The document explores the social media project analyzing KakaoTalk and its presence compared to competitors WeChat and Snapchat. It includes user demographics, fanpage activity, SWOT analysis, and recommendations for improving KakaoTalk's social media strategy. The analysis suggests that KakaoTalk is less known internationally and needs to enhance its engagement and entertainment value on its platforms to attract a broader audience.

1. New media advertising
Social media project
“Kakao talk”
Sookmyung women’s University 1011418 황보회

2. Social media project
01
Introduction of Kakao talk
02
Analysis of kakao talk’s Facebook page
03
Analysis of competitor’s Facebook page
Social media project of
Contents
- Wechat
- Snapchat
04
SWOT & Insight of Kakao talk
05
Recommendation for Kakao talk

3. Social media project
Introduction of project
Honestly when I was in the UK, Of all my friends, no one know about kakaotalk apart
from Japanese.
At that time I was really shocked. Because I thought that lots of people use Kakaotalk
App like korean. I was quite curious if people don’t know kakaotalk, which app they
use. So I asked some questions to my friends who from EU country, Britain, America.
The results of my survey were quite interesting, usually people who from America &
UK & EU country use ‘whats app, kik’. However the most popular App was ‘Snapchat’
in UK & Euroup. So many people tend to talk to use Snapchat instead of original
chatting application. That’s why I’d like to analyze more specific about those three
application relation to Facabook.

4. Social media project
01. Introduction of Kakaotalk
“Transforming the way we talk,
share and live on this planet”
KakaoTalk was released on March 18, 2010, by Kakao Corp.
It reached 57 million users registered on August 2012. On average, 24 million users are
estimated to be using the app on a daily basis and over 3.4 billion messages are sent every day.
KakaoTalk provides free call and text-messaging services. In addition, users can share diverse
content and information from photos, videos, voice messages, and URL links to contact
information.
Starting from March 17, 2013, KakaoTalk began TV commercials in Indonesia, the Philippines,
and Vietnam by joining hands with famous Korean K-pop stars, Big Bang. In the commercial,
local celebrities and BigBang appear together on the screen and promote KakaoTalk
[Reference: Wikipedia]

5. Social media project
01. Introduction of Kakaotalk
Ⅰ

Talk with up to
5 friends at once
When you want to call
with your friends all
together, just a tap on
the ‘Free call’ button is
all it takes to connect.
Ⅱ
Plus friend &
gift shop
Add your favorite
brands and celebrities for
special deals, events and
the latest news.
Discover a great section
of gift ideas for all
occasions.
Ⅲ

Kakao talk PC
Enjoy kakao talk from
the comfort of your pc.
Also, KakaoTalk is trying to attract global consumers by introducing its new voting system ‘Kakao Poll’
or multichannel technology in foreign markets earlier than in the Korean market.

6. Social media project
02. Analysis of kakaotalk’s fanpage
18,297 people like this fanpage.
They haven’t uploaded their fanpage since July 2013.Before that, usually they upploaded
their status once or twice a month.
Mostly they wrote down their new functions about chatting program. some people who
use kakaotalk at first can get a new specific information clearly.

7. Social media project
02. Analysis of kakaotalk’s fanpage
If they upload some posting on their facebook,
people input their ID as a comment. Also they have
the other page about being a friend as entering
User’s ‘kakao talk ID’. It means they can make a
friend on facebook fanpage.

8. Social media project
02. Analysis of kakaotalk’s fanpage
They make an effort to encourage
participation the people all around the world.

9. Social media project
02. Analysis of kakaotalk’s fanpage
Their answer is..
Although fans asked for them some questions.
They just mentioned about which pages they
should input their ID, they didn’t sort out client’s
original problem.

10. Social media project
02. Analysis of kakaotalk’s fanpage
Even though they put up some general question
to talk with fans, their response was not so good.

11. Social media project
03. Analysis of competitor’s fanpage
WeChat is a mobile text and voice messaging communication service
developed by Tencent in China, first released in January 2011.
WeChat provides multimedia communication with text messaging,
hold-to-talk voice messaging, broadcast (one-to-many) messaging,
photo/video sharing, location sharing, and contact information
exchange. WeChat supports social networking via shared streaming
content feeds and location-based social plug-ins.
Snapchat is a photo messaging application developed by Stanford
University students, first released in September 2011.
Using the app, users can take photos, record videos, add text and
drawings, and send them to a controlled list of recipients. These sent
photographs and videos are known as "Snaps". Users set a time limit
for how long recipients can view their Snaps (the range is from 1 to 10
seconds), after which they will be hidden from the recipient's device
and deleted from the Snapchat server.
[Reference: Wikipedia]

12. Social media project
03. Analysis of competitor’s fanpage
Wechat
1,689,507
They have special type of postings, for example
using a QR code on the wall. Their postings are
relation to famous celebrities who have Wechat
account. So If they have some good news,
Wechat share and announce their news instead
of them to use a wechat fanpage. In addition,
the fan totally have fun this postings and their
response to the status is good.
Even in now everyday they are uploading their
status and also they like sharing their feeling with
fans. Sometimes they try to make interesting
cartoons. Exaggerated and funny characters
make you feel put a smile on your face.

13. Social media project
03. Analysis of competitor’s fanpage
Snap chat
544,832
If someone send photo to Snapchat fails, they’ll
select a photo which one is the funniest thing.
Then they share the picture with their fans. Lots of
fans Join this page so they can upload as much as
they can.
Everyday they upload funny pictures on their fan
page. Fans can get energy from that kind of pictures
in their daily life.

14. Social media project
03. Analysis of competitor’s fanpage
Wechat, Snapchat
When they had uploaded their status, some of
postings had tagged people. In fact, I couldn’t find
having a something in common. so I have no Idea
about people who tagged on their postings. If they
don’t have any rule about that, the other fans
would feel left out.

15. Social media project
04. SWOT & Insight of Kakaotalk
ㅇThey have lots of functions.
compare to other App.
ㅇIf someone has smart phone in Korea,
almost people use Kakaotalk.
ㅇNowadayes they try to spread their market.
ㅇ They can seek a wide fans among the nation.
ㅇIn global market, their name
isn’t familiar to foreigners.
ㅇEven if they make a fanpage in 2010,
not so many people joined.
ㅇA lot of chatting application is created.
ㅇThe other chating app of fan page is really
revitalized.

16. Social media project
04. SWOT & Insight of Kakaotalk
At first, I didn’t know that not so many people joined kakao talk’s Fan page.
Secondly, I think their promotional strategies have some problem compared to Wechat &
Snapchat. Because Kakaotalk has not so much in the way of entertainment in that fanpage.
They just focus on sharing fan’s ID.
Thirdly, before analyzing those three application, I didn’t know their exact function
like voting program in Kakaotalk. But now I got a more information of three App.

17. Social media project
04. SWOT & Insight of Kakaotalk
On this fanpage, fans can make a
friends very easily. Because lots of
people are sharing their ID every
posting.
ㅇ If they add a new function of
that application, they’ll let
them know how nice it is.
ㅇ Usually they’re uploading their
daily status such as ‘Have fun
on Friday night!’
Fans can know some celebrities
news earlier than the other people
By using a QR code.
Every day they are uploading funny
picture on their page. So people
can laugh every day. Also If fans
have a funny photo, they can send it.

18. Social media project
05. Recommendation for Kakaotalk
“How to improve kakaotalk’s facebook page”
Basically they should be uploading their status
regularly. Even if they have a hard work. If they
upload everyday, fan would get a trust to them.
If someone ask some questions about new
function of kakaotalk on fanpage, they should
answer them dutifully.
They should make a new promotional strategies
like nowadays videos are one of the popular items
on facebook. Therefore, they should produce really
great content.
They should try to find what is the most popular
trend on facebook . For instance, uploading a
funny photo in our daily life and famous saying
to touch their mind.