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Multimedia
Foundations
Multi + Media = Multimedia
= Many
Multi + Media = Multimedia
= Communication Tools
Anything that can
contain a message -
verbal or non-verbal
Multi + Media = Multimedia
Many + Communication Tools
= using more than one
medium of expression or
communication.
An extension of
traditional media
industries and practices
(Costello, ch. 1)
Old (Traditional Media)
Books, newspapers, magazines, film, sound
recordings, radio, and television.
Defining Characteristics of Old Media
They are forms of Mass Media.
The mass media are the product of large organizations that
operate with great expense.
The mass media are directed toward a relatively large,
heterogeneous, and anonymous audience.
The mass media are publicly transmitted and timed to reach
the most audience members simultaneously.
- 1950s sociologist Charles Wright
Digital Media (New Media)
Technology + Content
Digital multimedia is any combination
of these five components: text,
graphics, video, audio, and animation
in a distributable format that
consumers can interact with on a
digital device. (Costello, ch. 1)
With new media, anyone can produce and
deliver content to a public audience.
Text
“The visual expression of letters,
numbers, and symbols used to communicate
ideas and information to others through
a human language system.” (Costello, ch. 1)
The purpose of text is:
● to provide instruction
● to provide a written narrative
● to provide hierarchical structure
● to facilitate discovery
Graphics
Includes digital
photographs, illustrations,
clipart, and any other type
of still image.
Video
Any type of motion picture
system or format designed to
capture and reproduce real-
life movement across time.
Audio
The aural content that’s
created through the
electronic capture and
reproduction of sound.
Animation
The process of creating motion over time through the rapid
projection of a sequence of hand-drawn or computer-generated
images and falls into two broad categories: 2D animation and
3D animation.
Click image to play video

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Multimedia Foundations

  • 2. Multi + Media = Multimedia = Many
  • 3. Multi + Media = Multimedia = Communication Tools Anything that can contain a message - verbal or non-verbal
  • 4. Multi + Media = Multimedia Many + Communication Tools = using more than one medium of expression or communication. An extension of traditional media industries and practices (Costello, ch. 1)
  • 5. Old (Traditional Media) Books, newspapers, magazines, film, sound recordings, radio, and television.
  • 6. Defining Characteristics of Old Media They are forms of Mass Media. The mass media are the product of large organizations that operate with great expense. The mass media are directed toward a relatively large, heterogeneous, and anonymous audience. The mass media are publicly transmitted and timed to reach the most audience members simultaneously. - 1950s sociologist Charles Wright
  • 7. Digital Media (New Media) Technology + Content Digital multimedia is any combination of these five components: text, graphics, video, audio, and animation in a distributable format that consumers can interact with on a digital device. (Costello, ch. 1) With new media, anyone can produce and deliver content to a public audience.
  • 8. Text “The visual expression of letters, numbers, and symbols used to communicate ideas and information to others through a human language system.” (Costello, ch. 1) The purpose of text is: ● to provide instruction ● to provide a written narrative ● to provide hierarchical structure ● to facilitate discovery
  • 10. Video Any type of motion picture system or format designed to capture and reproduce real- life movement across time.
  • 11. Audio The aural content that’s created through the electronic capture and reproduction of sound.
  • 12. Animation The process of creating motion over time through the rapid projection of a sequence of hand-drawn or computer-generated images and falls into two broad categories: 2D animation and 3D animation.
  • 13. Click image to play video