1) The document discusses designing a pop music magazine for 11-14 year old girls, focusing on pastel colors, photos of popular bands, and short interviews. 2) Research showed that this age group prefers pastel colors over bright ones, female cover stars over male ones, and hearts over stars. 3) An example target reader profile is given - 10 year old Izzy enjoys bands like The Jonas Brothers and McFly, wants to stay up to date on trends, and likes pastel blues and pinks.