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"Towards Secure Multi-network Video Services" - NexTV Summit-Mumbai 2015
The document discusses the evolution of security in the multi-network video services market, highlighting the rise of online video, the impact of ultra high definition services, and the challenges posed by OTT service launches. It details the competitive landscape, challenges related to DRM fragmentation, and the importance of a flexible security approach. Verimatrix's strategy includes support for multiple integration models and the use of watermarking to combat content redistribution threats.
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"Towards Secure Multi-network Video Services" - NexTV Summit-Mumbai 2015
- 1. Towards Secure Multi- networkVideo Services Naveen Kumar Sales Director, SAARC Nations Verimatrix
- 2. Contents © Copyright 2015Verimatrix, Inc. CONFIDENTIAL2 Market Dynamics Multi-network Solutions Evolution of Security
- 3. Multi-network Video MarketDynamics Rapid Rise of Online Video Push & Pull of Content Personalization: Moving towards Serving personalised content to consumers Portability: Streaming (OTT) to devices
- 4. Traditional…or Multi-network VideoOperator © Copyright 2015 Verimatrix, Inc. CONFIDENTIAL4
- 5. “I believe televisionwill change more in the next five years than in the last 50.” Brian L. Roberts, CEO, Comcast © Copyright 2014 Verimatrix, Inc.
- 6. Copyright © 2015Verimatrix, Inc. CONFIDENTIAL Market Dynamics and Challenges 6 Competitive landscape for traditional video operators evolves with over- the-top (OTT) service launches
- 7. Copyright © 2015Verimatrix, Inc. CONFIDENTIAL Market Dynamics and Challenges 7 Impact and timing of ultra high definition (UHD) services
- 8. Apple Adobe GoogleMicrosoft Streaming format HLS. Only. Leaving HDS, Flash Moving to HLS, DASH DASH. Take it or leave it. Smooth Streaming. Moving to DASH Security FairPlay Streaming Primetime DRM Widevine – one choice PlayReady Browser Safari Firefox via EME/CDM Others via direct integration for now. Chrome, no 3rd party security. No plugins. Internet Explorer. 3rd party plugins for now. OS iOS, Osx All Android Chrome OS Windows Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet Explorer Content store iTunes No Google Play Xbox Live App store AppStore No Google Apps Windows Store Devices iPhone, iPad, Mac, AppleTV No Nexus player, 3rd Party STBs Slate, Xbox, Windows phone Analytics No Yes Yes No . Market Dynamics and Challenges Battle inside OTT - proprietary delivery silos in devices, OSs, browsers harden Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL8
- 9. © Copyright 2015Verimatrix, Inc. CONFIDENTIAL OTT DRM Fragmentation Challenges 9 Technology providers erecting closed & proprietary approach to secure video Service challenges of protocol + DRM “walled gardens” or silos that • Increase market fragmentation • Reduce operator control over video services and subscriber experience • Limit operators’ vendor flexibility and opportunities Verimatrix strategy • Full support for multiple (HLS and DASH) integration models across leading device categories, including PC/Mac • Further “embrace” fragmentation within MultiRights solution to free operators from the complexity of the DRM silos
- 10. OTT – MultiRights ©Copyright 2015 Verimatrix, Inc. CONFIDENTIAL10 VCAS Head-end (VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients RF Broadcast Network Internet/Broadband ViewRight STB ViewRight Connected TV ViewRight PC/Mac ViewRight iOS ViewRight Android Key & control data On-demand Content Operator Management Interface Verimatrix Mobile 3G/4G Linear Content Key & control data IP Return Path Managed IP Network 3rd Party Players and DRM Environments Multiplexers Scramblers Modulators Encoders Encryptors VOD Servers Broadcast CSM (DVB One-way) IP CSM (Broadcast/Multicast & IPTV ) Adaptive CSM (HTTP Live Streaming) Adaptive CSM (MPEG-DASH) PlayReady (Smooth Streaming) Widevine DASH Entitlements DBSMS/ Middleware Entitlements Database Native Support Native Support ONE Head-end Integration
- 11. Industry Technology Trends Copyright© 2015 Verimatrix, Inc. CONFIDENTIAL11 Hybrid Network & All-IP Delivery CPE Functionality Security Functions Software Defined Networks & Network Functions Virtualization IP & Virtual Head Ends
- 12. Encoder The VCAS Multi-networkSecurity Approach Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL12 Home Gateway SmartTV PC, Mac X-box, Playstation iPad, iPhone Android WinPhone, Tablet VCAS Verimatrix Entitlements DBSMS/ Middleware Entitlements Database Satélite/Cable/Broadband Mobile 3G/4G iPad, iPhone Android WinPhone, Tablet HTTP Live Streaming (HLS) and MPEG-DASH Server or gateway centric content sources Flexible digital rights management (DRM) support through common entitlement
- 13. Extending Security withWatermarking Fight illegal content redistribution with user-specific “traceability” Integrated component of VCAS Ultra solution for premium UHD services Key requirement for UHD content per MovieLabs Specification and sports rights holders Unique Imperceptible Secure Robust © Copyright 2015 Verimatrix, Inc. CONFIDENTIAL13
- 14. Redistribution Threats: ForensicWatermarking Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL14 Distribution Piracy Copy IdentificationAction AndroidiPadSTB SmartTV PC, MAC
- 15. © Copyright 2015Verimatrix, Inc. CONFIDENTIAL Selected Multi-network Deployments 15 Com Hem Stofa Ziggo QuickFlix Chunghwa Magyar Etisalat Belgacom YouSee/TDC Accedo Minerva
- 16. Summary Copyright © 2015Verimatrix, Inc. CONFIDENTIAL16 Commercial trends suggest a pan- network services proposition Trends in modular software and IP shape technical approach Increasing need to break technology silos Flexible security offers consumer centric multi-network multi-device services
- 17. Thank You! Naveen Kumar nkumar@verimatrix.com Tel:+91-80-6759-0404 Mobile: +91-98-8672-9394
Editor's Notes
- #2 Good Morning every one & earlier this morning we witnessed a very good discussion on “TV Everywhere in India” by the esteemed panelists & this was very enlightening, moving on with TV everywhere, I would cover on the importance of “Video Security” & Business trends in such scenarios’.
- #3 Current Market Dynamics on Video Delivery Network Delivery Mechanisms, Cable Only, Hybrid, Satellite & Pure OTT
- #4 Multi-screen video service is now a critical aspect of the operators value proposition be it Cable ,DTH or IPTV with customers demanding access to traditional linear & personalized TV content on screens throughout the home. With the reach of mobile & WiFi bandwidth, this makes it a compelling service offering for the operator, not only to sustain & improve ARPU’s ,but be more universally available, enabling the operator’s brand more globally for the consumer on the devices they use most frequently. In making content available anywhere, the necessity for harmonized, robust rights management becomes ever more crucial ,as the common thread of security is interwoven through the assembly of video delivery system & its components. Why does Verimatrix tend to speak about Revenue Security rather than Conditional Access? The key issue here is that we approach security from a business perspective rather than a focus on a single technology. The array of threats to the pay-TV business is evolving as rapidly as the devices that the customers use. So we need to take a multi-dimensional approach to address these threats and ultimately provide a future proof security strategy focused on enabling new business models and securing revenue streams.
- #5 Cable or DTH only operator or service being a Multi Network Operator?
- #7 Hot Starr
- #11 Verimatrix strategy Full support for multiple (HLS and DASH) integration models across leading device categories, including PC/Mac Further “embrace” fragmentation within MultiRights solution to free operators from the complexity of the DRM silos
- #12 SDN – Software Defined Networks NFV – Network Functions Virtualization Benefits – Expediting time to market Reducing total cost of ownership Flexibilty to scale