Data analysis presentation


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Y12 Media coursework, Music Magazine,

Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.

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Data analysis presentation

  1. 1. The following graphs are the data that I X axis represents the number ofwas able to accumulate from my research people. The Y axis is representedthrough the use of a custom made by the options given in thequestionnaire to attempt to find a questions.potential market for my music magazine. From this small sampling I can infer that my largest audience were between the ages of 35+ 16-20, so I should primarily attempt to gear What age are you? the magazine towards this demographic 26-30 although remembering that there is a 21-25 significant portion of the results coming from those aged between 21-30. I can easily make 16-20 the decision then that the best balance for the magazine would be to create one geared 0 1 2 3 4 5 towards older teenagers to young adults. And as expected, all who answered the questionnaire No Do you like music? did enjoy music. Yes 0 2 4 6 8 10
  2. 2. What is your favourite genre of music? Other Hip Hop Pop Rock 0 1 2 3 4 5 6The majority of those who answered the questionnaire listen rockas their favourite style of music, so while I take into account thatthere were many who listed another genre, none of these genreswhen taken alone come close to the number of people whoassociated more with rock music, consolidating my preliminarythoughts on making a rock magazine.
  3. 3. Do you buy music magazines? No Yes 0 1 2 3 4 5 6 7 An interesting set of results came from the question asking people if they actually bought music magazines themselves, to which the overwhelming response was negatively answered. I now know that a large amount of my target audience does not actually purchase music magazines themselves, which makes it necessary for my magazine to be as appealing as possible.
  4. 4. For how long do you listen to music 3 to 4 2 to 3 for a day? 1 to 2 0 to 1 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 This question was more of a formality than anything, the amount of information that can be really gained from this is minimal at best, I at least know that the overwhelming majority of people in my target audience have a keen interest in, and very much enjoy to listen to music for several hours a day, something that I had already contemplated anyway.
  5. 5. Do you buy music magazines? No Yes 0 1 2 3 4 5 6 7This was one of the most important questions that I placed on my questionnaire as itwas going to be key to how I would proceed with my magazine and my approach tohow I would design it, as well as the content that I would involve. The majority ofthose asked did not buy music magazines, and so this greatly affects my magazine. Iknow have to find what these people would find appealing in a music magazines, andcombine that with my knowledge of their favourite music genre, and perhaps evenuse the word cloud to try and see if there was a particular sub genre in those whoresponded for rock to try and isolate a particular sub genre and focus upon that formy magazine’s front cover and main story.
  6. 6. If so, how often do you buy music Sometimes magazines? Occasionally Regularly 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2The few who responded positively to the question posed about whether theypurchased music magazines on a regular basis, and the majority said they onlyoccasionally purchased magazines. It makes me think that the magazine shouldprobably be “marketed” as monthly or bi-monthly.
  7. 7. How much would you spend on a Over £6 music magazine? £4-£6 Below £2 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5The majority of those who answered said that the maximum they would pay for amusic magazine is below £2 indicating again the majority are only willing to spend avery little amount of money on a music magazine, most likely due to the fact thatmost do not buy, or have any intention on buying music magazines.
  8. 8. Do you think magazines should No have incentives? Yes 0 1 2 3 4 5 6 7 8 9 10Everyone asked believed that music magazines should incentivise apurchase, and that the text alone is not enough, indicating that many wouldwelcome a physical aspect to the magazine.