TV in 2020 - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014
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Christophe Rufin, Director – OTT TV Ecosystem at Orange provided his views on TV in 2020 at the Connected TV Summit 2014.
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TV in 2020 - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014
- 1. TV in 2020TV in 2020 Connected TV Summit - Day 1 breakfast panel J 11 2014June 11, 2014 Christophe Rufin Orange Di t OTT TV E tDirector – OTT TV Ecosystem christophe.rufin@orange.com Twitter: @christopherufin
- 2. About OrangeAbout Orange j l iOne of the world leader CSPs A major European multiscreen operator One of the world leader CSPs 239M customers in 160 countries Turnover : 41B€ (2013) Connected TV Summit ‐ Orange ‐ @christopherufin
- 4. Insight TV in 2020Insight – TV in 2020 Total video viewing time will increase dramatically Connected TV Summit ‐ Orange ‐ @christopherufin
- 5. Hint #1 video usage on new media add upHint #1 video usage on new media add up Average time spent weekly, USA. Source: Nielsen cross-platform report 2013 Connected TV Summit ‐ Orange ‐ @christopherufin
- 6. Hint #2 the boom of video compatible devicesHint #2 the boom of video-compatible devices Connected TV Summit ‐ Orange ‐ @christopherufin
- 7. Insight TV in 2020Insight – TV in 2020 Eyes will shiftEyes will shift from Free-to-airfrom Free to air to Pay-TVto Pay TV & VOD Connected TV Summit ‐ Orange ‐ @christopherufin
- 8. Hint #1 ad supported TV is under pressureHint #1 ad-supported TV is under pressure Connected TV Summit ‐ Orange ‐ @christopherufin
- 9. Hint #2 quality content is shifting to premium servicesHint #2 quality content is shifting to premium services You get to watch this for free! Not this! Connected TV Summit ‐ Orange ‐ @christopherufin
- 10. Hint #3 IPTV & OTT pay video services to account for most of the growth of TVof the growth of TV Pay‐TV households, net additions or losses by primary platform, Western Europe, 2013–2018 Connected TV Summit ‐ Orange ‐ @christopherufin Source: analysys mason
- 11. Insight TV in 2020Insight – TV in 2020 Piracy will bePiracy will be containedcontained Connected TV Summit ‐ Orange ‐ @christopherufin
- 12. Hint #1 convenience is a piracy killerHint #1 convenience is a piracy killer Connected TV Summit ‐ Orange ‐ @christopherufin
- 13. Hint #2 illegal file sharing can’t rival the convenience of TV EverywhereEverywhere Connected TV Summit ‐ Orange ‐ @christopherufin
- 14. Insight TV in 2020Insight – TV in 2020 Households will pay more for content Connected TV Summit ‐ Orange ‐ @christopherufin
- 15. Hint #1 VOD and sVOD are no substitutes they add upHint #1 VOD and sVOD are no substitutes, they add up UK expenditure on digital videop g Connected TV Summit ‐ Orange ‐ @christopherufin Source: Bain Creative UK report 2014
- 16. Hint #2 digital Pay TV to grow 5% per year in Western EUHint #2 digital Pay-TV to grow ~5% per year in Western EU Digital Pay‐TV revenue forecast, Western Europe 2013–2018Western Europe, 2013 2018 Connected TV Summit ‐ Orange ‐ @christopherufin Source: Strategy Analytics
- 17. S h t illSo, what will th f t l kthe future look lik ?like? Connected TV Summit ‐ Orange ‐ @christopherufin
- 18. Even more screensEven more screens Connected TV Summit ‐ Orange ‐ @christopherufin
- 19. TV set to become a very large monitorTV set to become a very large monitor Sources: Wikipedia Commons, www.planar.com 1980 1990 2000 2010 2020 Connected TV Summit ‐ Orange ‐ @christopherufin p p
- 20. The end of set top boxesThe end of set-top-boxes because placing the box on top of the screen will be increasingly difficult Connected TV Summit ‐ Orange ‐ @christopherufin
- 21. The set top box makes the smart TV smarterThe set-top box makes the smart TV, smarter Connected TV Summit ‐ Orange ‐ @christopherufin
- 22. 2014: STBs come in various shapes and styles2014: STBs come in various shapes and styles Connected TV Summit ‐ Orange ‐ @christopherufin
- 23. 2020: not a set top box a smart box is the hub for digital life2020: not a set-top box, a smart box is the hub for digital life Connected TV Summit ‐ Orange ‐ @christopherufin
- 24. 2020: a typical Pay TV service2020: a typical Pay-TV service PREMIUM CONTENT & MULTISCREEN SERVICES Premium channels zz Premium channels with catch‐up Search & recommendation zz Wide choice of VOD, eST & sVOD On‐demand games Built‐in social features Personal media library A KILLER “FOLLOW-ME” STYLE TABLET NOW THE MAIN games y Connected TV Summit ‐ Orange ‐ @christopherufin USER EXPERIENCE CONTROL SCREEN
- 25. 2020 Why the OTT didn’t win2020 - Why the OTT didn t win Connected TV Summit ‐ Orange ‐ @christopherufin
- 26. 2020 What happens on Youtube stays on Youtube2020 – What happens on Youtube, stays on Youtube 350 million views 4 million channel subscribers but… only 150 000 cinema entries in 2013 Connected TV Summit ‐ Orange ‐ @christopherufin