From Markedu's email marketing day webinar Kelly Lorenz from Apsis in Sweden, gave this presentation:
Your data is talking to you; are you listening? By digging into your campaign reports and subscribers, you can calculate lifetime value as well as RFM analysis which will enable you to:
Track acquisition and lost subscriber and customer costs
Create smart re-marketing and lifecycle messaging
Kelly's presentation covered - how to make these calculations and what you can do with the data. It's easier than you think!