The document summarizes market research collected through a questionnaire about the music magazine industry. A series of graphs show that most respondents were aged 16-20, male, employed, had attended a concert in the last year but only half had read a music magazine. The most popular music genres were rock, rap and pop. Most respondents were willing to pay up to £3 for a magazine and downloaded music primarily through iTunes.

1. Market Research
I have collected research about the music magazine industry by creating a
questionnaire I then put the data collected into a series of different graphs.
A graph showing the age of people buying magazines
Age
8
7
6
Number of people
5
4
3
2
1
0
16-20 21-30 31-40 40+
Age
The first question on my questionnaire was to ask the age of the participant. As
I completed my questionnaire inside of college there was a large percentage of
16-20 so the answers I would get throughout the questionnaire would be more
favoured to what 16-20 people like rather than older people. There is 2 21-30
year olds and 1 40+ and the answer I would get of them will vary from the
younger people.

2. A graph showing the Gender of the people surveyed
Gender
Male
Female
This graph shows the gender of the people surveyed. The graph shows that
there are a larger percentage of males than females who completed the
questionnaire. This means that the answer I would receive will be more male
orientated than female orientated. This will have an impact of the music genre
liked and the magazines which have been bought and read
A graph showing the employment of the participants
Occupation
Unemployed
Employment
Employed
0 1 2 3 4 5 6 7
Number of people
This graph shows the number of people who are employed who I surveyed and
the number of people who are currently unemployed. This will affect the

3. answer I will receive on if they buy music magazines and the price they will pay
due to some not having the funds to spend on a music magazine.
Number of people who attended a concert in the last year
Concerts attended in last year
9
8
7
6
5
4
3
2
1
0
Yes No
I asked this question so I could get an idea of how many people enjoy music
and are willing to attend a concert of their favourite artist or group. This
showed me that a large percentage had attended a concert and contrasts with
the fact only 5 people had never read a music magazine. This shows that
although a lot of people enjoy music and have an interest in it they don’t
however want to buy music magazines and don’t see it as a way of enhancing
their music experience

4. The magazines which have been read or bought by participants
Magazines read or Bought
6
5
4
3
2
1
0
Q Kerrang! Rolling NME VIBE other None
stone
This shows that there is some interest in music magazines and half of the
people have bought or read one before but still half have not bought or ever
read a music magazine, compared to the fact 8 people have been a concert in
the last year alone shows there isn’t a big interest in buying music magazines
as there is in going seeing an artist you like.

5. The music genre that participants listen too
Genre of Music
Pop
16%
Rock
25%
Rap
Classical
12%
RnB
3%
Country
6% House
19% Indie
16%
3%
This pie chart shows the genres of music and what percentage is the most
popular, this gives an idea to which music is listened to more and what a
magazine should be aimed at. These results are going to be more biased
towards younger people as a large percentage of the people questioned were
under 21. ‘Rock’ which has been a major genre for years isn’t popular with
younger people anymore. Also ‘classical’ and ‘country’ dont bring an interest
in. ‘Indie’ which used to be a small genre has grown dramatically and holds
16% of the market along with the usual ‘rap’, ‘RnB’ and ‘pop’ Another growing
genre of music with younger people is ‘house’ which has grown in the last 5
years.

6. The price that people are willing to pay for a music magazine
Magazine Cost
£4+
£3-£4
£2-£3
£1-£2
0 1 2 3 4 5 6
This Graph shows the price people are willing to pay to buy a music magazine.
The graph stats that people are will to pay up to £3 for a magazine and this is
what over 50% of the people think. Only 20% are willing to pay over £3 for a
music magazine with this being split into £3-£4 and £4+ .This graph will be
affected by how interested the people are in music magazines with the ones
with the least interest only willing to pay a small amount of cash.

7. The way people download their music
Downloads
Itunes Spotify Downloads(other) CDs Vinyl
4%
23% 32%
23% 18%
This Pie chart gives the different ways people download their music. Its shows
thatiTunesis the favourite and that most people choose to use that because it
goes with their apple phones and iPods, iPads and laptops. Second is CDs
which has decreased hugely since downloads have become available but it still
show people buy CDs maybe for older people and to use in cars and stereos.
Also older people don’t know how to use iTunes so prefer to buyCDsThirdly is
Downloads (other) which classes small time downloading like tubidy and also
illegal downloading such as YouTube converter. This is a growing market as
Apple products begin to be matched by other big name companies’ device
such as Samsung. Spotify is second to last with 18%.Spotifyis also a growing
downloads site. Vinyl’shas a 4% share. Vinyl’sare hardly used anymore and
people usually buy them for sentimental value rather than for use.