This is the presentation that James Burnes VP of Development and Strategy and Mike Rendel Senior Art Director at MediaSauce. The presentation talks about the changes in communicating with your prospects, and how can you use other alternatives to the brochure.
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
Tying Engagement to Customer Lifetime Valuedrosen85
Teresa and David will discuss the evolution of loyalty marketing and how advocacy and the proliferation of channels is changing the way we segment and engage consumers.
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
There is a territory that exists in the borderlines between you and your customers. It’s a place where opportunity lives, if only you know where to look….
Increasing The ROI On Next Gen Store SystemsIncreasing The ROI On Next Gen St...G3 Communications
More than 75% of retailers are planning to replace their POS hardware in less than 4 years, according to Boston Retail Partners 12th Annual POS Benchmark Survey.
Register today for this webinar to access more of the survey results and as well as learn how you can better manage the technology procurement process in a way that not only makes your life simpler but could help reduce acquisition costs.
Key points include:
- Investment priorities of retailers around store systems;
- Adoption plans for mobile solutions;
- A simpler hardware procurement process;
- Key steps to managing costs.
Virtual Marketing Manager from Arrow ECSArrow ECS UK
Your first point of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of their marketing campaigns.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
Copernica DM Summit 2012: Ian Stuyver - Hoe haal ik meer uit mijn e-commerce ...Copernica BV
Uw e-commerce systeem bevat een goudmijn aan informatie; niet enkel klanteninformatie, maar ook koopgedrag, abandoned baskets, wishlists, returns enz.. Deze informatie stelt u in staat uiterst gerichte e-mailmarketing in te zetten richting uw (potentiële) klanten. Een feilloze, geautomatiseerde integratie tussen uw e-commerce systeem en Copernica kan dit process versnellen en optimaliseren. Deze presentatie biedt een overzicht van de mogelijkheden van deze oplossing en de voordelen ervan.
The marketplace has switched from providing dumb products to smart ones, which have a built-in intelligence allowing them to respond and change according to the customer\'s usage. In this white paper, we analyze this new paradigm and provide examples and key steps to providing smarter products.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
There is a territory that exists in the borderlines between you and your customers. It’s a place where opportunity lives, if only you know where to look….
Increasing The ROI On Next Gen Store SystemsIncreasing The ROI On Next Gen St...G3 Communications
More than 75% of retailers are planning to replace their POS hardware in less than 4 years, according to Boston Retail Partners 12th Annual POS Benchmark Survey.
Register today for this webinar to access more of the survey results and as well as learn how you can better manage the technology procurement process in a way that not only makes your life simpler but could help reduce acquisition costs.
Key points include:
- Investment priorities of retailers around store systems;
- Adoption plans for mobile solutions;
- A simpler hardware procurement process;
- Key steps to managing costs.
Virtual Marketing Manager from Arrow ECSArrow ECS UK
Your first point of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of their marketing campaigns.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
Copernica DM Summit 2012: Ian Stuyver - Hoe haal ik meer uit mijn e-commerce ...Copernica BV
Uw e-commerce systeem bevat een goudmijn aan informatie; niet enkel klanteninformatie, maar ook koopgedrag, abandoned baskets, wishlists, returns enz.. Deze informatie stelt u in staat uiterst gerichte e-mailmarketing in te zetten richting uw (potentiële) klanten. Een feilloze, geautomatiseerde integratie tussen uw e-commerce systeem en Copernica kan dit process versnellen en optimaliseren. Deze presentatie biedt een overzicht van de mogelijkheden van deze oplossing en de voordelen ervan.
The marketplace has switched from providing dumb products to smart ones, which have a built-in intelligence allowing them to respond and change according to the customer\'s usage. In this white paper, we analyze this new paradigm and provide examples and key steps to providing smarter products.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
New IoT Product/Service Development
Even though the IoT is getting a huge attention recently the concept of interconnected billions of devices is not new and has been under development for over 10 years. Thus, there are a large number of related patented technologies that can be exploited for developing new products/services, and thus, new business for the emerging IoT market.
In a Fl. school district where up to 57% of 6th-8th grade students have been failing math and reading we as a community set out to force the changes we want to see in our community. This is an overview of that plan.
Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
Future of conversational commerce july 2018 lr-compressedFuture Agenda
From Alexa and Siri to the use of chatbots as part of customer service, conversational commerce is already present for many in our everyday lives. This summary PPT examines what has enabled the recent rise, the state of play today, how might it evolve in the future and what the implications are for organisations.
Conversational Commerce Today
As part of work to support Mastercard’s thought leadership position on the Future of Conversational Commerce, unveiled at Money 2020 in June 2018, Future Agenda conducted desk research and a series of expert conversations to better understand the current state of play and to uncover emerging shifts of note.
The future of trusted conversational commerce will be shaped by three inter-related themes. These are:
1. Enhanced Customer Experience - As conversational commerce meets proof points of viability, feasibility and desirability
2. Being Human - As bots (and humans) become more informed, more natural and more helpful, powered by real-time AI and fuelled by organisation-wide accessible flows of data. NLP improvements add other ‘human’ psychological elements, e.g. hesitance.
3. Data’s Richness - As the economic imperative to identify and make best use of data – whether generated or procured from multiple sources - remains at the heart of ecommerce activities. With pervasive AI in place, it’s the data, not the engine that differentiates.
Given to Masters of Design Students at Illinois Institute of Design to help them in a project to involving new ideas for using mobile devices and larges displays for tradeshows.
Every publisher – legacy media to digital upstarts to brands to social media platforms – is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
How Successful Marketers Are Embracing Connection, Communication and CommerceKahuna
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
NICK ORSMAN
ROI and Social Media -- why are companies investing in social media, how do companies measure their investment and what are some of the best examples of using social media to meet marketing objectives.
The presentation can be seen:
http://www.youtube.com/watch?v=Z9TBeCVjReM
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Sales In The Digital Age for the Builders Association of Greater IndianapolisMediaSauce
Miranda McCage, Associate Digital Strategist at MediaSauce, shares digital communications strategies for the home building industry with the Builders Association of Greater Indianapolis.
Social Media Opportunities In The Banking IndustryMediaSauce
MediaSauce's VP of Strategy, James Burnes, share how banks need to create connections and relationships to build a new level of customer engagement in the Digital Age.
Learn how companies inspire employee engagement and build a culture that demonstrates the best of an organization's spirit through digital platforms that speak to community building.
Business Lessons From 10 Internet Success StoriesMediaSauce
Building an Internet strategy is a critical first step in creating a successful presence online. MediaSauce's VP of Strategy, James Burnes, discusses the fundamentals of creating an Internet strategy through 10 different business examples including Dell, Southwest Airlines, Threadless.com and others.
My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.
The Future of Cause Marketing (Mashable Social Good Conference)MediaSauce
Presentation of the Pledge to End Hunger case study from MediaSauce. This version was delivered to the Mashable Social Good Conference on August 28, 2009 by Scott Henderson, Cause Marketing Director.
Customer Engagement Through Social MediaMediaSauce
This presentation describes the various ways on how to use Twitter, Facebook, and LinkedIn. The presentation also explains how you can apply it to your common business practices.
A presentation given by James Burnes, VP of Strategy at MediaSauce. This was presented to a group of Indiana Tourism Professionals at the Meet the Media Event.
Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
4. Provide detailed Showcase colors Be a ‘touch Validate the
descriptions and options point’ after the salesman’s
meeting claims
Demonstrate how Serve as a Differentiate from
Serve as a follow-
a product or reference tool for competitor’s
up tool to a sales
service works customers products
meeting
Promote Create a Include
Be forwarded to
customer frequency mail-in forms or
other influencers
testimonials and message with phone #’s for lead
and decision
case studies every exposure generation
makers
5. What do you want
that printed sales
collateral canʼt
give you?
6. Tracking for Real time Interaction that Tracking for every
every time it’s updating of copy drives customer time it’s forwarded
viewed and images engagement to a colleague
Reporting on site Deeper Faster sales
Real time updating use, conversion, qualification of cycles, expedited
of pricing, offers frequency prospects into decision making
CRM
Easier ability for Repeat Metrics on when
Personalization and
sales force to frequency and sales person uses
a unique, purpose
follow-up at the automated touch it and how well
driven message
right time points
37. how are they different?
Device Agnostic
Not a single ‘tool’
Integrated
Limited copy
Interactive
Personalized
Immediate
Trackable
Comprehensive
while being simple
38. What does the sales brochure of the future look like?
Customer
Database
Email Mobile
Web site
39. mail
with e
n start
k the
rea
tech b
quick
take a
Letʼs
51. How do you make
it easy for a student
in Boise spend a
semester abroad
in South America?
52.
53. Who are they?
• a market leader in the industry for over 20 years
• partner to over 350 universities in US and Canada
• provider of over 90 study abroad programs in 14 countries
• differentiated by quality support and experience
54. Why does a strong
brand like this need
to change anything?
56. How did we form
our strategy?
• We asked questions. (a lot)
• We listened. (a lot)
• We researched. (a lot)
• We worked. (a lot)
57. What we didnʼt do.
• Assume we knew everything before we started
• Make it only about marketing
• Make it only about static information
• Try to provide everything to everyone with one broad message
58. What we did do.
• Identify the and segment the audience
• Explain the process in simple terms
• Build a feature rich tool that streamlines the process
• Connect the audience to one another
59.
60. The result?
• A better, more engaging experience for the users
• A streamlined recruitment and enrollment process
• An improved sales tool for advisors
• More enriched lives, more satisfied clients
62. Why does it work?
• They came prepared
• They know and understand their audience
• They achieved full internal support and unified messaging
• They were confident in their vision and their product
• They were willing to evolve
65. The future of brochures is in a digital
sales engine, not sales collateral and
a sales force.
66. What are the opportunities to generate new prospects?
Advertising Search Brochures
Trade Shows Media Coverage Referrals
Sales force
Repeat customers
Social Networks
Email
Foot/Car Traffic
Purchased Lists
Trade/Industry Directories
67. Which forms have the highest value and trust?
Advertising Search Brochures
Trade Shows Media Coverage Referrals
VALUE
Sales force
Repeat customers
Social Networks
Email
Foot/Car Traffic
Purchased Lists
Trade/Industry Directories
TRUST
68. When does the prospect actually
become a lead?
When they interact with you
69. What are prospectʼs options to interact with you?
Store or
Office
Phone
Sales
Person
Customer
Email
Mail Web
Site
70. Which options are 24/7?
Store or
Office
Phone
Sales
Person
Customer
Email
Mail Web
Site
71. Which options are inexpensively scalable?
Store or
Office
Phone
Sales
Person
Customer
Email
Mail Web
Site
72. Which options give you an opportunity to immediately interact?
Store or
Office
Phone
Sales
Person
Customer
Email
Mail Web
Site
73. Which options allow you to track results and measure?
Store or
Office
Phone
Sales
Person
Customer
Email
Mail Web
Site
74. The future of the brochure isnʼt in
interactivity alone, itʼs in building a
digital relationship to support and
accelerate the buying process.
75. The database and the web site are seamless with all touch points
Management!
Customer Relationship
Database
Customer
Salesman
Website
76. The Digital Sales Engine
Email
Social Networks
Mobile
Sales Team
Web site
Customer
Sales Assets
Database
Database
77. Recognizing the buying process, the digital
sales engine adjusts, reacts, stimulates
$
Prospect RFP/
Lead
Negotiation
78. How do you build your sales engine?
•Market segmentation
•Understanding of the multiple decision and influence
points of your existing/past customers
•Creating ʻtriggersʼ
•Defining a process
•Define the technology
•Train, train, train
96. To have the power to do this:
Provide detailed Showcase Be a ‘touch Validate the
descriptions colors and point’ after the salesman’s
options meeting claims
Demonstrate how Serve as a Differentiate
Serve as a follow-
a product or reference tool from
up tool to a sales
service works for customers competitor’s
meeting
products
Promote Create a Include
Be forwarded to
customer frequency mail-in forms or
other influencers
testimonials and message with phone #’s for
and decision
case studies every exposure lead generation
makers
97. To have the power to do this:
Provide detailed Showcase Be a ‘touch Validate the
With engagement
descriptions colors and point’ after the salesman’s
options meeting claims
And shorten the buying
In real time Demonstrate how Serve as a Differentiate
Serve as a follow-
a product or reference tool from
up tool to a sales
timeline metrics
service works for customers competitor’s
meeting
products
With
To build the database
Promote Create a Include
Be forwarded to
With automation
customer frequency mail-in forms or
other influencers
testimonials and message with phone #’s for
and decision
case studies every exposure lead generation
makers