virtuelle pourrait être un marché important dans les années à venir.
Les solutions de réalité virtuelle sur mobile s’améliorent au fil du temps et sont de plus en plus accessibles.
Les expériences de démocratisation de la VR sont de plus en plus nombreuses.
Mémoire de recherche - Community management et stratégie média social en B2BNicolas Durand
Mon mémoire de recherche sur les stratégies média social en B2B. Le mémoire introduit en première partie les concepts principaux du community management puis répond à la problématique suivante : "Quelle Stratégie média social un community manager évoluant sur le marché du B2B doit-il adopter ? Pratiques, interactions et réseaux sociaux". Plus de 166 personnes ont participé à cette étude afin de répondre aux hypothèses formulées.
W3C HTML5 Conference 2016 12월 7일에 발표한 WebRTC의 표준 과 기술 및 비즈니스 현황 및 미래에 대해 발표한 자료.
RemoteMonster 대표 최진호가 발표.
ORTC와의 관계
투자 현황
표준 발전 방향
기술 요소 소개
https://remotemonster.com
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
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Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
Media coursework evaluation
1. Q1. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
The music video is based on a multi-strand narrative that is established in the early shots of the
video, it is also very much non-linear featuring various short clips in a back and forth throughout the
video. This style of music video is not too common as far as the genre is concerned with many
dancehall music videos featuring either a performance or a strong direct narrative. This breaking of
conventions will go noticed by the fans of
dancehall music, but as this video is an attempt to
connect people who are unfamiliar to the genre,
the song itself is quite easy to dance to as it has a
generic sound that encourages the listener to get
involved. We emphasise this in the narrative of the
video as the studio DJ is seen dancing to the music.
In fact much of what was filmed in the party scene
at the start of the video was freely recorded with
the actors just improvising to the song, doing
what felt natural, this resulted in a far better
scene than the initial scripted one.
The video aims to provide a comical reading, there is an instance in the video that when we came to
plan we had to take into account how people would react. We dressed up an actor as Michael
Jackson and had him chase a young boy after rising
from behind a gravestone, as the scene was greatly
exaggerated we thought the viewer would
think of it as light-hearted fun when edited alongside the other short narratives in the video. The use
2. of comedy is also featured as a convention of Dancehall music but not as heavily as in our video in
which the comedy served as a way of introducing the genre to an audience that is unfamiliar with it.
For our video to follow all the common conventions of a Dancehall music video we would need many
women willing to dance in exotic, revealing clothing and for there to be a lot of sexual innuendo
throughout the video and implied in the lyrics. This however was not possible as there were no
women willing to dance in this nature without some form of payment.
Use of various camera shots kept the video conventional to the Dancehall genre, however as stated
before the rapid shifting between different scenes brakes the conventions of the linear narrative.
Although as the pace of the edit increases and decreases throughout the video it still keeps to a
relative constant with the pace only increasing whenever a shot of Red Bull, the studio DJ or the
performer comes up. The regular pace of the edit is also a convention in popular Dancehall. The
video sadly does not contain the before
mentioned exotic dancers as this would have
been far harder to organise and very expensive,
this sadly breaks one of the fundamental codes of
Dancehall but this once again goes toward
reinforcing that the purpose of the video is to
introduce the Dancehall genre to an unfamiliar
audience.
The intertextuality in the video goes as far as the
inclusion of Michael Jackson and the studio as
part of the narrative. The music video could be interpreted as a recording of the production process.
At the start of the video we see a party featuring some of the actors out of costume and there is also
the inclusion of the studio, DJ and recording artist in the music video. Taking all this into account the
diegesis created implies that the drinks rum and Red Bull are almost infectious and cause this level of
excitement to break out. All of the production crew is seen lively and dancing, and all the onset
actors break out into partying.
Q2. How effective is the combination of your main product and ancillary texts?
Throughout the video there are quick shots of extreme close-ups on the Red Bull can this goes
toward building the brand identity of the video. Although it is using an established brand to do so it
is necessary as this is the named product in the song, as there is
no branded rum in the lyrics the use of a Bacardi bottle is seen
in the party at the start. It was difficult to justify using a rum
bottle in our shots in public areas as we did not want to
encourage any drinking while in view of minors and it did not
seem necessary to as the drink that had to be emphasised was
the Red Bull. The other instance where a sense of brand identity
is built on is including the intended cameo appearance of
Michael Jackson. This tries to refer directly to Michael as there is
the whitened skin and the infamous hat and single white glove
synonymous with Michael Jackson. Using Michael also attempts
to force a connection for the audience making them think of the
song whenever presented with a reference to Michael Jackson.
3. The brand identity that is built up in the video follows through into the poster. It uses both a bull and
a rum keg in the corners of the poster as these are eye-catching from a distance and already carry
meaning for people viewing the poster. The rum keg sharing direct connotations with rum and the
bull is a clear reference to the Red Bull drink, which has gained far more interest over the years since
its establishment as an energy drink. It is now owner of a Formula One racing team and now hosts
the most prestigious of freestyle motocross competitions. There is now a very strong franchise
surrounding Red Bull and the music video can simply ride on the power the franchise has built as
long as it is associated to the company simply through use of the drink in the video and its reference
in the print products.
Also the central image of the poster is an image of the Michael Jackson character, this builds on the
same point, the people viewing the poster already understand the representation of Michael
Jackson and with this there is further reinforcement of the relationship between the music video and
Michael. I understand that there is a risk using Michael for this cameo appearance as there was
controversy when Eminem featured him in one of his music
videos with the same purpose to exaggerate his character.
However, I believe that our use of Michael would not cause
trouble as the likeliness is not accurate and the video does not
intend to cause controversy.
The same branding elements carry
through into the digipak, the use
of both the bull and the rum keg is
present throughout the digipack
on the inside cover and on the
sleeve found in the digipak case.
This functions as the branding element linking all of the products to
the music video concept. What else is used to create a very strong
brand are the background colours, they are commonly associated with
reggae style. Reggae is the root of Dancehall as it emerged as an
adaption of the original music style, this use of simple yet iconic
imagery conforms to the conventions of an independent company’s production. However this breaks
the conventions of the regular dancehall album cover which
would feature star power. The breaking of conventional digipak
construction is used to create
a relatively simple and widely
appealing digipak, this is
particularly important to reach
the large demographic that
the music video is targeting.
The digipak products do not
4. contain any intertextual references as this also conforms to the simplicity of the product.
Q3. What have you learned from your audience feedback?
From our audience profile we knew that there was a large number of male listeners that were aged
between 16 and 19 and were mostly into hip hop and R’n’B style music. We also tried to find out
other key information that would help to construct a music video. We found that the audience was
more interested with the star appeal in music videos which is reflective of the hip hop and R’n’B
genres. So we decided to go out on a risk and take on a wider demographic comprised of all teens
aged 16 to 19 that show an interest for hip hop and R’n’B, our song choice had to be appropriate to
the demographic so the generic sound of Rum and Red Bull seemed fit. We had discussed that
although none of us were actual fans of dancehall we had all heard and liked Rum and Red Bull
before. Also through studying the genre conventions we knew that a lot of modern Dancehall is a
fusion of Dancehall and either hip hop or R’n’B.
The video had to have a general appeal so that the whole of our demographic would be satisfied by
it, to do this we decided to make the video more comical than anything else, as a comedy it could
appeal the a broad sense of humour and work toward gaining the audience’s attention with more
peculiar scenes and placement of the shots. There
was no emphasis on gender or ethnicity so as not
to define who we are representing, we tried to
show off that the aspects of the music video may
be experiences that the audience are familiar with
when drinking or drunk, particularly the party at
the start of the video. The only thing stressed was
age and that all of the characters represented
were an age that met the demographics. We as
teenagers find that often you are most at ease
drinking with people your own age and are
generally a group of long time friends.
The position of our audience while watching the video is taken from afar, they are not immersed in
the scenes as whenever there is a transition we are shown a shot outside of the multi-strand
narrative, referring back to the studio or to close ups of rum and Red Bull.
This is done to show the audience the power of this song, when the studio is at work while the song
is being played on radio, people cannot help but get involved in the excitement.
The general feedback was very positive, our audience liked the music video and when asked about
how they feel on our take of the genre the reply was unanimous, all of them had enjoyed it but they
also admitted to not understanding conventional Dancehall. Many commented on what they had
liked in particular, with the most popular results being the party, the studio and the Michael Jackson
5. scene, from this I know that the emphasis on the comical side of the genre is a much easier way for
us to target our audience and the most efficient because the money spent on production of the
video was minimal.
In relation to the answering of the questionnaire I feel that many of the people who returned it
answered with the intent to please us. There was very little criticism of any of the products when
results were analysed, many agreed with the most desirable answer opting to say yes to video and
print product quality and professionalism. Our group understood that the quality of some shots in
the video were lacking but through editing we could play with these shots and construct a non-
linear, multi-strand narrative. That was another question answered quite poorly in the
questionnaire, most people said that they have never seen a dancehall video but when asked about
their likeliness to our twist on the genre everyone complied. To me this would suggest that many
people answered what they thought was expected of them, but it also give credibility to the video.
To resolve this problem in future I would administer the same questionnaire but have it more
structured and include a qualitative in-depth portion.
Finally considering the audience feedback to the professionalism of the end products I would choose
to appeal to a major record label. On the other hand, the choice of song reflective of the
demographic was our first risk taken, this suggests that as we have not appealed to a major fan base
selling the product would require heavy advertising, something that we could get with a major
record label but only with the promise of a
large pay off. Therefore I would choose an
independent label but make use of what was
described as the particularly comical features
like the Michael Jackson to advertise the
music video, this also provides the
intertextual reference that will attract some
fans. Also we would need to use the brand
identity built up through the Red Bull power
house and our own use of colours in the print
products to create some fan merchandise.
Q4. How did you use new media technologies in the research, planning,
construction and evaluation stages?
Media technology has helped greatly in all the stages of the coursework, from the start when we
were getting initial ideas ready we were using search engines like Google to do casual searches and
using Facebook simply for the ease in contacting each other. As the project moved on we began to
use these more in research, using refined searches in Google and Facebook in order to contact
interviewees for our audience research, email also proved useful in this for people we could not
6. contact through other means. General access to Microsoft office was a problem at the start as some
group members had compatibility issues with their software, this was eventually overcome.
During filming the technology really came into play with the use of our camera. One group member
was specifically given the job to learn all the functions on the camera and become the main camera
recorder. We were given an additional Senhauser gun mic for voice recordings, it did not receive
much use however as we only needed to record some sounds and one opening and closing
statement for the music video. We were also given access to spot and flood lights but these once
again received little use as the only scene that needed extra lighting was at the start of the video
when filmed at night. The fact that our group had access to a green screen room sparked many ideas
simply so that we would be able to use the room, sadly all our ideas were overreaching and would
break the flow of the video.
The technology continued to be of great value when we went on to editing. As we had access to
Final Cut Pro it made the whole process of working within windows very easy also our edit suite
setup was done for optimum visual and audio capacity. My only complaint with the editing suite
would be the need to use Apple, which I still find less user friendly to windows thankfully our group
had an expert in the use of Final Cut Pro who was there to perform the majority of the editing with
group members to oversee and dictate what needs editing. The other members and I were able to
use the program but were not as efficient as our editor.
Having access to Microsoft Publisher was necessary to design the poser and Adobe CS4 Photoshop
was necessary to produce the poster, both of which I had access to at home and at college so this
made the construction of the poster quite simple. There was no need to go out and shoot for an
image for my poster as there were already appropriate pictures taken from the filming. The fact that
I had access to Adobe CS4 Photoshop meant that I could quickly produce the intended poster as I
have had much experience using the program.
Finally there is the use of online technologies for the deliverance of the coursework in which we are
using a blogging website to publish the work and we also used a file sharing website to publish some
of our work. Some new discoveries were found when our group was informed that we could find
prepared backgrounds and their code online. So using one of those pre-coded backgrounds, we
applied it to make our blog unique to the rest of the Harrow College blogs.