Facebook held its annual F8 developer conference where it outlined its 10-year roadmap. Key announcements included the launch of the Messenger chat bot beta, which allows third-party developers to create chat bots for Messenger. Facebook also showcased early concepts for social virtual reality experiences. The document discusses trends from F8 including the rise of chat bots and conversational commerce on Messenger, as well as immersive experiences through virtual and augmented reality. It provides analysis of Facebook's strategies with Messenger, video, connectivity, artificial intelligence, and its approach to hardware and open platforms.
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Techugo- a top mobile app development company, offers a closer look at the biggest announcements made by Facebook during the F8-2017 developer conference.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
Mobile Developer's Guide To The Galaxy 12th EditionMarco Tabor
The latest edition of the popular free book about mobile technologies, aimed at developers and decision makers alike.
Over 20 experts from the mobile community introduce you to topics like app prototyping, developing Android/ iOS/ Java ME/ BlackBerry and Windows Phone apps, cross-platform development, mobile app analytics, accessibility in mobile apps, LBS, augmented reality, app monetization, app stores and a lot more.
This book has been distributed on barcamps, conferences, industry events and at universities worldwide- over 50,000 hardcopies have been printed until today. It's probably the most up-to-date publication you will find.
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Techugo- a top mobile app development company, offers a closer look at the biggest announcements made by Facebook during the F8-2017 developer conference.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
Mobile Developer's Guide To The Galaxy 12th EditionMarco Tabor
The latest edition of the popular free book about mobile technologies, aimed at developers and decision makers alike.
Over 20 experts from the mobile community introduce you to topics like app prototyping, developing Android/ iOS/ Java ME/ BlackBerry and Windows Phone apps, cross-platform development, mobile app analytics, accessibility in mobile apps, LBS, augmented reality, app monetization, app stores and a lot more.
This book has been distributed on barcamps, conferences, industry events and at universities worldwide- over 50,000 hardcopies have been printed until today. It's probably the most up-to-date publication you will find.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
WeChat’s Next Frontier: Time to Jump on the Augmented Reality (AR) Train?Grégoire THIEBAULT
Download your offline copy now at http://s.31ten.cn/wechatar
====
This document is intended to be used by creatives and digital producers with a minimal understanding of WeChat and Web capability use cases. It supports decision-making regarding potential investments in AR experiences designed for WeChat.
Download your offline copy now at http://s.31ten.cn/wechatar and get updated on the AR actuality in China and Wechat
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
The new era of bots, multi-channel messaging solutions, dynamic routing and a...Nicola Junior Vitto
We are entering a new era where it seems that everything can be managed via chatbots (instead of apps full of “messy” UIs).
Messaging is becoming “liquid”, channels are increasing, for P2P messages SMS are falling down while Whatsapp and other IMs surpassed every other communication channel in history.
What will be a possible future? How can we organize and aggregate everything, solving the complexity and gaining momentum from all the opportunities?
Global Messaging Trends 2 - When are chatbots actually useful?Andrew Schorr
Put aside the hype, and there's a lot to get excited about for the future of chatbots. It's about decreased effort and real intelligence. Keynote address at CHat Shanghai Conference, September 2016.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
WeChat’s Next Frontier: Time to Jump on the Augmented Reality (AR) Train?Grégoire THIEBAULT
Download your offline copy now at http://s.31ten.cn/wechatar
====
This document is intended to be used by creatives and digital producers with a minimal understanding of WeChat and Web capability use cases. It supports decision-making regarding potential investments in AR experiences designed for WeChat.
Download your offline copy now at http://s.31ten.cn/wechatar and get updated on the AR actuality in China and Wechat
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
The new era of bots, multi-channel messaging solutions, dynamic routing and a...Nicola Junior Vitto
We are entering a new era where it seems that everything can be managed via chatbots (instead of apps full of “messy” UIs).
Messaging is becoming “liquid”, channels are increasing, for P2P messages SMS are falling down while Whatsapp and other IMs surpassed every other communication channel in history.
What will be a possible future? How can we organize and aggregate everything, solving the complexity and gaining momentum from all the opportunities?
Global Messaging Trends 2 - When are chatbots actually useful?Andrew Schorr
Put aside the hype, and there's a lot to get excited about for the future of chatbots. It's about decreased effort and real intelligence. Keynote address at CHat Shanghai Conference, September 2016.
The Ultimate Guide on How to Launch Your Own Mobile App!John Andric
To make your business to new heights it is now a must requirement to have a mobile application that represents your business. A mobile help not only helps you to reach new potential customers but also builds an online presence for your brand's image. This step-by-step guide will lead you throughout the journey to make your very own mobile app.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
Average Facebook Page Fan Growth Rates for 7 IndustriesDoug Schumacher
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
2016 F8 Facebook Developer Conference Overview_Innobirds MediaInnobirds Media
메신저의 개인화를 통해 모두에게 공개된 형태의 소셜미디어가
프라이빗한 형태도 함께 가지게 됨. 기업들은 새로운 방법의 소통 방법을 고민할 필요가 있음.
비디오 라이브의 강화로 페이스북 알고리즘이 변할 것으로 예상.
가장 먼저 흥미로운 방식으로 라이브 방송을 하는 브랜드들이 유리할 것.
VR은 여전히 니치 시장이며 앞으로도 꾸준한 도전과 발전이 발생할 것. 마케터들은 퍼스널 VR기기와 프로덕션 기술을 통한 기회를 물색해야 함.
Quote Sharing / Save Button을 통해 페이스북 단일 플랫폼 뿐 아니라 웹에서도 유저들은 페이스북으로 콘텐츠를 유통시킬 것임.
기업은 새로운 웹사이트 트래픽 증가 전략과 함께 어떤 종류의 기사가 많이 저장되는지를 파악하고 분석할 필요가 있음
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
This infographic figues in 'Facebook’s new strategic move: ‘Reactions’ emojis' on our blog http://visionarymarketing.com/en/blog/2016/03/facebooks-new-strategic-move-reactions-emojis/
It explains how Facebook launches new elements to gather more data, study users behaviour, and make even more money.
Overview of the PolSARpro V4.0 software. The open source toolbox for polarime...melaneum
Overview of the PolSARpro V4.0 software. The open source toolbox for polarimetric and interferometric polarimetric SAR data processing
Eric Pottier; IETR UMR CNRS 6164 - University of Rennes 1
Laurent Ferro-Famil; IETR UMR CNRS 6164
Sophie Allain; IETR UMR CNRS 6164
Shane Cloude; AELc
Irena Hajnsek; DLR-HR
Konstantinos Papathanassiou; DLR-HR
Alberto Moreira; DLR-HR
Mark Williams; GeoSAR
Andrea Minchella; ESA-ESRIN
Marco Lavalle; ESA-ESRIN
Yves-Louis Desnos; ESA-ESRIN
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence.
Critical news and insights from Facebook's F8 conference - including updates to Facebook Messenger as business platform and the release of the Parse SDK for connected devices.
*adding English description
This slide is about the overview of a chatbot and a trend of the shift of "messenger as a platform" or "messenger as the new UI".
As Facebook unveiled that they opened their chatbot capability to the public at previous f8, a movement of chatbot (w/ AI) would be gaining traction. aligned with this, what would happen and/or what would impact on existing market.
f8を前にして、facebookの動きが色々と噂されているようだが、メッセンジャー周りの今の動きをまとめてみた。
特にbot x AIや"messenger as a platform"としての動きなど大きな流れに特化。詳細は追々やっていこうと思う。
Social Developers London - Facebook F8 and Twitter Developer comparisonAngus Fox
101 level presentation given at @socdevlon centred on key differences between Twitter and Facebook, and opinion on where to place your bets working on development of apps
"TheFacebook" as a platform exclusively for Harvard students. Its popularity spread rapidly among other Ivy League schools and later expanded to uni.
https://uploadarticle.blogspot.com/2023/06/the-global-advancement-of-facebook.html
eCairn Press Release - February 26, 2010eCairn Inc.
Los Gatos, Calif. Febuary 26 ---eCairn, provider of Conversation™ is excited to announce the launch of Conversation 3.0. "We've been working the last 6 months closely with key customers and partners and are excited to present major UI improvements", said Dominique Lahaix, CEO.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Twitter Moments Launch & What it Means for Brand MarketersTom Edwards
On October 6th, 2015 Twitter launched Moments. This deck provides a comprehensive overview of the user experience, a competitive comparison to Snapchat's Live Stories and looks at the potential benefits for brand marketers who will be able to leverage the sequential storytelling and curation capabilities of Twitter Moments.
This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.
Evolution of Social Media Marketing - Tom EdwardsTom Edwards
This deck takes a trip back in time to review the rise of social media platforms across the globe. Next, is a review of the impact social media trends have had on consumer behavior. Then focus shifts to the evolution of social marketing globally and wraps with a look at the future state of social marketing.
Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020.
We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following presentation is the consolidated and highly visual vision of the future of advertisting in the year 2020.
We will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future.
Presentation Cameos by Drones, Terminators, the Jetson's, Marty McFly, Grumpy Cat and more!!!
Facebook Strategy Shift to Reach & FrequencyTom Edwards
Facebook recently instituted some major changes to their platform that greatly affect marketers. To help you navigate this shift, I have created a white paper that will help substantially.
The overarching point you need to understand is that organic Facebook reach is being reduced dramatically and it will cost you to reach your own audience. Facebook is now less about brand-published content being the sole driver of engagement. You must pay to amplify your content and you must create multiple variations of your content based on targeting different segments of your audience.
How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice.
This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement.
Many examples were featured by Facebook & Twitter teams as best in class.
The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms.
This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising.
Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc...
Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. FACEBOOK F8 2016 OVERVIEW
The Future on Display
I recently attended Facebook’s F8 developer
conference in San Francisco and the event did not
disappoint. Mark and the Facebook team outlined
their approach to a ten year roadmap, launched the
highly anticipated Messenger chat bot beta and
showcased their first concepts of a social virtual
reality experience.
In addition to this POV our team has also written a
comprehensive eBook about the shift from social
media to messaging and the role data, chat bots
and conversational commerce will play for brands.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
Tom Edwards
Chief Digital Officer, Agency
3. 0301
T H E 1 0 Y E A R
R O A D M A P
I M M E R S I V E
E X P E R I E N C E S
02
M E S S E N G E R B E T A
( C H A T B O T S )
5. APPROACH TO PRODUCT LIFECYCLE
01
Facebook’s Approach
Facebook has evolved significantly over
the last ten years. Now Facebook
approaches monetization of platforms
through a single continuum based
approach.
Step 1: Build or acquire technology to
meet a perceived need.
Step 2: Focus on creating viable
products to see what creates scale.
Step 3: Build a 3rd party ecosystem to
support sustainable growth and solidify
a path to monetization.
Key Takeaway
Understanding where a Facebook
technology exists along this continuum
is key to understanding how to create
value today as well as into the future.
6. STAYING POWER
01 The Next Decade
This was the 10 year roadmap
presented at F8. It follows the lifecycle
continuum approach outlined in the
previous slide.
Facebook proper is the most mature
and has a thriving 3rd party ecosystem
as well as a sustainable monetization
model.
Messenger has been identified as the
next ecosystem with powerful tools
that were released at F8 2016 to drive
conversational commerce and a new
approach to replacing apps..
VR, Connectivity and AI represent the
near future for Facebook and Social VR
will be a key area to watch.
Key Takeaway
Developing strategies that capitalize
on creating value today while
experimenting for the future is key
7. FACEBOOK PROPER
01
Big Blue
While most of the announcements were tied
to Messenger, VR & AI, Facebook proper still
made an appearance.
Account kit was launched which provides
more flexibility to social login by eliminating
user passwords and simply relying on tokens
tied to the users mobile number
Facebook also launched instant articles to all
publishers as well as extending the Save to
Facebook button to 3rd parties.
Key Takeaway
Many of the announcements for Facebook
proper were tied to extending the reach of
the platform, streamlining the login
experience and reducing load time for
content.
With over a billon users and a highly
sophisticated advertising platform Facebook
proper is not going anywhere in the near
future.
8. VIDEO
01
Massive Shift
Facebook’s mantra of reach, reaction &
resonance extends to their video offerings for
both Facebook & Instagram. Over 75% of
Facebook video views come from mobile.
Facebook is focused on connecting behavior with
content and their approach to video is focused on
being contextually relevant through affinity &
behavioral targeting vs. being a destination for
video content.
During F8 it was announced that Facebook Live
API’s would now be open to be integrated by 3rd
parties as well as tools to protect makers from
Freebooting of their content which has been a
key issue keeping some creators from leveraging
the platform on behalf of brands.
Points to Consider
Facebook is heavily focused on video as a staple
of the next few years. This includes 360 degree
video support, dynamic streaming of VR content
and more API’s to support further integration.
9. MESSENGER
Connect Through Conversation
With 900M users and over 1 billion
messages sent per month, Facebook felt
that Messenger has progressed through
their approach of technology, product
and now has hit the inflection point of
scale to build out an ecosystem to solidify
and sustain Messenger as the go to
application.
The key is that Messenger will support
one bot to many pages. This makes it
easy to seamlessly connect brands or
services in a portfolio to create
compelling and unique experiences that
are 1:1.
Key Takeaways
Since Facebook does not own the mobile
hardware or the operating system, they
are positioning Messenger threads as a
replacement for native apps.
01
10. CONNECTIVITY
01
Connectivity for All
Facebook’s mission is connect everyone on
the planet in the next 5-10 years.
Facebook is very focused on creating new
forms of connectivity. Whether it is beaming
internet access down from solar powered
aircraft and satellites or developing new
antenna to increase speed in urban areas to
decrease data costs.
Facebook is investing in hardware and
programs like the Open Compute Project and
focused on how to bring 5G connectivity
forward.
Key Takeaway
Connectivity is currency in the attention
economy and Facebook understands that
they have the opportunity to solidify their
position globally as well as have access to
new sets of data and behaviors to further
refine and enhance their existing offerings.
11. ARTIFICIAL INTELLIGENCE
01
AI Everywhere
Facebook states that artificial
intelligence is better than people at
perception.
Facebook is focused on advancing
artificial intelligence for the purpose
aligning relevant content, assisting our
daily lives, filtering spam, supporting
new forms of accessibility for disabled
individuals and powering new service
offerings such as indexing key moments
with friends in videos.
Key Takeaway
AI tools will be key to advancing
products and technologies into
ecosystems. We are seeing it in action
with Messenger and chat bots. The
engine that supports M is now the basis
to support the build out of
conversational bots.
12. VIRTUAL & AUGMENTED REALITY
01
Next Evolution of Computing
Facebook states that virtual reality is the next
evolution of computing and is heavily invested
in the hardware and experiences that will
comprise aligning technology with presence.
During F8 Facebook outlined a path forward
for active VR experiences, demonstrated social
VR concepts for the first time publically and
identified augmented reality as a viable
disruptor for the first time as to date all the
conversation has been about VR experiences.
Key Takeaway
Virtual Reality experiences are coming and the
key will be empowering consumers to create
their own immersive experiences.
Facebook’s long term goal is to create
completely virtual experiences that recreate
the physical world. For now wave 1 will be
avatar based.
13. HARDWARE & OPEN PLATFORMS
01
Open Approach
Open API’s and ecosystems are how
Facebook plan to remain relevant but
there is a third key pillar to the strategy
and that is the development of hardware.
From the Oculus Rift, Solar powered
planes, 360 degree camera rigs and
rethinking urban connectivity through new
forms of antennas.
The launch of Surround 360 and the
subsequent open aspect of sharing the
design, Facebook is looking to ease the
process to create immersive experiences.
Key Takeaway
Facebook understands that in order for
new immersive technology to be adopted
it needs to be easy to create for the
medium.
15. WHY MESSENGER?
Connect Through Conversation
One of the core benefits of Messenger bots
vs. native apps is one build applies to all
platforms.
Messenger will also support one bot to
many pages. This makes it easy to
seamlessly connect brands or services in a
portfolio to create compelling and unique
experiences that are 1:1.
Finally by focusing on a conversational
interface vs. a command line approach,
Facebook is enabling a cleaner user
experience that is focused on bringing the
content directly to the user vs. the user
having to search for it.
Key Takeaways
Since Facebook does not own the mobile
hardware or the operating system, they are
positioning Messenger threads as a
replacement for native apps.
02
16. CONVERSATIONAL COMMERCE
Connect Through Conversation
One of the biggest announcements at F8
was the launch of the Messenger
Platform Beta that introduced new API’s
that allow 3rd parties to create
conversational bots as well as additional
points to integrate commerce into
conversation.
Facebook is also experimenting with
integrating Messenger with Apple &
Samsung Pay to offer physical checkout
in retail settings bypassing credit card
terminals.
Key Takeaways
This approach is instant, interactive,
proactive and personal and will create a
new form of commerce that is
contextually relevant and easy to
facilitate within the Messenger
application and integrates with a brands
existing e-commerce presence.
02
17. SEND & RECEIVE API
How It Works
Facebook’s chat bots are built on the
Send/Receive API that allows automated
messages from systems and bots or a
hybrid of system & humans.
Bots can engage via text, images or
through a set of structured templates such
as a carousel that can house multiple cards
such as products, elements of conversation
or as a delivery card for an existing API
such as weather or location.
Key Takeaways
It is key to begin thinking about an
approach to what a conversational user
experience could look like for your brand.
The tools exist to facilitate new ways to
connect, provide utility or entertain
through Messenger.
02
18. WIT.AI
Building in Conversation
Wit.AI is the bot engine that has been the
foundation of Facebook’s M artificial intelligence
experience.
Wit.AI is built on top of the Send/Receive API.
At the launch of the beta at F8 it’s possible to
leverage both (Send/Receive API + Wit.AI) to create
fully conversational bots.
An example in action is the Poncho bot. Scan the
code (bottom left) in Messenger to launch Poncho.
(SettingsàProfileàScan Code)
Key Takeaways
Wit.AI is the interface to “teach your bot” how to
have a conversation. With a wealth of API’s that are
pre-existing, it makes it easier to add additional
services such as location into the conversation to
create additional relevance with a user.
It’s purpose is to support conversational context and
predict the next action to satisfy the user.
02
19. DISCOVERY
Discovering New Ways to Connect
Optimizing discovery of messenger
experiences is a critical component to
adoption by both consumers and businesses.
Messenger experiences can be discovered
directly through Messenger search as well as
Message Buttons that link directly into the
Messenger experience.
These can connect from a web site and pass
context from what the user was interacting with
seamlessly into Messenger.
Messenger can also connect to existing
identity systems through checkout plugins.
Key Takeaways
It is important to not only consider your
content and decision tree approach to a
conversational user experience but ensuring
that you are leveraging all of the tools available
to create new points of discovery with
consumers.
02
20. PROMOTION
Scan Away
Messenger now boasts scannable codes,
usernames, links, enhanced search and
social sharing plugins that seamlessly
connect physical and digital entry points
into the Messenger experiences.
Facebook is also offering customer
matching from SMS lists or customer phone
numbers to match customers to their
messenger user via phone numbers for a
one time $99 fee.
Key Takeaways
With 50M businesses on Facebook and the
ability to match consumers based on SMS
Facebook is providing a quick and easy
connection customers to experiences and
bots.
Codes & links will be a key driver to shift
behavior from Page posts only to leveraging
Messenger as a central element of customer
interaction.
02
21. ADVERTISING
No Ads Today
Since this is a Beta launch advertising is
actually in the alpha phase of testing.
Currently Facebook is testing what
sponsored messages can potentially look
like in the platform.
We have also closely followed the reach and
impact of mini-games, emoji activations and
other immersive experiences that can
potentially created within Messenger.
Key Takeaways
Other platforms such as WeChat, Kik, LINE
and others have developed approaches to
advertising and enabling brands and we
fully expect Facebook to roll-out a
comprehensive.
For now the role of Messenger is to have/
create organic, personal experiences that
either enhance a product or service or as a
delivery mechanism for branded content.
02
22. Epsilon eBook
Deeper Insight
Our team was well aware that Facebook was
launching 3rd party chat bot API’s prior to the event
and we maximized the time to create a
comprehensive eBook that dives into proprietary
research about the consumer shift from social media
to social messaging as well as how chat bots can
become the new apps.
The eBook also looks into the role that data can play
in the new messaging ecosystem as well as overviews
and user feedback of some of the top messaging
platforms and finally a number of use cases for how
Messaging apps can support existing CRM strategies,
discovery and what conversational advertising will
look like in the near future.
Key Takeaways
Please take a moment & download our eBook today.
http://bit.ly/1MsF14A
Additional questions please reach out to
Tom.Edwards@Epsilon.com or simply scan the code
on this page and send a message.
02
24. VIRTUAL & AUGMENTED REALITY
03
Next Evolution of Computing
Facebook states that virtual reality is the next
evolution of computing and is heavily invested
in the hardware and experiences that will
comprise aligning technology with presence.
During F8 Facebook outlined a path forward
for active VR experiences, demonstrated social
VR concepts for the first time publically and
identified augmented reality as a viable
disruptor for the first time as to date all the
conversation has been about VR experiences.
Key Takeaway
Virtual Reality experiences are coming and the
key will be empowering consumers to create
their own immersive experiences.
Facebook’s long term goal is to create
completely virtual experiences that recreate
the physical world. For now wave 1 will be
avatar based.
25. PASSIVE TO ACTIVE
03
Controlled Immersion
As virtual reality hits the consumer market in 2016,
having the ability to refine the experience will be key.
Moving from passive to active viewing is one of the
primary goals of VR experience creators.
The key to active VR engagement will be based on
additional motion sensors that allow depth based
interaction in the experience.
At F8 Facebook announced Touch which is their
peripheral for the Rift that will allow interaction. The
touch is very similar to the recently released HTC
Vive.
Key Takeaways
As more brand marketers begin to experiment with
virtual reality, it is important to realize that the
experience should go beyond simply consuming
content and strive to provide interactivity.
26. GEAR VR
03 Entry Level VR
The Gear VR has been all over industry trade shows
this year. From CES, Mobile World Congress to
Samsung’s street activations with the Gear VR.
Over 2 million hours of immersive video content has
been viewed on the Gear VR and over 200 apps are
now available.
Facebook views the Gear VR as the premier light VR
experience, claiming superiority over Google
cardboard and other phone based VR viewers.
Key Takeaway
The key to creating compelling Virtual Reality
experiences starts with understanding which type of
experience will resonate with your audience.
Will it be a CGI Real-Time Game Engine Render or
will it be a form of pre-rendered 360 degree video or
static photography.
27. SOCIAL VR – EXPERIMENTS
03
Virtual Reality is Social?
One of the big surprises from the conference occurred
during the Day 2 keynote when the first social VR
concepts were unveiled at F8.
The initial experiences were rudimentary and
integrated 360 degree static imagery to teleport the
users to various locations as well as avatars that
represented something you would expect to see on a
Wii.
The initial demo focused on the ability to create and
share virtual reality content on a users wall.
Key Takeaway
Even though wave 1 will be heavily avatar driven
Facebook made it very clear that VR has the potential
to be the most social platform.
It will be important to monitor how social VR
experiments progress and the role that brands can play
to further empower consumers.
28. SOCIAL VR – FUTURE
03 Achieving Social Presence
Facebook’s goal with Virtual Reality is to
ultimately achieve social presence in VR. This
would include replicating real world social
interactions and claim this would be a
transformative achievement.
The key to the future of social VR will come
down to having the ability to capture motion in
subtle ways and have them manifest into lifelike
avatars and incorporate an element of social
prediction.
Social prediction is based on non-verbal
gestures such as walking up and extending a
hand to a stranger
Key Takeaway
Facebook understands that this is a lofty goal
and many barriers exist but they are committed
to recreating social experiences in VR.
29. VIRTUAL & AUGMENTED REALITY
03
Mixed Reality
Holographic computing, sometimes called mixed reality, is
a form of augmented reality (AR) where users can spatially
interact with digital overlays. A recent forecast from Citi
analysts highlighted the future of the VR/AR industry, and
their view is that AR technologies will be most likely to
disrupt major digital markets.
During F8 Facebook made their first public statements
about mixed reality solutions during the initial keynote.
Mark Zuckerberg outlined how normal glasses may be the
form factor to unlock mixed reality solutions.
He also outlined how many physical objects of today like
the TV for displaying images will actually be $1 apps in an
AR app store.
Key Takeaways
The potential application for brand marketers is incredibly
exciting as AR represents a blank canvas against the
physical world. Epsilon is part of the wave 1 group of
developers working with Microsoft’s Hololens Mixed
reality device and will be bringing mixed reality solutions
to our clients as the platforms evolve.
30. T H A N K Y O U . Q U E S T I O N S A B O U T F 8 2 0 1 6 ?
C O N T A C T T O M E D W A R D S , C H I E F D I G I T A L O F F I C E R , A G E N C Y
E - M A I L : T O M . E D W A R D S @ E P S I L O N . C O M