Blue Apricot is a UK company that provides digital marketing and social media display screen solutions. Their social media display screens allow businesses to advertise promotions and specials, interact with customers on social media platforms, and build customer loyalty programs. The screens can be customized and content can be managed remotely. Blue Apricot works with clients to design interfaces and apps tailored to their businesses and audiences.

1. Social Media Display Screens
Powered by

2. About Us
Blue Apricot is one of the leading companies in the UK and Ireland specialising
in bespoke digital marketing solutions, bringing innovative, low cost and new
green technology to a wide spectrum of businesses.
Our combination of technical and marketing expertise ensures that we
understand wireless applications and how to use them as the basis for effective
marketing campaigns.
Blue Apricot has gained a reputation for expertise in this field of marketing and
has a growing reputation with a no nonsense, honest advice approach.
With our own technology, Blue Apricot is able to offer the best digital marketing
solutions available.
We ensure that our software and hardware compatibility is maximised to
provide a robust platform to run any digital marketing campaign. Our successful
products, forward thinking customers and partners have helped us grow into
one of the most successful digital companies nationwide. Our full time support
and committed team ensure that we can deliver up to the minute campaigns
for any business.
Our Services
Blue Apricot offer many services as detailed below, and guarantee to deliver
bespoke solutions to our clients on time, every time. Contact us for our main
company brochure
o Social Media Screens
o Bluetooth/ WI-FI marketing
o Mobile phone applications
o SMS/ MMS marketing
o Footfall and customer loyalty analytics
o Mobile App launch solutions
o Touch screens
o Interactive kiosks
o Interactive windows and floors
o Interactive mirrors
o Digital Networked screens
o Building Projection Systems
o Hologram projections
o Point of Sale products
o Holographic displays
o Campaign management
o Full design
Blue Apricot are continually researching and developing new technologies
ensuring our clients receive the most reliable and up to date products and
services available.

3. Our Clients
Our ever increasing portfolio of clients consists of both national and
international blue chip companies.
For more information including case studies, please visit our website
www.blueapricot.co.uk

4. Join the Social Networking revolution,
at your premises or at your event
Build your traffic withinin your premises and online using Blue Apricots Social
Media Display Screens. Unlike other passive digital signage, our unique social
networking content encourages your customers to interact with your digital sign.
In the process you get to build your marketing lists, social networks and overall
e-marketing campaigns.
o Display your Ads, Promotions and Specials – no outside advertising
o Live Social Networking with only positive messages on Facebook and Twitter
o Interact with customers/attendees in exciting new ways
o Connects with eLoyalty programs from Foursquare and Facebook

5. Social Networking
The post goes out to
Customers see your their friends and If it’s clean, the Later, you can add
screen and send a shows post shows up on this person to your
tweet or post to you up on your Social your digital sign social network
Network page
Photos
You now have that
customer’s email
Your customer They email it to your The image shows on address and can
snaps a photo unique address your Digital Sign send them
promotions
and specials
Loyalty Programs
He returns several
He then "checks-in" to
times and "checks-in"
your location, which is
Customer sits at bar Customer reads YOUR to receive your special
sent to your digital
and sees digital sign posted special deal, becoming a
sign as well as all of
regular at your
his friends
location
On-Location Advertising
 You create your promotions and upload them to your Display. On sale
instantly
 When an item sells out, you remove the ad for the day, replacing it with
something in-stock

6. What can it do?
Customer preferences and loyalties change faster than you can imagine. Blue
Apricots Social Media Display helps you keep ahead of the competition using
instant marketing solutions. Change your promotions or reward customer’s right
at the point of sale…quickly and easily.
Instant Point of Sale Graphics
Replace all of your printed Point of Sale posters, banners, and graphics with our
Social Display Screens. The system shows only your adverts; allowing you to run
instant promotions and specials, without waiting for printing and installation of
traditional graphics. Your point of sale marketing responds immediately to
current conditions at your location.
 Overstocked on an item? Put it on instant sale.
 Running low on something? Instantly change your promotions to
advertise something else.
 Perishable or end of line stock at? Promote it with a last call style advert.
 Worried about employee compliance with your marketing campaigns?
Control everything from a central office so customers see the right
messaging.
Instant Loyalty Programs
When consumers use a “check-in” style service like Facebook or Foursquare, they
send a “Hey, I’m at…” shout-out to friends. Bragging rights are great, but Blue
Apricots Social Display takes these services further, creating a unique online
loyalty program.
When someone checks-in, tweets to your special keyword, or sends a text
message, our display system responds immediately with an instant loyalty
reward or promotion for a future purchase -- It's Your Choice.
Call to Action graphics on your social display system show customers how to
participate. Your customers already use Social Networks, but many haven’t yet

7. signed up as your fan – by encouraging them with a coupon or other
promotion, you’ll build your network and increase repeat visits.
 Immediately reward customers for their ‘shout out’ to their friends, with
instant promotions
 The average person has nearly 160 friends on their networks – their
shout-out instantly reaches all of these people, maximizing your
promotion. 100 check-ins per day, is 16,000 people seeing your
message
 Run free gift card
competitions on busy
traffic nights, allowing
customers who check-in a
chance to win
 Build Fans on the most
popular networks, so that
your regular posts on
those networks reach a
wider audience
Display Management
Blue Apricots Social Display system offers clients access to each screen on their
signage network, controlled centrally from the social website. There, clients can
manage the mix of content on their screens, edit their unique content streams,
revise “daily specials”, and upload custom ads. Blue Apricots Social Display
system allows custom scheduling so that clients can display different content
throughout the day – for example, the system can show lunchtime specials
during the day and automatically switch to dinner specials in the evening.
Clients can change one screen or all of them at once, quickly and easily. They
can also group screens for both regional and district level control, to allow for
district level sales comparisons. In addition, the Social Display system reports
activities from each screen, such as the screen's current display and any network
situations that may occur.
Custom Content Management
With the Display and Mobile Management feature, employee’s on-location can
post instant messages to the screen from their PC. Taking note of live in-store
activities, an employee could instantly post a message such as “Happy Hour
starts an hour early today!”, or “Free chocolate chip cookie samples in the
bakery". These updates can drive consumer purchasing and increase the
amount of time consumers spend in your business.

8. Custom Designed Interfaces and Apps
Blue Apricots Social Display’s also has the capabilities to partner with clients for
customised content and digital signage to target their specific audience. The
system is supported by experienced staff with decades of marketing and
advertising knowledge that ensures both message and brand get delivered
effectively. Blue Apricots Social’s designers create dynamic and engaging user
interfaces that instantly draw customer attention.
Social Media Content Aggregation and Filtering
During a sporting or other live event, Twitter and other social networking sites
offer an incredibly unique “stream of consciousness” style of commentary. These
live observations from around the world provide a kind of “colour commentary”
during a game or event. Unfortunately, sometimes these messages could easily
be found rude, offensive, or obscene to patrons in a bar or restaurant watching
the event.
Blue Apricots partners, Insteo, supply Social Display’s proprietary filtering
technology which goes far beyond removing the ‘seven dirty words’. It looks for
phonetic matches, deliberate misspellings, “txt” and hacker abbreviations,
foreign languages, and any poorly written content and compares the message
against a massive database. Insteo’s Social Display’s Message Quality™ Score
ranks each message not just for dirty words, but also for quality content that
makes sense on a Digital Sign.
The result is a User Generated Content stream that is both interesting and
relevant to the live event, while maintaining the standards of business. Insteo
Social Display also allows subscribers to add their own words to the filter. For
example, a retail store might not want their competitor’s name to appear on
screen. Simply adding their name to the filter ensures messages praising (or
panning) their competitors will never appear in their location.

9. Where can it be used?
Bars, Restaurants & Nightclubs
Digital Signage is the perfect way to engage your customers, while updating
them with current specials – all done in Real Time! Stop throwing away money
with traditional printing and effortlessly inform patrons about specials, events,
and more!
 Join the Social Media Revolution and engage customers with Twitter,
Foursquare, Flickr & Facebook
 Communicate in real time to both employees and customers
 Promote specials, discounts & events
 Promote new products
 Create additional revenue by selling ad space to local businesses
 Gain access to up-to-date sports scores and player stats
Retail Stores
Digital signs can enhance retail sales by presenting specials, upcoming products,
shopping contests, and more. Additionally, keep customers captivated by
displaying news headlines, horoscopes & weather.
 Product Information Screens
 Way Finding
 Sale Offers & Promotions
 Promote Store Services
Internal Communications & Human Resources
Blue Apricot Social Displays makes it easy to communicate happenings
throughout your company; including industry news, facility hours, company
announcements, holiday information and more!
 Inform Employees of Important Dates
 Display Motivational Messages and Company Accolades
 Display Important Company Information

10. Live Events
Blue Apricots Social Display digital signage brings new life to your live events by
allowing you to target and inform audiences. You can update locations,
directions, performer information, event times, sponsor adverts, and even images
-- updating them all in real-time from a web browser. Plus, engage audiences
with the most current and relevant User Generated Content available. Insteo
Social Display offers Apps with live streaming feeds of sites such as Twitter and
Flickr, for interaction not seen with any other signage software.
 Way Finding
 Update event happenings in Real Time
 Encourage event interaction from attendees
Company Lobbies & Hotels
Blue Apricots Social Displays offers a sleek and custom way to greet visitors,
inform about company policies, display photos, and communicate directions in
hotels and business lobbies.
 Way Finding
 Display custom messages in an instant
 Control advertisements
Schools and Universities
Blue Apricots Social Displays can dynamically communicate information to
students and staff. Digital signage makes it easy to display school information,
lunch/dinner menus, holiday information, student accolades, and sporting
events.
 Highlight Important School News & Policies
 Increase Morale by displaying Student Accolades
 Announce School Sports & Club Schedules

11. Content
Blue Apricots Display system comes pre-programmed with the hottest and most
informative content available. Your screen is configured right from the start with
a series of “channels” – which you can be changed on a pre-set schedule
Social Essentials
Photos – One of our most popular Apps: run a
gallery of your own images or invite your patrons to
share their own using Blue Apricot Social Display’s
interactive, touch based photo gallery. Your customers
can instantly send images to the screen from a smart
phone - with your moderation if you choose.
Twitter/Facebook – Grow Traffic with your Tweets and
Posts both online and in-store by connecting Blue
Apricots Social Displays to your Twitter and Facebook.
With Social’s patent pending Filtering technology
which removes negative or dirty comments, you can
allow customers to tweet as well. Watch your social
networks grow with Social Display!
Digital Marketing – Show YOUR adverts, promotions
and specials! It’s your location, why would you show
another company's adverts? Ad based Digital
Signage may seem cheap at the start, until competitor
adverts are taking over your screen. You choose what
adverts are shown to your customers. Control your
message at the point of sale and instantly update
adverts, without the cost or delay of printing
Facebook – Grow Traffic with your Posts both online
and in-store by connecting Blue Apricots Displays to
your Facebook. The system automatically posts your
most recent status and photo update to the screen,
making it easy to quickly announce specials, discounts
and upcoming events. Plus drive traffic to your social
networking pages by offering discounts for "Liking" a
Post!

12. Social Plus
Foursquare – Location based Social Networks are
growing rapidly. Customers love to ‘shout out’ where
they are, and companies love to reward them for
their loyalty. Use Blue Apricots Social Display’s
Foursquare App to encourage people to check-in to
your establishment, telling their friends to come join in.
An instant traffic booster!
Texting – Our Twitter/Facebook App also doubles as
a text messaging platform, allowing customers to text
right to the screen with a unique keyword. Blue
Apricot Social Displays immediately responds back
with a text message, which can include an instant
loyalty reward or other promotion. That customer has
now opted-in to your mobile marketing solution,
allowing you to connect with them in the future.
Flirt App – Break the Ice! This App makes it easy for
customers in your club or bar to approach that
beautiful girl or hot guy standing in the corner. By
texting or tweeting to the screen, customers can let
their feelings be known by everyone there. This App
will capture the attention of your customers, and keep
them engaged in your content.
Celebrity Tweets – Everyone enjoys hearing about the
lives of the rich and famous! With this App, customers
and clients can hear about the most intimate
moments of beloved celebrities. From Ashton Kutcher
to Barack Obama, this App is sure to keep customers
entertained!

13. Information Essentials
News and Weather – Blue Apricots Social Display
shows top breaking news, and top current and
forecast weather from around the country.
History, Birthdays, Did You Know? Quotes of the
Day – Light hearted and fun content to keep people
focused on the screen. Official Blue Apricot Social
Display content updated and maintained by a
Historian with a PhD, with everything from thought
provoking quotes to celebrity birthdays.
Trivia – Blue Apricots Social Displays offer a massive
database of unique, social owned content, so it’s not
the same old, boring trivia. Topics range from history
to sports to entertainment and more.
Video Roundup – Keep your customers entertained
with a variety of funny and light-hearted video
channels. Preselected by Social, these videos are
suitable for all ages, and work well either with or
without sound.
InfoGrid – When you have a lot of information to
show, such as Beer and Wine Pairings, the Blue
Apricot Social Display Info Grid makes sense of it all.
Horoscopes – Provide up-to-date horoscopes for your
customers, sourced from leading Astrologists.

14. Sporting Events
GameDay Tweets – Blue Apricots Social Displays
automatically determines top live sporting events and
streams live Twitter and Facebook posts about those
events. In your sports bar or restaurant, our
GameTweet™ service runs like "colour commentary" -
with timely and entertaining comments about players,
coaches and fans.
Scores – Live Streaming Scores from the top leagues
around the world. Choose to show the football scores.
Keep your customers up to date with their teams
Typical design layouts and templates:

15. What’s required?
Blue Apricot Social Displays can be installed on an existing digital signage
system depending on your hardware alternatively the full system can be
supplied
 Screens are mains powered and access the internet via WI-FI or LAN
 Quick installation and setup
 Technical backup support via email and telephone
 A content management is available on request giving you freedom to
create and manage your own content

16. Other Interactive Social Media Ideas?
Blue Apricots Social Display Software can be in conjunction with many of our
other products and services.
The Social Display feeds, can be displayed on large projections, whether it is on
a wall or on a window
We can include Facebook ‘Like’ buttons on interactive projections, whereby the
user goes up the touchscreen window, hits the ‘like’ button and it asks them to
log in, adding the user as a fan and putting the company detail on the user’s
Facebook feed. The user is then automatically logged our ready for the next
person.
Contact us for more information and ideas
UK Main Office IRELAND Main Office
8/8A Brinwell Business Centre 21B Dundrum Road
Brinwell Road Newcastle www.blueapricot.co.uk
Blackpool BT33 0BG www.youtube.com/blueapricotdigital
FY4 4QU +44 (0) 28 4372 3737 www.twitter.com/blueapricotdigi
+44 (0) 161 4080 458 +353 (0) 1 443 4163 www.facebook.com/blueapricot
insteo@blueapricot.co.uk insteo@blueapricot.ie www.linkedin.com/company/blue-apricot-ltd