This document discusses strategies for securing prime mobile real estate on users' lock screens. It introduces Urban Airship, which helps brands build mobile relationships through notifications, and Yo, a messaging app that allows communication through a single word. Attendees will learn how notifications improve app engagement and retention, how Urban Airship integrates campaigns into mobile apps, and how Yo is accessing the lock screen to start conversations.
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
On April 13, GreenTomato attended Biz@Smartphone & Tablet Conference 2011 organized by WTIA. We shared our excitement towards TalkBox’s performance to the audience.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.
Ray Pun, Mobile & Strategic Marketing Leader of Adobe session at the Seattle Interactive Conference 2014.
In a world where 154,000 apps are downloaded every minute, with 90% of them free, how do marketers get the most value and revenue out of consumers’ fingertips? Whether helping someone find a service center in the vicinity or taking advantage of a retail promotion nearby, location-based targeting is the most effective yet untapped opportunity for marketers to get customers engaged and primed to take action while in motion.
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
On April 13, GreenTomato attended Biz@Smartphone & Tablet Conference 2011 organized by WTIA. We shared our excitement towards TalkBox’s performance to the audience.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Over the past few years, we've seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States.
Yik Yak is arguably the hottest social network platform to take over high school and college campuses, boasting 1.7 million monthly users. Essentially an anonymous virtual bulletin board, those logged into Yik Yak can read the yaks of anyone within a 1.5 radius of them.
Learn more about the platform and the implications for brands in this presentation.
Size Doesn't Matter: Small Screens of the Future & Other Mobile TrendsOgilvy Consulting
We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered.
As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user.
This webinar, with guest presenter Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket, explores:
- The intersection of brands and consumers’ mobile lifestyles
- How contextual and “in the moment” interactions are happening via notifications, widgets and wearables
- How you can take advantage of streamlined interactions designed for the phone, the watch and screen-less wearables
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
MSLGROUP report on mobile trends for 2011 discusses trends for the year including: Facebook acquisition of Shazam, mobile advertising, mobile social media and augmented reality.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Over the past few years, we've seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States.
Yik Yak is arguably the hottest social network platform to take over high school and college campuses, boasting 1.7 million monthly users. Essentially an anonymous virtual bulletin board, those logged into Yik Yak can read the yaks of anyone within a 1.5 radius of them.
Learn more about the platform and the implications for brands in this presentation.
Size Doesn't Matter: Small Screens of the Future & Other Mobile TrendsOgilvy Consulting
We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered.
As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user.
This webinar, with guest presenter Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket, explores:
- The intersection of brands and consumers’ mobile lifestyles
- How contextual and “in the moment” interactions are happening via notifications, widgets and wearables
- How you can take advantage of streamlined interactions designed for the phone, the watch and screen-less wearables
Content is one of those things that you hear banded around a lot. Nowadays, much of it is distributed via social, including video, animation, images, infographics, and the list goes on.
Developing a method for approaching content planning, production, distribution, and optimization is critical for every brand. This presentation introduces Content NOW, a three-part process designed to drive results through content, and discusses:
- How content tripled six figure sales targets for one client
- How content production techniques are increasing in store footfall
- How content created one of the largest increase in brand love score since records began
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Snapchat pay for replay and lenses: why should brands care?Ogilvy Consulting
Snapchat have launched a 'Pay to Replay' option to US users and lenses for selfies.
Find out what these features are, why brands should use it, and how to get started.
A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.
An overview of the social and digital landscape in China.
There are around 600 million Internet users in China; this makes it the largest Internet market in the world.
Chinese internet users, including important audiences for UKVI, are turning to one another for new ideas and fresh information. Social media provides a platform for these conversations, through bulletin board systems (BBS), blogs, WIKIs, Q&A platforms, microblogs, and social networks. These slides provide a look at China's social media equivalents.
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
The digital space gives us an opportunity to explore and experiment without any limitations – literally anything we dream of can manifest right in front of us with just a few clicks. GIFs and cinemagraphs are one way we’re pushing these limits, altering the way we communicate with one another in cyberspace.
Here's a look at both and comparison of when, why, and how you use each.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
EU Referendum: Brexit and the Implications for BrandsOgilvy Consulting
No political question has captivated businesses in the same way as the British referendum on European Union membership (aka Brexit).
In this deck, two Ogilvy politicos to dive into the referendum, implications of a potential #brexit, and to advise on communicating around the outcome.
Mathew Shearman, Senior Account Manager at Ogilvy Healthworld London and James Stewart, Associate Director at Ogilvy Public Relations London cover:
- Perspectives on the challenges facing clients
- Recommend Brexit priorities for businesses and Leaders
- Deep-dive on implications for the pharmaceutical industry
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
November's 140 characters you have to rememberWAX Interactive
Or should we say 280 since @Twitter has doubled the max number of #characters allowed in one tweet. Enjoy some unmissable social media figures and trends.
V1 Technologies is rated amongst the top of the line Website design and developers and Mobile App developers globally. The manifestation of which is the large pool of happy and satisfied clients from a wide variety of business backgrounds, across all time zones.
Similar to Prime Mobile Real Estate: Securing Your Place on the Lock Screen (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
2. Hello!
Martin Lange
Global Consulting Partner,
Digital Innovation Practice
OgilvyRED
@macaccess
Brent Hieggelke
Chief Mobile Evangelist
Urban Airship
@bhieggelke
Danny Hakimian
Director of Marketing
Yo
Peter Fasano
Senior Vice President
Social@Ogilvy
@pfasano
Seth Greenberg
Creative Strategist
OgilvyOne
@Seth_Greenberg
3. Agenda
• What is the lock screen?
• Building mobile relationships with Urban Airship
• Starting the conversation with Yo
• How can you get involved?
4. The Lock Screen
A visual interface which is available before the user has activated the full
functionality of the device, a.k.a. PRIME MOBILE REAL ESTATE
17. App: Electronics
Message: Your order #67522 shipped & arrives today. Would you like a
delivery alert?
Button: Alert me
And the battle is moving to a new screen
21. WHAT IS Yo
Access to the lock-screen of a smartphone
3,500,000 downloads (through 8 months)
More than 150,000,000 Yo’s sent
Already reached #1 in iTunes app store
BREAKING
NEWS
TOP
DEALS
REAL-TIME
INFO
SPECIAL
OFFERS LOCAL
NOTIFICATIONS
FUN DAILY
NEWS
22. Yo IN THE PRESS
A popular mobile app simplifies text messaging by reducing all communication to the word
"Yo."
Yo App Is Actually Really Useful”
“An App Like Yo Could Turn Out to Be Bigger Than Twitter”
“The app is strangely compelling, and is winning fans in design-savvy tech companies”
Messaging App Gets People Talking With One Word: Yo”
“I’ve Seen The Future Of Phones, and it looks a lot like Yo”
31. Ques:ons?
Martin Lange
Global Consulting Partner,
Digital Innovation Practice
OgilvyRED
@macaccess
Brent Hieggelke
Chief Mobile Evangelist
Urban Airship
@bhieggelke
Danny Hakimian
Director of Marketing
Yo
Peter Fasano
Senior Vice President
Social@Ogilvy
@pfasano
Seth Greenberg
Creative Strategist
OgilvyOne
@Seth_Greenberg