The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
This short summary is based upon the presentation I gave at MIDEM 2013. The presentation is a private tutorial for French music executives, so this is the only chance for public viewing.
Digital has transformed consumers' path to purchase to something that is significantly more complex and non-linear.
In this environment, how do e-retailers remove customer barriers to convert with you?
Rosalina shares her perspectives on today's e-commerce environment and how the best of breed are removing customer barriers to convert by supporting their path to purchase.
KAPSUL SNE menggabungkan minyak biji Seabuckthorn dengan Mukopolisakarida Makromolekul sebaga ramuan aktifnya, diekstrak dan diperhaluskan dengan penggunaan teknik pengekstrakan superkritikal karbon dioksida. KAPSUL SNE berkesan untuk menyingkirkan toksin danradikal bebas, meningkatkan system imun, mengaktifkan sel-sel otak, system saraf dan system endokrin, serta menyelaras dan membaik pulih sel-sel badan, untuk mencapai tahap metabolism yang optimum.
6 CIRI UTAMA
• Melanjutkan usia
• Menyuburkan dan mencergaskan sel
• Menyelaras dan membaik pulih sel
• Mengandungi kesan anti-bakteria
• Menyeimbangkan system badan
• Membersihkan darah dan membantu dalam proses detoksifikasi.
maklumat lanjut boleh layari http://www.1001penawar.co.cc/
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
This short summary is based upon the presentation I gave at MIDEM 2013. The presentation is a private tutorial for French music executives, so this is the only chance for public viewing.
Digital has transformed consumers' path to purchase to something that is significantly more complex and non-linear.
In this environment, how do e-retailers remove customer barriers to convert with you?
Rosalina shares her perspectives on today's e-commerce environment and how the best of breed are removing customer barriers to convert by supporting their path to purchase.
KAPSUL SNE menggabungkan minyak biji Seabuckthorn dengan Mukopolisakarida Makromolekul sebaga ramuan aktifnya, diekstrak dan diperhaluskan dengan penggunaan teknik pengekstrakan superkritikal karbon dioksida. KAPSUL SNE berkesan untuk menyingkirkan toksin danradikal bebas, meningkatkan system imun, mengaktifkan sel-sel otak, system saraf dan system endokrin, serta menyelaras dan membaik pulih sel-sel badan, untuk mencapai tahap metabolism yang optimum.
6 CIRI UTAMA
• Melanjutkan usia
• Menyuburkan dan mencergaskan sel
• Menyelaras dan membaik pulih sel
• Mengandungi kesan anti-bakteria
• Menyeimbangkan system badan
• Membersihkan darah dan membantu dalam proses detoksifikasi.
maklumat lanjut boleh layari http://www.1001penawar.co.cc/
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Technological advancements have elevated consumers’ expectations for the in-store shopping experience. The future of retail is about choice, consistency and customization. Consumers’ want the ability to choose how, when and where they shop, and retailers need to be prepared to meet those preferences. Outdoor retailers can leverage the support of in-store technologies to not only meet customers’ expectations, but create inventory transparency, reduce inventory overhead costs, provide a wider selection of products, and most importantly, gather customer data to better adapt to their shopping behaviors. Analysts agree that retailers who adopt trending technologies for business development are the most likely to grow their revenue and market share.
Factors to consider when designing your in-store technology platform:
•Look at how consumers are using mobile devices in-store to determine which technology will be most effective (focus on simplifying and assisting in their shopping experience).
•Start small with one product (i.e. mobile app or an iPad display) and then add on elements to reduce risk.
•Be flexible, watch and analyze – in-store technologies have website-like analytics to track user behavior (traffic, visits, click-throughs) and understand whether it’s effective.
•Create a unified supply chain strategy where orders can be placed and fulfilled through any channel before launching a mobile POS platform.
•Focus on providing a consistent and seamless experience by aligning Online and in-store efforts.
The following is a sample of how retailers have used advanced technologies to provide enhancements to the in-store shopping experience.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Airline Retail Conference - Social Media and Luxury - Ruth HarrisonThoughtworks
Airline travel has always been deemed exotic, and its mystique and the status it gives all passengers offers the perfect environment for the social media led enhancement of brand reputation. Overwhelmingly inflight retail is the place for luxury brands. For a start, behind each purchase is a story...
A brief slide deck about TRE - Tieto Retail Experience concept. Describing on a high level Tieto offering for retailers to speed up growth and improve efficiency via customer experience management.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
While ecommerce is a crucial part of the omnichannel experience, the physical store, is still where most purchase decisions are made. As retailers prepare for the loss of 3rd party cookies, the Storefront has become crucial in the rethinking of 1st party data strategies. This session will highlight how recent advancements in AI, ML and Computer Vision to provide marketers with a retail system that delivers more data visibility and greater personalization for customers. Learn how retailers are embracing new strategies for leveraging existing infrastructure such as loss prevention cameras, WIFI signals and digital surfaces to drive authentic engagement in the physical environment. Hear how recent advancements in generative AI and camera sensors have made deployment of computer vision platforms more cost effective for retailers at scale.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...Near Field Connects
How taoGOconnect Connects Content, Communities and Commerce in the store, offline and non-mobile to online and mobile to create valuable, real time relationships and message delivery and retrieval options.
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Secrets of Effective Online Display Advertising Ashutosh Kumar
How to leverage User Experience and Visual Design principles to create richer, high impact, memorable Advertising experiences for better yielding ROI for Advertisers.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
10. Telling Stories
Life-Stream Data - GeoTargeting
11. SXSW PANEL Paul Gelb VP, Mobile Practice Lead - Razorfish
#SXSW #bumpNFC
NFC Tagging
Near Field Communications
Leverage smartphone integration to take the shopping experience into the 21st
Century.
Ex: Each product line has a QR code on its shelf price tag, and inside each tag is a
hidden NFC data loop. Shoppers browsing the shelves can scan the code with a
smartphone or wave their phone over the NFC tag and the phone will display extra
information about the product automatically. If they chose the item, they can buy it
conventionally in-store, or choose to buy it online for a saving of 10% to 40%, and
even arrange delivery directly inside the phone app.
FOR MORE INFO:
12. Slide Sharing
SlideShare.net
SlideShare is the world's largest community for sharing presentations. SlideShare
also supports documents, PDFs, videos and webinars. SlideShare also works on
Mobile devices.
• Upload presentations publicly or privately
• Download presentations on any topic and reuse or remix
• Embed on blogs, websites, company intranets
• Share on Twitter, Facebook, LinkedIn
• Zipcast: free, no download, 1 click web meetings
• Leadshare: generate business leads with your presentations, documents, pdfs, videos
• Slidecast: sync mp3 audio with slides to create a webinar
• Embed YouTube videos inside SlideShare presentations
• Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc
FOR MORE INFO:
13. Empowered Websites
Squarespace.com
LightCMS.com
Easy user based website creation and updating. High Focus on design. Full
integration of social media, blogs, and online shopping!
FOR MORE INFO:
14. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com
#SXSW #AmberCase
Human Touch
Scanned Shoppers
Reducing the guesswork involved in shopping, retailers are integrating customer
recognition technologies into their store environments. Providing highly tailored
recommendations to consumers and treating each shopper as a distinct individual.
• Digital Signage recognizes shoppers to provide intelligent advertising.
• Ads tailored based on recognized demographics.
―Retailers embracing the customer‘s want to access
information in real-time will have a big opportunity to
increase sales by providing a superior shopping
experience.‖
Donald King, VP, Retail Experience, Kraft Foods
FOR MORE INFO:
15. Social Profiling
Whit.li divines consumer psycho-social profile by scanning and analyzing social
media activity using native language processing and complex context-sensitive
pattern-matching algorithms
Whit.li API compares life-stage, demographics, rare interests, relative
conscientiousness, agreeability and other personality traits on both sides of a C2C
transaction to ensure the most positive customer experience.
• User personality, life-stage and interests can be used to assess user compatibility
• Users get a much better idea of how they would relate to the consumer on the other side of a transaction.
• Provide recommendations for your users based on the behaviors of others like them.
FOR MORE INFO:
16. VIDEO
3M Nano Tech
Epson has partnered with 3M to develop a new marketing platform for retailers.
Simply put, "Epson's rear-projection technology with 3M's 0.3-mm thin Vikuiti film
to project talking avatars onto to shop windows.‖
FOR MORE INFO:
17. VIDEO
Glass Painting
With the help of Kinect‘s infrared technology and their technical genius, Nordstrom
created a seamlessly interactive display that anyone can ―paint‖ on with using just
the motion of their hands in front of the glass.
FOR MORE INFO:
18. VIDEO
Gesture Based Browsing
Use of motion tracking to convert static retail fronts and in-store displays into interactive points
of browsing that mimic the experience consumers can expect when shopping for merchandise
in aisles and on sales racks. By leveraging this technology, retailers are giving consumers a
personalized shopping experience without requiring them to interact with products directly, and
often without having to enter a store.
• Wave-of-the-Hand Window Shopping
• Interactive Ballerina Storefront
FOR MORE INFO:
19. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com
#SXSW #AmberCase
VIDEO
Augmented Reality
Change how you buy--and how you find the places you shop with an emerging
array of programs that will remake everything from roaming the mall to impulse
buying.
FOR MORE INFO:
20. SXSW PANEL Jeffrey L Cohen, Radian6
Kipp Bodnar Inbound Mktg Mgr HubSpot
#SXSW #b2bsm
B2B
Leverage Social Media to drive leads and revenue.
73% of CEO‘s do not believe marketing drives revenue.
Leads are KPI
Leads are the Proxy for Sales
Your Goal should Not be to buy leads. Your goal should be to buy customers.
3 Must Haves to generate leads in Social Media
• Get people connected to you
• Get people to share you
• CALL TO ACTION
B2B is people to people, building connections and making relationships. People buy
from people they like, know & trust.
Prospects do not care about your products. They want solutions to their problems.
They want to know how things will work for them.
Follow. Friend. Connect. With people on Social Media
FOR MORE INFO:
21. Social Currency
Retailers are re-evaluating the value of a shopper based not only on the history and
potential of that individual‘s spend—but also on that individuals ability to spread marketing
messaging through their respective social graphs. In an effort to leverage this new metric
for rating customers, stores are providing preferential services to these individuals in
exchange for their ability to influence their peers.
• Special Treatment Based On A Guest‘s Social Influence
• Buy In Exchange For Social Media Sharing
• Reward Peer Influence With Targeted Coupons
• Reward Points As Social Currency
• Connected Shopping Experience Tailors Rewards To Shoppers‘ Interest
• Convert Social Media ‗Likes‘ Into Rewards
FOR MORE INFO:
22. SXSW PANEL Michael Weinberg Public Knowlege
#SXSW #3DDC
VIDEO
Future of Manufacturing
The making of parts and products using a computer-driven, additive process, one
layer at a time. 3D printing builds plastic and metal parts directly from CAD
drawings that have been cross sectioned into thousands of layers. It provides a
faster and less costly alternative to machining (cutting, turning, grinding and drilling
solid materials), but are there legal ramifications?
FOR MORE INFO:
23. Digitally Empowered Staff/ Socially Shared Expertise
With the aid of mobile devices, sales staff are providing customers with a more
personal shopping experience and changing the face of the retail interaction.
Empowered sales personnel can provide customers with seamless services such
as check out, inventory search, product recommendations and more, anywhere in
the store.
• Nordstrom - Connect To Stocked Inventory Online
• Home Depot - Associates Share Expertise Through the Use of Social Media
• Apple Stores - Connected Employees respond to Customers in real-time
• BMW - iPads Speed Transactions To Raise Customer Satisfaction
FOR MORE INFO:
24. VIDEO
What‘s In-Store – Active Inventory
In an effort to ensure that every store visit meets a shopper‘s expectations,
retailers and software developers are creating consumer-facing tools that make a
store‘s entire physical inventory available to customers in real-time. By making this
information accessible, retailers are enabling their customers to approach every
shopping trip with confidence, knowing that the right product, size, or style is in
stock.
• Milo - App Connects Local Buyers To Products Nearby
• Local Inventory Synced With Local Mobile Inquiries - Retailigence has developed an open API.
• RFID Equipped Ice-cream Scoopers Update Flavor Availability for Real-Time Inventory.
FOR MORE INFO:
25. Passing Fad?
Originally created for vehicle part inventory, Quick Response code is an Open
Source platform. With the advancement of mobile technology QR codes have
found their way into everyday promotion, information sourcing, and data tracking.
• They Are Everywhere
• Have a CTA or Destination – A reason to exist
• Largely Ignored
FOR MORE INFO:
26. SXSW PANEL David Wachs President Cellit
#SXSW
Information Gold Mine – The Good
QR‘s can begin a specific action on a users phone to:
Go To Website URL Telephone Number
Play You Tube Video SMS Message
Locate Google Maps Location Email Address
Twitter User Info Email Message
Go To/ Like a Facebook Page Contact Details (VCARD)
Connect LinkedIn Profile Event (VCALENDAR)
iTunes Link (In-Store) Wifi Login (Android Only)
Plain Text Message/ Info PayPal Buy Now Link
All data can be tracked
FOR MORE INFO:
27. SXSW PANEL
#SXSW
Information Gold Mine – The Bad
QR‘s can begin a specific action on a users phone to:
Make receiving simple content difficult Lack measurement compared to text messaging Lack
follow-up Require mobile devices to stop being mobile Can‘t go viral
Remove brand association Only work on smart phones with cameras
Take up a lot of space Have no standard format Can‘t be used
in television or radio Are still not recognized by the general public
FOR MORE INFO:
28. User Guides
Online Product Data
Self Guided Tour
Digital Memory
FOR MORE INFO:
29. SXSW PANEL Sam Shrauger VP Global Prod & Experience PayPal
#SXSW #PPWallet
The King is Dead - Cash
"95 percent of the transactions in America, or more, have nothing to
do with physical pieces of paper or coins,‖ -- economist Robert Reich
PayPal went from processing $140 million in 2009, to $750 million in
2010, to $4 billion in 2011. "We expect that we'll see $7 billion this
year," – Sam Schrauger VP PayPal
FOR MORE INFO:
CBS Sunday Morning
30. Isis - Austin
Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone.
FOR MORE INFO:
31. Square CardCase
Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone.
FOR MORE INFO:
32. SXSW PANEL Jeffrey Zeldman Founder, Chairman, Happy Cog
Founder, Publisher, A List Apart Co-Founder, Publisher, A Book Apart
Co-Founder, An EVent Apart Co-Host, The Big Web Show Happy Cog
#SXSW #GoForth
Mobile First
―Mobile first‖ is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to
start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices
both common and uncommon — this ends up being quite a daunting list.
FOR MORE INFO:
33. SXSW PANEL
James Parton Head Mktg BlueVia
Jennifer Pabian Strategy Mgr, Content & Svcs Samsung
Keith Casey Developer Evangelist Twilio
#SXSW
Future of Applications
Apple may have gotten something wrong. Apps will disappear.
• Increased Internet Connection Speeds
• Mobile Technology Advances
• HTML 5 & CSS3
FOR MORE INFO:
34. VIDEO
Telling Stories
Path is the personal social journaling app where users can share every detail of
their life, including: location, photos, thoughts, music, who you are with, and even
when you wake up/sleep each day, and the app is currently sitting alone with its
unique approach to social relationships.
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35. SXSW TALK Dennis Crowley CEO/Co-founder Foursquare
#SXSW #EasyWorld
Life-Stream Data – Geo Targeting
GPS-enabled apps that let people learn more about others nearby and notify about
common friends, interests, etc. were all the rave this year (and the ―official‖ battery
suckers), including: Highlight, Banjo, Sonar, Forecast
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