New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
More DISRUPTION on https://www.techingrocery.com/
'Dried vegetables, protein-rich yogurt, burger without beef. These products are not only the core of organic shops, they become alternatives increasingly popular with consumers who aspire to a generally healthier diet … even if sugary is still a venial sin assumed. Overview of these food trends observed in Europe with Innova Market and Nielsen insights.
More DISRUPTION on https://www.techingrocery.com/
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
More DISRUPTION on https://www.techingrocery.com/
'Dried vegetables, protein-rich yogurt, burger without beef. These products are not only the core of organic shops, they become alternatives increasingly popular with consumers who aspire to a generally healthier diet … even if sugary is still a venial sin assumed. Overview of these food trends observed in Europe with Innova Market and Nielsen insights.
More DISRUPTION on https://www.techingrocery.com/
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Food waste initiatives have become increasingly popular amongst major food retailers and foodservice operators in recent years. With the backing of celebrities such as Jamie Oliver, leading retailers and manufacturers signed a commitment to reduce food waste by 20% by 2025 in March 2016. him! explores the shopper attitudes around the topic.
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
2. MSL: A Food, Beverage & Agriculture
Communications Leader
• Representing leaders in branded and commodity foods
• More than 100 specialists in North America
• Global reach with regional sector leads
• Culinary Content Studio at the center
• Attend more than a dozen major food conferences annually
• Networked with wide ranging food influencers
2018 FOOD TRENDS FORECAST JANUARY 2018
3. PAGE 3
About Our Forecast
• Shared annually since 2012
• Subjective by nature but founded on our
extensive exposure to industry data and
countless conversations with industry figures
• Focused on major, economically relevant food
and beverage movements
• Not fads or early-stage movements, despite
their potential to break out
• Focused on North America, but potentially
relevant in global markets
• Intended not as prescription but to spark
insights with potential marketplace impact
2018 FOOD TRENDS FORECAST JANUARY 2018
4. PAGE 4
Other Noteworthy Thought Leadership
FUTURE OF FOOD COMMUNICATIONS FOOD SHOPPING IN AMERICA COPING WITH THE AMAZON FACTOR
2018 FOOD TRENDS FORECAST JANUARY 2018
6. PAGE 6
01
PAGE 6
Clean Packaging
With consumers chasing “clean label”
foods, look for packaging to get a lot
cleaner, too. White and transparent
packages will declare: “I have nothing to
hide.” Simple and sincere is the new,
pricey premium. Meanwhile, clever
easy-open and single-serve packages
will further raise the bar on easy eating.
2018 FOOD TRENDS FORECAST JANUARY 2018
7. 2018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Decline of consumer trust in food
companies
• Consumer skepticism over claims and their
focus on ingredients
• Widely varied consumer interests
• In-store consumer access to reviews and
information
• Guidance from health and social influencers
• Chance to stand out amidst retail clutter
• Impact of graphics in e-commerce and on
small screens
PAGE 6
11. PAGE 11
Opportunities
for Marketers
• Decluttering for shelf appeal and brand
recognition/recollection
• Visual storytelling, not just product depiction
• Established icons for easy reading
• Just-the-facts callouts that matter to consumers
Sourcing (e.g., organic)
Selected nutrition facts
2018 FOOD TRENDS FORECAST JANUARY 2018
12. PAGE 12
02
PAGE 12
Plant Milks & Butchery
With animal and plant proteins now
on nearly equal footing, funny things
happen. “Butchers” carve up winter
squash with the finesse once
reserved for lamb chops. Seeds and
nuts of all kinds are “milked” for
non-dairy beverages. And whole
plants are juiced so no nutrition is
left behind. How about a vegan
“chophouse” for dinner?
2018 FOOD TRENDS FORECAST JANUARY 2018
13. PAGE 132018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Rising interest in plant-based diets
• Ready-to-cook convenience
• Instagramability and hunger for variety and
novelty
• Center-of-plate appeal
• Easy substitution for animal proteins and
glutinous grains in recipes and applications
• Added-value improves retail margins and
movement of produce
• Application in global cuisines
16. PAGE 16
Opportunities
for Marketers
2018 FOOD TRENDS FORECAST JANUARY 2018
• CPG brands: Craft and picture recipes using with
popular veggie “cuts”
• Retailers: Add convenience with eye-catching,
easy prepped fruit and veggies slices, both grab-and-go
and custom butchered
• Foodservice: Move veggie “steaks” to center of plate;
add flair to sides
• Commodities: Get creative with preparation tips and tools;
coach retailers on merchandising opportunities
• Promotion: Tool giveaways with purchase, and as contest prizes
• Social Media: Teach and inspire with new techniques
17. PAGE 17
03
PAGE 17
Instant Gratification
Convenience will reach new heights
as delivery puts any kind of food
experience within easy grasp. Even
“fast food” will feel laborious with
ready-to-eat-now foods on offer at
retailers of all kinds. Even cooking
from scratch is now a paint-by-color
experience. Food and beverage
products and delivery concepts will
sprint to keep up.
2018 FOOD TRENDS FORECAST JANUARY 2018
18. PAGE 182018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Screen time leaving us time starved, dependent on
easy, one-handed meals
• Delivery gold rush keeps raising the bar on
convenience
• Entrepreneurs peppering consumers with offers;
consumers glad to try for free or discounts
• Grocery perimeters swelling with ready-to-eat foods
• Highly mobile Millennials want food and drink
options whenever, wherever
• Hunger for variety and experience far outpacing
cooking skills
• Shrinking apartments and kitchens leave many
consumers with limited pantry space
20. PAGE 202018 FOOD TRENDS FORECAST JANUARY 2018
MARKETPLACE
EXAMPLE
21. PAGE 212018 FOOD TRENDS FORECAST JANUARY 2018
MARKETPLACE
EXAMPLE
22. PAGE 22
Opportunities
for Marketers
• Promote “speed to mouth” benefits where
operations allow
• Experiment with multiple delivery and meal services
– not all will survive and some will better match your
consumer’s preferences
• Work with retailers to move to the perimeter and into
“fresh” cases
• Share pairing ideas with prepared and delivered meals
2018 FOOD TRENDS FORECAST JANUARY 2018
23. PAGE 23
04
PAGE 23
Regional Artisan Dairy
Dairy products, like wines, have a
terroir. Local grass and local cultures
will make us newly fascinated with
this ancient food. Usually in full-fat
versions that feel revelatory after
decades of fat deprivation.
2018 FOOD TRENDS FORECAST JANUARY 2018
24. PAGE 242018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Consumers returning to long-feared fat, and
many will favor the flavor
• Reevaluation of saturated fats, while still
controversial, is waiving a green flag
• New awareness of the microbiome reinforces
the appeal of cultured dairy
• Our flaming love affair with Greek yogurt set off
a search for the next big thing
• Artisan cheeses present endless opportunities
for discovery, sharing, and entertaining
conversation – much like wine
• Consumers and chefs seeking authenticity in
global dishes
28. PAGE 28
Opportunities
for Marketers
• Use storytelling to emphasize regional origins and
terroir of dairy products
• Highlight artisanal and regional dairy in recipes,
menus and serving suggestions
• Find a place for your products on cheese platters – an
easy way to promote sampling
• Restaurants can demonstrate their authenticity by
using characteristic cheeses in global cuisines
• Draw in consumers who experience or fear lactose-
intolerance with cheeses naturally low in lactose
• Help match consumers with yogurts offering the
qualities they favor
2018 FOOD TRENDS FORECAST JANUARY 2018
29. PAGE 29
05
PAGE 29
Retail Experimentation
Panicked food marketers will react to
Amazon’s expansionism by getting really
creative. Expect them to try anything
and everything to defend their turf:
Amazing deals, dazzling in-store
experiences, a variety of meal kits, and
more premium private label products.
Consumers will have the upper hand in
this buyer’s market.
2018 FOOD TRENDS FORECAST JANUARY 2018
30. PAGE 302018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Amazon’s acquisition of Whole Foods has
implications for a wide swath of the food
industry: retail, delivery, foodservice, meal
kits, etc.
• Meal kit makers now number in the dozens,
and retailers have moved to match their offers
• 3X growth in the premium products sections
has the sector innovating to compete
aggressively for premium buyers
• Smaller and esoteric brands are finding favor
for their novelty and exclusivity
• Mobility challenges in urban areas and the
anticipation of autonomous vehicles has the
sector positioning for future relevance
31. PAGE 312018 FOOD TRENDS FORECAST DECEMBER 2017
MARKETPLACE
EXAMPLE
2018 FOOD TRENDS FORECAST JANUARY 2018
34. PAGE 34
Opportunities
for Marketers
• Benefit from e-tailing’s ability to deliver timely
understanding and access to your consumers as well
as rapid testing of innovations
• Work with retailers to elevate both their in-store and
e-commerce experiences
• Keep innovating and brand building to stay ahead of
private label
• Better link social media and sales-driving promotion
• Speed product innovation or risk obsolescence
2018 FOOD TRENDS FORECAST JANUARY 2018
35. PAGE 35
06
PAGE 35
Ultra-personalization
Consumers believe their nutrition needs are
unique, and food makers are keen to meet
them, no matter how esoteric. Picture
dinner parties with each guest served their
custom dish, and products built to order for
your genetics, allergies, food philosophies.
Data management and artificial intelligence
make it a piece of cake.
2018 FOOD TRENDS FORECAST JANUARY 2018
36. PAGE 362018 FOOD TRENDS FORECAST JANUARY 2018
Key Drivers
• Advice from social influencers and the
rising availability of personal health metrics
• Technology making it possible for
consumers to express, and industry to
anticipate, individual needs
• In a globally connected world, personal
needs and preferences are a sign of an
individual’s distinction and “specialness”
• The rise in solo dining and snacking are
making the “common table” an increasingly
rare occasion
• Interconnectivity giving rise to special-
needs communities
39. PAGE 39
Opportunities
for Marketers
• Treat every consumer’s needs as unique and offer a
partnership as they decide now best to meet their needs
• Share recipes, menu items and good ideas that are highly
customizable
• Provide a high level of transparency on ingredients and
sourcing to avoid unnecessary consumer rejection
• Compose and promote products for their ability to reach
large groups of micro-constituencies
• Anticipate the impact of DNA test-driven nutrition
recommendations
2018 FOOD TRENDS FORECAST JANUARY 2018