IBC 2013 Multi-network Forum - Sony Pictures Entertainment

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"A Content Owner’s Perspective" by Spencer Stephens, CTO

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IBC 2013 Multi-network Forum - Sony Pictures Entertainment

  1. 1. #multinetwork #IBCShow Multiscreen Content Spencer Stephens CTO Sony Pictures
  2. 2. #multinetwork #IBCShow
  3. 3. #multinetwork #IBCShow
  4. 4. #multinetwork #IBCShow The second screen is there to provide what the user wants in addition to the program.
  5. 5. #multinetwork #IBCShow Video Content on ribbon tracks video CGI Models Bonus video Music Playback control Social Media “Men in Black 3: Movie Touch” iPad app
  6. 6. #multinetwork #IBCShow Video Ribbon Video and Ribbon Video and Ribbon How do we turn this class of app into second screen experience?
  7. 7. #multinetwork #IBCShow Video Ribbon How do we turn this class of app into second screen experience?
  8. 8. #multinetwork #IBCShow Actor bios Character bios Script Behind the scenes Locations Costumes Provide the rich set of second screen content the user wants. Acquiring second screen content starts in pre-production.
  9. 9. #multinetwork #IBCShow Synchronization of video playback and content in the app. Second screen content has to be there when the user wants it.
  10. 10. #multinetwork #IBCShow Sync using audio watermark or audio fingerprinting
  11. 11. #multinetwork #IBCShow WiFi network sync between an on tablet and an app on the TV
  12. 12. #multinetwork #IBCShow Service Provider Streaming Sync’d metadata (O2’s http://bemoredog.com) Traditional broadcast Sync’d metadata Broadcaster
  13. 13. #multinetwork #IBCShow Integrate social media interfaces into the second screen app. Everything the user wants right there in the app.
  14. 14. Summary  Provide what the user wants in addition to the program  Related content, information, social media, etc.  Providing a rich set of second screen content starts in pre-production  Second screen content has to be there when the user wants it  Synchronization between main screen and the app  Integrate social media into the app #multinetwork #IBCShow
  15. 15. #multinetwork #IBCShow Thank You

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