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Social Media Display Screens

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About Us
Blue Apricot is one of the leading companies in the UK and Ireland specialising
in bespoke digital marketing solutions, bringing innovative, low cost and new
green technology to a wide spectrum of businesses.
Our combination of technical and marketing expertise ensures that we
understand wireless applications and how to use them as the basis for effective
marketing campaigns.
Blue Apricot has gained a reputation for expertise in this field of marketing and
has a growing reputation with a no nonsense, honest advice approach.
With our own technology, Blue Apricot is able to offer the best digital marketing
solutions available.
We ensure that our software and hardware compatibility is maximised to
provide a robust platform to run any digital marketing campaign. Our successful
products, forward thinking customers and partners have helped us grow into
one of the most successful digital companies nationwide. Our full time support
and committed team ensure that we can deliver up to the minute campaigns
for any business.


Our Services
Blue Apricot offer many services as detailed below, and guarantee to deliver
bespoke solutions to our clients on time, every time. Contact us for our main
company brochure
o Social Media Screens
o Bluetooth/ WI-FI marketing
o Mobile phone applications
o SMS/ MMS marketing
o Footfall and customer loyalty analytics
o Mobile App launch solutions
o Touch screens
o Interactive kiosks
o Interactive windows and floors
o Interactive mirrors
o Digital Networked screens
o Building Projection Systems
o Hologram projections
o Point of Sale products
o Holographic displays
o Campaign management
o Full design
Blue Apricot are continually researching and developing new technologies
ensuring our clients receive the most reliable and up to date products and
services available.
Our Clients
Our ever increasing portfolio of clients consists of both national and
international blue chip companies.
For more information including case studies, please visit our website
www.blueapricot.co.uk
Join the Social Networking revolution,
at your premises or at your event
Build your traffic withinin your premises and online using Blue Apricots Social
Media Display Screens. Unlike other passive digital signage, our unique social
networking content encourages your customers to interact with your digital sign.

In the process you get to build your marketing lists, social networks and overall
e-marketing campaigns.




o Display your Ads, Promotions and Specials – no outside advertising
o Live Social Networking with only positive messages on Facebook and Twitter
o Interact with customers/attendees in exciting new ways
o Connects with eLoyalty programs from Foursquare and Facebook
Social Networking




                       The post goes out to
 Customers see your      their friends and       If it’s clean, the   Later, you can add
 screen and send a             shows           post shows up on       this person to your
tweet or post to you    up on your Social       your digital sign        social network
                          Network page
Photos




                                                                      You now have that
                                                                       customer’s email
   Your customer       They email it to your The image shows on        address and can
   snaps a photo         unique address        your Digital Sign          send them
                                                                         promotions
                                                                         and specials

Loyalty Programs




                                                                     He returns several
                                          He then "checks-in" to
                                                                   times and "checks-in"
                                          your location, which is
 Customer sits at bar Customer reads YOUR                         to receive your special
                                            sent to your digital
and sees digital sign     posted special                             deal, becoming a
                                           sign as well as all of
                                                                      regular at your
                                                 his friends
                                                                          location
On-Location Advertising




      You create your promotions and upload them to your Display. On sale
       instantly
      When an item sells out, you remove the ad for the day, replacing it with
       something in-stock
What can it do?
Customer preferences and loyalties change faster than you can imagine. Blue
Apricots Social Media Display helps you keep ahead of the competition using
instant marketing solutions. Change your promotions or reward customer’s right
at the point of sale…quickly and easily.

Instant Point of Sale Graphics




Replace all of your printed Point of Sale posters, banners, and graphics with our
Social Display Screens. The system shows only your adverts; allowing you to run
instant promotions and specials, without waiting for printing and installation of
traditional graphics. Your point of sale marketing responds immediately to
current conditions at your location.


      Overstocked on an item? Put it on instant sale.
      Running low on something? Instantly change your promotions to
       advertise something else.
      Perishable or end of line stock at? Promote it with a last call style advert.
      Worried about employee compliance with your marketing campaigns?
       Control everything from a central office so customers see the right
       messaging.

Instant Loyalty Programs




When consumers use a “check-in” style service like Facebook or Foursquare, they
send a “Hey, I’m at…” shout-out to friends. Bragging rights are great, but Blue
Apricots Social Display takes these services further, creating a unique online
loyalty program.

When someone checks-in, tweets to your special keyword, or sends a text
message, our display system responds immediately with an instant loyalty
reward or promotion for a future purchase -- It's Your Choice.
Call to Action graphics on your social display system show customers how to
participate. Your customers already use Social Networks, but many haven’t yet
signed up as your fan – by encouraging them with a coupon or other
promotion, you’ll build your network and increase repeat visits.

      Immediately reward customers for their ‘shout out’ to their friends, with
       instant promotions
      The average person has nearly 160 friends on their networks – their
       shout-out instantly reaches all of these people, maximizing your
       promotion. 100 check-ins per day, is 16,000 people seeing your
       message
      Run free gift card
       competitions on busy
       traffic nights, allowing
       customers who check-in a
       chance to win
      Build Fans on the most
       popular networks, so that
       your regular posts on
       those networks reach a
       wider audience

Display Management
Blue Apricots Social Display system offers clients access to each screen on their
signage network, controlled centrally from the social website. There, clients can
manage the mix of content on their screens, edit their unique content streams,
revise “daily specials”, and upload custom ads. Blue Apricots Social Display
system allows custom scheduling so that clients can display different content
throughout the day – for example, the system can show lunchtime specials
during the day and automatically switch to dinner specials in the evening.
Clients can change one screen or all of them at once, quickly and easily. They
can also group screens for both regional and district level control, to allow for
district level sales comparisons. In addition, the Social Display system reports
activities from each screen, such as the screen's current display and any network
situations that may occur.

Custom Content Management
With the Display and Mobile Management feature, employee’s on-location can
post instant messages to the screen from their PC. Taking note of live in-store
activities, an employee could instantly post a message such as “Happy Hour
starts an hour early today!”, or “Free chocolate chip cookie samples in the
bakery". These updates can drive consumer purchasing and increase the
amount of time consumers spend in your business.
Custom Designed Interfaces and Apps
Blue Apricots Social Display’s also has the capabilities to partner with clients for
customised content and digital signage to target their specific audience. The
system is supported by experienced staff with decades of marketing and
advertising knowledge that ensures both message and brand get delivered
effectively. Blue Apricots Social’s designers create dynamic and engaging user
interfaces that instantly draw customer attention.

Social Media Content Aggregation and Filtering
During a sporting or other live event, Twitter and other social networking sites
offer an incredibly unique “stream of consciousness” style of commentary. These
live observations from around the world provide a kind of “colour commentary”
during a game or event. Unfortunately, sometimes these messages could easily
be found rude, offensive, or obscene to patrons in a bar or restaurant watching
the event.

Blue Apricots partners, Insteo, supply Social Display’s proprietary filtering
technology which goes far beyond removing the ‘seven dirty words’. It looks for
phonetic matches, deliberate misspellings, “txt” and hacker abbreviations,
foreign languages, and any poorly written content and compares the message
against a massive database. Insteo’s Social Display’s Message Quality™ Score
ranks each message not just for dirty words, but also for quality content that
makes sense on a Digital Sign.
The result is a User Generated Content stream that is both interesting and
relevant to the live event, while maintaining the standards of business. Insteo
Social Display also allows subscribers to add their own words to the filter. For
example, a retail store might not want their competitor’s name to appear on
screen. Simply adding their name to the filter ensures messages praising (or
panning) their competitors will never appear in their location.
Where can it be used?
Bars, Restaurants & Nightclubs




Digital Signage is the perfect way to engage your customers, while updating
them with current specials – all done in Real Time! Stop throwing away money
with traditional printing and effortlessly inform patrons about specials, events,
and more!
    Join the Social Media Revolution and engage customers with Twitter,
       Foursquare, Flickr & Facebook
    Communicate in real time to both employees and customers
    Promote specials, discounts & events
    Promote new products
    Create additional revenue by selling ad space to local businesses
    Gain access to up-to-date sports scores and player stats


Retail Stores




Digital signs can enhance retail sales by presenting specials, upcoming products,
shopping contests, and more. Additionally, keep customers captivated by
displaying news headlines, horoscopes & weather.
    Product Information Screens
    Way Finding
    Sale Offers & Promotions
    Promote Store Services


   Internal Communications & Human Resources




Blue Apricot Social Displays makes it easy to communicate happenings
throughout your company; including industry news, facility hours, company
announcements, holiday information and more!
     Inform Employees of Important Dates
     Display Motivational Messages and Company Accolades
     Display Important Company Information
Live Events




Blue Apricots Social Display digital signage brings new life to your live events by
allowing you to target and inform audiences. You can update locations,
directions, performer information, event times, sponsor adverts, and even images
-- updating them all in real-time from a web browser. Plus, engage audiences
with the most current and relevant User Generated Content available. Insteo
Social Display offers Apps with live streaming feeds of sites such as Twitter and
Flickr, for interaction not seen with any other signage software.

      Way Finding
      Update event happenings in Real Time
      Encourage event interaction from attendees

Company Lobbies & Hotels




Blue Apricots Social Displays offers a sleek and custom way to greet visitors,
inform about company policies, display photos, and communicate directions in
hotels and business lobbies.

      Way Finding
      Display custom messages in an instant
      Control advertisements

Schools and Universities




Blue Apricots Social Displays can dynamically communicate information to
students and staff. Digital signage makes it easy to display school information,
lunch/dinner menus, holiday information, student accolades, and sporting
events.

      Highlight Important School News & Policies
      Increase Morale by displaying Student Accolades
      Announce School Sports & Club Schedules
Content
Blue Apricots Display system comes pre-programmed with the hottest and most
informative content available. Your screen is configured right from the start with
a series of “channels” – which you can be changed on a pre-set schedule


Social Essentials
                    Photos – One of our most popular Apps: run a
                    gallery of your own images or invite your patrons to
                    share their own using Blue Apricot Social Display’s
                    interactive, touch based photo gallery. Your customers
                    can instantly send images to the screen from a smart
                    phone - with your moderation if you choose.

                    Twitter/Facebook – Grow Traffic with your Tweets and
                    Posts both online and in-store by connecting Blue
                    Apricots Social Displays to your Twitter and Facebook.
                    With Social’s patent pending Filtering technology
                    which removes negative or dirty comments, you can
                    allow customers to tweet as well. Watch your social
                    networks grow with Social Display!


                    Digital Marketing – Show YOUR adverts, promotions
                    and specials! It’s your location, why would you show
                    another company's adverts? Ad based Digital
                    Signage may seem cheap at the start, until competitor
                    adverts are taking over your screen. You choose what
                    adverts are shown to your customers. Control your
                    message at the point of sale and instantly update
                    adverts, without the cost or delay of printing

                    Facebook – Grow Traffic with your Posts both online
                    and in-store by connecting Blue Apricots Displays to
                    your Facebook. The system automatically posts your
                    most recent status and photo update to the screen,
                    making it easy to quickly announce specials, discounts
                    and upcoming events. Plus drive traffic to your social
                    networking pages by offering discounts for "Liking" a
                    Post!
Social Plus
              Foursquare – Location based Social Networks are
              growing rapidly. Customers love to ‘shout out’ where
              they are, and companies love to reward them for
              their loyalty. Use Blue Apricots Social Display’s
              Foursquare App to encourage people to check-in to
              your establishment, telling their friends to come join in.
              An instant traffic booster!

              Texting – Our Twitter/Facebook App also doubles as
              a text messaging platform, allowing customers to text
              right to the screen with a unique keyword. Blue
              Apricot Social Displays immediately responds back
              with a text message, which can include an instant
              loyalty reward or other promotion. That customer has
              now opted-in to your mobile marketing solution,
              allowing you to connect with them in the future.

              Flirt App – Break the Ice! This App makes it easy for
              customers in your club or bar to approach that
              beautiful girl or hot guy standing in the corner. By
              texting or tweeting to the screen, customers can let
              their feelings be known by everyone there. This App
              will capture the attention of your customers, and keep
              them engaged in your content.


              Celebrity Tweets – Everyone enjoys hearing about the
              lives of the rich and famous! With this App, customers
              and clients can hear about the most intimate
              moments of beloved celebrities. From Ashton Kutcher
              to Barack Obama, this App is sure to keep customers
              entertained!
Information Essentials
                 News and Weather – Blue Apricots Social Display
                 shows top breaking news, and top current and
                 forecast weather from around the country.


                 History, Birthdays, Did You Know? Quotes of the
                 Day – Light hearted and fun content to keep people
                 focused on the screen. Official Blue Apricot Social
                 Display content updated and maintained by a
                 Historian with a PhD, with everything from thought
                 provoking quotes to celebrity birthdays.

                 Trivia – Blue Apricots Social Displays offer a massive
                 database of unique, social owned content, so it’s not
                 the same old, boring trivia. Topics range from history
                 to sports to entertainment and more.

                 Video Roundup – Keep your customers entertained
                 with a variety of funny and light-hearted video
                 channels. Preselected by Social, these videos are
                 suitable for all ages, and work well either with or
                 without sound.


                 InfoGrid – When you have a lot of information to
                 show, such as Beer and Wine Pairings, the Blue
                 Apricot Social Display Info Grid makes sense of it all.



                 Horoscopes – Provide up-to-date horoscopes for your
                 customers, sourced from leading Astrologists.
Sporting Events
                  GameDay Tweets – Blue Apricots Social Displays
                  automatically determines top live sporting events and
                  streams live Twitter and Facebook posts about those
                  events. In your sports bar or restaurant, our
                  GameTweet™ service runs like "colour commentary" -
                  with timely and entertaining comments about players,
                  coaches and fans.



                  Scores – Live Streaming Scores from the top leagues
                  around the world. Choose to show the football scores.
                  Keep your customers up to date with their teams




Typical design layouts and templates:
What’s required?
Blue Apricot Social Displays can be installed on an existing digital signage
system depending on your hardware alternatively the full system can be
supplied

      Screens are mains powered and access the internet via WI-FI or LAN
      Quick installation and setup
      Technical backup support via email and telephone
      A content management is available on request giving you freedom to
       create and manage your own content
Other Interactive Social Media Ideas?
       Blue Apricots Social Display Software can be in conjunction with many of our
      other products and services.

      The Social Display feeds, can be displayed on large projections, whether it is on
      a wall or on a window

      We can include Facebook ‘Like’ buttons on interactive projections, whereby the
      user goes up the touchscreen window, hits the ‘like’ button and it asks them to
      log in, adding the user as a fan and putting the company detail on the user’s
      Facebook feed. The user is then automatically logged our ready for the next
      person.

      Contact us for more information and ideas




UK Main Office                    IRELAND Main Office
8/8A Brinwell Business Centre     21B Dundrum Road
Brinwell Road                     Newcastle                 www.blueapricot.co.uk
Blackpool                         BT33 0BG                  www.youtube.com/blueapricotdigital
FY4 4QU                           +44 (0) 28 4372 3737      www.twitter.com/blueapricotdigi
+44 (0) 161 4080 458              +353 (0) 1 443 4163       www.facebook.com/blueapricot
insteo@blueapricot.co.uk          insteo@blueapricot.ie     www.linkedin.com/company/blue-apricot-ltd

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Blue Apricot Social Media Network Display System 1

  • 1. Social Media Display Screens Powered by
  • 2. About Us Blue Apricot is one of the leading companies in the UK and Ireland specialising in bespoke digital marketing solutions, bringing innovative, low cost and new green technology to a wide spectrum of businesses. Our combination of technical and marketing expertise ensures that we understand wireless applications and how to use them as the basis for effective marketing campaigns. Blue Apricot has gained a reputation for expertise in this field of marketing and has a growing reputation with a no nonsense, honest advice approach. With our own technology, Blue Apricot is able to offer the best digital marketing solutions available. We ensure that our software and hardware compatibility is maximised to provide a robust platform to run any digital marketing campaign. Our successful products, forward thinking customers and partners have helped us grow into one of the most successful digital companies nationwide. Our full time support and committed team ensure that we can deliver up to the minute campaigns for any business. Our Services Blue Apricot offer many services as detailed below, and guarantee to deliver bespoke solutions to our clients on time, every time. Contact us for our main company brochure o Social Media Screens o Bluetooth/ WI-FI marketing o Mobile phone applications o SMS/ MMS marketing o Footfall and customer loyalty analytics o Mobile App launch solutions o Touch screens o Interactive kiosks o Interactive windows and floors o Interactive mirrors o Digital Networked screens o Building Projection Systems o Hologram projections o Point of Sale products o Holographic displays o Campaign management o Full design Blue Apricot are continually researching and developing new technologies ensuring our clients receive the most reliable and up to date products and services available.
  • 3. Our Clients Our ever increasing portfolio of clients consists of both national and international blue chip companies. For more information including case studies, please visit our website www.blueapricot.co.uk
  • 4. Join the Social Networking revolution, at your premises or at your event Build your traffic withinin your premises and online using Blue Apricots Social Media Display Screens. Unlike other passive digital signage, our unique social networking content encourages your customers to interact with your digital sign. In the process you get to build your marketing lists, social networks and overall e-marketing campaigns. o Display your Ads, Promotions and Specials – no outside advertising o Live Social Networking with only positive messages on Facebook and Twitter o Interact with customers/attendees in exciting new ways o Connects with eLoyalty programs from Foursquare and Facebook
  • 5. Social Networking The post goes out to Customers see your their friends and If it’s clean, the Later, you can add screen and send a shows post shows up on this person to your tweet or post to you up on your Social your digital sign social network Network page Photos You now have that customer’s email Your customer They email it to your The image shows on address and can snaps a photo unique address your Digital Sign send them promotions and specials Loyalty Programs He returns several He then "checks-in" to times and "checks-in" your location, which is Customer sits at bar Customer reads YOUR to receive your special sent to your digital and sees digital sign posted special deal, becoming a sign as well as all of regular at your his friends location On-Location Advertising  You create your promotions and upload them to your Display. On sale instantly  When an item sells out, you remove the ad for the day, replacing it with something in-stock
  • 6. What can it do? Customer preferences and loyalties change faster than you can imagine. Blue Apricots Social Media Display helps you keep ahead of the competition using instant marketing solutions. Change your promotions or reward customer’s right at the point of sale…quickly and easily. Instant Point of Sale Graphics Replace all of your printed Point of Sale posters, banners, and graphics with our Social Display Screens. The system shows only your adverts; allowing you to run instant promotions and specials, without waiting for printing and installation of traditional graphics. Your point of sale marketing responds immediately to current conditions at your location.  Overstocked on an item? Put it on instant sale.  Running low on something? Instantly change your promotions to advertise something else.  Perishable or end of line stock at? Promote it with a last call style advert.  Worried about employee compliance with your marketing campaigns? Control everything from a central office so customers see the right messaging. Instant Loyalty Programs When consumers use a “check-in” style service like Facebook or Foursquare, they send a “Hey, I’m at…” shout-out to friends. Bragging rights are great, but Blue Apricots Social Display takes these services further, creating a unique online loyalty program. When someone checks-in, tweets to your special keyword, or sends a text message, our display system responds immediately with an instant loyalty reward or promotion for a future purchase -- It's Your Choice. Call to Action graphics on your social display system show customers how to participate. Your customers already use Social Networks, but many haven’t yet
  • 7. signed up as your fan – by encouraging them with a coupon or other promotion, you’ll build your network and increase repeat visits.  Immediately reward customers for their ‘shout out’ to their friends, with instant promotions  The average person has nearly 160 friends on their networks – their shout-out instantly reaches all of these people, maximizing your promotion. 100 check-ins per day, is 16,000 people seeing your message  Run free gift card competitions on busy traffic nights, allowing customers who check-in a chance to win  Build Fans on the most popular networks, so that your regular posts on those networks reach a wider audience Display Management Blue Apricots Social Display system offers clients access to each screen on their signage network, controlled centrally from the social website. There, clients can manage the mix of content on their screens, edit their unique content streams, revise “daily specials”, and upload custom ads. Blue Apricots Social Display system allows custom scheduling so that clients can display different content throughout the day – for example, the system can show lunchtime specials during the day and automatically switch to dinner specials in the evening. Clients can change one screen or all of them at once, quickly and easily. They can also group screens for both regional and district level control, to allow for district level sales comparisons. In addition, the Social Display system reports activities from each screen, such as the screen's current display and any network situations that may occur. Custom Content Management With the Display and Mobile Management feature, employee’s on-location can post instant messages to the screen from their PC. Taking note of live in-store activities, an employee could instantly post a message such as “Happy Hour starts an hour early today!”, or “Free chocolate chip cookie samples in the bakery". These updates can drive consumer purchasing and increase the amount of time consumers spend in your business.
  • 8. Custom Designed Interfaces and Apps Blue Apricots Social Display’s also has the capabilities to partner with clients for customised content and digital signage to target their specific audience. The system is supported by experienced staff with decades of marketing and advertising knowledge that ensures both message and brand get delivered effectively. Blue Apricots Social’s designers create dynamic and engaging user interfaces that instantly draw customer attention. Social Media Content Aggregation and Filtering During a sporting or other live event, Twitter and other social networking sites offer an incredibly unique “stream of consciousness” style of commentary. These live observations from around the world provide a kind of “colour commentary” during a game or event. Unfortunately, sometimes these messages could easily be found rude, offensive, or obscene to patrons in a bar or restaurant watching the event. Blue Apricots partners, Insteo, supply Social Display’s proprietary filtering technology which goes far beyond removing the ‘seven dirty words’. It looks for phonetic matches, deliberate misspellings, “txt” and hacker abbreviations, foreign languages, and any poorly written content and compares the message against a massive database. Insteo’s Social Display’s Message Quality™ Score ranks each message not just for dirty words, but also for quality content that makes sense on a Digital Sign. The result is a User Generated Content stream that is both interesting and relevant to the live event, while maintaining the standards of business. Insteo Social Display also allows subscribers to add their own words to the filter. For example, a retail store might not want their competitor’s name to appear on screen. Simply adding their name to the filter ensures messages praising (or panning) their competitors will never appear in their location.
  • 9. Where can it be used? Bars, Restaurants & Nightclubs Digital Signage is the perfect way to engage your customers, while updating them with current specials – all done in Real Time! Stop throwing away money with traditional printing and effortlessly inform patrons about specials, events, and more!  Join the Social Media Revolution and engage customers with Twitter, Foursquare, Flickr & Facebook  Communicate in real time to both employees and customers  Promote specials, discounts & events  Promote new products  Create additional revenue by selling ad space to local businesses  Gain access to up-to-date sports scores and player stats Retail Stores Digital signs can enhance retail sales by presenting specials, upcoming products, shopping contests, and more. Additionally, keep customers captivated by displaying news headlines, horoscopes & weather.  Product Information Screens  Way Finding  Sale Offers & Promotions  Promote Store Services Internal Communications & Human Resources Blue Apricot Social Displays makes it easy to communicate happenings throughout your company; including industry news, facility hours, company announcements, holiday information and more!  Inform Employees of Important Dates  Display Motivational Messages and Company Accolades  Display Important Company Information
  • 10. Live Events Blue Apricots Social Display digital signage brings new life to your live events by allowing you to target and inform audiences. You can update locations, directions, performer information, event times, sponsor adverts, and even images -- updating them all in real-time from a web browser. Plus, engage audiences with the most current and relevant User Generated Content available. Insteo Social Display offers Apps with live streaming feeds of sites such as Twitter and Flickr, for interaction not seen with any other signage software.  Way Finding  Update event happenings in Real Time  Encourage event interaction from attendees Company Lobbies & Hotels Blue Apricots Social Displays offers a sleek and custom way to greet visitors, inform about company policies, display photos, and communicate directions in hotels and business lobbies.  Way Finding  Display custom messages in an instant  Control advertisements Schools and Universities Blue Apricots Social Displays can dynamically communicate information to students and staff. Digital signage makes it easy to display school information, lunch/dinner menus, holiday information, student accolades, and sporting events.  Highlight Important School News & Policies  Increase Morale by displaying Student Accolades  Announce School Sports & Club Schedules
  • 11. Content Blue Apricots Display system comes pre-programmed with the hottest and most informative content available. Your screen is configured right from the start with a series of “channels” – which you can be changed on a pre-set schedule Social Essentials Photos – One of our most popular Apps: run a gallery of your own images or invite your patrons to share their own using Blue Apricot Social Display’s interactive, touch based photo gallery. Your customers can instantly send images to the screen from a smart phone - with your moderation if you choose. Twitter/Facebook – Grow Traffic with your Tweets and Posts both online and in-store by connecting Blue Apricots Social Displays to your Twitter and Facebook. With Social’s patent pending Filtering technology which removes negative or dirty comments, you can allow customers to tweet as well. Watch your social networks grow with Social Display! Digital Marketing – Show YOUR adverts, promotions and specials! It’s your location, why would you show another company's adverts? Ad based Digital Signage may seem cheap at the start, until competitor adverts are taking over your screen. You choose what adverts are shown to your customers. Control your message at the point of sale and instantly update adverts, without the cost or delay of printing Facebook – Grow Traffic with your Posts both online and in-store by connecting Blue Apricots Displays to your Facebook. The system automatically posts your most recent status and photo update to the screen, making it easy to quickly announce specials, discounts and upcoming events. Plus drive traffic to your social networking pages by offering discounts for "Liking" a Post!
  • 12. Social Plus Foursquare – Location based Social Networks are growing rapidly. Customers love to ‘shout out’ where they are, and companies love to reward them for their loyalty. Use Blue Apricots Social Display’s Foursquare App to encourage people to check-in to your establishment, telling their friends to come join in. An instant traffic booster! Texting – Our Twitter/Facebook App also doubles as a text messaging platform, allowing customers to text right to the screen with a unique keyword. Blue Apricot Social Displays immediately responds back with a text message, which can include an instant loyalty reward or other promotion. That customer has now opted-in to your mobile marketing solution, allowing you to connect with them in the future. Flirt App – Break the Ice! This App makes it easy for customers in your club or bar to approach that beautiful girl or hot guy standing in the corner. By texting or tweeting to the screen, customers can let their feelings be known by everyone there. This App will capture the attention of your customers, and keep them engaged in your content. Celebrity Tweets – Everyone enjoys hearing about the lives of the rich and famous! With this App, customers and clients can hear about the most intimate moments of beloved celebrities. From Ashton Kutcher to Barack Obama, this App is sure to keep customers entertained!
  • 13. Information Essentials News and Weather – Blue Apricots Social Display shows top breaking news, and top current and forecast weather from around the country. History, Birthdays, Did You Know? Quotes of the Day – Light hearted and fun content to keep people focused on the screen. Official Blue Apricot Social Display content updated and maintained by a Historian with a PhD, with everything from thought provoking quotes to celebrity birthdays. Trivia – Blue Apricots Social Displays offer a massive database of unique, social owned content, so it’s not the same old, boring trivia. Topics range from history to sports to entertainment and more. Video Roundup – Keep your customers entertained with a variety of funny and light-hearted video channels. Preselected by Social, these videos are suitable for all ages, and work well either with or without sound. InfoGrid – When you have a lot of information to show, such as Beer and Wine Pairings, the Blue Apricot Social Display Info Grid makes sense of it all. Horoscopes – Provide up-to-date horoscopes for your customers, sourced from leading Astrologists.
  • 14. Sporting Events GameDay Tweets – Blue Apricots Social Displays automatically determines top live sporting events and streams live Twitter and Facebook posts about those events. In your sports bar or restaurant, our GameTweet™ service runs like "colour commentary" - with timely and entertaining comments about players, coaches and fans. Scores – Live Streaming Scores from the top leagues around the world. Choose to show the football scores. Keep your customers up to date with their teams Typical design layouts and templates:
  • 15. What’s required? Blue Apricot Social Displays can be installed on an existing digital signage system depending on your hardware alternatively the full system can be supplied  Screens are mains powered and access the internet via WI-FI or LAN  Quick installation and setup  Technical backup support via email and telephone  A content management is available on request giving you freedom to create and manage your own content
  • 16. Other Interactive Social Media Ideas? Blue Apricots Social Display Software can be in conjunction with many of our other products and services. The Social Display feeds, can be displayed on large projections, whether it is on a wall or on a window We can include Facebook ‘Like’ buttons on interactive projections, whereby the user goes up the touchscreen window, hits the ‘like’ button and it asks them to log in, adding the user as a fan and putting the company detail on the user’s Facebook feed. The user is then automatically logged our ready for the next person. Contact us for more information and ideas UK Main Office IRELAND Main Office 8/8A Brinwell Business Centre 21B Dundrum Road Brinwell Road Newcastle www.blueapricot.co.uk Blackpool BT33 0BG www.youtube.com/blueapricotdigital FY4 4QU +44 (0) 28 4372 3737 www.twitter.com/blueapricotdigi +44 (0) 161 4080 458 +353 (0) 1 443 4163 www.facebook.com/blueapricot insteo@blueapricot.co.uk insteo@blueapricot.ie www.linkedin.com/company/blue-apricot-ltd