At Cable Congress 2015, President Steve Oetegenn presented a keynote address on how cable operators can establish secure multi-network video services. Multi-screen video service is now a critical aspect of the cable value proposition, with customers demanding access to traditional linear and personalized TV content on screens throughout the home. With the reach of mobile and WiFi bandwidth, this compelling service offering can potentially be more universally available, enabling the cable brand more globally for the consumer on the devices they use devices they use most frequently. In making content available anywhere, the necessity for harmonized, robust rights management becomes ever more crucial. In this session, Steve explored considerations related to revenue security in a multi-network world, as the common thread of security is interwoven through the assembly of video delivery system architecture and components.

1. Towards Secure
Multi-network
Video Services
Steve Oetegenn, President

2. Contents
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL2
Market Dynamics
Multi-network Solutions
Evolution of Security

3. OTT Market Dynamics

4. Railways….. or Transportation
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5. Cable TV…or Multi-network Video Operator
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6. “I believe television will change more in
the next five years than in the last 50.”
Brian L. Roberts, CEO, Comcast
© Copyright 2014 Verimatrix, Inc.

7. Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues
7
Competitive landscape for cable evolves with over-the-top (OTT) service
launches

8. Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues
8
Impact and timing of ultra high definition (UHD) services

9. Apple Adobe Google Microsoft
Streaming format HLS.
Only.
Leaving HDS, Flash
Moving to HLS, DASH
DASH. Take it or leave it. Smooth Streaming.
Moving to DASH
Security FairPlay
Streaming
Primetime DRM Widevine – one choice PlayReady
Browser Safari Firefox via EME/CDM
Others via direct integration for
now.
Chrome, no 3rd party
security. No plugins.
Internet Explorer. 3rd
party plugins for now.
OS iOS, Osx All Android
Chrome OS
Windows
Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet
Explorer
Content store iTunes No Google Play Xbox Live
App store AppStore No Google Apps Windows Store
Devices iPhone, iPad,
Mac, AppleTV
No Nexus player, 3rd Party
STBs
Slate, Xbox, Windows
phone
Analytics No Yes Yes No
.
Market Dynamics and Issues
Battle inside OTT - proprietary delivery silos in devices, OSs, browsers
harden
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10. Industry Technology Trends
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Hybrid Network &
All-IP Delivery
CPE Functionality
Security Functions
SDNs
and NFV
IP & Virtual Head Ends

11. An IP-centric Revenue Security Approach
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Network-centric
business management
Forensics
Network proven
authentication
IP enabled
ecosystem
UHD/4K ready
revenue security

12. Encoder
VCAS Multi-network Security
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Home Gateway
SmartTV
PC, Mac
X-box, Playstation
iPad, iPhone
Android
WinPhone, Tablet
VCAS
Verimatrix
Entitlements
DBSMS/
Middleware
Entitlements
Database
Cable/Broadband
Mobile 3G/4G
iPad, iPhone
Android
WinPhone, Tablet
HTTP Live Streaming (HLS) and MPEG-DASH
Server or gateway centric content sources
Flexible digital rights management (DRM) support through
common entitlement

13. Extending Security with Watermarking
Fight illegal content redistribution with user-specific “traceability”
Integrated component of VCAS Ultra solution for premium UHD services
Key requirement for UHD content per MovieLabs Specification
Unique
Imperceptible
Secure
Robust
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14. Redistribution Threats: Forensic Watermarking
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Distribution Piracy
Copy
IdentificationAction
AndroidiPadSTB
SmartTV
PC, MAC

15. © Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Selected Multi-network Deployments
15
Com Hem
Stofa
Ziggo
QuickFlix
Chunghwa
Magyar
Etisalat
Belgacom
YouSee/TDC
Accedo
Minerva

16. OTT – MultiRights
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VCAS Head-end
(VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients
RF Broadcast Network
Internet/Broadband
ViewRight STB
ViewRight
Connected TV
ViewRight PC/Mac
ViewRight iOS
ViewRight Android
Key &
control data
On-demand Content
Operator
Management
Interface
Verimatrix
Mobile 3G/4G
Linear Content
Key &
control data
IP Return Path
Managed IP Network
3rd Party Players
and DRM
Environments
Multiplexers
Scramblers
Modulators
Encoders
Encryptors
VOD Servers
Broadcast CSM
(DVB One-way)
IP CSM
(Broadcast/Multicast
& IPTV
)
Adaptive CSM
(HTTP Live
Streaming)
Adaptive CSM
(MPEG-DASH)
PlayReady
(Smooth
Streaming)
Widevine
DASH
Entitlements
DBSMS/
Middleware
Entitlements
Database
Native Support
Native Support
ONE
Head-end
Integration

17. © Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
OTT DRM Fragmentation Challenges
17
Technology providers erecting closed and proprietary approach to secure
video
Service challenges of protocol + DRM “walled gardens” or silos that
• Increase market fragmentation
• Reduce operator control over video services and subscriber experience
• Limit operators’ vendor flexibility and opportunities
Verimatrix strategy
• Full support for multiple (HLS and DASH) integration models across leading
device categories, including PC/Mac
• Further “embrace” fragmentation within MultiRights solution to free operators
from the complexity of the DRM silos

18. Summary
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL18
Commercial trends suggest a pan-
network services proposition
Trends in modular software and IP shape
technical approach
Increasing need to break technology silos
Flexible security offers consumer centric
multi-network multi-device services

19. Thank You!
info@verimatrix.com