1. Music Magazine Questionnaire Results
To create a music magazine that was suitable for and specific to my target audience I conducted a
questionnaire asking people who were in my target audience. The purpose this was to find out about
the interests of my audience.
Gender This chart shows that 60% of the people asked
in this questionnaire were female and the other
40% were male. This means that the target
audience of the magazine will me aimed at both
40% Male a male and female audience.
60% Female
This Age
chart 10%
0%
shows that 60% of the people asked in this questionnaire
were female and the other 40% were male. This means 16-25
that the target audience of the magazine will me aimed at 26-35
both a male and female audience. 36+
90%
10
Interests
8
6 This graph shows that the target
4 audience of the magazine is generally
2
interested mostly in music and film.
0
Meaning that the magazine will appeal
to the majority of the people asked.
Occupation
This chart shows that 80% of the audience are students and
the other 20% are in some form of employment. This means
that if the magazine is too expensive people won’t have 20%
enough money to buy it. Student
Employed
80%

2. Purchase of music
magazines This chart shows that only 10% of the people asked
10% actually buy magazines. This shows that only 10%
are likely to buy this one therefor creating an online
Yes magazine as well could be beneficial.
90% No
This Amount paid for
shows that the 10% of people who buy magazines spend magazines
£3.50+. From this information I know that my magazine
10%
will not be sold at more than £3.50 as this could mean 0% Don't buy
0% any
that people won’t be willing to spend that kind of money.
less than £1
90%
£1-£2
Genre This
10
chart
8 shows
6 the different genres of music that people in this
4 questionnaire listen to. The most popular with
2
0 Genre 80% is Indie,followed by Rock, Pop and
Alternative with 70% and 60%.
Concert attendance
This chart shows the number of surveyed people that
attend concerts. 50% do and 50% don’t. This means
that the magazine will appeal to half of the customers Yes
if it includes concert information eg reviews and tour 50% 50%
No
dates.
Heard of Magazines
This shows that the majority of my audience have heard
of ‘Q’ magazine (36%) and 32% have heard of both
NME
‘Kerrang!’ and ‘NME’. This means that if my magazine is
36% 32% Kerrang! set out like ‘Q’ it is more likely that these people will
Q
buy it.
32%
In conclusion, my results show that the magazine I am going to create will be suitable for my target
audience. It tells me that there are four main genres of music that it should focus on; it also tells me
that by creating an online magazine or an online subscription where it is posted to you for free, more
people are more likely to read it.