Evaluation

Jack Renshaw’s A2 Media Coursework Evaluation Dizzee Rascal - Holiday

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The Rappers Appearance Depending on the profile of rapper the costumes will vary. If they are an unknown rapper they normally wear track suit bottoms and cheap clothes as well as setting their locations of their music video in urban areas as they do not have such a big budget and can relate to their target audience of the lower to middle class people. If they are an older more well known rapper/artist, they normally wear more expensive or expansive clothing and have jewellery on to show their wealth and how well they have done in the past. The more well known artists videos are narrative this is mainly because they are widely known and have a bigger budget, as apposed to when they were trying to make their name and just wanted to be noticed by people to raise their profile.

Our rappers appearance in the video ,[object Object],[object Object]

However, with the time, equipment and money we had available to us, we decided we could still make a narrative music video but it may have to be aimed at a slightly different audience than we originally intended. We decided to go against original conventions and make a parody video where alot of the lyrics would be taken and changed in a British humoured way.,[object Object]

Also, in the music industry there are very few British teenage artists who make music of this genre. As this rarely happens, we wanted to try and challenge it a little further by adding an element of humour into it and see what our audience feedback would be like.,[object Object]

Our Music Video http://www.youtube.com/watch?v=jyxpCBS6NPk

How they fit together ,[object Object],[object Object]

The first query we received was who would be in it and how we would go about filming it. Whilst filming, our biggest help were the actors and actresses, they gave their opinion when we were trying to film the original footage.,[object Object]

Once we had completed the editing of the filming we had done, we invited a few of our friends to come up to have a look at it and give their opinion to us on ways to improve it.

The main query everybody had about our video was how much lip syncing there was on the video and that maybe we should break it down in some way, so after a chat with James, we broke up the long periods of lip syncing within the video so that the video was improved overall. ,[object Object]

There was one major talking point during the editing stage, where I had decided to repeat a certain section of filming over and over to go with the beat of the music, I personally did not like it and still do not, however, it was kept in as the audience feedback was more positive on that part than any other so I decided to trust the feedback and leave it as it was.,[object Object]

Research on the Internet ,[object Object]

I researched music directors such as Andrew Goodwyn, Spike Jonze, John Stuart and Michael Gondry as did everyone in the class to try and learn what techniques they used to make their music videos stand out and be so successful.,[object Object]

I annotated music videos from a more specific genre which was appropriate to me and my group as we needed to study artists from the rap genre and needed to analyse what made a good rap music video. I also analysed general things which are very key to a music video, things like location, mise-en scene, mood, costumes and narrative. I posted this all on my blog once I had done this.,[object Object]

We also scanned in our storyboards which we used for our planning and then posted it up on blogger so we could prove we had put thought and effort into our music video.

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