Proactive Digitalisation Strategies to Maximise Revenue Growth Illustrating how African payTV operators and broadcasters can lay the foundations for subscriber and revenue growth during this period of digitalisation through innovative multi-network deployment strategies. This informative and interactive lunch session focussed on the new opportunities for operators to introduce video services that have historically not been possible. The discussion included the effect of the economic growth factors across Africa and particularly Sub-Saharan Africa, which is providing increased disposable income to the general population, current developments in creating a next-generation, IP-based network, and the opportunities to offer and monetise multi-screen services.