The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Navigating a Changing Energy Landscape - ON Energy Report Sept 2016MSL
The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments.
In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly.
For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com.
Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change.
MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.
For more details about this initiative visit:
http://bethechance.com
https://twitter.com/bethechance
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office of Brazil’s interim President Michel Temer and offers a perspective on the future.
Temer is expected to be confirmed in office within two weeks, after Brazil’s senate approves the impeachment of suspended President Dilma Rousseff (two-thirds of the Senate has already declared their plans to vote for the impeachment).
The article is written by Paulo Andreoli (Chairman MSLGROUP Latin America) and Claudia Mancini (Publicis Consultants and MSLGROUP ANDREOLI).
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
Food trends have until now been forecast across specific geographies. Now, trends increasingly sweep the globe. Sure, there remain local tastes, but across societies, we have a common stake in climate, health and safety. Food and beverage marketers will be closely watching these worldwide movements in 2016, counseled by MSLGROUP's food marketing and PR experts.
We’re seeing campaigns from people, activists, brands and governments to change the way we consume – live, shop, eat and engage. Technologies are maturing and governments are trying to shape the new world, with quite some friction between the two. Overall, there’s a demand that brands and tech companies behave more responsibly.
Here’s an overview of what to expect in 2015:
1. Stories about Climate Change.
2. “Eat less. Move more.” gets replaced with “Eat different.”
3. Governments ‘versus’ Innovation.
4. One-hour delivery.
5. More brands on Instagram.
6. Insurance for crowdfunding.
7. Digital releases for movies.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
India General Election 2019 via Internet and wireless devicesShantanu Basu
Briefly analyses the spread of telecom and visual media in India since the last general election in 2019. This article analyses thespread and then relates it to the general election 2019 in India. It concludes that this election could well be fought from home and on hands than in public rallies. This revolution would also probably usher in a whole new paradigm of real time accountability in governance and cause politicians to be responsive to their electors.
Using Data Analytics in Journalism Media Systemsijtsrd
From 2010-2018, the computational technology changes are made enormously. Technological gadgets like desktops, laptops are succeeded by mini laptops, tablets, smart phone, and watches. The traditional journalism media systems said to be in dissolved states right now. In next upcoming decade the media communication of journalism will affect maximum number of changes. The top newspapers like New York Times, HuffingtonPost, Times magazine are also affected and willing to proceed for changes. The most of historic newspaper Medias are concentrating on digital platform from being destroyed in competitive world. The online subscriptions are given in suitable prices to end users readers having special discounts, offers etc. Using data analytics in offline media can lead to increase number of conversion to upcoming trend in gradual way. Mr. Dinesh D. Kudache "Using Data Analytics in Journalism Media Systems" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18713.pdf
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
How china is waging a silent war against india using news apps slideshareWipro Infotech Ltd
Back in February, when I came across an article from Times of India Startups, which says Chinese tech and media companies back news apps in India, where most of the leading News apps are mentioned to…
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
About 30 miles away, a group of young creative professionals — writers, filmmakers, and a chef — are having brunch at one of Mumbai’s many international cafes. They are representative of today’s full-fledged smartphone-based media market. Over shaksouka (a poached-egg dish from North African Jewish cuisine) and masala tea, their conversation flows freely from the Panama Papers to the new Captain America film to the local motion picture investment scene. Everyone at the table is well informed. But when asked if they read newspapers, only one says yes. “I always read news at breakfast — but only peruse the headlines,” she says.
This group is representative of India’s global sophisticates. In media terms, they are digital self-aggregators; they get their information through Twitter, Facebook, and WhatsApp, following links to particular stories on the Times of India, NDTV, or New York Times websites. A few of them regularly scan aggregator apps like Flipboard, Inshorts, or Google News. What they consider “news” is highly varied, is easily shareable, and has an extremely short life span. And they’re reading just about all of it on their mobile phones, connected wherever possible to high-speed Internet service from urban providers.
Meanwhile, rural communities throughout India constitute the largest and fastest-growing media market of all: regional print readers. India is one of the few parts of the world where newspapers enjoy rapid circulation growth. With free delivery, and a business model driven by advertising, newspapers cost only 5 to 10 cents per copy. For people who are largely first- or second-generation literate, the print newspaper is still a mark of status and a newly discovered window on the world. Families buy several papers daily and read them together at breakfast. Commuters read them on trains and buses, and discuss the contents during lunch and tea breaks.
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
World Press Trends: Newspapers Audience Revenue Share Continues to Grow.Vincent Peyrègne
Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Press Trends survey released by the World Association of Newspapers and News Publishers (WAN-IFRA). Newspaper circulation revenue represents 53% of the overall industry revenue, underscoring the continuation of the trend identified last year: that audiences have become publishers’ biggest source of revenue.
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Similar to News in the Times of Digital - Indian Media Trends (20)
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
From energy to financial services and the digital world, in this issue of Insights Brussels - a regular update on key EU policy developments our public affairs experts provide an update on the most relevant legislative initiatives in the pipeline. We remain available to support organisations in understanding and navigating the Brussels arena and the interplay with relevant national policy landscapes.
For real-time updates, follow @MSL_Brussels or reach out to us on Twitter @msl_group.
Transatlantic Personal Data Processing: Complying with the new EU-US Privacy ...MSL
In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protection framework for organisations that transfer EU citizens’ personal data to the US. More than 4,000 organisations are expected to have to adapt their privacy policies and practices accordingly, and sign up to the new statutory requirements.
If the United Kingdom were to leave the European Union, repercussions would be felt across the German economy. The most imminent would be uncertainty. Would a bilateral trade deal between the UK and the EU be in place in time for Brexit? What would it entail?
MSL Germany's public affairs expert Florian Wastl (@flowa12) assesses the implications for Germany in the aftermath of a Brexit vote. For more information connect with our team on Twitter @MSL_Germany.
Work the Switches Before the German Federal ElectionMSL
An era of relative stability in Germany’s political landscape is coming to an end. For some time, traditional party ties have been weakening, especially in Germany’s old eastern states – but increasingly also in the old west.
Our MSLGROUP Germany team is passionate about political communication and see through the fog of Germany’s diverse and de-centralized regulatory and media landscapes. Benefitting from an outstanding close-knit political network, we know what makes German policy-makers tick – offering our clients access to formal and informal decision-making processes.
For more information connect with our team on Twitter @MSL_Germany.
The imminent impeachment of Brazil’s President, Dilmah Rousseff and a spiraling economy are among the many challenges facing Brazil. Our experts from MSLGROUP Andreoli have co-authored a paper that looks ahead to the formation of a new Brazilian government.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
News in the Times of Digital - Indian Media Trends
1. NEWS IN THE TIMES OF DIGITAL
Print v/s Online
more than
5 Mn
TOI/ HT/ Hindu/ Dainik
Jagran/ Dainik Bhaskar/
Amar Ujala/ Hindustan/
Rajasthan Patrika/
Deccan Chronicle
Buzzfeed/
Scoopwhoop
more than
200 Mn
Monthly
Circulation/
Visits
Daily
Circulation/
Visits
Online
more than
1 Mn
Economic Times/ Indian
Express/ DNA/ Navbharat
Times
The Times of India/ Techcrunch/ NDTV/ Economic
Times/ Indian Express/ The Hindu/ DailyHunt/
Flipboard/Inshorts/ Indiatimes/ India.com
more than
100 Mn
more than
500 K
Financial Express/
Business Standard/
Hindu Business Line/
Mint/ Asian Age/
Mid Day
Hindustan Times/ India Today/ Quartz/ Firstpostmore than
50 Mn
-more than
100 K
Live Mint/ Financial Express/ Business Standard/
Huffington Post/ Scroll/Quint/ BGR/ Tech2/ Digit/
Miss Malini/ YourStory/ Logical Indian/ ABPLive/
Zee News/ Aajtak/ Mashable/ AmarUjala/ Deccan
Chronicle
more than
1 Mn
-more than
50 K
The Wire/ DailyO/ Factor Daily/ Inc42/more than
500 K
Top 5 Print - English Readers
7.6 Mn 4.5 Mn 1.6 Mn 1.2 Mn 1 Mn
India Demographics
Approximately half of India’s
1.2 billion people are under
the age of 26, and by 2020, it
is forecast to be the youngest
country in the world, with a
median age of 29.
1.2
Bn
20% of the world’s
working-age population
will live in India by 2025.
20%
250 million people are set to
join India’s workforce by
2030, the offshoot of which
will result in increased
disposable incomes and
conspicuous consumption.
250
Mn
Source: Thomson Reuters
Internet usage in India is soaring. It took 2 decades for the first 200 million
internet users to come online.
200
Mn
Media consumption is moving online - The average consumer spends
3 - 5 hours a day with media
3-5
hrs/day
Mobile devices considered popular means of consuming digital media with
80% people using internet on smart phones compared to 20% using PC or
laptops.
80%
people
Vernacular content is on the rise and is expected to grow from 45% to 60%
45%
to 60%
The number of connected users is estimated to be over 500 million & by 2018 -
a large proportion of Indian internet users will show the following demographic
features:
• They will be older - 40% to 54%
• They will be more rural - 25% to 50% users will be from rural towns and
villages
• They will include more women - 25% to 35% users will be women
500 Mn
by 2018
Source: BCG PerspectivesNote: Figures cited refer to 2013- 2018
The face of the changing Indian consumers
Top 5 Print - Language Readers
16.6 Mn 14.6 Mn 13.8 Mn 8.8 Mn 8.3 Mn
Top 5 Online News Websites Visitors
94.1 Mn 89.7 Mn 51.6 Mn 41.4 Mn 30.4 Mn
Source: IRS 2012-16
Source: SimilarWeb
2. Top key trends for digital consumption
Statistics and data will be a crucial
component of news in 2017, Rise in data
journalism, multi-dimensional
storytelling formats and a surge of
Integrated newsrooms which seamlessly
integrates all the elements of a story that
may be required for digital, social, TV,
Radio print.
25% Surge in vernacular content in 2017
as Smartphone penetration is poised to
grow 10x by 2020. Be prepared to see
the launch of more vernacular based
news apps or aggregators like Daily
Hunt and Khabar Lahariya.
Dynamic listicles -
short-form explanatory
writing using a list as its
structure will gain
prominence.
Real time fact checking
through digital tools, will
be an urgent necessity post
the debate on Fake news in
the US presidential
elections 2016.
Launch of more niche
networks and niche-focused
digital magazines in 2017.
India Trends
Defining today’s audience
Digital: 16-30 yearsAnalogue: above 45 years Analogue+digital: 30-45 years
Source: EY Report
How do we as communications
professionals choose our media mix
Different devices/formats of media consumption used by people across different day
parts, with the size of the circles depicting the time spent during the day part
Different devices/formats
DIGITAL LINEAR
Desktop
20-30%
NewspaperSmartphone
70-75%
Tablet
70-75%
TV
BREAKFAST
COMMUTE
WORK
LUNCH
WORK
COMMUTE
SOFA
BED
Choosing my media mix - structuring the approach is the most important
TARGET
AUDIENCE
CHANNEL
MESSAGE
IDENTIFICATION
Source: EY Report
Personalised content: Use of
smaller screens on personal
devices will fuel ‘personal
escapism’ or watching content
individually, with 45% of all
content consumed expected to be
on the small screen by 2020.
Short form and snackable content
is primarily driving the growth in
consumption of digital media. The
average length of video viewed in
India is less than 20 minutes, with
short form content constituting
62% of all content consumed on
YouTube.
Era of multiple screens. While
television serves as the primary
screen currently, we are entering
an era where all screens will work
seamlessly together.
Rise of rural consumers: Indian
consumers prefer vernacular and
regional language content with
93% of the time spent on videos in
Hindi and other regional
languages.
New over-the-top video offerings
from, Hotstar, Netflix, Amazon
Prime and others are likely to
further fragment the space, and
will further drive mobile viewing.
Social media will also continue to
grow as Snapchat, Facebook,
Twitter and others add new
services.