MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
Techugo- a top mobile app development company, offers a closer look at the biggest announcements made by Facebook during the F8-2017 developer conference.
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenOgilvy Consulting
Each year we see game changers that impact the way brands are able to engage and build relationships with their audiences. A key game changer this year: the mobile lock screen.
Receiving notifications on your phone’s lock screen is nothing new. But did you know that with the help of companies like Urban Airship and apps like Yo, you can now deliver customized, targeted content to your audience’s lock screens through enhanced push notifications? While there’s still much to be discovered, it’s an exciting space and one that is quickly gaining interest amongst brands that are seeking to gain access to a mobile audience.
In this webinar, a panel of leading mobile experts discuss the mobile lock screen and how brands can start engaging at this valuable touch point. Panelists joining the discussion include Martin Lange, Partner and leader of Ogilvy’s mobile practice, Seth Greenberg, Creative Strategist and mobile expert at Ogilvy, Brent Caine, President and CEO of leading mobile innovation company Urban Airship, and Danny Hakimian, Director of Marketing at Yo, the simple mobile messaging app that exploded onto the scene last year.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
Knowing your social media score is the first step in taking control of any potential issues you may get. We identify your big 5 Personality Traits across your multiple social media accounts - Facebook, Instagram, Twitter, Linkedin.
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Our ‘Now & Next’ report is the product of 12 months of insight-gathering into evolutions that are currently pushing forward the frontiers of communications and engagement.
Read our report: http://www.slideshare.net/mslgroup/mslgroup-now-and-next-future-of-engagement
This week, we distill insights around Pledgeit - a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
MSLGROUP EMEA Energy Report June 2013: Snail ShaleMSL
Our latest energy report captures the progress of the shale industry across EMEA.
In our previous reports, we talked about how Fukushima has shaken up the European energy landscape and shared our insights into the challenges facing EMEA including climate change, growing fuel poverty and security of supply.
MSLGROUP has a growing footprint across Europe and beyond, and a fantastic team in place to help our clients rise to the challenge of communicating effectively with stakeholders around the world on these and other critical issues. Connect with us: www.mslgroup.com
Techugo- a top mobile app development company, offers a closer look at the biggest announcements made by Facebook during the F8-2017 developer conference.
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenOgilvy Consulting
Each year we see game changers that impact the way brands are able to engage and build relationships with their audiences. A key game changer this year: the mobile lock screen.
Receiving notifications on your phone’s lock screen is nothing new. But did you know that with the help of companies like Urban Airship and apps like Yo, you can now deliver customized, targeted content to your audience’s lock screens through enhanced push notifications? While there’s still much to be discovered, it’s an exciting space and one that is quickly gaining interest amongst brands that are seeking to gain access to a mobile audience.
In this webinar, a panel of leading mobile experts discuss the mobile lock screen and how brands can start engaging at this valuable touch point. Panelists joining the discussion include Martin Lange, Partner and leader of Ogilvy’s mobile practice, Seth Greenberg, Creative Strategist and mobile expert at Ogilvy, Brent Caine, President and CEO of leading mobile innovation company Urban Airship, and Danny Hakimian, Director of Marketing at Yo, the simple mobile messaging app that exploded onto the scene last year.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
Knowing your social media score is the first step in taking control of any potential issues you may get. We identify your big 5 Personality Traits across your multiple social media accounts - Facebook, Instagram, Twitter, Linkedin.
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Our ‘Now & Next’ report is the product of 12 months of insight-gathering into evolutions that are currently pushing forward the frontiers of communications and engagement.
Read our report: http://www.slideshare.net/mslgroup/mslgroup-now-and-next-future-of-engagement
This week, we distill insights around Pledgeit - a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
MSLGROUP EMEA Energy Report June 2013: Snail ShaleMSL
Our latest energy report captures the progress of the shale industry across EMEA.
In our previous reports, we talked about how Fukushima has shaken up the European energy landscape and shared our insights into the challenges facing EMEA including climate change, growing fuel poverty and security of supply.
MSLGROUP has a growing footprint across Europe and beyond, and a fantastic team in place to help our clients rise to the challenge of communicating effectively with stakeholders around the world on these and other critical issues. Connect with us: www.mslgroup.com
Presenting our monthly alerts on key EU policy developments affecting our clients and prospects.
Connect with our team in Brussels to help you and your clients navigate through the policy landscape of Europe's capital and to address any of these EU-related policy issues.@MSL_Brussels
In this issue of Insight Brussels, we bring you notable changes related to energy, media, information and communication, consumer policies and trade with reference to the terms of the EU-US trade and investment partnership agreement under negotiation.
For real-time updates, follow the team on Twitter: @MSL_Brussels
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014 MSL
This report aims to bring into focus such links between issues and the nations' economy, the opportunities missed and the ones that are within reach.
It focused on subjects rarely mentioned in the same breath as the economy, but there are also those more familiar to the economic debate – taxing the super-rich and the Goods and Services Tax are but two examples. Together, the team has chosen 13 that they believe should be India’s economic priorities for Fiscal year 2013-14.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. 01. Facebook, Twitter and YouTube will all launch mobile
advertising services not based on mobile banners.
The big opportunity in mobile advertising is delivering content and experiences relevant to where
people are right now, i.e., proximity marketing. Brands must create ad units that don’t feel like
advertising, which is possible as long as it’s not disruptive, relates to their social network and based on
where consumers are and what they like.
02. Places will become the primary mobile advertising
channel for Facebook.
Places does what Foursquare and Gowalla have been doing for a while, but right now it’s pretty
generic. Business owners can claim a Place but they can’t target ads to people who have checked in at
their locations. There’s no word yet how ad units will work (e.g., pop up or show at the top of a list), but
it’s a safe bet they’ll be similar to what exists now in Foursquare.
03. Google will include dynamic rendering for mobile
devices in their goo.gl URL shortening service.
Google search can create mobile optimized versions of any Web page now; it should be easy for them
to add it to their URL shortening service. Tweeters, for example, could then use single links that would
work for desktop and mobile devices.
04. Apple will reach agreements with Facebook and
Twitter to allow Ping to integrate with both.
Currently Ping exists outside other social networks, but that can’t last forever. Once it’s integrated
to allow people to broadcast activities and bring in contacts, it will become a highly valuable social
network.
2
3. 05. The Facebook mobile app will include a new feature
that lets you update your status by pointing your
phone’s camera at a television or movie screen.
The technology already exists to take image recognition beyond still pictures. Just as Shazam
identifies and tags music for posting to Facebook and Twitter, you’ll soon be able to do the same thing
with digitized videos and movies. No typing required; just point your phone at the screen and you’re
done.
06. Facebook will buy Shazam.
Facebook is eager to move beyond the blue and white website. They’ll acquire more companies
and give people more ways to engage and update their statuses while watching TV and movies and
listening to music (see above). Who knows? The next version of Shazam could allow you to update
your status by sampling the audio at a live concert.
07. Foursquare will reach 20 million users worldwide
and offer even more services for brick-and-mortar
merchants, including “specials” tied to existing loyalty
programs.
Forward thinking merchants already support Foursquare specials and collect analytics via Foursquare
for business. Some have even linked Foursquare to loyalty programs activated with key fobs and cards
swiped at checkout. Big brands who want to invest more and get more will want to link to the actual
check-in when consumers enter the store so they can offer here-and-now specials based on past
purchase behavior.
08. Twitter will serve up promoted tweets with local
businesses’ locations to mobile users.
Twitter skews very mobile and is very brand oriented, so advertisers use it to feed promoted tweets
in consumer searches. What’s next? An option that allows advertisers to tweet brand followers who
come within a certain distance of their locations with prominent messages consumers are sure to see.
4. 09. YouTube will launch location features that allow users
to geotag video uploads.
You’ve been able to geotag photos uploaded on Flickr and other photo sharing services for years. It
only makes sense for geotagging for videos to soon follow suit.
10. Social augmented reality applications will be the next
big thing in mobile social media, letting you see where
your friends have been and what they posted to social
networks while they were there.
It’s the new way to browse the world. Point your phone at the TV to tell your social network what you’re
watching and get their comments on your handset screen. Point it down the street to show where you
are, find out who’s been there and what they have to say about it. Content will be location enabled as
more Facebook updates come from mobile apps and Twitter adds location information to all posts.
Google’s working on it; Facebook and Yahoo probably are too.
About MSLGROUP Americas
“MSLGROUP Americas is part of MSLGROUP, a leading next-generation agency that offers trusted
advisors and unbounded creativity in the always-on conversation age. In the Americas, MSLGROUP
represents some of the world’s most powerful brands from consumer goods to financial institutions,
and pharmaceutical companies. We bring together industry-leading experts, cutting-edge tools and
global reach. We provide comprehensive solutions not found in traditional public relations firms
across North America and South America.
For more information, visit www.mslgroup.com.