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Glossy Forum: Age of E-Commerce | Cordial

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Presented by Zoë Lefeuvre

Published in: Marketing
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Glossy Forum: Age of E-Commerce | Cordial

  1. 1. Revolve, 2019’s hottest IPO, creates innovative customer journeys with Cordial Zoë Lefeuvre Senior Product Marketing Manager, Cordial Enter now to win a $100 REVOLVE gift card cordial.com/glossyforum
  2. 2. Enter now to win 
 a $100 REVOLVE 
 gift card cordial.com/glossyforum
  3. 3. Today’s Agenda 3 o Who is Revolve? o Data, Tech and Teams o Who Is Cordial? o Iteration Leads to Innovation o Revolve’s Strategies for Success and Results 3
  4. 4. Image Here Who Is Revolve? o Leading Millennial Destination for Online Fashion o Data-driven Merchandising Model o Unique Owned Brand Platform o Proprietary, Scalable Technology and Data Analytics Platform Target Goal: Connected Consumer Experience
  5. 5. What Drives Retail Success Today? Personalization remains a key reported challenge Data Customer data is single biggest barrier to personalization Lack of unified data strategy remains a “goal rather than reality” Retailers consolidating MarTech platforms Tech 43% reducing overall MarTech spend by consolidating MarTech to re- prioritize budgets Retailers’ strategy is to find savings and establish better processes with consolidated MarTech Continue to invest in marketing strategies and technologies with demonstrated success Teams 73% maintaining or increasing 2018 email marketing spend
 45% of marketers planning to increase expenditure into push 
 & in-app notifications | 58% plan to increase SMS messaging spend
  6. 6. How does Revolve 
 stack to win? Data Tech Teams Revolve has cross functional (marketing, design and product development) bi-weekly brainstorms to create a backlog of experiments to drive the best results from their marketing campaigns. Cordial powers email and PUSH, their two highest performing channels allowing them to use data from one channel to inform the other in real-time. Product level personalization is most successful therefore it is implemented in nearly all emails. These are consistently tested through Cordial’s Sculpt tool making it easy to drag and drop.
  7. 7. “We found that marketers who are what we call ”integrators” – those who have united data and creativity – grow their revenues at twice the average rate of S&P 500 companies: at least 10 percent annually versus 5 percent.” - McKinsey June 2018 Breaking down silos reaps rewards
  8. 8. Cordial is trusted by amazing brands
  9. 9. From #RevolveAroundTheWorld to Influencer Brands Iteration leads to innovation
  10. 10. From Standard Order Confirmation to ”You May Also Like” Iteration leads to innovation
  11. 11. “Emails deliver the most value when their content meets the expectations set during registration. Content should be engaging and personalized - for instance, it should tailor content to past email behavior, customize offers to the user’s content at the time of message open, and include multiple calls to action. Shar vanBoskirk VP, Principal Analyst, Forrester
  12. 12. Connected Consumer Experience: Use Case Great transactional messages provide insight and assistance to users. Revolve goes a step further. In addition to giving customers status updates on when their return has arrived and been processed, they also include relevant imagery of similar styles to the returned item in an attempt to help you find something better for the next purchase.
  13. 13. Connected Consumer Experience: Use Case Order confirmation emails are a great visual reminder of the item you are excited to get in the mail (and with Revolve your order usually arrives with UPS 2nd Day air). Revolve takes these emails up a notch by enticing you to go back and add on to your order featuring complimentary items within this email.
  14. 14. 14 You may also like More from your favorite designers Connected Consumer Experience: Use Case
  15. 15. 15 We saw you looking at these Don’t forget to bag these up Connected Consumer Experience: Use Case
  16. 16. Transitioned from batch messaging to 1:1 personalized communications. Implemented a triggered messaging program that now accounts for over 20% of their revenue. Personalized campaigns now have 
 a 2X engagement rate over their 
 batch campaigns. Revolve Key Results
  17. 17. 3.3M Instagram Followers 9.4M Website Visits Monthly $279 Average Order Value 70% Sales Driven by Influencers 79% Sales Delivered Full Price $498.7M 2018 Net Sales Numbers Never Lie
  18. 18. Thank You

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