This document discusses why mobile apps are important for retailers, what makes a great retail app, examples of successful retail apps, and what future capabilities are possible for retail apps. Specifically, it notes that 44% of Christmas 2011 searches were on mobile, mobile will overtake PC web access by 2013-2014, 50% of marketing decision makers now use mobile. It also provides examples of the successful Toronto Eaton Centre app and an iFind Santa promotion app that increased traffic and engagement.

1. Building a
Great App

2. Why Mobile?
Here’s why…
✔ 44% of all searches over Christmas 2011 where on mobile devices
✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011
✔ Mobile will overtake PC web access by 2013, 2014?..Soon!
✔ 50% of marketing decision makers use it now
PERFECT tool to enhance in-mall experience and build a loyal shopper

3. What makes a great app?
Native or Mobile Web – does not matter!
In Mall promotion
Multi channel message
Promotion content
Interaction
Innovation
Integration

4. Simple = Effective
Toronto Eaton Centre App
Directory, Map, Events, Promotions
Favorites, One touch calling, Services
Named Great Canadian App by Apple
ICSC Award Winner
Top Rated
On TV Ads Apple
Promotions viewed 350,000 times!

5. What’s Possible
In location campaigns
Real-Time Local Product Search - by Retailigence
iFind Santa promotion to increase traffic to retailers
Attracted large number of families
Increased APP Usages through out the Black Friday weekend
Shoppers stayed longer by linking Restaurants & Retailers
Retailers acquired first time customers

6. What’s Coming
mCommerce & Loyalty
Media Revenue
Transaction Revenue
Great Platform to Launch Loyalty
Creative rewards that drive the shopper behavior