This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
TrustUX: balancing personalisation and privacy to create understanding and tr...Ann Wuyts
Sources list: http://www.keek.be/2015/trustux-sources/ (Stats, Quotes, ..)
A talk about ux, trust and privacy - and how these are becoming increasing important in human-computer interaction. This connection we have with our smart-everythings, it is no longer merely about exchanging data back and forth. Our connection with computers now does revolve around values which we normally find in human-to-human relationships: understanding and trust.
We humans expect that these machines do the computing effort to understand us; smart personalisation.We also expect that we can trust these machines – and the companies behind them - to keep what they learn about us to themselves. We expect them to respect our privacy. Our security.
And as designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
In this deck we look at key industries being disrupted by mobile, including transportation and travel, online and offline commerce, and hardware and IoT.
TrustUX: balancing personalisation and privacy to create understanding and tr...Ann Wuyts
Sources list: http://www.keek.be/2015/trustux-sources/ (Stats, Quotes, ..)
A talk about ux, trust and privacy - and how these are becoming increasing important in human-computer interaction. This connection we have with our smart-everythings, it is no longer merely about exchanging data back and forth. Our connection with computers now does revolve around values which we normally find in human-to-human relationships: understanding and trust.
We humans expect that these machines do the computing effort to understand us; smart personalisation.We also expect that we can trust these machines – and the companies behind them - to keep what they learn about us to themselves. We expect them to respect our privacy. Our security.
And as designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Activate is the strategy consulting firm redefined, and "What Matters" is our look at the ideas that will help companies at the intersection of media, technology and entertainment grow their businesses.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
In this deck we look at key industries being disrupted by mobile, including transportation and travel, online and offline commerce, and hardware and IoT.
Salesforce World Tour Amsterdam - I care about giving backGillian Nieboer
Be prepared and visit the Salesforce World Tour in Amsterdam 2017. There is more than just software demonstrations and innovations at the World Tour, visit these dedicated non-profit sessions to learn more what Salesforce can and is doing for non-profit organizations.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
The Return on Invest in the Internet of Things. Mastering the Digital Transfo...Capgemini
Cisco hat prognostiziert, dass es bis 2020 weltweit über 80 Milliarden vernetzte Geräte geben wird. Solche Geräte werden Unmengen an Daten generieren. Trotz der
sinkenden Technologiekosten, werden die Speicherung und Sicherung von Daten für viele Firmen, die IoT-Systeme betreiben, zunächst ein Investment bedeuten − umso wichtiger, dass der ROI deutlich höher ist. In diesem Vortrag sehen Sie, wie Predictive Applications messbaren Nutzen liefern, ohne unrentable Datensilos zu schaffen. Anhand praktischer Anwendungsszenarien für IoT werden die ROI-Potenziale genau aufgezeigt.
12 Prédictions digitales pour 2012 - Millward Brown - Janvier 2012Romain Fonnier
À l’occasion de la nouvelle année, Millward Brown et sa filiale digitale DynamicLogic livrent leurs prédictions pour l’année 2012 à travers 12 tendances digitales :
1. L’essor de la «gamification» et des mécaniques ludiques au service de l’engagement entre marques et publics.
2. L’adoption massive des portefeuilles électroniques et du paiement sans contact intégrés aux terminaux mobiles.
3. La socialisation de la télévision, au travers d'un écosystème mêlant contenus, réseaux sociaux et supports (TV, smartphones, ordinateurs, tablettes).
4. L’invasion des vidéos online dans nos téléviseurs connectés et des modes de consommations adjacents : délinéarisés et à la demande.
5. La mutation «SoLoMo» du marketing : social, local et mobile.
6. L’explosion de la demande et des usages d’applications mobiles, inhérente au taux d’adoption soutenu des smartphones.
7. La progression continue du e-commerce, notamment dans la catégorie des biens de grande consommation.
8. L’avènement du social graph capable d’offrir aux marques des informations riches, croisées et inspirantes.
9. Plus de régulation vis-à-vis du respect de la vie privée des consommateurs, de plus en plus connectés.
10. Le triomphe du partage et de la mesure des échanges de contenus digitaux entre pairs.
11. La consolidation des plateformes d’échanges chinoises de micro-blogging, réseaux sociaux et portails d’information.
12. L’avènement de l’achat d’espace et du médiaplanning en temps réel.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology W...David Berkowitz
Ten mobile social trends for 2012 and beyond, including Social Fashion, Tagging, Interactive TV, Q&A, Personalized Recommendations, Social Context, Geo-Gaming, Augmented Reality, Near Field Communication, and Facial Recognition
CES 2011 Year in Review - Consumer Electronics ShowDavid Berkowitz
Following the Consumer Electronics Show (2011) in Las Vegas, NV, here is a review of the tablets, televisions, games, apps, brands, events, and all the other highlights.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Why Mobile Social Media Matters - Statistics, Trends, Technologies
1. Why Mobile Social Media Matters Shortened link to share this: http://slidesha.re/mo_so Get the link to this presentation! Text BERKO to 66937 now powered by David Berkowitz Senior Director of Emerging Media & Innovation 360i 212.703.7257 dberkowitz@360i.com Twitter: @dberkowitz / @360iBlog: MarketersStudio.com / blog.360i.com
2. About this presentation The following presentation was delivered as a keynote address at an event hosted by The Coca-Cola Company. It has been annotated and slightly modified; this is the ‘director’s cut.’ While the statistics, technologies, and tactics will change with each passing month, the broader trends should be more enduring. Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose. If you wish to share this, feel free to use http://slidesha.re/mo_so as it’s been pre-shortened for your convenience. I’m honored that you’re taking the time to review this. Thank you so much. = David Berkowitz 2
3. Best. Agenda. Ever. A few words about your guest Quantifying mobile social media Defining MSM Why people use MSM How to avoid the Motivation Bubble How people are using MSM What’s coming in 2011+ Riveting Q&A (riveting comments?) Ovation (standing optional) Awesome!
4. If you remember 3 things… Mobile social media is already mainstream Tap into consumers’ intrinsic motivation All mobile’s going social
7. NEW in September 2010 Download 360i’s Playbooks: Mobile: mobileplaybook.360i.com Social: playbook.360i.com
8. I explore mobile social media in places not everyone will go, from uploading Facebook photos mid-flight in airplane bathrooms to Foursquare venues some may consider taboo. Note on 4sq: the mayor, a food truck on Long Island, left a tip.
10. A Tale of Two Doughnuts Using Facebook Places while at Voodoo Doughnut in Portland, OR, I found tips for great doughnuts. More importantly, I saw that my NYC friend Mike Lee was a block away at a Chinese restaurant and he met me while I was on line. This experience, made possible by mobile social media, led to a much more memorable outing.
19. Review of the types of mobile social media Online social networks on mobile devices Share content via social channels Connect mobile sites & apps with social networks Mobile social networks Location-based check-in services Sharing and streaming content Social gaming
61. Motivation Bubble Ahead I refer to this as the Motivation Bubble, which may prove dangerous long-term. (Read more here).
62. The danger is that consumers will be trained like Pavlov’s dogs, learning to salivate for rewards, not because they are truly motivated.
63. Or consider the Tragedy of the Commons, where the land can turn barren if every shepherd solely looks out for himself, not the community. The same could happen if marketers try to over-reward their consumers until there’s no intrinsic motivation left in the tank.
64. The good news: The upside is external rewards can be part of an overall program that still emphasizes intrinsic wants.
66. A map of where we’ll travel today Sorry Bil Keane!! We’ll span the living room, stores, and products. (The illustration’s a Family Circus reference.)
70. It’s not just Skype… I’m not convinced this is how social TV will work. Consumers are already using social media on mobile devices while watching TV, and I’d expect that divergence to remain.
71. Going from where you are to what you’re doing This is one example of how consumers can use mobile social media while watching TV. Left to right: Miso, GetGlue, Philo (HotPotato was here but was acquired by Facebook.)
98. More MSM usage means more scary stories (don’t let the hype and backlash overshadow the bigger usage trends)
99. More MSM usage means more scary stories (take II) PLEASE ROB ME
100. Mobile devices come with their perils… Watch the hilarious video (part of a great series)
101. Think beyond the phone Eye-Fi is a memory card that allows you to share photos directly from the camera, while Amazon’s Kindle also allows social sharing
102. RFID, NFC expand opportunities Radio frequency chips and Near Field Communications will make it possible to apply mobile technologies to a wide range of devices. Here, Tikitag (now named Touchatag) offers stickers including RFID chips that can be scanned at USB-docked scanners. This chip brings up an app with a number of my social network profiles. Geeky? Yes. Impractical? Yes. But you’ll see lots more where this is coming from.
103. RFID, NFC expand opportunities, take II At Coca-Cola Village in Israel,wristbands with RFID chips allowedattendees to check in at variousstations and share related contenton their Facebook profiles.Watch the video.
104. All media becomes mobile social media(Apple’s Ping adds a social layer to iTunes)
105. All media becomes mobile social media BBC makes the news more social, Yowza does so for coupons, and Wazecrowdsources traffic reports
106. Recap of trends for the future 4G will further accelerate MSM Hyperpassivecheckins complement the hyperactive More MSM usage means more scary stories Think beyond the phone RFID, NFC expand opportunities All media becomes mobile social media 106
108. If you remember 3 things… Mobile social media is already mainstream Tap into consumers’ intrinsic motivation All mobile’s going social
109. ? In lieu of live Q&A, post or tweet comments and we’ll continue the conversation. !
110. Thank you! David Berkowitz dberkowitz@360i.com Twitter: @dberkowitz / @360i Blog: MarketersStudio.com / blog.360i.com LinkedIn: linkedin.com/in/dberkowitz Shortened link to share this: http://slidesha.re/mo_so Download 360i’s Mobile Playbook: http://mobileplaybook.360i.com
Editor's Notes
Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger
Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger
http://playbook.360i.comReplace mobile POV with mobile playbook
I go where few people would venture… from uploading pictures from an airplane bathroom to checking in at a cemetery (it wasn’t actually a funeral, for the record)MyMobile Munchies – food truck on Long Island"I love Berkowitz. That guy tries EVERYTHING, so I don't have to.” – Dave Griner on my Facebook wallBranding in un
I remember the doughnuts even more because of the experience with my friends
Left: Be The One for restorethegulf.comRight: Demo app for The Varsity, with a button to share
CauseWorld
Apple Game Center
62% still say landline phones are necessities http://www.plumbing-ditton.co.uk/imagefolder/tumble%20dryer%20pic.jpg
Image from Snuggle.comhttp://images.intomobile.com/wp-content/uploads/2010/07/verizon-guy.jpg
90% higher via mobile webMore than 100 point increase compared to next closest category (news, then sports, bank accounts, weather)
Compares to 8% overall - US only33%of location-based app users strongly agree that friendsand family ask for their opinionbefore making a purchase(Forrester Research)
http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.pngMake sure to read right to left
Even then it was understood, with the first known check-in, that location comes first. What was true then is true now – it’s a major tenet of mobile social media, far beyond the check-in. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
It’s bigger than check-ins = Connect people to each other, to a place, to a moment in time, to their networks not present there, and to others in their society, and to business ownersLego man http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpgChef http://s3files.core77.com/blog/images/30_years_legoman_08.jpgYou are here http://www.effectspecialist.com/imagesSP/map-pinpoint.jpg
Decide = ego or self-esteem
Old man http://supertoys.co.uk/catalog/images/5614-1.jpghttp://www.justbricks.com.au/products/7280-LEGO®-Straight-and-Crossroad-Plates.html#
Some motivators are extrinsicMona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
As extrinsic motivation goes up, intrinsic motivation can go downI could pay everyone in this room $5 to sit through this presentation or raffle off an iPad, but then you’ll base the value of this talk on whether you want an iPad. Instead, with no direct financial incentive for you to stay in the room right now, you’ll base your experience on whether you learned something, connected with other people in your seats, or even had a good enough time this afternoon, all of which taps into your intrinsic motivation and makes you far more likely to get something out of it.
As extrinsic motivation goes up, intrinsic motivation can go downI could pay everyone in this room $5 to sit through this presentation or raffle off an iPad, but then you’ll base the value of this talk on whether you want an iPad. Instead, with no direct financial incentive for you to stay in the room right now, you’ll base your experience on whether you learned something, connected with other people in your seats, or even had a good enough time this afternoon, all of which taps into your intrinsic motivation and makes you far more likely to get something out of it.
Home: http://www.webwombat.com.au/finance_/articles/images/first-home-buyers.jpgCoke bottle; http://www.thecoca-colacompany.com/presscenter/img/imagebrands/downloads/lg_coca-cola_classic_bottle.jpgShow icons that trace a path:HOME: the TVA store A product (Coke bottle)Out and about (car)
The Role of the Living RoomWhy use MSM: Something to do while watching TVKey connections: to networks (remote), content http://www.youreviewelectronics.com/wp-content/uploads/2008/10/plasma-tv.jpg
http://www.futurescape.tv/report-social-tv.htmlhttp://www.futurescape.tv/about_reports/About_Social_TV.pdfSocial TV
Oh, come on!http://www.3ddepartment.com/wp-content/uploads/2010/06/fioricetsideeffects.jpg
It’s semi-mobile: a stationary device – like whenyou are sitting at the hair salonhttp://c0581522.cdn.cloudfiles.rackspacecloud.com/steve-jobs-with-the-ipad-apple-announces-launch-of-new-tablet-computer.jpghttp://sleekfly.com/content/steve-jobs-ipad-apple-announces-launch-new-tablet-computerhttp://www.beauty-salon-equipment.com/images/2100B_Hot_Spot_Dryer.jpghttp://www.austinneon.com/images/Beauty%20Salon.jpg
It’s semi-mobile: a stationary device – like whenyou are sitting at the hair salonhttp://c0581522.cdn.cloudfiles.rackspacecloud.com/steve-jobs-with-the-ipad-apple-announces-launch-of-new-tablet-computer.jpghttp://sleekfly.com/content/steve-jobs-ipad-apple-announces-launch-new-tablet-computerhttp://www.beauty-salon-equipment.com/images/2100B_Hot_Spot_Dryer.jpghttp://www.austinneon.com/images/Beauty%20Salon.jpg
This augmented reality extensionin the app BrightKite allows peopleto find stores selling VIA – a little gimmicky, but good branding
This augmented reality extensionin the app BrightKite allows peopleto find stores selling VIA – a little gimmicky, but good branding
SCVNGR encourages location-basedgameplay, with Challenges and Treksthat encourage participation withplaces and brands.
http://mobile.venturebeat.com/2010/03/02/booyah-location-virtual-goods/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Venturebeat+(VentureBeat)H&M integrated its productsinto MyTown, much more agame than a check-in utility.
Yes, frightening stuff – but make sure you separate the hype fromwhat’s really going on www.nytimes.com/2010/08/22/science/earth/22parks.html?_r=2&th&emc=thhttp://latimesblogs.latimes.com/lanow/2010/08/frank-ryan-twitter-crash-heidi-montag-text-malibu-.html
http://techcrunch.com/2010/09/10/facebook-places-please-rob-meWe’ve been in contact with the Nashua police, and they confirmed that they while they have an ongoing investigation and have already made a number of arrests, the only Facebook link was that one of those arrested had a Facebook friend who posted about leaving town in the near future (which is why they believe that home was targeted) and it had nothing to do with Facebook Places. The police confirmed that the other burglaries had nothing to do with Facebook altogether.
Objects become applicationsRFIDNFC = near-field communications
Mobile pic - http://techcrunch.com/2010/09/01/ping-on-iphone/
BBC, Yowza, Waze
Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger