The document discusses women entrepreneurship in India. It notes that women take up employment for both push factors like family income issues, and pull factors like wanting to utilize their skills and gain independence. Statistics are provided on the percentage of women entrepreneurs across various Indian states as well as the changing nature of women's work from traditional roles to sectors like technology. Examples are given of successful women entrepreneurs in India like Ekta Kapoor, a famous television producer. Issues faced by women entrepreneurs and suggestions to support them are also mentioned.

1. Women Entrepreneurship in India SUBMITTED TO: Dr. GUNJAN TIWARI SUBMITTED BY: PRADEEP MATHURIYA MBA 4 th SEM.

2. Why do Women Take-up Employment ? Push Factors Death of bread winner Sudden fall in family income Permanent inadequacy in income of the family Pull Factors Women’s desire to evaluate their talent To utilize their free time or education Need and perception of Women’s Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence

3. Women Entrepreneurship in India 32.82 18,848 57,452 Total 28.71 4185 14576 Other States & UTS 28.38 842 2967 Madhya Pradesh 26.84 1026 3822 Karnatka 39.72 1538 3872 Gujrat 32.12 1394 4339 Maharastra 33.77 1618 4791 Punjab 38.91 2135 5487 Kerala 39.84 3180 7980 Uttar Pradesh 30.36 2930 9618 Tamil Nadu Percentage No. of Women Entrepreneurs No of Units Registered States

4. Women Work Participation 35 Sri Lanka 35 Brazil 40 Indonesia 43 UK 45 USA 31.6 India (2000-2001) 22.3 India (1990-1991) 19.7 India (1980-1981) 14.2 India (1970-1971) Percentage Country

5. Women Entrepreneurship in India Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Pappad Pickles At present there are 4 Es Electricity Electronics Energy Engineering

6. Some examples Mahila Grih Udyog 7 ladies started in 1959: Lizzat Pappad Lakme Simon Tata Shipping coorporation Mrs. Sumati Morarji Exports Ms. Nina Mehrotra Herbal Heritage Ms. Shahnaz Hussain Balaji films Ekta Kapoor

7. Women Entrepreneurship EKTA KAPOOR

8. 2000–Present Years active Television producer Occupation June 7, 1975 ) (age 33) Born Ekta Kapoor

9. Personal Life Ekta Kapoor is daughter of former Bollywood superstar Jeetendra and Shobha Kapoor sister of current Bollywood hero Tusshar Kapoor . Ekta Kapoor did her schooling from Bombay Scottish School and later on joined Mithibai College . She was not interested in academics and on the advice of her father ventured into TV-serial production at the age of 19. And soon she changed the face of Indian television industry and completely dominated it.

10. CAREER Today, Ekta Kapoor is the creative director of Balaji Telefilms . Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India. Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".

11. Apart from producing serials she also got involved in film production in an attempt to help catapult her brother, Tusshar Kapoor's film career. She ventured into film making with "Kucch To Hai" and "Krisna Cottage". Her latest offering "Kyaa Kool Hai Hum" has done quite well, that too when films worth crores of rupees have bombed. She is one of those people, who understands the pulse of her audience well. CAREER COUNT’S

12. ACHIEVEMENT For her entrepreneurial skills and achievements Ekta Kapoor was awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001.

13. F I L O G R A P H Y PRODUCER KYO KI… MAIN JHUTH NAHI BOLTA 2002 PRODUCER KYA PYAR KAROGE MUJHSE PRODUCER, STORY WRITER KUCCH TO HAI 2003 PRODUCER KRISHNA COTTAGE 2004 PRODUCER KYAA KOOL HAI HUM PRODUCER, STORY WRITER KOI APP SA 2005 PRODUCER SHOOTOUT AT LOKHANDWALA 2007 PRODUCER WOODSTOCK VILLA PRODUCER MISSION ISTAANBUL PRODUCER, SPECIAL APPEARANCE C.KOMPANY PRODUCER EMI 2008

14. Problems Dual role to play at workplace & at home place Subordinate to men Non-awareness of facilities provided by government Competition with large scale units Problems related to marketing

15. Suggestions Procedure of getting finance should be simple Effective propagation of programmes and yojna Linkages between product, services and market centers. Encouragement to technical and professional education.

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