A new hybrid HTTP/UDP protocol is proposed to optimize over-the-top (OTT) video delivery. It uses a combination of HTTP/UDP transport, forward error correction, and advanced congestion control to improve startup times, sustained bitrates, and reduce rebuffering compared to traditional monolithic HTTP delivery. Initial lab tests show improvements like half the startup time, 2-5x higher bitrates, and 10x fewer rebuffers. The protocol could also support multicast delivery when appropriate network conditions allow for it. The hybrid approach aims to maximize throughput while preventing packet loss and latency from negatively impacting the viewing experience.