SlideShare a Scribd company logo
Vivek Sharma
Co-Founder & CEO
What does
Movable Ink do?
We breathe life
 into email.
Regular Email
Macy’s
Hmm...
We can do better.
Build emails that are
social, localY, and real-
Real-Time Email
Retail
Retail
             Live
         Countdown
          Clocks for
         timed offers
         & holiday or
           seasonal
         promotions.
Retail
                           Live
                       Countdown
                        Clocks for
                       timed offers
                       & holiday or
Drive Foot               seasonal
Traffic with            promotions.
Local maps
 displaying
stores near
  the user.
Retail
                             Live
                         Countdown
                          Clocks for
                         timed offers
                         & holiday or
 Drive Foot                seasonal
 Traffic with             promotions.
 Local maps
  displaying
 stores near
   the user.




Create a true
   sense of
urgency with
Live In-Store
  inventory.
Retail
                             Live
                         Countdown
                          Clocks for
                         timed offers
                         & holiday or
 Drive Foot                seasonal
 Traffic with             promotions.
 Local maps
  displaying
 stores near
   the user.




                            Increase
                         engagement
Create a true                  with
   sense of               customers
urgency with                through
Live In-Store                 social
  inventory.               influence
Daily Deal


  Test several                 Test performance
    creative                    of button style,
   variations.                  color, copy, and
 Optimize for                    call-to-action.
  highest click
 through rate.
                                  Use real-time
                               elements like time
                                  left in deal to
                                 create a sense
                                    of urgency.

Persuade using
  social proof.
Friends of mine
  have bought
 the same deal.
Events




                      Show RSVPs
                      in real-time




  Latest
comments
updated on
 re-opens
World Premiere:
Live Streaming Emails
App Gallery

Real-Time Content      Real-Time Ads


Countdown Timer        Creative Optimization

Local Maps             Geo-Targeting


Mobile Optimization    Device Targeting

Dynamic Promotions     Inventory Filtering

Facebook       RSVPs   Twitter         Comments
Results for Kupikupon
    35%
clickthroughs
 on average
      33
campaigns run
over 3 months
    Top 3
deals site in 7
  countries
Customers
How do we reach them?
Partners
Email Service Providers
Digital Agencies
Pricing
Investors
Vivek Sharma
CEO

4th Startup

Ex-engineer
Built relationship marketing
software (Blue Martini)
used by Nordstrom, Saks,
Levis & Kohls

Ran US East & EMEA for
cloud computing company,
Engine Yard
Michael Nutt
CTO

3rd Startup



Senior Engineer at Gilt
Groupe
Engineer at Limewire

Active open source
contributor: Ruby, Rails,
Hummingbird
Can
take your email marketing
    to the next level?
Vivek Sharma
vivek@movableink.com

        email
demo@movableink.com
   to get the demo

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