SlideShare a Scribd company logo
Mobile Social Media
        Predictions
            for 2011
        - Webster Lewin.
01.   Facebook, Twitter and YouTube will all launch mobile
          advertising services not based on mobile banners.
          The big opportunity in mobile advertising is delivering content and experiences relevant to where
          people are right now, i.e., proximity marketing. Brands must create ad units that don’t feel like
          advertising, which is possible as long as it’s not disruptive, relates to their social network and based on
          where consumers are and what they like.




    02.   Places will become the primary mobile advertising
          channel for Facebook.
          Places does what Foursquare and Gowalla have been doing for a while, but right now it’s pretty
          generic. Business owners can claim a Place but they can’t target ads to people who have checked in at
          their locations. There’s no word yet how ad units will work (e.g., pop up or show at the top of a list), but
          it’s a safe bet they’ll be similar to what exists now in Foursquare.




    03.   Google will include dynamic rendering for mobile
          devices in their goo.gl URL shortening service.
          Google search can create mobile optimized versions of any Web page now; it should be easy for them
          to add it to their URL shortening service. Tweeters, for example, could then use single links that would
          work for desktop and mobile devices.




    04.   Apple will reach agreements with Facebook and
          Twitter to allow Ping to integrate with both.
          Currently Ping exists outside other social networks, but that can’t last forever. Once it’s integrated
          to allow people to broadcast activities and bring in contacts, it will become a highly valuable social
          network.




2
05.   The Facebook mobile app will include a new feature
      that lets you update your status by pointing your
      phone’s camera at a television or movie screen.
      The technology already exists to take image recognition beyond still pictures. Just as Shazam
      identifies and tags music for posting to Facebook and Twitter, you’ll soon be able to do the same thing
      with digitized videos and movies. No typing required; just point your phone at the screen and you’re
      done.




06.   Facebook will buy Shazam.
      Facebook is eager to move beyond the blue and white website. They’ll acquire more companies
      and give people more ways to engage and update their statuses while watching TV and movies and
      listening to music (see above). Who knows? The next version of Shazam could allow you to update
      your status by sampling the audio at a live concert.




07.   Foursquare will reach 20 million users worldwide
      and offer even more services for brick-and-mortar
      merchants, including “specials” tied to existing loyalty
      programs.
      Forward thinking merchants already support Foursquare specials and collect analytics via Foursquare
      for business. Some have even linked Foursquare to loyalty programs activated with key fobs and cards
      swiped at checkout. Big brands who want to invest more and get more will want to link to the actual
      check-in when consumers enter the store so they can offer here-and-now specials based on past
      purchase behavior.




08.   Twitter will serve up promoted tweets with local
      businesses’ locations to mobile users.
      Twitter skews very mobile and is very brand oriented, so advertisers use it to feed promoted tweets
      in consumer searches. What’s next? An option that allows advertisers to tweet brand followers who
      come within a certain distance of their locations with prominent messages consumers are sure to see.
09.   YouTube will launch location features that allow users
      to geotag video uploads.
      You’ve been able to geotag photos uploaded on Flickr and other photo sharing services for years. It
      only makes sense for geotagging for videos to soon follow suit.




10.   Social augmented reality applications will be the next
      big thing in mobile social media, letting you see where
      your friends have been and what they posted to social
      networks while they were there.
      It’s the new way to browse the world. Point your phone at the TV to tell your social network what you’re
      watching and get their comments on your handset screen. Point it down the street to show where you
      are, find out who’s been there and what they have to say about it. Content will be location enabled as
      more Facebook updates come from mobile apps and Twitter adds location information to all posts.
      Google’s working on it; Facebook and Yahoo probably are too.




      About MSLGROUP Americas
      “MSLGROUP Americas is part of MSLGROUP, a leading next-generation agency that offers trusted
      advisors and unbounded creativity in the always-on conversation age. In the Americas, MSLGROUP
      represents some of the world’s most powerful brands from consumer goods to financial institutions,
      and pharmaceutical companies. We bring together industry-leading experts, cutting-edge tools and
      global reach. We provide comprehensive solutions not found in traditional public relations firms
      across North America and South America.


      For more information, visit www.mslgroup.com.

More Related Content

What's hot

Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15
Garry Davis
 
F8 2017 | Facebook Developer Conference
F8 2017 | Facebook Developer ConferenceF8 2017 | Facebook Developer Conference
F8 2017 | Facebook Developer Conference
techugo
 
Facebook developer conference 2017 f8
Facebook developer conference 2017   f8Facebook developer conference 2017   f8
Facebook developer conference 2017 f8
Barbara Schael
 
Facebook F8 2016 Trend Recap
Facebook F8 2016 Trend RecapFacebook F8 2016 Trend Recap
Facebook F8 2016 Trend Recap
Tom Edwards
 
Trends 2010 by Grape
Trends 2010 by GrapeTrends 2010 by Grape
Trends 2010 by Grape
HUNGRY BOYS Creative agency
 
How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!
psambrakos
 
Prime Mobile Real Estate: Securing Your Place on the Lock Screen
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenPrime Mobile Real Estate: Securing Your Place on the Lock Screen
Prime Mobile Real Estate: Securing Your Place on the Lock Screen
Ogilvy Consulting
 
Top 10 future trends in social media engagement
Top 10 future trends in social media engagementTop 10 future trends in social media engagement
Top 10 future trends in social media engagement
Customer Centria
 
Mindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-upMindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-up
Mindshare North America
 
Social media project with Kakaotalk, Wechat, Snapchat
Social media project with Kakaotalk, Wechat, SnapchatSocial media project with Kakaotalk, Wechat, Snapchat
Social media project with Kakaotalk, Wechat, Snapchat
bohoihwang
 
Messaging Apps Overview
Messaging Apps OverviewMessaging Apps Overview
Messaging Apps Overview
JacksLabs
 
fraud prevention uk
fraud prevention ukfraud prevention uk
fraud prevention uk
jack hudson
 
Mobile ad evaluation 17.11
Mobile ad evaluation 17.11Mobile ad evaluation 17.11
Mobile ad evaluation 17.11
Maria Korsunskaya
 
Vine - Marketing Applications
Vine - Marketing ApplicationsVine - Marketing Applications
Vine - Marketing Applications
BBDO
 
Facebook Open Graph and the Future of Personalization
Facebook Open Graph and the Future of PersonalizationFacebook Open Graph and the Future of Personalization
Facebook Open Graph and the Future of PersonalizationRob Gonda
 
14 social media trends for
14 social media trends for14 social media trends for
14 social media trends forJessica Wysocki
 
An Evolving Media Environment New Approaches
An Evolving Media Environment   New ApproachesAn Evolving Media Environment   New Approaches
An Evolving Media Environment New ApproachesBryan Spaulding
 

What's hot (18)

Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15
 
Transcript
TranscriptTranscript
Transcript
 
F8 2017 | Facebook Developer Conference
F8 2017 | Facebook Developer ConferenceF8 2017 | Facebook Developer Conference
F8 2017 | Facebook Developer Conference
 
Facebook developer conference 2017 f8
Facebook developer conference 2017   f8Facebook developer conference 2017   f8
Facebook developer conference 2017 f8
 
Facebook F8 2016 Trend Recap
Facebook F8 2016 Trend RecapFacebook F8 2016 Trend Recap
Facebook F8 2016 Trend Recap
 
Trends 2010 by Grape
Trends 2010 by GrapeTrends 2010 by Grape
Trends 2010 by Grape
 
How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!
 
Prime Mobile Real Estate: Securing Your Place on the Lock Screen
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenPrime Mobile Real Estate: Securing Your Place on the Lock Screen
Prime Mobile Real Estate: Securing Your Place on the Lock Screen
 
Top 10 future trends in social media engagement
Top 10 future trends in social media engagementTop 10 future trends in social media engagement
Top 10 future trends in social media engagement
 
Mindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-upMindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-up
 
Social media project with Kakaotalk, Wechat, Snapchat
Social media project with Kakaotalk, Wechat, SnapchatSocial media project with Kakaotalk, Wechat, Snapchat
Social media project with Kakaotalk, Wechat, Snapchat
 
Messaging Apps Overview
Messaging Apps OverviewMessaging Apps Overview
Messaging Apps Overview
 
fraud prevention uk
fraud prevention ukfraud prevention uk
fraud prevention uk
 
Mobile ad evaluation 17.11
Mobile ad evaluation 17.11Mobile ad evaluation 17.11
Mobile ad evaluation 17.11
 
Vine - Marketing Applications
Vine - Marketing ApplicationsVine - Marketing Applications
Vine - Marketing Applications
 
Facebook Open Graph and the Future of Personalization
Facebook Open Graph and the Future of PersonalizationFacebook Open Graph and the Future of Personalization
Facebook Open Graph and the Future of Personalization
 
14 social media trends for
14 social media trends for14 social media trends for
14 social media trends for
 
An Evolving Media Environment New Approaches
An Evolving Media Environment   New ApproachesAn Evolving Media Environment   New Approaches
An Evolving Media Environment New Approaches
 

Viewers also liked

MSLGROUP CREATIVE+ brochure
MSLGROUP CREATIVE+ brochureMSLGROUP CREATIVE+ brochure
MSLGROUP CREATIVE+ brochureMSL
 
MSLGROUP Now & Next: Future Of Engagement
MSLGROUP Now & Next: Future Of EngagementMSLGROUP Now & Next: Future Of Engagement
MSLGROUP Now & Next: Future Of Engagement
MSL
 
Pledgeit: People’s Insights Volume 2, Issue 26
Pledgeit: People’s Insights Volume 2, Issue 26Pledgeit: People’s Insights Volume 2, Issue 26
Pledgeit: People’s Insights Volume 2, Issue 26
MSL
 
MSLGROUP EMEA Energy Report June 2013: Snail Shale
MSLGROUP EMEA Energy Report June 2013: Snail ShaleMSLGROUP EMEA Energy Report June 2013: Snail Shale
MSLGROUP EMEA Energy Report June 2013: Snail Shale
MSL
 
MSLGROUP Insight Brussels November 2013
MSLGROUP Insight Brussels November 2013MSLGROUP Insight Brussels November 2013
MSLGROUP Insight Brussels November 2013
MSL
 
MSLGROUP Storytelling
MSLGROUP StorytellingMSLGROUP Storytelling
MSLGROUP Storytelling
MSL
 
Insight Brussels February 2014
Insight Brussels February 2014Insight Brussels February 2014
Insight Brussels February 2014
MSL
 
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014  MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
MSL
 

Viewers also liked (8)

MSLGROUP CREATIVE+ brochure
MSLGROUP CREATIVE+ brochureMSLGROUP CREATIVE+ brochure
MSLGROUP CREATIVE+ brochure
 
MSLGROUP Now & Next: Future Of Engagement
MSLGROUP Now & Next: Future Of EngagementMSLGROUP Now & Next: Future Of Engagement
MSLGROUP Now & Next: Future Of Engagement
 
Pledgeit: People’s Insights Volume 2, Issue 26
Pledgeit: People’s Insights Volume 2, Issue 26Pledgeit: People’s Insights Volume 2, Issue 26
Pledgeit: People’s Insights Volume 2, Issue 26
 
MSLGROUP EMEA Energy Report June 2013: Snail Shale
MSLGROUP EMEA Energy Report June 2013: Snail ShaleMSLGROUP EMEA Energy Report June 2013: Snail Shale
MSLGROUP EMEA Energy Report June 2013: Snail Shale
 
MSLGROUP Insight Brussels November 2013
MSLGROUP Insight Brussels November 2013MSLGROUP Insight Brussels November 2013
MSLGROUP Insight Brussels November 2013
 
MSLGROUP Storytelling
MSLGROUP StorytellingMSLGROUP Storytelling
MSLGROUP Storytelling
 
Insight Brussels February 2014
Insight Brussels February 2014Insight Brussels February 2014
Insight Brussels February 2014
 
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014  MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
MSLGROUP India's 13 Economic Priorities for the Financial Year 2013-2014
 

Similar to MSLGROUP Mobile Trends 2011

Mobile websites and the Future of Online Technology
Mobile websites and the Future of Online TechnologyMobile websites and the Future of Online Technology
Mobile websites and the Future of Online Technology
Natalie C
 
WSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketingWSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketing
WSI WebAnalys
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media Trends
Robin Low
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
Brian Crotty
 
16 Digital Trends for 2016
16 Digital Trends for 201616 Digital Trends for 2016
16 Digital Trends for 2016
Tom Edwards
 
12 Digital Predictions for 2012 - Millward Brown
12 Digital Predictions for 2012 - Millward Brown12 Digital Predictions for 2012 - Millward Brown
12 Digital Predictions for 2012 - Millward BrownMarie_Estager
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010Fjord
 
Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review
Jeremy Olken
 
Joule mobile and social
Joule mobile and socialJoule mobile and social
Joule mobile and socialMindshare
 
Millward Brown: Digital Predictions 2014
Millward Brown: Digital Predictions 2014Millward Brown: Digital Predictions 2014
Millward Brown: Digital Predictions 2014Brian Crotty
 
Wsi presentation for government
Wsi presentation for governmentWsi presentation for government
Wsi presentation for governmentpropertynews.com
 
Future of mobile search vertical searchworks
Future of mobile search vertical searchworksFuture of mobile search vertical searchworks
Future of mobile search vertical searchworksKerstin Recker
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016
Joao Rei
 
Clash group white paper 2013
Clash group white paper 2013 Clash group white paper 2013
Clash group white paper 2013
simon wajcenberg
 
Social media mobile computing
Social media mobile computingSocial media mobile computing
Social media mobile computing
Alyssa Galvez
 
Mobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanMobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing Plan
Lorena Berghezan
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based Services
Anna Shields
 

Similar to MSLGROUP Mobile Trends 2011 (20)

Mobile websites and the Future of Online Technology
Mobile websites and the Future of Online TechnologyMobile websites and the Future of Online Technology
Mobile websites and the Future of Online Technology
 
WSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketingWSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketing
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media Trends
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
 
16 Digital Trends for 2016
16 Digital Trends for 201616 Digital Trends for 2016
16 Digital Trends for 2016
 
12 Digital Predictions for 2012 - Millward Brown
12 Digital Predictions for 2012 - Millward Brown12 Digital Predictions for 2012 - Millward Brown
12 Digital Predictions for 2012 - Millward Brown
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010
 
Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review
 
Joule mobile and social
Joule mobile and socialJoule mobile and social
Joule mobile and social
 
Millward Brown: Digital Predictions 2014
Millward Brown: Digital Predictions 2014Millward Brown: Digital Predictions 2014
Millward Brown: Digital Predictions 2014
 
Wsi presentation for government
Wsi presentation for governmentWsi presentation for government
Wsi presentation for government
 
Future of mobile search vertical searchworks
Future of mobile search vertical searchworksFuture of mobile search vertical searchworks
Future of mobile search vertical searchworks
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016
 
Social media trends
Social media trendsSocial media trends
Social media trends
 
Chemistry2011 trends
Chemistry2011 trendsChemistry2011 trends
Chemistry2011 trends
 
Clash group white paper 2013
Clash group white paper 2013 Clash group white paper 2013
Clash group white paper 2013
 
Social media mobile computing
Social media mobile computingSocial media mobile computing
Social media mobile computing
 
2016 marketing trends
2016 marketing trends2016 marketing trends
2016 marketing trends
 
Mobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanMobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing Plan
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based Services
 

More from MSL

The Disenchantment of Latin America: What to expect from the region in 2020?
The Disenchantment of Latin America: What to expect from the region in 2020?The Disenchantment of Latin America: What to expect from the region in 2020?
The Disenchantment of Latin America: What to expect from the region in 2020?
MSL
 
Is Technology Removing the ‘Care’ from Healthcare?
Is Technology Removing the ‘Care’ from Healthcare?Is Technology Removing the ‘Care’ from Healthcare?
Is Technology Removing the ‘Care’ from Healthcare?
MSL
 
Powered by AI - Country-wise Spotlight
Powered by AI - Country-wise SpotlightPowered by AI - Country-wise Spotlight
Powered by AI - Country-wise Spotlight
MSL
 
Powered by AI: Communications and Marketing in the Algorithm Age
Powered by AI: Communications and Marketing in the Algorithm AgePowered by AI: Communications and Marketing in the Algorithm Age
Powered by AI: Communications and Marketing in the Algorithm Age
MSL
 
AT&T Dares to "Rethink Possible"
AT&T Dares to "Rethink Possible"AT&T Dares to "Rethink Possible"
AT&T Dares to "Rethink Possible"
MSL
 
SCOTUS Launches New Economy with Legalized Sports Betting
SCOTUS Launches New Economy with Legalized Sports BettingSCOTUS Launches New Economy with Legalized Sports Betting
SCOTUS Launches New Economy with Legalized Sports Betting
MSL
 
[Salterbaxter Directions] The Big Shift
[Salterbaxter Directions] The Big Shift[Salterbaxter Directions] The Big Shift
[Salterbaxter Directions] The Big Shift
MSL
 
[Salterbaxter Directions] Moving The Goal Posts
[Salterbaxter Directions] Moving The Goal Posts[Salterbaxter Directions] Moving The Goal Posts
[Salterbaxter Directions] Moving The Goal Posts
MSL
 
MSL's 2018 Food Trends Presentation
MSL's 2018 Food Trends Presentation MSL's 2018 Food Trends Presentation
MSL's 2018 Food Trends Presentation
MSL
 
MSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends ForecastMSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends Forecast
MSL
 
The Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once AgainThe Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once Again
MSL
 
SDG Signals - SBTribe Research by Salterbaxter MSL
SDG Signals - SBTribe Research by Salterbaxter MSLSDG Signals - SBTribe Research by Salterbaxter MSL
SDG Signals - SBTribe Research by Salterbaxter MSL
MSL
 
The Art and Science of Influence
The Art and Science of InfluenceThe Art and Science of Influence
The Art and Science of Influence
MSL
 
PR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented InfluencePR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented Influence
MSL
 
[Salterbaxter Directions] Human Rights - The Time is Now
[Salterbaxter Directions] Human Rights - The Time is Now[Salterbaxter Directions] Human Rights - The Time is Now
[Salterbaxter Directions] Human Rights - The Time is Now
MSL
 
News in the Times of Digital - Indian Media Trends
News in the Times of Digital - Indian Media TrendsNews in the Times of Digital - Indian Media Trends
News in the Times of Digital - Indian Media Trends
MSL
 
Trump Administration
Trump AdministrationTrump Administration
Trump Administration
MSL
 
Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionGoverning a Divided Nation - Insights about the 2016 U.S. Presidential Election
Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election
MSL
 
Mind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUPMind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUP
MSL
 
A Guide to the Trump Administration
A Guide to the Trump Administration A Guide to the Trump Administration
A Guide to the Trump Administration
MSL
 

More from MSL (20)

The Disenchantment of Latin America: What to expect from the region in 2020?
The Disenchantment of Latin America: What to expect from the region in 2020?The Disenchantment of Latin America: What to expect from the region in 2020?
The Disenchantment of Latin America: What to expect from the region in 2020?
 
Is Technology Removing the ‘Care’ from Healthcare?
Is Technology Removing the ‘Care’ from Healthcare?Is Technology Removing the ‘Care’ from Healthcare?
Is Technology Removing the ‘Care’ from Healthcare?
 
Powered by AI - Country-wise Spotlight
Powered by AI - Country-wise SpotlightPowered by AI - Country-wise Spotlight
Powered by AI - Country-wise Spotlight
 
Powered by AI: Communications and Marketing in the Algorithm Age
Powered by AI: Communications and Marketing in the Algorithm AgePowered by AI: Communications and Marketing in the Algorithm Age
Powered by AI: Communications and Marketing in the Algorithm Age
 
AT&T Dares to "Rethink Possible"
AT&T Dares to "Rethink Possible"AT&T Dares to "Rethink Possible"
AT&T Dares to "Rethink Possible"
 
SCOTUS Launches New Economy with Legalized Sports Betting
SCOTUS Launches New Economy with Legalized Sports BettingSCOTUS Launches New Economy with Legalized Sports Betting
SCOTUS Launches New Economy with Legalized Sports Betting
 
[Salterbaxter Directions] The Big Shift
[Salterbaxter Directions] The Big Shift[Salterbaxter Directions] The Big Shift
[Salterbaxter Directions] The Big Shift
 
[Salterbaxter Directions] Moving The Goal Posts
[Salterbaxter Directions] Moving The Goal Posts[Salterbaxter Directions] Moving The Goal Posts
[Salterbaxter Directions] Moving The Goal Posts
 
MSL's 2018 Food Trends Presentation
MSL's 2018 Food Trends Presentation MSL's 2018 Food Trends Presentation
MSL's 2018 Food Trends Presentation
 
MSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends ForecastMSL's 2018 Food Trends Forecast
MSL's 2018 Food Trends Forecast
 
The Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once AgainThe Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once Again
 
SDG Signals - SBTribe Research by Salterbaxter MSL
SDG Signals - SBTribe Research by Salterbaxter MSLSDG Signals - SBTribe Research by Salterbaxter MSL
SDG Signals - SBTribe Research by Salterbaxter MSL
 
The Art and Science of Influence
The Art and Science of InfluenceThe Art and Science of Influence
The Art and Science of Influence
 
PR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented InfluencePR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented Influence
 
[Salterbaxter Directions] Human Rights - The Time is Now
[Salterbaxter Directions] Human Rights - The Time is Now[Salterbaxter Directions] Human Rights - The Time is Now
[Salterbaxter Directions] Human Rights - The Time is Now
 
News in the Times of Digital - Indian Media Trends
News in the Times of Digital - Indian Media TrendsNews in the Times of Digital - Indian Media Trends
News in the Times of Digital - Indian Media Trends
 
Trump Administration
Trump AdministrationTrump Administration
Trump Administration
 
Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionGoverning a Divided Nation - Insights about the 2016 U.S. Presidential Election
Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election
 
Mind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUPMind The Gap by Salterbaxter MSLGROUP
Mind The Gap by Salterbaxter MSLGROUP
 
A Guide to the Trump Administration
A Guide to the Trump Administration A Guide to the Trump Administration
A Guide to the Trump Administration
 

Recently uploaded

Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
daothibichhang1
 

Recently uploaded (20)

Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
 

MSLGROUP Mobile Trends 2011

  • 1. Mobile Social Media Predictions for 2011 - Webster Lewin.
  • 2. 01. Facebook, Twitter and YouTube will all launch mobile advertising services not based on mobile banners. The big opportunity in mobile advertising is delivering content and experiences relevant to where people are right now, i.e., proximity marketing. Brands must create ad units that don’t feel like advertising, which is possible as long as it’s not disruptive, relates to their social network and based on where consumers are and what they like. 02. Places will become the primary mobile advertising channel for Facebook. Places does what Foursquare and Gowalla have been doing for a while, but right now it’s pretty generic. Business owners can claim a Place but they can’t target ads to people who have checked in at their locations. There’s no word yet how ad units will work (e.g., pop up or show at the top of a list), but it’s a safe bet they’ll be similar to what exists now in Foursquare. 03. Google will include dynamic rendering for mobile devices in their goo.gl URL shortening service. Google search can create mobile optimized versions of any Web page now; it should be easy for them to add it to their URL shortening service. Tweeters, for example, could then use single links that would work for desktop and mobile devices. 04. Apple will reach agreements with Facebook and Twitter to allow Ping to integrate with both. Currently Ping exists outside other social networks, but that can’t last forever. Once it’s integrated to allow people to broadcast activities and bring in contacts, it will become a highly valuable social network. 2
  • 3. 05. The Facebook mobile app will include a new feature that lets you update your status by pointing your phone’s camera at a television or movie screen. The technology already exists to take image recognition beyond still pictures. Just as Shazam identifies and tags music for posting to Facebook and Twitter, you’ll soon be able to do the same thing with digitized videos and movies. No typing required; just point your phone at the screen and you’re done. 06. Facebook will buy Shazam. Facebook is eager to move beyond the blue and white website. They’ll acquire more companies and give people more ways to engage and update their statuses while watching TV and movies and listening to music (see above). Who knows? The next version of Shazam could allow you to update your status by sampling the audio at a live concert. 07. Foursquare will reach 20 million users worldwide and offer even more services for brick-and-mortar merchants, including “specials” tied to existing loyalty programs. Forward thinking merchants already support Foursquare specials and collect analytics via Foursquare for business. Some have even linked Foursquare to loyalty programs activated with key fobs and cards swiped at checkout. Big brands who want to invest more and get more will want to link to the actual check-in when consumers enter the store so they can offer here-and-now specials based on past purchase behavior. 08. Twitter will serve up promoted tweets with local businesses’ locations to mobile users. Twitter skews very mobile and is very brand oriented, so advertisers use it to feed promoted tweets in consumer searches. What’s next? An option that allows advertisers to tweet brand followers who come within a certain distance of their locations with prominent messages consumers are sure to see.
  • 4. 09. YouTube will launch location features that allow users to geotag video uploads. You’ve been able to geotag photos uploaded on Flickr and other photo sharing services for years. It only makes sense for geotagging for videos to soon follow suit. 10. Social augmented reality applications will be the next big thing in mobile social media, letting you see where your friends have been and what they posted to social networks while they were there. It’s the new way to browse the world. Point your phone at the TV to tell your social network what you’re watching and get their comments on your handset screen. Point it down the street to show where you are, find out who’s been there and what they have to say about it. Content will be location enabled as more Facebook updates come from mobile apps and Twitter adds location information to all posts. Google’s working on it; Facebook and Yahoo probably are too. About MSLGROUP Americas “MSLGROUP Americas is part of MSLGROUP, a leading next-generation agency that offers trusted advisors and unbounded creativity in the always-on conversation age. In the Americas, MSLGROUP represents some of the world’s most powerful brands from consumer goods to financial institutions, and pharmaceutical companies. We bring together industry-leading experts, cutting-edge tools and global reach. We provide comprehensive solutions not found in traditional public relations firms across North America and South America. For more information, visit www.mslgroup.com.