Gamification and social media will continue to grow in popularity and influence in 2012. Gamification techniques will be applied to more non-game contexts to motivate and engage people. However, effective gamification requires understanding varying user motivations. Social TV will also explode, with new tools allowing greater interaction around TV content. The mobile wallet will rise in popularity for mobile payments. Social, local and mobile marketing will become more intertwined, targeting users with relevant messages based on location and timing.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
This is mandatory reading for marketers, developers, and investors who are interested in the SoLoMo space. I think we’ll look back on The SoLoMo Manifesto as a reference for where social, local, and mobile stood at the start of 2012.”–Mark Evans, Creator of the Geo-Loco and Social-Loco conferences.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Connect with Geoffrey on LinkedIn or follow him on Twitter @djgeoffe
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
This is mandatory reading for marketers, developers, and investors who are interested in the SoLoMo space. I think we’ll look back on The SoLoMo Manifesto as a reference for where social, local, and mobile stood at the start of 2012.”–Mark Evans, Creator of the Geo-Loco and Social-Loco conferences.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Connect with Geoffrey on LinkedIn or follow him on Twitter @djgeoffe
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
12 Prédictions digitales pour 2012 - Millward Brown - Janvier 2012Romain Fonnier
À l’occasion de la nouvelle année, Millward Brown et sa filiale digitale DynamicLogic livrent leurs prédictions pour l’année 2012 à travers 12 tendances digitales :
1. L’essor de la «gamification» et des mécaniques ludiques au service de l’engagement entre marques et publics.
2. L’adoption massive des portefeuilles électroniques et du paiement sans contact intégrés aux terminaux mobiles.
3. La socialisation de la télévision, au travers d'un écosystème mêlant contenus, réseaux sociaux et supports (TV, smartphones, ordinateurs, tablettes).
4. L’invasion des vidéos online dans nos téléviseurs connectés et des modes de consommations adjacents : délinéarisés et à la demande.
5. La mutation «SoLoMo» du marketing : social, local et mobile.
6. L’explosion de la demande et des usages d’applications mobiles, inhérente au taux d’adoption soutenu des smartphones.
7. La progression continue du e-commerce, notamment dans la catégorie des biens de grande consommation.
8. L’avènement du social graph capable d’offrir aux marques des informations riches, croisées et inspirantes.
9. Plus de régulation vis-à-vis du respect de la vie privée des consommateurs, de plus en plus connectés.
10. Le triomphe du partage et de la mesure des échanges de contenus digitaux entre pairs.
11. La consolidation des plateformes d’échanges chinoises de micro-blogging, réseaux sociaux et portails d’information.
12. L’avènement de l’achat d’espace et du médiaplanning en temps réel.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Luckie & Company's Director of Digital Strategy Chris Zobel provides our annual look at digital trends for the new year, including advances in HTML5, cloud-based music and smartphone adoption.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Réseaux Sociaux : Quand le marketing et la DSI partagent leurs expériences. Marie_Estager
La DSI et le marketing font aujourd’hui face à une donne totalement nouvelle. Car utiliser à bon escient les réseaux sociaux requiert un subtil dosage d’expertise technique et de savoir-faire en matière de relation client. via Premium le magazine de CSC
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
1. Top 12 digital predictions for 2012
Millward Brown’s Global Futures Group brings
you the hottest trends for the New Year
12
2012
FOR
2. #01
The idea of gamification is a simple one: to motivate
and engage people by applying game design techniques
and mechanics to non-game situations. Points, level
progression, badges, achievements, power-ups, virtual
currency, quests, puzzles, loss aversion – all of these game
concepts are involved in this growing trend that spans
areas from education and work to keeping fit and green
actions to improved brand experience and loyalty schemes.
While the principle of gamification may be simple, effective
execution is not, as people’s motivations and approaches
vary so widely. The crudest forms of gamification such
as Foursquare-style badges and points-based reward
schemes have been subject to an intense backlash from
marketers and game designers alike. They tell us that this
is not gamification but mere “badgification”—a one-size-
fits-all solution to a far more complex problem.
Right now gamification in marketing is uneasily balanced
between hype and reality. 201
2 will see a lot of great
examples but also a broader understanding of its limits.
Brands that create their own closed-badge systems are
likely to fail, as gamification is inherently social, either by
some element of competition or collaboration between
you and your social network friends and contacts. The true
winner will be the first massive multi-player multi-brand
multi-channel real-life game system, a “World of Purchase-
craft” where you and your friends will combine purchasing
habits to unlock branded benefits.
Perhaps a program like Nectar, in the UK, will be the
pioneer? Soon enough I would unlock my Super Dad
achievement for purchasing Pampers five weeks in a row
(earning me a10% discount for life), get 50 bonus points
each time my friends and I buy Special K in the same week
(worth 50 pence), and level to Master Environmentalist
(giving me access to special green offers from selected
partners) for reducing my car’s weekly mileage while
refuelling at BP.
Jorge Alagon Maarten Peschier
Gamification Unlocked:
Big Brands become even
more playful
3. Many of us take our cell phone everywhere; it never
leaves our side. It goes where we go – to the cinema,
a friend’s place, out to dinner, to the local gym. It’s become
a necessity that we carry with us, just like our wallets.
So what if we combined the two?
Over the years, the way we pay has changed from coins
to paper money to plastic cards. We’re now on the brink
of the next era—mobile payment systems. In 201
2,
we will see the rise of the “Mobile Wallet.”
There are currently several ways to pay on a mobile
phone, but one of the most exciting technology
developments is Near Field Communication (NFC).
NFC enables the transfer of data between two devices
in very close proximity.
Imagine a simple trip to the grocery store. After rummaging
the aisles and filling your basket, you want to check out,
fast. Rather than fumbling with cash or trying to get the
machine to read your damaged magnetic-card-strip,
you simply pull out your phone, tap it on to the payment
reader and you’re ready to go.
What does this mean for brands and marketers? The rise
of mobile payment systems is one of many indications
the mobile phone will become “the hub and center” of
our busy lives. Not only is it a social enabler – bringing us
text, calls, email, and Facebook – it enables practicality.
Payment systems are just the beginning. In a couple of
years we’ll be using phones as identification – license,
passport, office pass - as keys to unlock our car and
apartment, as boarding passes and subway tickets
– all from a simple tap.
For this reason, brands and marketers need to pay
more attention to mobile and continue to leverage
the medium to connect with consumers in a
compelling and meaningful way.
Marie Ng
Just Tap It!
Wide spread adoption
of the mobile wallet
#02
£
Y
$
4. Social tools, technologies and platforms that enable people
to interact with TV programs will explode in 201
2. We will
see innovations that allow people to engage with shows
in ways we haven’t even thought of yet.
To some degree, TV has always been a sociable activity,
whether it’s family and friends gathering to watch a
program or colleagues gathering around the water cooler
at work to discuss last night’s episode. However, with the
explosion of social media, TV will become an even bigger
echo-chamber for interaction and engagement for both
viewers and TV networks.
Throw in a bit of Twitter, a backstage blog, a handful of
hash-tags and an interactive app or two, and you have
all the ingredients to put TV on social steroids. Not only
will social media allow users to interact with TV shows as
they never have before, but TV producers and networks
will use this data for ideas and inspiration.
Will our TV viewing and discovery habits increasingly
be influenced by what our friends are watching, leading
to the rise of the “social program guide”? And with the
emergence of services such as Bluefin Labs/GetGlue,
will traditional TV ratings start to be complemented by
“social ratings”? They could well be, since advertisers
will no doubt be keen to understand how well a show
is travelling beyond the TV viewing audience itself.
David Barrowcliff
“Virtual Togetherness”
TV and Social Media will fuel an
explosion in tools, technologies
platforms for interaction and research
#03
RECIPE
FOR SOCIAL TV
One TV
One backstage blog
A pinch of Twitter
One handful of hash-tags
Two interactive Apps
5. Barring global Armageddon, technological change will continue.
Gadgetry such as smart phones and tablets have brought about
a major shift in media consumption; as they take advantage
of the convergence of enhanced hardware and affordable
broadband, these devices give their users a new lane on the
Internet highway. Video is surely along for the ride.
In 201
2, the consumption of video will begin to take on
evolved forms in new contexts. As the adoption of increasingly
consumer-centric, multi-faceted home entertainment
technology catches on, video that had previously been
consumed online, including YouTube videos, webisodes, and
even professionally curated content by established media
companies will begin to “reverse-migrate” to the living room.
The underlying concept is not exactly new: Slingbox, Roku,
Boxee, Apple TV, and Google TV are all attempting to bridge
the capabilities of the Internet and the sacred living room
experience. However, only a few of these have begun to
scratch the surface of a truly dynamic and immersive
multimedia experience. Major barriers to widespread
adoption remain, including lackluster consumer demand,
powerful incumbent interests, technology compatibilities,
and licensing/content agreements.
It will take a formidable company to shift the massive inertia
that exists, but the convergent forces that are reshaping
personal computing in recent years have already begun to
change the landscape for video too. Apple has succeeded in
changing consumer behavior before and it may just have the
vision, consumer insight, resources, and reputation needed
to complete the push into the living room. Amazon, with its
eye on the future and its massive clout, powering its new
media tablet, also has the potential to grab market share.
As companies like these continue to pursue innovation
toward creating the quintessential multimedia hub,
you can bet that content agreements, distribution
channels, and strategic partnerships are being
created behind the scenes to supply the hardware
and software that consumers will find appealing.
201
2 is just the beginning.
Christopher Bian
Online Video
invades the living room
#04
6. BUY
NOW
The future of mobile marketing will be intertwined
with social and location-based marketing (SoLoMo:
Social Local Mobile). The most successful marketing
messages will combine relevance and location with the
right timing. Today, 28 percent of U.S. mobile phone
owners (55 percent of smartphone owners) rely on their
phones for directions or recommendations that are based
on their current location. These numbers will grow rapidly.
It’s obvious that mobile, by nature, allows brands to
talk to the right people at the right times in the right
places, and brands will start to use the platform more
effectively in the next year.
We will see increased SoLoMo marketing prevail in existing
geo-social apps like Foursquare, Shopkick and Yelp.
Retailers will experiment more with geo-fenced mobile
marketing with companies like Placecast. Social buying
companies like Groupon and Living Social will become
more app-focused and provide push content and alerts
on real-time local deals. Brands will create more of their
own apps that tap into both geo-location services and
social networking. Brands will also continue to increase
the relevance of their messaging in traditional mobile ads
by using more location targeting and embedding social
content and shareability. Improvements in technology and
richer mobile ads will help facilitate these approaches.
We’ll start to see less purely mobile marketing in exchange
for more SoLoMo strategies.
Jennifer Okula
Mobile Marketing
will become more social local
than ever before
#05
7. Growth:
The only App trend that
really matters
#06
6’0”
5’0”
4’0”
3’0”
The usual suspects have already booked their slots at the
top of the app charts and they’re likely to be difficult to
depose. Developers and marketers should look beyond
Apple’s app store if they want to ride the next Angry Bird.
Expect to see cross-media app promotion and clever use
of the social echo chamber to create the next blockbuster.
Sales of the iPhone continue to break records whilst
Android activations accelerate. Every new device sold either
creates a new app or frees up a second hand smart phone
that could be re-cycled into an emerging market. So even
though app usage will consolidate around those at the
top of the charts, there will be a tsunami of demand from
first-time smart phone users exploring their new device.
A rising tide lifts all ships, and in-app ad spend will continue
to explode with the key beneficiaries being the mobile ad
exchanges and enabling platforms.
‘In-App’ ads will also be richer, with increasing
opportunities for video, and a blurring of the boundaries
between mobile, online and TV. At the same time HTML5
will continue to drive down the cost of cross platform
development as well as allowing apps to be downloaded
directly from publishers, freeing them from the restrictions
of iTunes.
Expect to see apps used more consistently across devices;
not just mobiles and tablets but desktops and TVs too.
The app story is by no means over - it is simply moving
up to the next level.
Andy Lees
8. Currently contributing to less than 5% of all consumer
packaged goods (CPG) sales, CPG eCommerce is poised
for continued growth as online grocery shopping becomes
more main stream.
Firstly we are likely to see an increase in paid media
which raises awareness and knowledge about the benefits
of CPG ecommerce, and more CPG ads on shopping
sites such as walmart.com. In addition, CPG brands
will cautiously experiment with using social media to
drum up ecommerce.
“Social commerce” needs to be approached with
caution because fans primarily want to enjoy a genuine
relationship and a sense of community with others like
them. Marketers therefore need to be careful not to tip
the balance of engagement toward marketing. There
is no “dislike” button but if there is too much focus on
selling instead of delivering an experience with the brand,
consumers can vote with their wallets or even worse
negatively influence others in a very fast and powerful way.
We have all seen how quickly bad experiences can morph
into a bad situation for a company, quickly eroding the
equity that has been carefully built up over time.
That said, CPG marketers can and should push the
technological boundaries to deliver the least obtrusive
but most e-commerce vehicles. Social media can be
used to kick start conversations, build awareness and trial;
sampling and couponing have tremendous popularity
within fan pages while sneak previews/special offers can
spur sales for new products online before they even reach
traditional shelves.
Christophe Moerman
Social CPG e-commerce:
Tiptoeing between engagement
and marketing leads us back to
traditional marketing vehicles
#07
9. #08
The Social Graph
will generate meaningful data
for brand measurement
Facebook now definitively owns our social graph. With
over 750 million users (and growing), our real-life social
networks, personal and professional, have been mapped.
Nearly every social platform now takes advantage of
Facebook Connect, to bolster user experience and
adoption and to create more value for the service and
its users. And users constantly generate a stream of data
that gives us a higher level of insight into their habits and
attitudes than we’ve ever had before. This is the age of Big
Data, and brands will grow even more eager capitalize on it.
With the Facebook identity so thoroughly enmeshed
in the development of new applications and platforms,
it facilitates aggregation of that data, while Twitter’s
functionality as an information-sharing platform means
it also captures a wide variety of additional data.
This unified social graph will give rise to new brand value
generation across many categories and many platforms.
Mining those platforms for explicit, implicit, and analytic
consumer data will become a core measurement
approach for brands.
As adoption of social media becomes more widespread in
the general population, marketers will also simultaneously
increase the role of social media in their broader media
mix. Social media will function as a more accurate
barometer of consumer opinion. As consumers react to
the mix of messages in the marketplace, it will become
even more necessary for us, as researchers, to be able
to identify key points of significance within social data
that can serve as surrogates for the larger survey data set.
From there, we will be able to extrapolate more broadly
to measure the impact of that media on a brand.
Anne Czernek
10. Regulators narrow their focus
as consumers pay the real price
for ‘free’ access
#09
With mobile and digital out-of-home allowing for
ubiquitous media engagement and interactions, consumers
will be confronted with the prospect of paying to manage
the way data about their online activities is shared.
Their options might include paying for applications that
will manage their identity information, paying to access
content that would otherwise be free of charge, or they
might simply have to disconnect from networks where
information sharing is the cost of entry.
Most consumers will not accept these options. Therefore,
regulators will need to take a closer look at the actual
conflicts in the marketplace as they continue to define the
permissions paradigm for digital data sharing. While the
model of ad-supported content promotes ever-increasing
data flows worldwide, the detailed digital dossiers on
consumers generated in the process will be a concern.
Chief among monitored practices will be the ability to use
an individual’s digital footprints to assign a commercial
score that can be used to evaluate that individual’s eligibility
for certain products and services. Most developed markets
have rules that either prohibit or control such trading
practices generally; however, framing online data-sharing
practices under traditional terms will prove difficult to do.
This may strain consumers’ trust of brands that are seen
as having used data in a way that consumers would not
have expected or approved.
George Pappachen
11. The arrival of
Seamless Sharing
#10
Social networks have established themselves as an
integral part of today’s online experience. Tomorrow’s
successful social networks will be those that allow users
to overcome barriers that separate them from others;
online traffic will be content-driven, not platform-defined.
We see the beginnings of this trend in the “sharing”
buttons that are on many web pages. It is estimated that
50% of the world’s10,000 largest websites now include
such links, leaving the other half to realize that the real
power of the web is in sharing. While “shareability” is
a relatively new concept, ideas like virality - a natural
consequence of sharing - have been an established
measure of online success for some time.
Providing the necessary conditions for shareability will
become a basic prerequisite for any successful online
outlet; it is in everyone’s interest that sharing is made easy.
The ability to measure shareability will establish itself as
a useful way to determine levels of influence and to
better understand how information travels. Views of
certain content will eventually be measured alongside
its shareable power to determine its impact.
While Google+ will not merge with Facebook anytime
soon, sharing seamlessly to either network (and from
one to the other) is starting and will establish itself sooner
rather than later. Shareability will open up an interesting
opportunity for brands: those that create the most
innovative and engaging pieces of content will ride the
shareable wave and reap the benefits above competition.
Juan Manuel Hernandez
12. The explosive growth in social media has had undoubted
world-wide repercussions, least not in the world’s most
populous country, China. Though Facebook is officially
delisted, social media thrives under the umbrella of local
alternatives like Ren Ren and Kaixin, both overwhelmingly
used by locals. With a keen desire to broadcast and
share opinions, bloggers (over half of Internet users
were purportedly active bloggers according to the China
Network Information Center (CNNIC) in 2009) migrated
towards the user-friendly environment of the Social
Network Sites in which to provide personal musings.
That tide, however, is turning fast- as is ever the case
in China- with the advent of micro-blogging (the most
popular being Sina.com’s Weibo). Weibo is fundamentally
different from Twitter and offers multi-functions that
essentially make it a simplified version of a Social Network
Sites. In China, where recreational time is a premium, this is
critical. Weibo, for instance, offers visual, audio
and video facilities and enough character spaces (1
40) to
give substantive feedback. Layouts are basic, easy to follow
and users can split interfaces into different categories,
themes and threads.
The allure of Social Network Sites is now, from this angle,
statistically on the wane. According to CNNIC, in 20
1
0 the
penetration rate of Social Network Sites amongst Chinese
Internet-goers was 5
1% and in 20
1
1 this has fallen to 47%.
From December 20
1
0 to the end ofJune 20
1
1
, Weibo
usage has grown 200%. Weibo is fast usurping other Social
Network Sites as the place to broadcast. 20
1
2 will bring about
the effects of integration and how to manage consumer
expectations on news, communication and information
sharing. Portals (who want a piece of the action), micro-blogs
and Social Network Sites will converge under one umbrella
to offer users an integrated one-stop shop.
Chris Maier
China will see ‘One Stop Shop’
convergence of micro-blogging,
social networks information portals
#11
13. #12
There will be an increased demand for real-time campaign
insight, fuelling the emergence of intelligent automated
decision-making processes for campaign optimization.
If 201
1 was the year that real-time bidding emerged in Europe and
took hold of online advertising in North America, then 201
2 will be
the year when the impact is felt across the industry. Media buyers
will invest heavily in their demand-side platforms and become
accustomed to responding to real-time analytics. Industry players
such as market researchers and creative agencies will rise to the
challenge laid down by real-time purchasing of media, and create
solutions that can provide a) real-time ad evaluation and b) real-
time creative recalibration.
The nature of real time will permeate online advertising
throughout 201
2, and the successful players will be those who
learn to merge real-time data from media plans with insight,
analytics, and creative evaluation into a holistic approach to
truly optimize their online advertising on the move.
There will be an increased demand for immediate actionable
insight as the time between campaign measurement and
response is reduced. Intelligent demand-side engines that can
collate real-time media plans, brand insight, direct response
analytics, and creative recalibration will emerge and drive decision-
making on the who, what, when, and where of online advertising.
Martin Ash
Online Advertising:
Real-time decision making
takes centre stage