How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module
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Evergage provides a customer engagement platform that allows businesses to: Understand each customer in real-time based on their behaviors and attributes. Respond to customers individually and in context through personalized experiences. Learn from customer interactions and continuously improve the digital experience. Evergage demos showed how it can personalize marketing websites and logged-in applications. It also has integrations for Drupal and provides backend tools for analysis. Evergage is now partnering with Acquia to offer their platform to Acquia Network customers at discounted rates.
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How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module
- 1. Where Great Digital Smart Customer Engagement Experiences Begin
- 2. Agenda • Problem • Vision • Solution • Demo • Acquia’s Use of Evergage • Announcing Acquia Network / Evergage Partnership • Q&A
- 3. Problem: $35B/yr spent on Marketing to get to the site But online conversion rates are very low Membership/App Commerce Marketing Community &'""% .*/*-% 4#-"'"/-% 37/"'8"% 3%! 30%! 3%! 38%! 10%! ()*+% 012% 5")+% 69::"#-% 80%! 8%! 39%! 1%! !"#"$% !",")-% 3,,% 6'")-"% Raise this by 1% and you can spend $4B less to get same result
- 4. Problem: Digital experience is static, irrelevant, passive But! I already registered for the Webinar! The business can’t easily: • Understand each person • Respond appropriately • Learn and Iterate
- 5. Answer: Customer Engagement Platform LAST GENERATION! NEXT GENERATION! Real-time Customer! Real-Time In-Context In-Context WCM! WCM! Engagement! Personal Not Personal Iterative Platform! Batch Web ! Aggregate DW! Requires Dev Analytics! Not Real-time Marketing! CRM! Out-of-Context! Automation!
- 6. Evergage is making Smart Customer Engagement ubiquitous UNDERSTAND! Per-Visitor, User, Account! Attributes! Transactions! Clickstream! Comments/Surveys! ! RESPOND! PREDICT! Real-Time, In-Context! ! Alerts! Personalization! Smart Messaging! Comments/Surveys!
- 7. Evergage helps you understand your customer
- 8. Evergage makes your site dynamic, relevant, interactive TribeHR! SitterCity!
- 9. Demo 1: Personalizing a Marketing Website ;2#):*<%%=")+"'% ;2#):*<%% (9,?,% ;2#):*<%% ;2#):*<% 69#-"#-% 6)>>91-% ;2#):*<%%&99-"'%
- 10. Demo 2: Personalizing a Logged-In Application
- 11. Demo 3: Evergage Drupal Module (i) http://drupal.org/project/apptegic ---- Apptegic = our old name! Will soon be under Evergage!! @++*A9#)>%;'1,)>%:9+1>"/B% • :<'2,-%C%9#>2%*D%1/*#E%/"<1'"%:"//)E"/% • FG,'>%C%9#>2%*D%1/*#E%F99H%-')<H*#E%I*:,'98"/%,"'D9':)#<"%98"'%+)-)7)/"%J1"1"%D)>>7)<HK% • '1>"/%C%)>>9$/%<1/-9:*L)A9#%9D%M">+/% • "#A-2%C%)>>9$/%<'")A9#%9D%<1/-9:%1/"'%M">+/%)#+%,)//*#E%-9%"8"'E)E"% % 4//1"/B% • @(4%N9H"#%*/%'"J1*'"+%*D%1/*#E%/"<1'"%:"//)E"/O%71-%/"<1'"%:"//)E"/%9#>2%$9'H%D9'%>9EE"+%*#%1/"'/%)-%-F"% :9:"#-P%
- 12. Demo 3: Evergage Drupal Module (ii)
- 13. Demo 3: Evergage Drupal Module (iii)
- 14. Demo 4: Evergage Integrator By Visitor, User, Account! Page / URL / Referrer ! Fields! Clicks!
- 15. Demo 5: Evergage Backend
- 16. Evergage Architecture Purpose-built for Real-Time Big Data Response UI! JavaScript! Real-time Processing Pipeline for ! Behavioral Data! Distributed High Real-Time API! Performance ! Connector API! Big Data Store ! Real-time Serving of Message/Content! Back End: Horizontally, Linearly Scalable, Fully Redundant across the cluster, Backed Up! Focused on Super-Easy to Use, Iterate
- 17. Why Evergage? To understand how our customers engage with us. ! To learn what they re doing - and not. To help our customers know what they don t know.
- 18. How are we using Evergage? Task access and workflow measurement - what tasks customers are doing (or not), in what order. Pairing Evergage’s qualitative data with our support, sales and user testing data to form a 360 degree view of the customer and drive change. We re driving change in Evergage itself by informing Evergage of Acquia s measuring needs.
- 19. Evergage and Acquia Network How is Evergage priced • Annual contract • $x/month for up to y active visitors/users in that month • Starts at $199/month Announcing Evergage as an Acquia Network Partner • Option to buy Evergage and gain support from Acquia • Or buy directly from Evergage Special offer to Acquia Network customers • 2 month subscription to Evergage for free • 20% discount off annual (if sign up in 90 days)
- 20. Conclusion Where Great Digital Smart Customer Engagement Experiences Begin